Pawel Adamek Level 6 OUGD303 Final Major Project Brief 5: Impressionists Exhibition Board 1

Brief
Identity and branding for an exhibition of the Impressionists at the National Gallery in London. The exhibition is to showcase artwork by 11 of the original Impressionists. The exhibition is to be accompanied by the release of National Gallery published biographies of the posthumously exhibiting Impressionists written by art historian Sue Roe.

Identity
The identity fits with the current aura of the National Gallerys identity and branding to appeal to a mature minded audience who have an interest in traditional art. The red colour is utilised as the identity for the exhibition. Use of Pantone DS 322-5 U is intergral to this as well as use of the primary typeface Scotch that is used for the logotype identity.

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Exhibition Pack
On purchasing a ticket for the exhibition, the buyer will receive this exhibition pack which includes an exhibition map to navigate the exhibition, highlights of the exhibition indicating paintings that have been loaned from galleries outside of the UK, an exhibition guide with information about the artists and the ticket (or tickets) itself.

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Exhibition Posters
Posters designed to promote the exhibition. Each poster focuses around one of the posthumously exhibiting artists. The name of each artist is on every poster. However, the featured artist is highlighted with one of their paintings as the focus of the poster. It creates a range of posters whilst communicating that there are 11 artists exhibiting. The posters are designed to be situated primarily on the London Underground, which is a prime spot for poster advertisement in London.

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Impressionist Biographies
In tandem with the exhibition, the National Gallery is to release a set of biographies of the Impressionists written by art historian and expert on Impressionist art, Sue Roe. The set of books keeps with the identity of the exhibition through the spines which showcase the same colour that is used for the exhibition identity, as well as the typefaces Scotch (display text) and Avant Garde (body text).

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Website Advertisement & Promotion

The exhibition will be promoted on the National Gallery website through a web banner in order to extend its presence into the digital community. As well ad the exhibition being promoted, the biographies of the Impressionists are promoted on the National Gallery online shop available for purchase online and simply to advertise the fact that they can be purchased at the National Gallery.

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National Gallery Banners

Banners for the front of the National Gallery displaying the identity of the exhibition and the dates. These banners will be displayed for the duration of the exhibition. (Not done yet. Just imagine basically the first board on each banner.)