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Retail StoreA fixed set up or location offering merchandise in small quantities to the consumers for their end-use is called a retail store.
Store Manager

An individual responsible for managing the overall functioning of the store is called a store manager. A store manager takes care of the day to day operations of the store and ensures maximum profitability for his store. In simpler words a retail store is a store managers baby.
Hierarchy General Manager Store Manager All employees of the store (Floor manager, cashier, Department manager, Asst Store manager)Gender Preference

Both Male/Female. However in certain cases the selection might depend on the merchandise available in the store. A store specializing in female lingerie would prefer a female store manager as she would be more comfortable with the female buyers.
Responsibilities of the Store Manager

Recruiting employees for the store is the store managers prime responsibility. He not only has to hire the right candidates for the store but also train them for their overall development. He must ensure that all the employees (floor manager, department manager, cashier and so on) contribute to their level best for the effective functioning of the store. He must act as a strong pillar of support and stand by his team at the hour of crisis. It is his duty to acquaint his team members with the latest trends in fashion or any other newly launched retail software. It is his responsibility to delegate responsibilities to his subordinates according to their specializations and extract the best out of them. The store manager must motivate his team members from time to time. The store manager must make sure his store is meeting the targets and earning profits. He is responsible for the smooth and effective functioning of the store. The store manager is responsible for maintaining the overall image of the store. It is his duty to sensibly display the merchandise so that it immediately catches the attention of the customers. The store manager must ensure that his store meets the expectations of the customers and lives up to its predefined brand image.

He must ensure: i. The store is kept clean ii. Shelves and racks are properly stocked and products do not fall off the shelves.

iii. Mannequins are kept at the right place to attract the customers into the store and rotated frequently. iv. The merchandise should be according to the season as well as the latest trends. v. The store is well lit, ventilated and offers a positive ambience to the customers. vi. The signage displaying the name and logo of the store is installed at the right place and viewable to all. One of the major responsibilities of the store manager is to make the customers feel safe and comfortable in the store. It is his key responsibility to make sure that the customer leaves the store with a pleasant smile. He is responsible for managing the assets of the store. The security and safety of the store is his responsibility. The store manager must ensure that sufficient inventory is available at the store to avoid being out of stock. He along with his subordinates are responsible for planning, managing profit and loss, handling cash at the store as well as collating daily sales as well as other necessary reports. He must ensure that the store is free from pilferage.

A store manager is the person ultimately responsible for the day-to-day operations (or management) of a retail store. All employees working in the store report to the store manager. A store manager reports to a district or general manager.

[edit] Roles and responsibilities

Responsibilities of a store manager may include: Human Resources, specifically: recruiting, hiring, training and development, performance management, payroll, and schedule workplace scheduling Store business operations, including managing profit and loss, facility management, safety and security, loss prevention (also called shrink), and banking Product management, including ordering, receiving, price changes, handling damaged products, and returns Team Development, facilitating staff learning and development Problem solving, handling unusual circumstances

[edit] Sales generation

A store manager must meet monthly, quarterly, or annual sales goals, depending on the company's fiscal cycle. This involves setting individual sales goals (quotas), holding contests for employees, or offering sales promotions. The manager may also receive a monetary incentive (or "bonus") tied to financial performance over a specific period. This incentive may be based on net sales, profitability, or both. Thus, the store manager may be forced to reduce payroll expenditures by decreasing employees' hours, or otherwise reducing operating cost. A store Manager should Motivate his team to achieve the target set for the store by Using some different activities. A store manager should set an example for his/her subordinates to follow.

[edit] Safety and security

The General manager must post Material Safety Data Sheets for their employees for any hazardous materials used in the store. The Store manager is the store's primary key-holder and may be called to the store before, during, or after business hours in the event of an emergency. They are also responsible for the safety of all customers and employees on store premises. Store managers may be required to hold safety meetings, especially as dictated by union practices in cases where store employees belong to a union.

[edit] Division of responsibility

A store manager may have several subordinates who have management-level responsibility. These employees may be called assistant managers, department managers, supervisors, keyholders, shift leads, or leads. A store manager has over-all responsibility for all day to day activity of the store. Managing & controlling staff, and planning are essential points of the store manager.

[edit] Hiring, training and development

The store manager is responsible for hiring, training, and in some cases, development of employees. The manager must ensure staffing levels are adequate to effectively operate the store, and ensure employees receive training necessary for their job responsibilities. Managers may be responsible for developing employees so the company can promote employees from within and develop future leaders, potentially for employment at other locations. The role of store managers with regards to the other employees varies from company to company and each respective company's operating methods but in general a store manager will be required to deal with and try to solve any issues adversely affecting an employee's work. This is done to prevent a drop in productivity and to make sure that the employee seeking help doesn't end up being a casualty of the necessary role of firing long-term inefficient workers.

[edit] Visual merchandising and inventory control

Store managers ensure that visual merchandising is consistent with customers' expectations of the brand. In retail locations, store managers are responsible for visual merchandising. Many companies communicate how to merchandise their stores using direction such as planograms to indicate product placement. While managers have a varying degree of autonomy in deviating from corporate direction, it is important to ensure that stores are compliant with the company's brand image. Managers must ensure that the proper amount of inventory is displayed for customers to purchase, by ensuring that shelves and racks remain stocked and that product is frequently rotated out of storage areas. Managers are also concerned with shrinkage, and must ensure that merchandising techniques and customer service skills minimize the possibility of product being stolen. Possible Salary for Visual Merchandiser Salaries [1]

Duties and Responsibilities Related to Being a Retail Store Manager

Author : Exforsys Inc. Published on: 26th Sep 2006 | Last Updated on: 14th Dec 2010

Duties and Responsibilities Related to Being a Retail Store Manager

The position of retail store manager is one that holds vast duties and great responsibilities. There are a wide variety of retail stores which employ retail store managers to maintain the overall quality and day-to-day operations of the establishment. In order to learn more about the duties and responsibilities of a retail store manager, it is important to highlight what in fact these individuals do on a daily basis. Ads

What Is a Retail Store Manager? The retail store manager is an individual who oversees the daily operations of a retail establishment. That individual is responsible for overseeing the daily work of subordinate employees, ensuring that customers have a pleasant shopping experience and completing many other duties necessary to run the store in an effective and efficient manner. What are the Duties and Responsibilities of a Retail Store Manager? There are many duties this individual is responsible for completing and each duty in and of itself is vital to the smooth operation of the store. The first main duty of a retail store manager is overseeing the hiring, firing and maintaining of personnel. These individuals are ones who make the store a success and it takes a strong manager to ensure that the perfect individuals are hired to fill sales associate positions, clerical positions and other important job titles. In addition to these tasks, the retail store manager must see to it that each individual is adequately trained to fill their job title and supervise the work that they do throughout their employment at the store. Another important duty and/or responsibility of the retail store manager deals with the money that comes into the store and goes back out as well. The retail store manager is responsible for handling the turning in of cash at the end of each sales associates day and is required to ensure that all the money is accounted for in the end. In addition, a retail store manager is usually responsible for paying the employees and ensuring that the paychecks match the hours worked by each individual. Meticulous records are needed to be kept by the retail store manager to ensure that all money which has come into the store is accounted for and sales associates and other store employees are paid as they should be. Inventory is another responsibility of a retail store manager. Since there needs to be goods in stock to sell, it is imperative that the retail store manager check the inventory on a frequent basis and make sure that orders are in when they are supposed to be. In addition to checking retail store stock and ordering goods, the retail store manager also needs to be responsible for paying for the goods which are ordered as well as keeping track of how much is spent on procuring the goods. One very important duty of the retail store manager relates to customer service responsibilities. From time to time, shoppers within the retail store will ask to speak with a manager whether it be to issue a complaint regarding their shopping experience or provide a compliment to an employee or the store itself. The retail store manager is the higher up individual in the retail ranks who provides an ear to customers who wish to express either their pleasure or displeasure regarding an aspect of the store. Therefore, the retail store manager must be extremely well versed in matters of customer service.