A SYNOPSIS ON 11 A Detailed study On Impact of celebrity endorsement on consumer buying behaviour

Submitted in partial fulfillment for the award of

Degree of Master of Business Administration Of Department of Management Studies Jai Narain Vyas University, Jodhpur (2009-2010)

Under the supervision of: Dr. Swapana Patawari Dept. Of Management Studies

Submitted by: Bharat Bhushan MBA Semester Ist

To, The Head of Department, Department of management studies, Jai Narain Vyas University, Jodhpur. Subject: Synopsis for the term paper on topic, Impact of celebrity endorsement on consumer buying behaviour. Respected Mam, With due respect I want to say that in order of the partial fulfillment of MBA-II Semester, I want to submit the synopsis of term paper on the topic Impact of celebrity endorsement on consumer buying behaviour. under the supervision of Dr. Meeta Nihalini. So, kindly grant me permission to prepare term paper on the above-mentioned topic. Thanking you. Dated: June , 2010 Yours Sincerely, Surya kant Mishra MBA Semester II

Introduction
What started off as the shifting of manufacturing goods to countries providing cheap labor during the Industrial Revolution, has taken on a new connotation in today's scenario. In a world where information technology has become the backbone of businesses worldwide, 'outsourcing' is the process through which one company hands over part of its work to another company, making it responsible for the design and implementation of certain business process under the requirements and specifications of the outsourcing company. The world is discovering the fact that India is a super power when it comes to developing IT solutions. Swept by the current of the latest trend "IT outsourcing to India, many fortune 500 companies like Microsoft, Oracle, Citibank, Morgan Stanley, Wal-Mart, AT&T, General Electric, Reebok, General Motors, Sony, Boeing, Coca-cola, Pepsi, Swissair, United Airlines, Philips, IBM, Lucas and British Aerospace beneficiaries. But it is also facing the wind of high labor attrition, poor infrastructure and lack of data protection laws. As global competition and pressure on margins increases, a companys outsourcing relationships are assuming ever-greater significance, becoming more strategic than they were originally thought to be. Companies are taking a more strategic view of outsourcing. The current economic recession has hardly spared any country on earth and for India, it is even a bigger problem because India is the land of IT outsourcing and a lot of large western companies outsource their IT services to Indian companies.

Objective
The theme of this term paper is to conduct a detailed analysis of Indian outsourcing industry. The objective of this report is extended to the start of Indias outsourcing industry, changing trends and challenges and the impact of the current scenario and various issues on it. The report also includes the upcoming opportunities and concerns in Indian outsourcing industry.

Scope of term paper

Past trends of Indian outsourcing sector. Indias competitiveness and comparison with the world markets. Massive challenges faced by the industry. Impact of global recession on outsourcing sector. Impact of issues like Satyam scandal and US government policy on the sector. Analyzing various opportunities available in the future.

Research methodology Secondary data

These sources contain data, which have been collected and compiled for detailed study of the topic. The secondary data was collected from various books, reports, articles, websites and other sources.

Chapter Scheme
Acknowledgement Chapter I: Chapter II: INTRODUCTION HISTORY OF INDIAN OUTSOURCING INDUSTRY

Chapter III: INDIA COMPETITIVENESS AND COMPARISON WITH THE WORLD MARKETS Chapter IV: Chapter V: Chapter VI: THE CHANGING TRENDS AND CHALLENGES IMPACT OF GLOBAL RECESSION AND OTHER ISSUES FUTURE ASPECTS

Chapter VII: CONCLUSION Bibliography

Bibliography WEBSITES
http://itoutsourcingindia.com/india/ http://www.outsource2india.com/why_india/why_india.asp