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Italian Legwear
Italian Legwear
Goffredo and Lombardy. Womens legwear is a fashion accessory with a strong element of style, making an essential contribution to fashion trends. For this reason, at the Shanghai event eleven Lombard firms from the district of Castel Goffredo and the nearby province of Brescia, the owners of celebrated brands, have teamed up to present their products strategically on the big Chinese market, increasingly interested in high-end products which are much sought after by that segment of the Chinese clientele most sensitive to quality fashionwear and the intangible values of Italian style. The objective of the event and its related initiatives is to awaken the interest of Chinese buyers and importers at the high and medium-high levels and build up fruitful business relations over time. The highlight of the presentation will be the fashion show scheduled for Saturday 18th, with the most fashionable details of the stockings projected onto a giant screen. A trends section will also be set up in the catwalk area, presenting the collections of exhibiting brands. ITALIAN LEGWEAR SHANGHAI is organized by Centro Servizi Calze of Castel Goffredo in collaboration with the Mantua Chamber of Commerce and the Lombardy Region.The event provides the opportunity for a high level presentation of the Lombard production pole of womens legwear, showcasing aspects of the Castel Goffredo area, historically prominent in this sector with over 6,600 employees in some 400 manufacturing firms.To emphasize the missions high fashion profile, the layout of the show will have meeting and business spaces furnished with a particular attention to the design.The event will also bring out the aesthetic culture of the Italian district, a starting point for the success of Italian legwear around the world. The show will include film clips presenting the art and history of the territory in which the stocking industry has developed. The legwear industry of the Mantua district has an annual turnover of more than 1.3 million euros (2007 data), equal to about 90% of Italian production, exported worldwide with a share of around 70% of the total output of stockings and representing 10% of the provinces whole exports. Further, legwear from the Castel Goffredo district represents some 30% of world production and over 70% of European production of womens stockings.
ITALIAN LEGWEAR
a touch of excellence
EMY CALZE
MURA COLLANT
FRANZONI GIANMAURO
SCHINELLI
coat Lou boy shorts: Lou
GOLDEN LADY
moulage Franzinpiedi
photographer: STEFANO BIDINI assistent: GIANLUCA CISTERNINO stylist: FRANCESCA CAPURSO make-up and hair: FABIO CICERALE@HM BATTAGLIA models: HAYLEY KOHLE@Future SILVIA KURR@ICE digital art: DIGITOUCH
LEVANTE
TRASPARENZE
BBF SAN
CALZE BC
dress Lou
babydoll Lou
Presents
Levante Spa
Viale Avis, 32 46042 Castel Goffredo - Mantova Tel.: +39 0376 770376 info@levantegroup.com www.levantegroup.com Contact: Claudio Pacchioni Press: Giovanni Ghezzi Collection Brand: LEVANTE
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