PRESENTED BY, SUBHASH CHANDRA SHAW ROLL- 11004 MKT+I.

INTRODUCTION

Wedding is in fact one of the most special days in the lives of the people. It needs a lot of thinking and planning to coordinate the whole occasion in a very nice manner. Often planning out a wedding ceremony is a very confusing task that starts from the preparation of the guests' lists and ends at the final wedding ceremony. Many people these days are going in for some expert advice related to wedding planning . Wedding is a celebration of rituals , love and relationships. It is one of the most memorable and beautiful moments of ones life. Our contemporary world of nuclear families would certainly find it excruciating to plan and execute an event , and when it comes to wedding all hell breaks, loose and hence quite obviously there is a need for WEDDING PLANNER.

OBJECTIVES OF SHUBH VIVAH

To provide proper services to the customers to reduce their stress and anxiety. SHUBH VIVAH will keep in mind meticulous details of the arrangements to be made. To give full satisfactions to the customer with our work. SHUBH VIVAH comes up with innovative ideas for different marriages like decorations, theme wedding, DJs and costumes.. All minute things are well planned because experts handle the functions. The main motive of this agency SHUBH VIVAH is to earn maximum profit with minimum loss.

EXECUTIVE SUMMARY

In todays complex world, setting up a successful venture is indeed not an easy task. It is really very difficult to find a business that has minimum risk, and at the same time provides a steady return over a period of time. The requirements of funds for this business plan is very low, as it depends on our customers that what and how much they are willing to invest in their wedding.

AN OVERVIEW OF THE BUSINESS:

SHUBH VIVAH is concerned with the planning and organising the ceremonies of a marriage. I have chosen this particular topic because marriages will take place at all period of time, whether in a boom or a recession period Nowadays people are very busy in their scheduled life. They are not able to enjoy during marriage ceremonies because they have lots of work to do and the arrangement are also not done properly

My business analysis also revealed the following facts regarding the scope of SHUBH VIVAH. Average numbers of days a wedding per year: No. of peak months 8 months No. of off seasons months 4 month No. of contracts average expected 7-10

KEY CHARACTERISTICS OF THE BUSINESS

CONSUMER TRENDS: According to our survey we founded three different status of people in Pune market

CLASS

EXPECTED BUDGET

EXPECTED CONTRACTS

Lower class people

3-5 lakh

2-3

Middle class

5-11 lakh

4-5

Upper class

11 and Above

7-10

SOCIAL AND POLITICAL CONSIDERATIONS:

EMPLOYMENT GENERATION: UTILISATION OF LOCAL MARKET STANDARD OF LIVING WELFARE OF THE SOCIETY

THE BUSINESS

BIO DATA OF THE ENTREPRENEUR

NAME D.O.B QUALIFICATION SPECIALISATION

SUBHASH CHANDRA SHAW

02/04/1989

PGDM

MARKETING

INITIALLY THE COMPANY CONSIST OF 5 MEMBERS BUT AS PER THE NEED IT WILL EXPAND

LOCATION AND SITE

SHUBH VIVAH the wedding planner agency is located at Deccan corner near KFC. The area of the shop is 18 12 sqft. On a rent basis ,for which I have given 5,00,000 as a security money with a 15,000 rent per month.

MAJOR ACTIVITIES

Caterers Lightning Music &DJ Photos and videos Fashion Designing Shopping Decoration Packaging Tent Accomodation Transportation Maintainance & Services Other Micellaneous Activities

BUSINESS RELATIONSHIPS:

Royal Treat Bavdhan , Pune Ph no 08600842450 Shree Sai Restaurant Bavdhan ,Pune Ph No. 09604863746 Rama Mandap & Decorators Sr. No. 51 Plot No. 138, Bhairavnagar,Dhanori,Opposite Ganpati Mandir,Vishrantwadi,Pune-411015 Contact No.-020-66825244 Ph no 9835942821, 9709197888 S S Mandap Decorators Shop No 03/04 Audhumbhar Vihar, Opp. Darshan Hall, Pimpri Chinchwad Link RD, Chinchwad, Pune-411033 Ph No. +(91)-20-66823427

competitors

Ajanta Celebration And Events 224 Laxmi Narayan Market, Bhori Ali Dena Bank, Raviwar Peth, Pune 411002 Ph no.020-67288746 Nifty Events Office No 101 & 102 Sharmad Residency Sheela Vihar Colony, Behind Sadanand Residency, Karve Road, Kothrud, Pune 411029 Ph No. +(91)20-67281735 Glowstar Event Management Office 201 First Floor 6th Sense Shopping Complex, Pune Satara Road, Main Katraj Road, Pune- 411046 Ph. No.-+(91)-20-66820881 Oriental Events And Promotions Flat No 1 Ramkrushna Appt., Mata Chembers, Anand Nagar, Sangavi, Pune 411007 Ph. No.-020-67281968

PAST AND CURRENT PERFORMANCE:As we have stated a new venture of wedding planner so at present we do not have any past performances. We would be trying to do our best to flourish our business in near future. Our current status is that we have received two contracts of marriage from our near ones. These are our first step towards our business.

THE PROCESS OF WEDDING PLANNING

Going through the budget and timetable Preparing the guest list. Preparing for the reception The last and the most important step of planning a wedding is the coordination of whole marriage ceremonies.

CLASSIFICATION OF CEREMONIES
PRE WEDDING FUNCTIONS : WEDDING FUNCTIONS:

Engagement ceremony Tilak ceremony Mehendi ceremony Sangeet ceremony Haldi ceremony

Baraat Var mala Mandap Feast Dance party

POST WEDDING FUNCTIONS

we specialise on some of them like:

Vidai ceremony Reception party Miscellaneous Honeymoon

Hindu wedding Muslim wedding Christian wedding

WEDDING THEME

Flower theme Balloon theme Lights & Music theme Ribbons &Nets theme Royal theme Cultural theme Rose theme

Colour wedding Star theme Shower theme Historical period theme Fantasy theme Any others

These theme wedding can be divided into three mega plans which we provide to our customers i.e. Silver Gold Normal. Silver and the Golden plans are the two plans in which we give the silver and golden touch to the whole wedding ceremonies. In normal plan we just normally decorate the things as per requirements of our customers. Silver and Golden plan is more expensive as compared to Normal plan.

SWOT ANALYSIS
STRENGTH: Less Investment Low risk Few Competitors Pool of talent Specialised workers
OPPORTUNITY: High profit margin Can explore at new market location Opportunity for doing business outside Pune Rapid growth is possible

WEAKNESS: Less past experience Lack of trust of the customer Close market in Pune

THREATS: New competitors are growing at large From reputed player in the same field Market saturation

MARKETING

Well be offering our business into various collaborations with certain organisations as it is not only financially feasible but also very effective in other aspects. To enter into the market, 1st step that well take is, well consult our relatives, friends, near and dear ones The idea of WEDDING PLANNER is very new. Here the organisation that have already been set up, are EVENT MANAGER. So we can easily flourish our business in Pune and this is our Marketing Strategy.

CUSTOMER RELATIONSHIP MANAGEMENT (CRM):

CRM practices would include:

Greetings on Wedding Occasions. Gifts to valuable customer. Cards customers on birthday and special occasions with an attractive offer to the customers for special occasion in the restaurant.

TARGET MARGET
Before targeting our market, we segmented our market into 3 different groups. They are:Low status people Middle status people High status people

MAJOR FACTORS:
Some of the major factors for our business are as follows:Availability of resources. Transport facility for the customer. Suitable location for the business to be set up. Availability of skilled, semi-skilled and unskilled labour. Easily available advertisement facility.

ADVERTISEMENT AND PROMOTION:

Hoarding Pamphlets Relatives Window plates Printing and media Internet. Poster Radio Visual media Newspaper and magzines.

MEANS OF FINANCE

CAPITAL:-

SUBHASH

Rs 8,00,000

UNSECURED LOAN:-

Bank Loan

Rs2,00,000

FIXED CAPITAL:Security moneyRs5,00,000

CONCLUSION

It enabled me to understand various aspects of the Customer Relationship Management program to establish a better environment between the customer and the organization. The interaction with customer and different dealers were very interesting and it helped us consolidate our theoretical knowledge with our practical experience. This practical experience has helped us on improving our personal attributes also.

THANK YOU

ANY QUESTIONS