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Smics2012 Invitation Brochure Web
Smics2012 Invitation Brochure Web
Smics2012 Invitation Brochure Web
SMICS
2012
Social Media Marketing iCommerce Summit July 10 + 11, 2012 Amsterdam
Social Intelligence
One small step for your brand, one giant leap for your companys success.
Discover how social media is heralding a new era in marketing. Discover at first hand how marketing is becoming a service and how you can already enjoy the benefits of this today.The future of marketing starts here!At SMICS 2012!
AGENDA
Welcome Conny Czymoch, moderator and anchorwoman of Phoenix TV Social-Local-Mobile How Data Is Changing Everything Karl-Heinz Land, Chief Evangelist & Senior Vice President Social iCommerce, MicroStrategy The End of Business as Usual and the Beginning of a New Era of Relevance Brian Solis, Author and Principal Analyst Altimeter Group Welcome to the real business: Management, Utilization and Integration of Social Media for Businesses Prof. Peter Gentsch, Chief Analyst, Business Intelligence Group Lunch and networking The Mobile Wave and the Impact on Our Businesses Michael J. Saylor, CEO, MicroStrategy Best Practice: 0 or 1 Winners & Losers in a Digital World Scott Galloway, CEO, L2 Think Tank Coffee and networking FC Barcelona Best Practice in Sports Marketing, Merchandising and Facebook Commerce Fernando Gonzalez, Senior Director Social Intelligence, MicroStrategy Industry Cases Best Practice TED-Style Presentation: Dennis Wedderkop (Vodafone/EOL), Michael Buck (DELL), Peter Mann (CDS/ UK Army), Ulf Valentin (HRS) Panel Discussion: Brian Solis (Altimeter Group), Scott Galloway (L2), Prof. Peter Gentsch (Business Intelligence Group), Dennis Wedderkop (Vodafone/EOL), Michael J. Saylor (MicroStrategy), Michael Buck (DELL), Peter Mann (CDS/UK Army), Ulf Valentin (HRS), presenter: Karl-Heinz Land Visionary Keynote: Social TV The End of Television as We Know It? Marco Seiler, CEO & founder of SYZYGY, and Ralf Rottmann, CTO & Managing Partner at GrandCentrix MicroStrategy World 2012 Amsterdam Conference Party
Playtime Is Over How to Benefit from Social, Local and Mobile Trends (SoLoMo)
Did you know?
Black Friday revenue on mobile grew from 1% in 2010 to 17% in 2011. 80% of the global population is mobile. Vodafones Facebook fans lead to 200% higher revenue than the average customer. Consumers are more than 50% more likely to buy from businesses they follow in social media. Social Media is not an evolution for marketing and sales. Its a revolution. We all know the massive numbers around Facebooks ever-growing usage, but the challenge is now to turn conversations into business. Your fans do not necessarily want to see ads; they want valuable and personalized content, including offers and a VIP experience. Only if you know your customers well can you deliver relevant offers, and only if your customers trust you will they engage with your business. The question is not whether or not to implement social media into your business strategy, the question is how well you will do so. After a successful SMICS event in 2011 we are again hosting Europes unique Social Media Marketing and iCommerce Summit to help you to kick off your corporate social media strategy NOW. You will meet visionaries and thought leaders as well as practitioners who share their experiences on how to monetize social media. We will present exclusive industry case studies and are happy to discuss your specific questions regarding social media, Facebook fan analytics and segmentation. Alongside the visionaries, we have some of the worlds leading social media marketers joining us, so at the same event youll be able to see state-of-the art developments that will help you turn social media from a cost to a profit center. Come and join us on July 10 + 11 at SMICS 2012 in Amsterdam to meet and discuss with some of the most skilled and experienced professionals in the industry. I really do hope to see you there.
Karl-Heinz Land Chief Evangelist & Senior Vice President Social iCommerce
$575
DAY 1
DAY 1
11.00 - 11.45 The End of Business as Usual and the Beginning of a New Era of Relevance
Brian Solis, Author and Principal Analyst at Altimeter Group In Brian's new book, he outlines the rising threat of Digital Darwinism, the phenomenon that affects organizations when technology and society evolve faster than the ability to adapt. It's more than social media. It's the confluence of disruptive technology and the evolution of consumer behavior. Brian depicts how leadership can survive Digital Darwinism by understanding customer and employee behavior, their expectations, and how it differs from traditional consumers of the past. He reviews disruptive technology, innovative business models, and new opportunities. He also demonstrates best practices and methodologies to align the organization with a common and meaningful vision and strategy, and shared objectives.
Karl-Heinz Land is Chief Evangelist & Senior Vice President Social iCommerce of MicroStrategy, with a 25-year history as an entrepreneur and manager in the IT industry. MicroStrategy, a global leader in business intelligence technology, provides integrated reporting, analysis, and monitoring software that helps leading organizations make better business decisions every day.
Brian Solis is Principal Analyst at Altimeter Group, and globally recognized as one of the most prominent thought leaders and published authors in new media. Altimeter Group is a research-based advisory firm, formed in June 2008 by Charlene Li, and offers pragmatic strategies to help companies thrive with disruptive technologies. Altimeter was named by Fast Company as one of The Five Most Creative Small Businesses in 2010."
Social Intelligence
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The Cluetrain Manifesto
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Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow.
DAY 1
DAY 1
11.45 - 12.15 Welcome to the real Business: Management, Utilization and Integration of Social Media for Businesses
Prof. Peter Gentsch, Chief Analyst, Business Intelligence Group Depending on their maturity level and the desired social media impact, companies have to manage digital media professionally in order to unleash their social value. That implies the integration of social media into business processes and infrastructures. Social media intelligence and social media governance become key drivers for digital excellence and leadership. This process can be supported by the Social Media Excellence Model that provides measurements and metrics as well as industry benchmarks.
Prof. Dr. Peter Gentsch is CEO and Founder of the Business Intelligence Group and Social Media Excellence (SME) circle in cooperation with associated companies like Audi, BMW, Coca-Cola or DELL.
Scott Galloway is a Clinical Professor of Marketing at NYU Stern School of Business and founder of L2, a think tank for digital innovation. L2 Digital IQ Index reports provide brands with a benchmark to measure digital competence against peers. Developed by L2 founder and NYU Stern Professor Scott Galloway, the Digital IQ is a robust tool that rates brands with reference to over 350 quantitative and qualitative data points, diagnosing their digital strengths and weaknesses.
65,150,282 Likes
#2: COCA-COLA
41,324,862 Likes
13.15 - 14.00 The Mobile Wave and the Impact on Our Businesses
Michael J. Saylor, CEO MicroStrategy The mobile wave argues that the changes brought by mobile computing are so profound and widespread that its impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smartphones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life. Products, businesses, industries, economies and even society will be altered forever as the mobile wave washes over us and changes the landscape. In view of so much change this keynote is a guide for business leaders who must navigate the new terrain as mobile intelligence changes everything.
Social Intelligence
#5: STARBUCKS
29,621,518 Likes
#6: CONVERSE
28,427,426 Likes
Michael J. Saylor is CEO, founder and President of MicroStrategy Inc. He is widely respected as a visionary speaker, and has founded an educational charity.
1 in 4 Gen Y members checks their Facebook status before they get out of bed, on their phone.
Scott Galloway
27,822,896 Likes
#8: MCDONALDS
18,722,751 Likes
BIG DATA
Global data is projected to grow 40% per year.
McKinsey
CLOUD
SOCIAL
MOBILE
Gen Y members are twice as likely to have checked their Facebook status in last 24 hours than to have watched television.
Scott Galloway
89% of Disney Facebook fans are outdoor enthusiasts, 82% parents of young kids, 31% budget shopper.
wisdom.com
10
DAY 1
DAY 1
11
15.15 - 16.00 FC Barcelona Best Practice in Sports Marketing, Merchandising and Facebook Commerce
Fernando Gonzalez, Senior Director Social Intelligence, MicroStrategy MicroStrategy is transforming the sports industry through technological innovation in social media via its Social Intelligence offering, and specifically Alert. Find out how global sports brands such as FC Barcelona are leveraging higher levels of engagement with their fans, achieving much more relevant conversation with fans in every corner of the world, and capitalizing on the largest fan base of any sports brand on Facebook. Alert is providing FC Barcelona with a multi-touch content distribution platform to share not only exclusive content, news and events with their fans, but also provide a highly personalized and effective storefront to interact with them.
PANEL DISCUSSION
Fernando Gonzalez leads the customer boarding and engagement activities worldwide as part of the MicroStrategy Social Intelligence business. He has been with MicroStrategy since 1999 performing several functions on the technology, consulting, mid-market sales and OEM/channels.
Social Intelligence
17.40 - 18.15 Visionary Keynote: Social TV The End of Television as We Know It?
Marco Seiler, CEO & founder of SYZYGY, and Ralf Rottmann, CTO at GrandCentrix The notion of Web/TV convergence has evolved into numerous approaches all over the world. Already close to 50% are tweeting, texting, facebooking and online shopping whilst watching TV the first screen is becoming a background noise device. Social TV merges the social media phenomenon with television, opening up countless of new marketing formats. Social TV incorporates the users personal interests, their social graph and current mood to create a new, personalized and interactive TV experience. Experience the CEOs of SYZYGY and GrandCentrix and witness the awesome potential of social TV, combining the strengths of the big screen with the interactivity of the Web.
Marco Seiler is CEO & founder of the digital marketing agency SYZYGY.
IPTV
TV
2015
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DAY 2
DAY 2
13
08.15 - 09.00 Breakfast Session: Social Network User Data Legal Dos and Donts
Stefan C. Schicker, LL.M., Law Professional, SKW Schwarz Rechtsanwlte The collection of user data is one of the central areas of interest in the new forms of marketing. However, the data protection laws can often be hurdles that have to be overcome. Not only because they are enforced by authorities and competitors, but also because the protection of privacy is a vital element in communication with customers. Stefan C. Schicker, LL.M., is Partner at the independent German law firm SKW Schwarz Rechtsanwlte in Germany, specializing in legal e-commerce, marketing and trademark issues. Martha Rogers, Ph.D., is the Founding Partner of Peppers & Rogers Group and Adjunct Professor at Duke University.
09.00 - 09.45 Big Ideas and Brand Building: Storytelling in a Completely New Context
Andreas Trautmann, CEO, McCann Worldgroup Germany, and Matias Palm Jensen, Chief Innovation Officer, McCann-Erickson Europe In today's marketing landscape it has become much harder for marketers to cut through with their messages and to gain, keep and manage meaningful relationships with their customers. All of a sudden the customer has gained the power to manage his or her relationships with brands. The need to create the most relevant, engaging and exiting ideas and content for our brands has never been greater. Social media data can provide us with an excellent base for unexpected truth and smart insights.
TRUST SERVICE
Your customer
Your company
Andreas Trautmann, CEO, McCann Worldgroup Germany Matias Palm Jensen, Chief Innovation Officer, McCannErickson Europe and founder of Swedish digital agency Farfar.
The customer was always king, but now he wants to be treated like one.
14
DAY 2
DAY 2
15
11.00 - 11.15 The NEXT Survey Effective Strategies for a Social Media World
Dr. Alexander Rossmann, Research Associate, Institute of Marketing, University of St. Gallen In recent years, scientists and business executives have invested heavily in exploring the role of social media in theory and practice. Nevertheless, recent studies of the social media experience in Europe report growing disillusionment and frustration. Effective strategies for a social media world require strong integration into the core business processes of a firm; but even more critical is devising a compelling value proposition for users. In short, creating a differentiating social media strategy is no trivial matter. Dr. Rossmann presents the three-step approach and first results of the NEXT Corporate Communication Survey. This talk will provide unique insights into the dynamic interaction between a) the corporate business model, b) effective social media strategies, and c) added value for corporations and users.
11.15 - 11.45 Marketing as a Service: Privacy and One-to-One Solutions Two Sides of the Same Coin
Prof. Dr. Ralf T. Kreutzer, Berlin School of Economics and Law The expectations of customers are constantly increasing. How can a company find out which expectations from which target group it has to fulfill? The name of the game: value-oriented customer management. The key resource for calculating the customer value is the customer him- or herself. The acquisition of these data is a key challenge for companies. And the necessary precondition to get access to it is to understand marketing more as a service and not as a concept to manipulate the customers. A new philosophy of marketing is required.
Dr. Alexander Rossmann is Project Director at the Institute of Marketing, University of St. Gallen. Prior to this, he was Managing Director of a leading consultancy firm for ten years. His expertise covers relevant issues of social media research, word-of-mouth communication, and relationship marketing.
Prof. Dr. Ralf T. Kreutzer, Berlin School of Economics and Law. One of the leading experts in 1 to 1 marketing on the data privacy paradigm shift.
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The key is to have an easy-to-use, flexible platform for collecting and using data. booz&co.
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Page Likes
Interests
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DAY 2
DAY 2
17
Track 2
Track 3
Track 4
Roland Fiege, author of "Social Media Balanced Scorecard" and Senior Director of Social Media Technology, lectures on subjects relating to social media strategy development, monitoring and analytics.
Social Intelligence
Top-Liked sports player of ADIDAS Facebook fans: Fernando Torres, officially sponsored by Nike.
Wisdom.com
PANEL DISCUSSION
The Social Media Excellence Circle, an invitation-only marketing executive event, will meet at SMICS 2012 with the intention to jointly develop solutions to central issues and problems related to social media. The Social Media Excellence Circle will take place on July 11 from 14.15 - 18.00 and on July 12 from 9.00 - 13.00 Apply here: www.socialmedia-excellence.com
Your favorite Facebook pages in one place clear, customizable and convenient
Organize the Facebook pages you like according to your interests and passions
Be the first to know about the latest news, events and offers View photos, play music, watch videos and share favorites with friends
Download at www.alert.com
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SMICS 2012 will be Europes most inspiring and educational forum for
Senior marketing executives CxOs and business leaders of all industries Social media and digital strategists Advertising and marketing agency leaders PR and social media firms SMICS 2012 offers you the unique opportunity to hear the views and experience of people in a comprehensive way, to interact and connect in workshops, and to discuss your challenges with this exceptional panel.
The cost of attending is just 695. Full registration, booking and venue details: www.smics2012.com
Location
SMICS 2012 will be held at the Amsterdam RAI International Convention Center. It is conveniently located just south of Amsterdams city center. Amsterdam RAI Europaplein 1078 GZ Amsterdam Netherlands
Your Host
Conny Czymoch has been with the German political TV channel Phoenix for the last fifteen years, anchoring their flagship program Der Tag. For the two last decades, she was involved in conference moderation for the EU, German ministries, DAX corporations, and non-profit organizations covering a host of global topics including telecommunications and IT systems, social media, new technologies and space travel. She is also a media coach for executives.
Social Intelligence
MicroStrategy Inc. Klner Strae 263 51149 Kln Germany www.smics2012.com www.facebook.com/SmicsEvent Find us on
SMICS
2012
Social Media Marketing iCommerce Summit July 10 + 11, 2012 Amsterdam