Brian Moss Full time Instructor of Marketing and Management SUMMARY OF EDUCATION:

MBA, Marketing/Statistics, University of Tennessee, Knoxville BS, Human Resources, University of Tennessee, Knoxville MBA classes included Marketing, Marketing Research, Advertising, Business Law, Microeconomics, Macroeconomics, Statistics, Business Modeling, International Marketing , and Consumer Behavior Taught sophomore level Business Statistics at the University of Tennessee, Knoxville Developing and teaching classes for Advertising, Marketing Research, Advanced Marketing and Advanced Sales at Chattahoochee Technical College

SUMMARY OF BUSINESS EXPERIENCE:

Highly experienced new product development manager with 3 corporations: BellSouth (consumer broadband and wireless), Blue Cross Blue Shield (health insurance) and Rollins (consumer services) Involved with strategy creation and production of over 20 TV commercials, 30 radio ads, 60+ sales collateral pieces, and work with Web channels with strategic partners Effective leader of 30+ cross-functional new product teams and over 20 numerous test markets Managed over 20 product managers, marketing research managers, business and finance managers, marketing consultants, and marketing contractors. Hired and managed relationship with numerous market research firms, boutique advertising agencies, sales promotions houses, field operations firms, and IT contractors. Developed and launched 5 new product or channel sales platforms at Bellsouth, including new Partner Sales Order Gateway, new platform for voice, data, and video networking in homes, and wireless apps. Developed and managed new DSL sales channel partners at BellSouth, including Best Buy, Dell, MSN, AOL, and DirecTV. Launched new 501(c) 3 charity business called the Caring Program for Children Foundation Launched new business operation dealing with Managed Care for Workers Comp injuries Launched new business operations for cell tower leasing and home networking Developed 20+ annual marketing plans, 15+ annual sales plans, 15 advertising plans, 7+ new channel marketing plans, and 5+ annual IT plans for web-based sales. New product and marketing development experience includes: product concept development primary product/market research and use of syndicated databases multi-dimensional OLAP business modeling and data analysis 2 & 3 yr. new product pipeline development P & L management of new and existing products use of 5 stage-gate product development process and cross-functional team leadership sales forecasting using economic and competitive assumptions incorporation filings for new businesses business case approval and budget management pricing management test marketing Web site development-web ordering applications advertising development-TV, radio, outdoor, print and web sales collateral production, sales training and field product launch

AWARDS/HONORS: BellSouth 2003 Gateway Leadership Development Program for work on Digital Passport program "In the Company of Leaders" Award Trip, BellSouth, 2000 for leadership in $84m tower sale

National Award for Adv. Effectiveness: Silver "Effie" -1987, from AMA/New York for TV ads Gold "Addy" Award 1986- National radio campaign plus Bronze "Addy" 1985 for collateral Beta Gamma Sigma Honor Society, American Marketing Association Award Winner