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Case Study New Branch
Case Study New Branch
Case Study New Branch
After analysing PESTEL, SWOT analysis was employed. SWOT, acronym of strength, weakness, opportunities and threats, is a powerful tool to investigate internal as well as external factors that affect the business (CIPD, 2011). In a group, we discussed and listed strengths and weaknesses of ET to start the business in respective countries. Similarly, possible opportunities were discussed to open search and threats were analysed to reduce their possible impact on business. As a final tool, to select the country, we have employed Michael Porters (Porter, 2004) five forces analysis. Taking PESTEL and SWOT analysis into consideration, five forces threats of new entrants, threats of business with substitute products, buyers bargaining power, suppliers bargaining power and competitive rivalry were discussed and analysed in detail for each of the selected countries. To analyse these competitive factors, people with expertise on thinking, analysing and behaving were used. Decision has been made using PESTEL, SWOT and Porters Five Forces to scan and seek business extension. Giving particular attention to the decision-making process, peoples thinking and behaving strategy has been utilised to select Hong Kong and Australia as prioritized countries. Even though, there are still some aspects that need to be discussed and analysed such as marketing (strategy alliance, acquisition, franchise, etc. models and mix), investment and production strategy and models, etc., the decision of the team has been recommended to the board.
References Carruthers, H. (2009), Using PEST Analysis to improve business performance, In Practice, 31(1), pp. 37-39 Chartered Institute of Personnel and Development (2010), PESTEL Analysis, [online] CIPD, Available from http://www.cipd.co.uk/hrresources/factsheets/pestle-analysis.aspx [Accessed 23 April 2012] Chartered Institute of Personnel and Development (2011), SWOT Analysis, [online] CIPD, Available from http://www.cipd.co.uk/hrresources/factsheets/swot-analysis.aspx [Accessed 24 April 2012] De Bono, E. (1999), Six Thinking Hats, Revised and Updated Edition, London: Penguin Porter, M.E, (2004), Competitive Strategy: Techniques for Analysing Industries and Competitors, London: Free Press