QUESTIONNAIRE R8

Strongly agree Agr ee Neither Agree nor Disagree Disagree Strongly Disagree

1. I prefer a bike which has a good pick-up. 2. Low priced bikes are value for money. 3. It doesnt matter if a bike provides a good mileage. 4. I am ready to pay extra money for the looks of a bike. 5. A bike with low maintenance cost is 6. Availability of spare parts affects my decision of purchasing a bike. 7. I prefer purchasing a bike whose service centre is near my locality. 8. Bike should carry a good / famous brand name. 9. I look for powerful engine (high bhp & high cc) in a bike. 10. Financing options ( like installments, 0% interest) are a deciding factor while purchasing a bike. 11. A bike which is lightweight is 12. A bike should possess latest technology (DTSi technology, digital speedometer) 13. I consider promotional offers while purchasing a bike.

Y2

Y0 Y1 Y2
Y2

Y1 Y1 Y0 Y1

Y0
y-1

Y1 Y1

Strongl y agree

Agree

Neither Agree nor Disagree

Disagree

Strongly Disagree

1. Pulsar bikes have good pick up. 2. Pulsar bikes are not over-priced. 3. Pulsar bikes provide good mileage. 4. Pulsars looks attract me. 5. Pulsar bikes are low on maintenance cost. 6. Pulsar bikes spare parts are easily available. 7. Bajaj service centers are near my locality. 8. Pulsar as a brand attracts me. 9. Pulsar bikes have a powerful engine (high bhp & cc). 10. Bajaj dealers do provide flexible/various financing options. 11. Pulsar bikes are heavy in weight. 12. Pulsar bikes are latest on technology (e.g. digital speedometer, engine technology) etc. 13. Bajaj dealers do provide promotional offers.

Y2 Y-1 Y0 Y1 Y-1 Y1 Y1 Y1 Y1 Y-1 Y-1 Y1 Y-1

Strongl y agree Agree Neither Agree nor Disagree Disagree Strongly Disagree

1. My friends think that I should buy Pulsar bike. 2. My Pulsar bike confirms to my status in my locality. 3. My girlfriend likes Pulsar bikes. 4. My parents consider Pulsar as a good bike.

Y0 Y0 Y-2 Y-1

Strongly agree

Agr ee

Neither Agree nor Disagree

Disagree

Strongly Disagree

1. When buying products, I generally purchase those brands by friends expect me to buy.

Y-1

2. I like to know what brands & products make good impressions on others. 3. My girlfriends / wifes likings affect my purchase decisions. 4. I consider my parents suggestions as important for any major purchase decisions.

Y-1 Y1 Y1

Strongl y agree

Agr ee

Neither Agree nor Disagree

Disagree

Strongly Disagree

1. Apache bikes have good pick up. 2. Apache bikes are not over-priced. 3. Apache bikes provide good mileage. 4. Apaches looks attract me. 5. Apache bikes are low on maintenance cost. 6. Apache bikes spare parts are easily available. 7. TVS service centers are near my locality. 8. Apache as a brand attracts me. 9. Apache bikes have a powerful engine (high bhp & cc). 10. TVS dealers do provide flexible/various financing options. 11. Apache bikes are heavy in weight. 12. Apache bikes are latest on technology (e.g. digital speedometer, engine technology) etc. 13. TVS dealers do provide promotional offers.

Y2 Y2 Y1 Y2 Y0 Y0 Y1 Y1 Y1 Y0
Y1

Y1 Y0

Strongl y agree

Agree

Neither Agree nor Disagree

Disagree

Strongly Disagree

1. My friends think that I should buy Apache bike. 2. My Apache bike confirms to my status in my locality. 3. My girlfriend likes Apache bikes. 4. My parents consider Apache as a good bike.
Strongly agree Agr ee

Y0 Y0 Y-2 Y-1
Neither Agree nor Disagree Disagree Strongly Disagree

1. When buying products, I generally purchase those brands by friends expect me to buy. 2. I like to know what brands & products make good impressions on others. 3. My girlfriends / wifes likings affect my purchase decisions. 4. I consider my parents suggestions as important for any major purchase decisions.

Y-1 Y-1 Y1 Y1