A study on Effectiveness of Promotional Schemes for Vadilal ice cream

1. Age. 16 25 36 45 2. Do you eat ice -cream? Yes No 26 -35 Above 45

3. Which companys ice cream prefer by you? Vadilal Amul Havmor other_____________

4. Which range of ice creams do you like? Cones Candies 5. Which flavor you like a most? Chocolate Butter scotch vanilla other_____________ cups Family packs

6. How frequently do you eat ice cream? Everyday Few times in a month twice in a week occasionally

7. Have you ever seen the Advertisement of Vadilal ice cream? Yes No

8. Where did you saw /listen the Advertisement of vadilal ice cream? TV Radio newspaper other

9. Does it provide the sufficient information about the product you needed in advertisement? Yes . If no, why? no _______________________________________________

10. Do you like the advertisement of vadilal ice cream? Yes If no, why? _______________________________________________ 11. Which channel do you watch most frequently? Star plus Sub Sony other__________ no

12. Have you ever heard about Vodafone delights with the vadilal happinezz Promotional scheme? Yes No

13. Which types of advertisement do you like the most? Musical Jingle Fantasy emotional

14. Which advertisement is most consistent? Vadilal ad. Amul ad. Havmor ad.

15. Which Media do you like is the most efficient advertising for ice cream? Electronic Print Outdoor Mail Word of mouth

16. What kind of promotion would most appeal to you as a consumer? Buy 1 get 1 free Combo pack 17.comments:___________________________________________________________________ ___________________________________________________________________ Discount offer other (specify) ______________

Name: Residential area: Phone No. Gender: Male

__________________________________________________________ _________________________________________________________ ________________________________________________________ Female