IS FRANCHISING FOR YOU? 8 WAYS TO GUARANTEE PROFIT BUSINESS IDEAS ed THAT WORK SECRETS TO SMALL BUSINESS SUCCESS amma ~=ENTREPRENEUR a Ti BONS. HOW. SHE BUILT THE EMPIRE 10 TIPS 10 Kee YOUR BRAND FRESH :PCR REACT ee sae Cre) eC Gea ot ake) ‘organic meals ‘mens. Itswhy youean find more health clinics, andeven branches" of hospitals, and fAtness gyms in shopping malls natural good health—areall the ‘FILIPINOS ARE GETTING MORE AWARE ABOUT HEALTH, ABOUT DISEASES, AND ABOUT THEIR OPTIONS ON HOW TO DEAL WITH THEIR HEALTH.NATURAL PRODUCTS: VIABLE, ‘SUSTAINABLE AND VERY PROFITABLE People will pay to get healthy and get wel. ‘Thats the underpinning of the winole health, wellness and sustainable living industry, a fact that direct-sellingand ‘networking companies like Amway and AIM Globel and brands from Hi-Desert {to Taheebo—names Filipinos are very familiar with-have cashed inon through, the years. [there any doubt about how viable abusiness natural and organle- based products canbe, justask Jennie Laureles- laton, vice president for sales and ‘marketing for Easy Pha-max Philippines Ine. which sells a variety of wheatgrass- based products Sinceit started in July 2007, Basy Pha-maxchas grown phenomenally, "by 375 percent (year-on- year) in 2008, 72 percent in 2009, and 61 percent in 2010, nd this year 2011) we're alming to grow by 170 percent, Basically ‘we're aiming for ales volume of) P500 milion," she says. ‘Whoare the people that buy natural proxlucts or food supplements, which Laureles-Julaton also calls nutraceuticals? (See definitions in sidebar. Falitor) They. are, she says the "baby boomers, the aging population, Generation X-those who ‘want to prevent aging and diseases and also mothers, health buffs and sports enthusiasts" Currently, Basy Pha- ‘max’: market is people that belongto soeineconomicclasses A, B,and upper C, “but we'll also be launching products to capture the mass market,” she ad ‘Why do they buy these products? *One, because it's normal part of our human life eyete that we age,” Laureles-Julaton pharmacist by profession, says. “I