Impact of Innovation on Customer Satisfaction and Brand Loyalty, A Study of Mobile Phones users in Pakistan Reference: Nemati. A.R.

, Khan.K., Iftikhar.M. (2010). Impact of innovation on customer satisfaction and brand loyalty, a study of mobile phones users in Pakistan. European Journal of Social Sciences, 16, 299-306. Objective: The objective is to find out how innovation affects customer satisfaction and brand loyalty in mobile phones used by its users in Pakistan Variables: Independent Variables: Innovation Dependent Variable: Customer Satisfaction Brand Loyalty Measurement: Variables Innovation Customer Satisfaction Brand Loyalty 27 Items Scale 5 (Likert Scale) 5 (Likert Scale) 5 (Likert Scale)

Population: University students, Shopkeepers and General Public using mobile phones Research Design: Hypothesis Testing & Case study