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InsightXplorer Monthly Report - 201205 PDF
InsightXplorer Monthly Report - 201205 PDF
ARO / comScore
ARO / comScore ....................3
IX Survey
................12
...............................17
...............................24
Can Marketers Optimize Branding Campaigns
in Real Time?....................................31
Media Multitasking Brings Challenges and
Opportunities for Marketers..................34
2012 04 ..........37
ARO -
2010
TechCrunch 20121
DailyDealMedia2011129,675
45.75%1,7911,728
67.61
20111,34823.3%
1: TechCrunch: 7982011
20117
1 TechCrunch: Report: 798 Daily Deal Sites Folded In The Last 6 Months of 2011;
http://techcrunch.com/2012/01/19/report-798-daily-deal-sites-folded-in-the-last-6-months-of-2011/
2: comScore MMX
314%1,211%
631%55%
4: comScore MMX
GoodLife 2
2012 4 3 5016 2 2185 54.84%
2 GoodLife http://blog.goodlife.tw/archive/5/2012
5: GoodLife()
GrouponGOMAJI17Life
Coupon
6: comScore MMX
7: comScore MMX ()
35
3557.5%Groupon34
49.6%
9: comScore MMX
1.
TechCrunch 20121DailyDealMedia201112
9,67545.75%
201123.3%
2.
3.
ARO/comScore MMX
4.
1,211%
631%
5.
55%
6.
GoodLife2012435016
54.84%
7.
ARO/comScore MMXGrouponGOMAJI17Life
Coupon
8.
GrouponGOMAJI17Life
Coupon
17Life CouponGOMAJI
9.
11.
//:::
Groupon
:/:GOMAJI
::://::
17Life Coupon
//
2012 5
(IX Survey )
10-79
2012/05/12~2012/05/13
2,905
5 2
2012 05
05 12 05 13 2,905
2012 3
(56.0%) 35
(20.0%) 35-39
/(13.5%)
(13.3%)
(73.3%)
19 (31.9%)
(27.5%)
(25.7%)(25.7%) 35
(22.0%) 24
(18.9%) 35-39
501-1,000 301-500 (29.4%)
1,001-3,000
3,000
(59.9%)(3.3%)
1,000
2012 04
(IX Survey )
10-79
2012/04/28~2012/04/29
3,289
2012 04
04 28 04 29 3,289 2012 3
//////
(53%)
35-39 (35.4%)
40 (32.4%)
35-39
(43%)(22%)
40 DM
(20.4%)
(14.5%) 29
(49.8%)
35-39
(46.7%)(40.6%)
(86.9%) 30-34
(13.1%) 19
(38.7%) 35-39
(30.3%)
35-39
(61.7%) 40
/(29.3%)
25-39
(23.2%) 20-24
(31.7%) 40
(13.1%)
(30.9%)
2012 4
(IX Survey )
10-79
2011/04/21~2012/04/22
3,518
2012 04
04 21 04 22 3,518
2012 03
79.8%
20.2%
2~3 1 39.7%1 1 ()
24.2% 24 1
1 22.1% 40
(46.5%)
20-29
(38.6%)(23.8%) 24
( MV)44.1% 24
(33.2%) 30-34
32.9%) 24
1
37.0%
30.1% 1 2 22.3%
(62.3%) 20-24
(37.7%)
(57.3%)
40.1% 19
(59.9%) 40
MV
(ra-at trs)
2012
artr
(ra t trs)
ar
2011
(rt-rsps
apas)
(ra-t ptat)
2011
11
2012
a r
artr
(sr pas)
/
a r
artr
ttp//.artr./rt.asp1008912
2012
(titai)
artr
i pt it ia r air i t
titai
artr
ar ir
2011
11
artr
ar
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i
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19%
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16%
ttp//.artr./rti.ap1008924
2011
2012 4
//
Facebook Yoke
PayPal App
iPadGoogle
Google iPad
SnapguideiPhone App
Facebook Listen
Listen withListen
Facebook Listen
Facebook
SafeShepherd
SafeShepherd
Dream:ON iOS
AnontuneAnonymous
Anonymous
Slikk
DEMO Spring
2012 Slikk
Google Drive
Google
Google (Google Drive)
10 Instagram
GoodLife
GoodLife
3.7
Facebook TagTile
10 Instagram Facebook
TagTile
Facebook Mixi
Facebook Facebook
MixiGREE
FCCGoogle
2 5000
Q1
LinkedIn Facebook
2015 75
SuperData 27 2015
75
iPad No.1
25
Wi-Fi 25
4.39
Time Inc
27
Facebook Twitter
Accenture
Gartner2012 1.19
74% HTML5
GoogleFacebookYoutubeWikipedia Twitter
HTML5 HTML5HTML5
50%
2012 4
(ARO Panel)
NetRoverTMAccess Rating Online (ARO
)
(Internet Audience Measurement)
2011 comScore ARO
comScore
IX Survey panel
CyberPanel-Taiwan IX Survey
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