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The Effective Performance Plan: A Strategic Sports-Based Childhood Obesity and Juvenile Delinquency Prevention Pipeline Program - New York State
The Effective Performance Plan: A Strategic Sports-Based Childhood Obesity and Juvenile Delinquency Prevention Pipeline Program - New York State
The Effective Performance Plan: A Strategic Sports-Based Childhood Obesity and Juvenile Delinquency Prevention Pipeline Program - New York State
AUTHOR STATEMENT
Notice to the recipient of this proposal, the information contained herein is considered non-proprietary information, and its release is designed to offer substantial benefit to the New York State Education Department (NYSED) and New York State Federation of Secondary School Athletic Association (NYSFSSAA), and by extension their state member associations. This material includes descriptions of strategic ideas and tactics derived through substantial research and development efforts undertaken by the Author. Therefore, the use or release of the information contained in this proposal plan for purposes other than an evaluation of its contents as a basis for the development of the proposed programs by the Catholic High School Athletic Association (CHSAA), the New York State Public High School Athletic Association (NYSPHSAA), the New York State Association of Independent Schools Athletic Association (NYSISAA), and the Public School Athletic League (PSAL), to be replaced by an instituted NYSFSSAA state single classification championship tournament is otherwise prohibited. Opinions, conclusions, and recommendations expressed or implied within this brief are solely those of the author and do not necessarily represent the views of any media concern or, third-party entity. Neither submission by the Author nor the NYSFSSAAs acceptance of this proposal, in whole or in part, constitutes a binding agreement between said parties. Such an agreement shall only exist among the NYSFSSAAs associate organizations upon the execution of this planning brief. Cleared for public release; distribution unlimited.
Executive Statement
In order to diminishing the proliferation of childhood obesity and socially destructive behavior, the Effective Performance Plan was created to act as a catalyst to increase the proportion of disadvantaged male youths practicing healthier lifestyles and personal growth. Purpose - To decrease the prevalence of childhood obesity and juvenile delinquency ( misdemeanor offenders) and to reduce the cost burden of obesity related diseases by improving healthy eating and increasing physical activity and, to manage male youth offenders in a more cost effective and efficient manner that delivers better results for the student-athletes and member schools alike. Background In a 2008 State Controller published report , it reported that New York State was in the midst of a childhood obesity crisis. The economic consequence of this crisis in the same year was $242 million in annual costs that are typically categorized as direct, such as medical costs, and indirect, such as job absenteeism. Poor nutrition and physical inactivity among obese youth are largely responsible for these costs. In a report delivered by a high-ranking NYPD official to Bronx community leaders and parents in late June of 2012, which he stated that police have identified 315 youth gangs across the five boroughs. The groups are increasingly recruiting kids in middle school or younger. And the gangs are not isolated to NYC, areas such as; Schenectady, Wyandanch, Poughkeepsie, Mt. Vernon, and Yonkers have seen their communities ravaged by gang activity. Plan Interscholastic football was chosen to inaugurate this initiative for the following reasons: employs the largest contingent of participants among all high school sports, it requires the necessary physical expenditure to be effective and, is popular among at-risk male student-athletes, it is the ideal platform because it encompasses all of the components needed to trigger the identified response to an amended post-season playoff format. Recommendation - The Effective Performance Plan is a multi-faceted proposal program centered around a single recommendation. The primary proposal of the EP Plan is to recommend the reform of the interscholastic footballs post -season format. In detail, the plan calls for reforming the sport specific format that governs the post -season playoffs for the four governing athletic associations to compete independent of each other. This format is practiced by NYS only. The additional recommendations include instituting the Victory Cup that rewards teams and cheerleading squads for academic achievement, of each classification. Lastly, contingent upon the acceptance of the EP Plan, the four member associations and its member school will be faced with the opportunity to leverage numerous lucrative marketing and media offers to generate significant revenue. More importantly, the EP Plan requires no funding. Methodology The amended format would act as a mechanism, creating an atmosphere of urgency, to propel male youths to increase the physical activity through instruction and diminish time after-school idle, as a result of an enhanced competitive level of interscholastic football. The anticipated response by the plans targeted subject is reliant the acceleration of the individuals instinct for self-preservation. The steady repetition of physical instruction and personal attention will mold and cast time-management skills and 3 intrinsic motivation.
Table of Contents
Executive Statement Purpose Statement Background Plan Evaluating Indicators Plan Recommendations Plan Recommendation Overview Post-Season Playoffs Format Reform Plan Victory Cup Award Program Plan Plan Supporting Recommendations Sponsorship Platform Strategy Active Corporate Sponsors Strategic Sponsorship Objectives Media Strategies Plan Benefits and Cost Savings Plan Projected Concerns Plan Limitations and Delimitations Plan Rationales and Methodology Post-Season Format Reform Plan Rationale Post-Season Format Reform Methodology Victory Cup Award Plan Rationale Conclusion Plan Base Points Conclusion Statement
Purpose Statement
The goals and strategies outlined in this plan set forth an ambitious agenda that must be undertaken in order to achieve the vision of having male youths of low socioeconomic means leverage their interscholastic football participation into healthy physical activity and a lifestyle of means. No single individual, organization, agency, community, political jurisdiction, or elected official can bring about such far-reaching changes alone. As a result, "The Effective Performance Plan: A Strategic Sports-based Childhood Obesity and Juvenile Delinquency Prevention Pipeline Program" (EP) is aimed to demonstrate the urgent and clear need for an outcome-driven solution, to counter the disadvantages at-risk male youths and their families continuously face. In summary, the EP plan is a formal recommendation, that deliberate action must be in order for the practice of maintaining a healthy mind and body can be woven deeply into the culture and educational philosophy of NYS member schools. While there hasnt been any direct correlation that connects childhood obesity and juvenile delinquency, idleness is usually credited for aiding the proliferation of both maladies afflicting New Yorks youth. It then stands to reason that the number of after-school recreational activity and engaging programs options at their disposable are extremely lowwhich can likely result to engaging in anti-social behavior and/or, no physical constructive outlet, which allows for havoc to be wrecked on the civil development, physical wellbeing, and fiscal future of New York state.
In its report chronicling activity for 2011, The Juvenile Justice Advisory Group (JJAG) reported that juvenile arrests have been trending downward within the City of New York and the surrounding counties, since 2007. And as of recently stated in divergent report, a high-ranking NYPD official addressed community leaders and parents in the Bronx at the end of June 2012, where he stated that police have identified 315 violent youth crews across the five boroughs. He also made mention that; they are continuing to grow unabated and more sophisticated.
In the case of childhood obesity, a 2008 report published by State Controller Thomas P. DiNapoli, in it he declared that New York State has a childhood obesity crisis. The economic consequence of this crisis of that same year was $242 million in annual costs that are typically categorized as direct, such as medical costs, and indirect, such as parent job absenteeism. Thus, acting as a mechanism to deliver an efficient method, the EP Plan can provide the prevention, intervention and diversion to counteract physical inactivity and destructive behavior. Concluding with an outcome, that includes with male youths placing a greater importance on maintaining physical fitness and, a greater proportion matriculating onto universities, as a result of the catalyst provided by the EP Plan.
Background
During a recent 2010 study conducted by the NFL to identify the leagues biggest -producers of players by State, an obvious correlation was found between high total populations and high NFL player totals. Surprisingly, New York is the biggest exception. The third-most populous state isn't represented well in the NFL, failing even to appear in the top 15 of talent production. Interestingly, New Jersey is ranked eighth overall with 55 active players. More disconcerting, in 2014 Super Bowl XLVIII will be played in the nearby Meadowlands stadium and, their is a likely chance that not one player, from either team, will have come from a New York high school. The articles sources attributed the discrepancy due to the fact that 40 percent of the residents who live in New York City, are from an area not known to produce football players. Under the present sport-specific format, the segregation of the teams is not only exclusive during post-season play but, is practiced during through the regular season. Surprisingly, NY is the only state to operate such a system thus, the standard of competition is uneven between the member schools of each association, worse so, the regular seasons become an exercise of redundancy. Somehow or rather, the discussion has yet to arisen by the member associations nor, the higher administration, as to the merits for operating the nations largest modified interscholastic football league. Beyond incapacitating the development and growth of thousands of its participants, the harsh implications of segregating teams from competing from each other, affects the progress for socio-cultural differences to be bridged, which could alleviate friction among diverse ethnic groups. As a point of reference to better understand the concept of this proposal to create a single classification playoff, the reader should refer to the history of Indianas legendary single class basketball state championship format. Once the most notable basketball tournament in the country, with the exception of the NCAA tournament, the Indiana single class tournament enthralled the entire state, and became the fixation for numerous lauded publications and an academy award-winning movie. Then before the 1998 season, the Indiana High School Athletic Association decided to put an end to it all. With an impetuosity and disregard for tradition, the IHSAA assigned the state's 382 schools into four classes based on enrollment and inaugurated a tournament for each class.
Since the introduction of the class system, Indiana tournament attendance and revenue have plunged. Likewise for Minnesota, where that state's storied hockey tournament hasn't been the same since it abandoned its all-comers format in 1992.
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Plan Recommendations
What will the expansion of sponsorship and media opportunities bring to member schools? What results can be expected from atrisk male students, due to a reformed post-season football playoff format?
The playoff modification will ensure that two of the six top-rated teams in the state, meet in the championship game. The qualifications for a member school to reach the playoffs will be determined by a final NY Newspaper/Coaches poll -ranking:
The top six (6) at-large teams as determined by a final NY Newspaper/Coaches regular season poll rankings and winning a sectional/league championship will qualify for the state championship playoffs. The final No.1 and No.2 ranked teams concluding section/league playoffs shall hereinafter be referred to as the seeded position teams, and will receive a bye an d will play the winners of the quarter final games.
Polls
The rankings formula would consist of three components, each weighted equally: a NY Newspaper/Coaches poll team rankings, an accredited high school football ranking poll (USA Today Super 25, Rivals, ESPNU 50) and, a NY Newspaper/Sportswriters poll to calculate a teams overall rating: A NY Newspaper/Sportswriters poll shall be considered the driving poll for determining the top-ranked teams for the playoff AtLarge bids, and their rankings are to be released every Sunday evening following the seventh week of regular season play. A NY Newspaper/Sportswriters SCFC poll rankings should not be posted until mid-season, as to minimize bias and, to allow voters to develop a clear assessment for each team that plays a challenging early season schedule. The NY Newspaper/Sportswriters poll rankings, will evaluate strength-of-schedule, team-record and opponent-quality components.
A schedule strength of a team could represent games played to date and, the rating strength of those opponents. Determining a teams beginning season strength of schedule ratings ( SoS) will be determined by calculating a teams previous season ending results and final ranking, results against opponents with high SoS ratings, best/easiest/most favorable and hardest/least 10 favorable schedule.
Quarter Rd.
Quarter Rd. Winner
5th
Seed
Championship Game
3rd Seed
Quarter Rd. Winner
Quarter Rd.
No.2 Seed
South/West Region
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If a member school does not employ the semester grading system or the school administrator desires to use the quarter grades, then the New York State Board of Education would accordingly adjust the scoring period. Awarded schools would receive an award cup and/or certificate for each team/squad recognized. Each team/squad member should receive a certificate of recognition. Cheerleading squads should be awarded when actively participating in tandem with an organized sports team. Special Education Students: At the discretion of the NYSED, Special education students may be or, may not be included in grade averages, but can be eligible award recipients. Special education students should be verified as progressing in their indivi dual program at the expected rate. Teams/Squads: Varsity team/squad includes all team members in grades 10 through 12 and any 9th-grade student included as an active member of the high school varsity team at the conclusion of the season in that interscholastic sport. 12
AA
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The Victory Cup would be given to the varsity teams and cheerleading squads who have accumulated the combined required team grade point average at the culmination of the sports season (fall, winter, spring) representing each enrollment classification for each of the four state associations.
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Media Strategies
Local Marketing Determining the economic impact the single class state championship tournament will have on the economies of the local communities is not a simple proposition.
It is the game-day spending totals on items such as parking, food and beverages, team apparel and, in most cases, admission to the games, which will be the key indicators to be measured. Broadcast Media Now with the rising television and digital media coverage of interscholastic sports, the demands to capture that younger audience and families by brands take the coverage of high school sports to a new level. ESPN's launch of ESPNU RISE, Cablevisions launch of MSG Varsity and, and websites dedicated to high school football highlight a new level of coverage, awareness, and opportunity has catapulted interscholastic football well beyond the borders of any local town. Being host to the largest media market in the world, no other state can match the might of New York . Online Marketing Through there online presence (sports and school store page), member schools can develop a database of supporters and followe rs to use as a viable marketing base and, to wield as a potent tool. Social Media For the knowledgeable and assertive interscholastic football audience, the social networks ( Facebook, Twitter, iHigh, Rivals) are as much about interaction as it is about passive information. Often opinionated and discerning, high school football fans love sites that give them opportunities to air their opinions and share their views. An ideal venue for customized sponsorships. Mobile marketing Today's young people are exploring many avenues for information but, mobile marketing is the easiest way to reach them today. Personalizing text messages are the best way to gain the attention of teens and adult Smartphone users. Signage banners Banners placed along the team sidelines, and around the field area, can attract the attention of the target audience. Member school marketing signage offers can include sponsor banners, step and repeat, wind mesh, and fence banners. Student rewards Student incentives and rewards program sponsorships are a great way to recognize and promote student achievement. Media guides Because media guides are generally customized, that's a bonus for marketers as they look for opportunities that offer high-quality content in a variety of formatsand to expand their brands in ways that have a huge impact on avid football fans. 17
Cost-Savings:
Disadvantaged male youths and their families will be unburdened by the financial obligations of sending a child to college, that would be covered by an athletic scholarship, as the result of NYS interscholastic football being unharnessed competitively. Eliminating the multiple post-season classification playoffs and championship. Which have become redundant in competition, would provide long-term fiscal relief. Increased physical activity will stave-off unhealthy habits and reduce obesity related conditions; attention preoccupation will deter the desire of male youths to act out in anti-social manner.
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The danger of increased competition could produce a have and have-not effect, that could lead to an uneven playing field among athletically perennial successful and struggling member schools.
Option The benchmark for success and failure among member schools across the state has not enhanced the prospects of success for teams of member schools, who have fielded less-than successful squads historically. Under a format that enhances competition, the EP Plan can be the catalyst to spur greater achievement but, ultimately the fortunes of most teams is determined by the institutions internal stakeholders and culture. And although large pools of athletic talent can be found in concentrated areas, it is the member schools the socioeconomic status of the student body will above all else usually determine overall factors the well-off and less fortunate.
Enhanced competition could trigger transfers by male student-athletes to schools that field dominate football programs.
Option - Current New York State rules and regulations that is in place to police and discourage abuses athletes and coaches, should be efficient enough to carryover to manage any anticipated increase of transfer request by existing student-athletes participating for a member schools organized football team. Most importantly, it is unlikely any program will be able mimic practices of universities of stockpiling talent, when playing time to garner post-opportunities is at premium. Notwithstanding any significant increases in transfers, any preemptive measures made before then, could cause backlash and resentment.
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Increasing the rigor of competition for interscholastic football in New York will be beneficial to all of the member schools, the students, the faculty, and their communities. The key points and implications for revising the current post-season playoff format: Objectives Empower young males from low-income urban and rural communities to benefit from their participation in interscholastic football.
Increase advocacy and public support for initiatives, policies and legislation that encourages adolescent physically active lifestyles and institutes programs that rewards at-risk male youths from disadvantaged environments for that accept program requirements. Strengthen communication and collaboration among the childhood obesity and juvenile delinquency prevention program, community partners and statewide stakeholders (teachers, coaches, guidance counselors, religious leaders). Implementing the recommended format reform to enhance the competitive level of interscholastic football, which would allow for member schools to receive sponsorship revenue corporate advertisers, can provide schools purchase wish list items (technology hardware, services needed for students with disabilities ).
Goals An increased proportion of at-risk male youths leveraging the opportunity to earn a full-athletic scholarship offers, eliminating the financial burden put upon low-income households to provide adequate financial support. 22 An improved interscholastic system that is built around access and, more opportunities for its disadvantaged participants. Ancillary revenue circulated into the economy of local New York communities; local grocer and convenience stores experience increased foot traffic during the regular season, resulting in higher revenue and increased employment; spur local volunteeri sm.
Urgent Motivation
EP Plan Implementation
Measurable Participation Results
Incoming classmen will aspire to mimic the accomplishments of upperclassmens success; in return, their success will strengthen their communities.
Reform = A revised post-season football playoff format would make the sport competitive statewide for the first time. The EP Plan does not require any funding from the NYSED nor, the member associations of the NYSFSSAA Urgency = A reformed format will trigger the mechanism in each participating male student-athlete, to begin the first projected stage of the EP Plan, which is to increase the practice of healthy physical activity. Activity = Reduce the prevalence of childhood obesity and juvenile delinquency; enhance competition, create greater post-secondary opportunities for at-risk male youths, and leverage the popularity of the national popularity of football through the introduction of sponsorship activation to generate revenue for member schools. Objective = The premise of the EP Plan is to help at-risk male student-athletes gain extra motivation , for maintaining a healthy active lifestyle and, matriculate to a the college /university level.
An opportunity to develop a testing ground for a wide variety of measures, data sets, methodological approaches, and social conditioning modeling.
Goals Become a powerful vehicle for educators to use, to strengthen student-athletes commitment to academic excellence, personal development and team solidarity and; increase academic standards. Leverage initial VC award recognition to incite participants to motivate and encourage their teammates to sustain and/or exceed their GPA average. Increase the number of disadvantaged male and female student-athletes to excel academically, succeed personally, and positively impact their community.
Increase boys and girls confidence while improving their literacy in science, technology, and mathematics; this is achieved, in part, through involution, a mentoring model that will empower young adults to mentor younger boys and girls, and all particip ants will learn how to collaborate and "find their voice" by working in teams.
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Conclusion
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Conclusion Statement
In the case of deliberating the recommendations that make up the EP Plan, all points of analysis begin with dissecting its format structure and underlying philosophy. What is the value proposition of a system that delivers inefficient incentives year over year? The answer to this question is self-evident and, is the driving force of the EP Plan, because far too many disadvantaged male youths, who may or may not graduate with a diploma, often find themselves surrounding each other, idly loitering on the streets or embedded in a couch cushion for hours on end, playing video games. Which only too often leads to the onset unhealthy living, reckless behavior, which in its best case scenario can lead to simply disorderly behavior and, at its worst, and it leads to deadly vi olence. What is needed is a radical shift from business as usual to a profound systemic, cross -institutional change that serves at-risk male youths needs and capitalizes on their strengths. This shift in change is the underlying philosophy of the EP Plan which is defined as the idea that student-athletes who compete at an elite level tend to spend more participating in preparation drills and film study during the season to ensure a positive outcome on game day. This pattern of behavior and routine tends to influence other facets of their lives and, has positive long-lasting effects into adulthood. Over the course of this period, the selective peer group is credited for promoting and reinforcing behaviors that the wider society rewards (competitiveness, teamwork, persistence, sacrifice, etc), the other component usually driving this behavior is the social connections that athletics participation promotes. Important tenets of the EP Plan include the following: Reduce poor academic achievement and truancy; improve the lack of positive peer influence; lack of school involvement; and high levels of violence. 1) Increase the proportion of disadvantaged male youths who are physically active; 2) increase perception of obesity as a pu blic health risk, and 3) increase the consideration for healthy food choices. Designing the EP Plan to ensure that interscholastic football participants get the benefits of more competition by proposing the post-season format reform, and making sure that each player and, NY high school football as a whole makes measurable progress.
Winning the fight against childhood obesity in low income, minority ethnic communities will depend on policy makers and publi c services desire to change the social and physical environments in which these communities exist. This plan should serve as a critical step toward eliminating the barrier to opportunity for at-risk male youths.
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