FOOT WEAR

PRESENTED BY: NAME: WAJAHAT AHMED FATHER NAME: IQBAL AHMED B.B.A 4TH SEMISTER IN RESPECT OF SIR ARSHAD ALAM REGARDING PRESENTATION VIEW

COVERING LETTER
For the kind attention of, Honorable, C E O Mr. Arshad Alam. Subject: Report on the launching the new product Respected Sir, I would like to inform that I prepaid the report on the launching new product as the desire of our C E O order I have make a report over ADIDAS Ltd. Company, which has opportunity in INDIA to launch new Product. This would be an interesting action for me to work for it. My 90% efforts are attached to it. So I am ready to the giving presentation in front of the Board of directors. I believe you must assure me to avail this opportunity.

Thank you very much. Your Respectfull Wajahat Ahmed

Acknowledgment
My words are towards my effort and exercises which I had been faced before in any part of my life. I feel pleasure to make a project over new strategies like I have chosen Foot Wear off course it is a permanent usage of a person. Although my lots of time are set in this. Myself, I am very kind heartened person. The like is only of Honesty, faith, and development of society. I keep away my self from HARAM as my family members guide me. Very thank full to my Family member. By whom I am here to speak something among you people. Also thanks to teacher who do care for our future and personality and carrier. Teach us the way to propose yourself. Very thankfull to those who listen and learn me by giving his most important time

Thank you Wajahat Ahmed

CONTENTS
1. Introduction 2. Company profile a. Vision and mission b. Swot analysis 3. New product launch a. The product b. Product overviews c. Special feature d. Assessories e. Cost of product 4. Country a. Indian culture b. Market share c. Product type 5. Segment veriables a. Geographical b. Demographical 6. Psychographical a. Social class b. Behavioural c. Promotion strategy 7. Conclusion

1. COMPANY PROFILE
ADIDAS LTD IS A GERMAN sports apparel manufacturer and part of the adidas group which consist of Reebok sportwear company TAYLER MADE ADIDAS golf company and rockport.beside sports footwear the company also produces other products such as bags ,shirts watches ,eyewear ,and other products and the clothing related goods. The company is the largest sportwear manufacturar in europe and the second largest spotwear manufacturar in the world. The company revenue of 2006 was listed at 10 billoin euro or about 13 billion us doller and 2007 figure was listed at 10 billion or about 15 billoin us doller.

VISSISON
Adidas vission is to balance shareholder and cocern of employes as well as there needs. They also want to be the best as well as creat things that we would love.

MISSON
To become the best sports brand in the world. To that end, never equate quantity with quality.

SWOT ANALYSIS STRENGTH

Result oriented approach. The brand is going to be well accepted in the country. Quality and Comfort. Perfume strips (Launched for the first time)

WEAKNESS
We may be unable to achieve projected sales. Varied consumer preference.

OPPORTUNITY
The market is always open for innovation. Participation within a growing market. High penetration levels. The large increase in customer base that follows with the acceptance of the product by one customer. Changing needs of customers.

THREAT
Existing players in the market. Chances of idea of product being copied. Change in consumer preferences.

2. NEW PRODUCT LAUNCH

New product launch means introducing a new product into the market. In other words, it is adding a new product in the existing product line of the company.

THE PRODUCT
The product, a cross training sports shoe will be sold under the brand name FRONTRUNNER. They come under the category of consumer goods for fitness and health.

PRODUCT OVERVIEW
FRONTRUNNER has a sensor placed under the sole and comes with a portable digital indicator. The indicator keeps track of the distance covered and the speed at which you walk/run.

SPECIAL FEATURE
ADIDAS not only offers comfort and enables you to make a fashion statement but takes care of your health too

ACCESSORIES
FRONTRUNNER provides an armband to place the digital indicator.

FRONTRUNNER comes with a small portable digital indicator which displays the distance covered (km) and the speed (km/ph).

COST OF PRODUCT

PARTICULARS RAW MATERIAL & LABOUR BLUTOOTH INSTRUMENT WRIST BAND SHOCK ABSORPTION TECHONOLOGY USB Kit PERFUMED STRIPS PACKGING TOTAL

COST PER PIECE Rs 850 Rs 625 Rs 350 Rs 225 Rs 145 Rs180 Rs 35 Rs 2410

4. COUNTRY
The culture of India refers to the religions, beliefs, customs, traditions, languages, ceremonies, arts, values and the way of life in India and its people. India's languages, religions, dance, music, architecture, food, and customs differ from place to place within the country. Its culture often labeled as an amalgamation of these diverse sub-cultures is spread all over the Indian subcontinent and traditions that are several millennia old.

MARKET SHARECategory 15%-KIDS 45%MENS

40%WOMENS

PRODUCT TYPE
Branded - 42 %

Unbranded - 58 %

5. SEGMENTING VARIABLES GEOGRAPHIC COUNTRY-INDIA

Region-Metropolitan cities and cosmopolitan cities (Mumbai, Bangalore, New Delhi, Chennai, Kolkata and other important cities.)

DEMOGRAPHIC:
AGE GENDER OCCUPATION - 15-60 - MALE, FEMALE - College going youth and working population

SOCIAL CLASS - Upper-Middle class and

Upper class.

6. PSYCHOGRAPHIC
Psychographic segmentation divides buyers into different groups based on social class, lifestyle, or personality characteristics.

LIFESTYLE Outdoors Oriented. SOCIAL CLASS BEHAVIORAL

Occasions: Regular and special occasions Benefits : Convenient and economical Attitude towards product: Enthusiastic

Upper middle class, upper class

PROMOTION STRATEGY
TV Adds Print Media Hoardings Posters Radio Adds Internet Adds

7. CONCLUSION
Observing & getting information lead us to move forward.