Polly Williams BA (Hons) Graphic Design ougd303

Brief 5

Valentines Range

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CONCEPT
Brief Design a 2013 Valentines range for Marks and Spencer using illustrated lettering as the main visual device. Background Consider words and sayings for the cards that are appropriate for both male and female recipiants. A name and visual identity for the range should be created. Consideration should also be taken as to the pricepoint that each card would fall into. Target Audience Younger male and female Marks and Spencers customers ranging from 18-30 who are shopping for Valentines cards and gifting. Solution Create a range of Valetines cards featuring three different pricepoints. Create a range of gift wraps, gift tags, and gift stickers, as well as proposing a range of gifting products, all packaged appropriately and branded with the identity of the range.

Polly Williams BA (Hons) Graphic Design ougd303

Brief 5

Valentines Range

2/7

blank for your own message

Copyright lines here ??????

Made in China. T21/7790/???? Marks and Spencer plc PO Box 3339 Chester CH99 9QS www.marksandspencer.com for personalised cards visit www.marksandspencerpersonalised.com

protecting the worlds forests for the future

range ????

inside message: happy birthday

IDENTITY
The identity for the range is Just my type which is an intentional reference to both the typographic design aesthetic of the range as well as the romantic conotation. The logo is adapted depending on its application. It can function as text with a small heart motif, or inside a heart motif for example on the back pages of the greetings cards.

Polly Williams BA (Hons) Graphic Design ougd303

Brief 5

Valentines Range

3/7

Highest pricepoint artwork

Middle pricepoint artwork

Lowest pricepoint artwork

CARD RANGE
The range of cards features 8 cards in three different styles. The first 3 are the more simple styles with more male-friendly editorial. These are the lowest pricepoint. The second highest pricepoint cards are more decorative and more feminine in their appearance, but contain no add-ons such as foiling, gems, or flitter. The third style is the highest pricepoint as these two cards contain flitter. Card Specifications - Lower pricepoints Dimensions : 150mm x 150mm Stock : 170gsm matt card Process : Litho, CMYK Card Specifications - Higher pricepoint Love letter card dimensions : 138mm x 138mm wvwStock : 180gsm matt card Process : Litho, CMYK + 1 spot colour (Flitter) Envelopes There are also a range of three envelope designs to accompany the lower pricepoint cards. Specifications Dimensions : 155mm x 155mm Stock : 120gsm paper Process : Litho, CMYK

Polly Williams BA (Hons) Graphic Design ougd303

Brief 5

Valentines Range

4/7

GIFT WRAPS
Range of 10 gift wraps to accompany the card range in various styles which compliment the designs of the cards and envelopes. Wrap specifications Dimensions of each sheet : 500mm x 700mm Stocks : 60gsm brown parcel paper / 70gsm matt paper Process : Litho, CMYK

Polly Williams BA (Hons) Graphic Design ougd303

Brief 5

Valentines Range

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GIFT WRAPPING PRODUCTS

As well as wrap there is a range of other wrapping materials in the range including gift stickers and tags with ribbon. Gift stickers specifications Dimensions : 100mm x 200mm Stock : White matt self-adhesive vinyl Process : CMYK + dye cut stickers Gift stickers packagin specifications Dimensions : 110mm x 100mm Stock : 125gsm matt card / cellophane Process : Litho, CMYK Gift tags specifications Dimensions : 100mm x 85mm Stock : 140gsm card/ ribbon Process : Litho, CMYK + dye cut into heart shapes Gift tag packagin specifications Dimensions : 110mm x 110mm Stock : 125gsm card / cellophane Process : Litho, CMYK

Polly Williams BA (Hons) Graphic Design ougd303

Brief 5

Valentines Range

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GIFTING RANGE PROPOSAL

In addition to the cards and wrapping products, this is a proposed range of gifting products including macarons, chocolate bar, rubber ducks, notepad, rose wine miniature, stickers and an iPhone case.

Polly Williams BA (Hons) Graphic Design ougd303

Brief 5

Valentines Range

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ONLINE SHOP
The cards and other gifting items are all available through the Marks & Spencers website as well as instore.

PROPOSED WINDOW DISPLAY

Large foamboard hearts suspended by wire cables, white dye cut self-adhesive vinyl lettering for the window pane itself and background and floor decorative banners.

Polly Williams BA (Hons) Graphic Design ougd303

Brief 5 2

The Gin Joint Valentines Range

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CONCEPT
Brief Create an illustrated type-based visual identity for The Gin Joint; a new bar that specializes in gin. Background Gin has notoriously had a rocky relationship with the British, with fashionable highs and notorious lows; adoration followed by controversy. However, over the past year there has been a gin revival becoming attractive again to a less traditionally younger audience making it once again fashionable. The identity should cater to the new contemporary crowd whilst still maintaing and reflecting some nostalgic elements of gins history. Target Audience 18-25 year olds who are adventurous, fun seeking in search of new flavours and experiences. Solution Create an identity that reflects both past and contemporary styles of lettering. Deliverables include three styles of lettering, menu designs, house gin brand design, bar accessories, exterior signage and contextual illustrations.