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RESEARCH PROJECT ON SERVIS SHOES INDUSTRY

There is little charm of Servis among ladies. Company can

get maximumatten tion of females if company open separate outlets only for ladies

withmaximum Varity. In this way Servis can also get competitive edge on Bata because

Bata also has not Separate shops for ladies.

Establishme nt of new outlets

There are only 258 registered outlets of Servis in Pakistan.

Companyshould open more outlets for the convenience of customers.

Frequent meetings with distributors

Company should do

frequent meetings with distributors in order to getknowledge about their problems and

customers demands and needs.

Opening shops in big plazas

Servis should open its shops in big plazas like pace, Al_Marjan, Citi Center etc because here

the company can sell its expensive range easily.

Innovation in designs

As compare to local and chines shoes Servis designs are not very well. SSCshould

make its designs as per the requirements of general public.

Early settlement of claims

SSC settles its shoe claims in three weeks which is a

lengthy period. Itwould be appropriate to give the authority of this

settlement to shopsmanager s because customers satisfaction enhances the

corporate image.
UNIVERSITY OF THE PUNJAB, GUJRANWALA CAMPUS

98

RESEARCH PROJECT ON SERVIS SHOES INDUSTRY

Establishme nt of sales

promotion institutions
Servis Company should open sale promotion

offices in big cities likeLahore, Karachi, Multan, Rawalpindi, Gujranwala,

Sargoda, Faisalabad etc.these institutions will help to promote the

sale volume of SSC.

Regular market surveys

Regular market surveys and targeted researches of different brands should be

undertaken, especially of articles with high sales. These surveys can notonly help the

designers in new product designing but can also be invaluablefor to the planning department for

prediction of future sale.

Encourage ment of dealers

To encourage the dealers, a sort of competition should be started like the dealers whogive the maximum sales within minimum outstanding and

is practically No.1 inrespective time period should be given gifts like motorcycle etc.

Exhibitions

Arrange events and exhibitions for the public, which tells the feature of Servis

Company and give them gifts.

Cut price sales

At special occasions like

Eids company should conduct cut price sales inorder to attract maximum customers.

UNIVERSITY OF THE PUNJAB, GUJRANWALA CAMPUS

99
RESEARCH PROJECT ON

SERVIS SHOES INDUSTRY UNIVERSITY OF THE PUNJAB, GUJRANWALA CAMPUS

100

RESEARCH PROJECT ON SERVIS SHOES INDUSTRY

BIBLIO GRAPH Y
During the research process,

besides our practical research, we alsohave consulted some books about our practical

research for completion of project in effective manner. A list of all references,

which has beenconsulted and the data has been derived from, are given as under:

Class Notes provided by Prof. Naveed Iqbal sb.

Business Research Methods by

 William G. Zikmund

Research Methods For Business by Uma Sakaran

Servis and Batas Annual reports.

Field surveys through which data has been

collected from differenttypes of questionnaires and different areas of

Gujranwala city.
UNIVERSITY OF THE PUNJAB, GUJRANWALA CAMPUS

101

RESEARCH PROJECT ON SERVIS SHOES INDUSTRY UNIVE RSITY OF THE PUNJAB,

GUJRANWALA CAMPUS

102

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