INTRODUCTION

Type Industry Founded Founder(s) Headquarters Area served Key people

Private Direct selling 1959 Rich DeVos Jay Van Andel Ada, Michigan, United States Worldwide Steve Van Andel (Chairman) Doug DeVos (President) Al Koop (Chief Operating Officer)

Revenue Employees Parent Website

USD 9.2 billion (2010) 13,000 Alticor http://www.amway.com/

ABOUT AMWAY
Amway is a direct selling company and manufacturer that uses network marketing to sell a variety of products, primarily in the health, beauty, and home care markets.Amway was founded in 1959 by Jay Van Andel and Richard DeVos. Based in Ada, Michigan, the company and family of companies under Alticor reported sales growth of 9.5%, reachingUS$9.2 billion for the year ending December 31, 2010.Its product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. In 2004, Health & Beauty products accounted for nearly 60% of worldwide sales.Amway conducts business through a number of affiliated companies in more than hundred countries and territories around the world.It is ranked by Forbes as one of the largest private companies in the United States and by Deloitte as one of the largest retailers in the world. In 1949, DeVos and Van Andel had formed Ja-Ri Corporation (abbreviated from their respective first names) for importing wooden goods from South American countries; after their trip to the Nutrilite seminar, they dropped this business and Ja-Ri became their Nutrilite distributorship.In addition to profits on each product sold, Nutrilite also offered commission on the sales of products by new distributors introduced to the company by existing distributorsa system today known as multilevel marketing or network marketing. By 1958, DeVos and Van Andel had built an organization of over 5,000 distributors. However, following concerns about the stability of Nutrilite, in April 1959 they and some of their top distributors formed The American Way Association to represent the distributors and look for additional products to market.

RANGE OF PRODUCTS
Household Cleaners
1. LOC 2. SA8 3. Dish

laundry detergent Drops dishwashing liquid

Health And Beauty

1. Artistry 2. Beautycycle 3. Time

Defiance Essentials White

4. Artistry 5. Pure

6. Satinique 7. Tolsom

8. Body

Series

9. Glister 10. 11. 12.

Nutrilite eSpring Atmosphere

ARTISTRY
Amway's Artistry products include skin care, cosmetics, and antiaging creams and serums. Euromonitor International, an independent researcher and publisher of market reports, business reference books and online information databases, ranks Artistry as one of the world's top 5 best selling brands in the prestige brand category, alongside Clinique, Estee Lauder, Lancome, and Shiseido. Artistry is the only direct sales brand classifed in the "prestige" category. Amway is the 5th largest manufacturer of skincare and cosmetics products in the world, holding over 200 patented and patentpending ingredients and technology.

NUTRILITE
Amway's Largest selling brand is the Nutrilite range of health supplements (marketed as Nutriway in some countries), and in 2008 Nutrilite sales exceeded US$3billion globally.Nutrilite products incorporate organically grown whole-plant concentrates. Euromonitor has for several years ranked Nutrilite the world's best-selling nutritional brand in tablet or capsule form.In 2001, five Nutrilite products were the first dietary supplements to be certified by NSF International.Surveys by independent

group Consumerlab.com since 2002 have rated Nutrilite as having the highest customer satisfaction rating (96% in 2006) in the direct selling/MLM brand category.In 2006, 2007, 2008, and 2009 in the nutrient and health food category, Nutrilite won "Platinum" and "Gold" awards in Malaysia, China, Taiwan, Thailand, and Asia overall in the Reader's Digest "Trusted Brands of Asia" survey.

QUESTIONNAIRE
1.

Do you know about amway products?

a.

Yes

b. No

2. How did you come to know of amway?

a.

Family b.

Friends c. Colleagues

d. Others

3. If yes, do you like the products?

a.

Yes

b.

No

4.

Which line of amway products do you prefer?

a.

Household cleaners

b.

Health & Beauty

5. Do you feel that the amway products are justifiably priced?

a.

Yes

b. No

6. Do you feel amway products should be available over the counter?

a.

Yes

b.

No

7. How long have you known about amway products? a. 0-2 yrs b. than 10 yrs 3-5 yrs c. 6-10 yrs d. More