PGDM Syllabus

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12
Detailed Course Structure for Post Graduate Diploma in Management PGDM - General
Course Duration: 2 years (4 Semesters)
Name of the Institute: Institute of Engineering & Management, Kolkata Session: 2010-2012
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 1
Course particulars 1. Course Name : Post Graduate Diploma in Management (PGDM)-General 2. Duration: 4 Semesters (2 years) 3. Total number of papers: 30 4. Total course marks: 3200 5. Class Assessment in each paper : 40 marks 6. Examination Assessment in each paper : 60 marks 7. Pass marks for each paper : 40 marks 8. Specialization / Electives are as follows: a) b) c) d) e) Marketing Management Human Resource Management Financial Management Management Information Systems Logistics and Supply Chain Management
9. All students must elect to take three (3) major and one (1) minor specialization papers in both the third and fourth semesters in their chosen areas along with the compulsory papers. 10. All students must undertake a two month long summer internship as a part of the curriculum after the end of the second semester examinations
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 2 Semester 1 Course Code PG 101 PG 102 PG 103 PG 104 PG 105 PG 106 PG 107 PG 108 Subject Title Managerial Economics I Organizational Behaviour I Principles and Practices of Management Quantitative Techniques I Accounting for Managers Business Communication Management Information Systems Legal Aspects of Business & Business Environment Total Hours 40 40 40 40 40 40 40 40 320 Class Project 40 40 40 40 40 40 40 40 320 Examination 60 60 60 60 60 60 60 60 480 Total Marks 100 100 100 100 100 100 100 100 800
Semester 2 Course Code PG 201 PG 202 PG 203 PG 204 PG 205 PG 206 PG 207 PG 208 Subject Title Hours Class Project 40 40 40 40 40 40 40 40 320 Examination 60 60 60 60 60 60 60 60 480 Total Marks 100 100 100 100 100 100 100 100 800
Business Ethics & Corporate 40 Governance Organizational Behaviour II 40 Marketing Management Quantitative Techniques II Banking & Finance Financial Management Managerial Economics II Human Resource Management Total 40 40 40 40 40 40 320
Note: All papers in the 1st and 2nd semesters are compulsory
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 3 Semester 3 Course Code PG 301 PG 302 PG 303 PG 304 PG 305 PG 306 PG 307 PG 308 Contact Class Hours Project (Marks) Strategic Management* 40 40 Production & Operations 40 40 Management * Operations Research* 40 40 Special Paper 1 40 40 Special Paper 2 40 40 Special Paper 3 40 40 Specialization (Minor) 40 40 Internship Project Viva - 50(Viva) Voce and Seminar. Total 280 330 Subject Title Examination (Marks) 60 60 60 60 60 60 60 50 (Seminar) 470 Total Marks 100 100 100 100 100 100 100 100 800
Semester 4 Course Code PG 401 PG 402 PG 403 PG 404 PG 405 PG 406 PG 407 PG 408 Subject Title Project Evaluation & Management* International Business* Entrepreneurship * Special Paper 1 Special Paper 2 Special Paper 3 Specialization (Minor) Comprehensive Viva Voce(50)+ Dissertation(50) Total Hours 40 40 40 40 40 40 40 -Class Examination Project(Marks) (Marks) 40 60 40 40 40 40 40 40 50(Viva Voce) 330 60 60 60 60 60 60 50(Dissertation) Total Marks 100 100 100 100 100 100 100 100
280
470
800
*Compulsory papers
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 4 Specialization / Electives 1. Marketing Third semester Course Code MM 304 MM 305 MM 306 Subject Title Hours Class Project 40 40 40 Examination 60 60 60 Total Marks 100 100 100
Sales and Distribution 40 Management Advertising and Sales 40 Promotion Marketing Research 40
Fourth semester Course Code MM 404 MM 405 MM 406 Subject Title Service Marketing Consumer Behaviour International Marketing Hours 40 40 40 Class Project 40 40 40 Examination 60 60 60 Total Marks 100 100 100
2. Human Resource Management Third Semester Course Code HR 304 HR 305 HR 306 Subject Title Hours Class Project 40 40 40 Examination 60 60 60 Total Marks 100 100 100
Compensation 40 Management Industrial and Labour 40 Welfare Laws Strategy and Human 40 Resource Management Policy
Fourth Semester Course Code HR 404 HR 405 HR 406 Subject Title Hours Class Project 40 40 40 Examination 60 60 60 Total Marks 100 100 100
Industrial Relations 40 Human Resource 40 Development Organizational 40 Development
5 3. Finance Third semester Course Code FM 304 FM 305 FM 306 Subject Title Hours Class Project 40 40 40 Examination 60 60 60 Total Marks 100 100 100
Corporate Taxation 40 Investment Analysis and 40 Portfolio Management Corporate Finance 40
Fourth semester Course Code FM 404 FM 405 FM 406 Subject Title Financial Engineering International Finance Hours 40 40 Class Project 40 40 40 Examination 60 60 60 Total Marks 100 100 100
Mergers, Acquisitions & 40 Corporate Restructuring
4. Management Information Systems/IT Third semester Course Code MIS 304 MIS 305 MIS 306 Subject Title Hours Class Project 40 40 40 Examination 60 60 60 Total Marks 100 100 100
Database Management 40 Systems Networks Applications 40 System Design Analysis and 40
Fourth semester Course Code MIS 404 MIS 405 MIS 406 Subject Title E Business Computer Management Software Management Hours 40 Aided 40 Project 40 Class Project 40 40 40 Examination 60 60 60 Total Marks 100 100 100
4. Logistics and Supply Chain: Third semester
Course Code L & SCM 304 L & SCM305
Subject Title
Hours
Logistics and Supply 40 Chain Management I 40 Transport Planning & Policy
Class Project 40 40
Examination 60 60
Total Marks 100 100
L & SCM Logistics & Supply Chain 40 306 Management: Functional Areas
40
60
100
Fourth semester
Course Code L & SCM 404 L & SCM 405
Subject Title
Hours
Information Technology in 40 LTSCM 40 Integrated System Design
Class Project 40 40
Examination 60 60
Total Marks 100 100
L & SCM Modeling & 40 406 Administration and Materials Management
40
60
100
Detailed Syllabus
First Semester
Paper Name: PG 101- Managerial Economics-I
1. Introduction to Managerial Economics: Nature & Scope of Managerial Economics and other disciplines, Basic economic concepts in decision-making. Distinction between Micro and Macroeconomics. 2. Demand analysis: Demand theory; Objectives of demand analysis and determinants of demand; Indifference Curve Analysis, Concept of Budget Line, Consumer Equilibrium, Substitution and income effects, Consumers surplus Elasticity of demand and its measurement methods; Importance in decisionmaking; Demand forecasting methods 3. Production: Production concepts and analysis; Production function; Characteristic of various factors of production; Concept of Short Run and Long run; TP, AP and MP and their relationships, Law of Variable Proportions, Returns to Scale, MRTS, Isoquant, Isocost, Producer Equilibrium, Expansion Path, Concept of Supply, Law of Supply and elasticity of Supply, Market Equilibrium. 4. Cost concepts and analysis; Concept of Cost, short-run and Long-run costs, Fixed and Variable Costs, Short Run Total, Average and Marginal Cost and their Relationship, Short Run Cost Curves, Relationship between AVC, MC, AP and MP. Economies of Scale. Concept of SAC and LAC and their relationship. 5. Market Structure & Pricing decisions: Concepts of Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly. Pricing under different market structure: perfect and imperfect (monopoly, monopolistic and oligopoly markets). Pricing strategies. Suggested Readings: 1. Peterson & Lewis Managerial Economics Prentice Hall of India Pvt. Ltd. /Pearson Education 2. Dwivedi- Managerial Economics 3. Samuelson & Nordhaus Economics - Tata McGraw Hill 4. Pindyck and Rubenfeld - Micro Economics, Prentice Hall of India Pvt. Ltd/Pearson Education 5. Maurice & Thomas Managerial Economics, Tata McGraw Hill 6. Lipsey & Chrystal - Economics Oxford University Press 7. Damodaran, Suma Managerial Economics Oxford University Press
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 8 Paper Name: PG 102: Organizational Behaviour I 1. OB Overview Meaning of OB, Importance of OB, Field of OB, Contributing Disciplines, Applications in Industry. [6 L] 2. Work Motivation Approaches to Work Motivation, Theories of Motivation Maslows Hierarchy of Need Theory, Alderfers ERG Theory, Herzbergs MotivationHygiene Theory, McClellands Achievement Motivation Theory, McGregors Theory X & Y, Vrooms Expectancy Theory, Porter and Lawler Expectancy Model. [8 L] 3. Personality and Individual Differences Meaning of Personality, Determinants of Personality, Theories of Personality, Measurement of Personality, Development of Personality. [6 L] 4. The Process of Perception Process and Principles, Nature and Importance, Factors Influencing Perception, Perceptual Selectivity, Making Judgments, Social Perception. [5L] 5. Learning Concepts and Principles, Theories of Learning, Types, Techniques of Administration, Reinforcement, Punishment, Learning about Self. [6 L] 6. Attitudes and Job Satisfaction Sources of Attitudes, Types of Attitudes, Attitudes and Consistency, Cognitive Dissonance Theory, Attitude Surveys. [5 L] 7. Work Stress Understanding Stress, Potential Sources of Stress, Consequences of Stress, Managing Stress. [4 L] Readings 1. Daft, R.L.: Organisational Theory and Design, Thomson 2. Fincham, R & Rhodes, P.: Principles of Organizational Behaviour, OUP 3. Schermerhorn, Hunt and Osborn: Organizational Behaviour, Wiley 4. Luthans, Fred: Organizational Behaviour, McGraw Hill 5. Newstrom J. W. & Davis K. : Organizational Behaviour, McGraw Hill. 6. Robbins, S. P., Judge, T.A. & Sanghi, S.: Organizational Behaviour, Pearson 7. Shukla, Madhukar : Understanding Organizations Organizational Theory & Practice in India, Prentice Hall 8. Greenberg and Baron: Behaviour in Organizations, PHI
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 9 Paper Name: PG 103: Principles and Practices of Management
1. Fundamentals (08 Hrs) Definition, Nature, Purpose and Scope of Management; its functions and processes. Development of Management Thoughts. Significant Contributors. Approaches: Bureaucratic, Systems, Administrative, Scientific and Contingency. 2. Planning (12 Hrs) Concept, Nature and Importance of Planning. Types of Planning. Steps in Planning Process Barriers to effective Planning. Management by Objective (MBO). 3. Organizing (12 Hrs) Concept and Importance. Concept of Organisation Structure. Departmentation. Span of Management. Delegation of Authority. Centralization versus Decentralization, Empowerment. Importance of Staffing in Organisations an overview. 4. Leading (12 Hrs) Concept of Leading. Concept of Leadership, Functions of Leaders, Qualities of a Good Leader- The Great Man Theory, Styles of Leadership and Theories of Leadership. 5. Controlling (12 Hrs) Concept and Importance of Control. Types of Control. Control Mechanisms. Management by Exception (MBE). Requisites for effective Control System. Resistance to control.
Recommended Books: 1. Koontz & Weihrich, Management A Global Perspective 2. Koontz & Weihrich, Essentials of Management 3. Robbins & Coulter: Management 4. Stoner, Freeman & Gilbert, Management 5. Gupta C.B., Management 6. Prasad L.M, Management
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 10 Paper Name: PG 104: Quantitative Techniques I 1. Calculus: [11L] (a) Functions, Limits, concept of derivative, rules of differentiations [3L] (b) Maxima and Minima [2L] (c) Their applications in economics & finance : (i) market equilibrium point, (ii) average cost and Marginal cost, (iii) Concept of elasticity in economics, Price elasticity of demand, Price elasticity Of supply, (iv) Revenue analysis, cost minimization & profit maximization [3L] (d) Rules of partial differentiation [1L] (e) Basic concepts of Integration: Indefinite and definite (only simple sums) [2L] 2. Matrices and Determinants: [8L] (a) Matrices, Matrix operations (addition, subtraction, multiplication, division), Calculation of determinant & inverse of a matrix, Solutions of three equations using inverse method. (5L) (b) Their applications: Markov analysis (3 L) 3. Probability: [9L] (a) Basic probability concepts and probability rules and its applications (in decision making under risk) [4L] (b) Probability distributions: Discrete probability distributions (Binomial, poisson probability distributions); Continuous probability distributions (normal probability distribution) [5L]
4. Descriptive Statistics [9] (i). Scope, functions and limitations of statistics [1L] (ii). Collection and presentation of data Tabular and diagrammatic representation, Frequency distribution, relative frequency, cumulative frequency; Bar graphs and pie charts; Histogram, Ogive. [2L] (iii). Measures of Central tendency Mean, Median, Mode, Percentiles, Quartiles [2L] (iv). Measures of Dispersion Range, Interquartile range, Mean deviation, Mean Absolute deviation, Standard deviation, Variance, Coefficient of Variation. [2L] (v). Moments; Skewness and Kurtosis [2L]
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 11 5. Simple correlation and regression analysis [3L]
Suggested Readings 1. Anthony, M. and Biggs, N. Mathematics for Economics and Finance: Methods and Modeling; CUP 2. Dowling, E.T. Introduction to Mathematical Economics; Schaum's Outline Series. 3. Hoy Michael et.al. - Mathematics for Economics(2nd edition); PHI 4. Raghavachari, M Mathematics for Management; TMH 5. Lind, Marchal & Wathen Statistical techniques in business and economics : TMH 6. Aczel Complete Business Statistics ; TMH 7. Anderson, Sweeny and Williams Statistics for Business and Economics ; Thomson Learning 8. Sharma, J.K - Business Statistics, Pearson Education. 9. Mathematics and Statistics by R. S. Soni
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 12 Paper Name: PG 105: Accounting for Managers
1. Introduction : An overview of the Accounting Theory, Double Entry principles, Accounting Standards and convergence to IFRS. 2. Corporate Accounting Environment: Statutory Accounting books and records, preparation of accounts, financial reporting as per statutory requirement, introduction to Annual Report. 3. Management Decisions and Interpretations: Ratio analysis, Common Size Statements, Analysis of Financial Statements, corporate case study relating financial health. 4. Cost accounting: Cost Accounting Objectives and importance, Cost control methods and techniques, Responsibility Accounting, Lifecycle Costing, Total Cost Management concept. 5. Cost Control Techniques :Marginal costing , Standard costing, Target costing, Kaizen costing concept, Activity based costing, Responsibility accounting, Transfer Pricing. 6. Budgetary Control: Budget and Budgeting, Types of budget, Zero Base Budget, Master Budget Concept. 7. Green house gases: Global warming potential, a special focus on carbon credit concept.
Suggested Readings: 1. S K Bhattacharya & John Dearden- Accounting for management (Vikas), 1987, 8th ed. 2. Jain S P & Narang K L Advanced Accounting (Kalyani). 3. S N & S K Maheshwari- Corporate Accounting (Vikas), 1995. 4. Robert Anthony & Hawkins- Accounting Test and Cases, 1995, Richard D. Irwin London. 5. Financial Accounting- Amitava Basu. 6. Cost Accounting- B.Banerjee.
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 13 Paper Name: PG 106: Business Communication
1. Principles of Communication Definition, Purpose, Process, Types [2L] 2. Verbal Communication Target group profile, Barriers of Communication, Listening, Feedback, Presentation Skills, Use of Aids, Public Speaking, Practice Presentation, Non Verbal Communication [6L+ 6p] 3. Written Communication Stages of Writing, Composing Business Messages, Preparing Notes, Style, Punctuation, Using simple words, Proof Reading. [4L] 4. Report Writing Report Planning, Types of Reports, Developing an outline, Nature of Headings, Ordering of Points, Logical Sequencing, Graphs, Charts, Executive Summary, List of Illustration, Report Writing. [2L] 5. Internal Communication Circulars, Notices, Memos, Agenda and Minutes [4L + 2P] 6. External Communication Resume/CV, Using Facsimiles (Fax), Electronic Mail, Handling Mail [4 L] 7. Writing Business Letters Formats, Styles Types Request, Enquiry, Placing Order, Instruction, Action, Complaint, Adjustment, Sales, Reference, Good News & Bad News, Acknowledgement [2L + 4P ] 8. Handling Business Information Annual Report, House Magazine, Press Release, Press Report. [2 L + 2P]
Readings 1. Blundell J. A & Middle N. M. G.: Career English for the Business and Commercial World, Oxford University Press. . 2. Kaul , Asha - Effective Business Communication, Prentice Hall. 3. Raman, M & Singh, P - Business Communication, OUP 4. Rizvi, M. Ashraf - Effective Technical Communication, Tata McGraw Hill 5. Taylor, Shirley - Communication for Business, 4th Edn.-Pearson Education.
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 14 Paper Name: PG 107: Management Information Systems 1. Information Technology concepts: [4L] Data vs. information, Classification of hardware and software System software & Application software, open source software Operating system concepts IT resources. 2. Systems concepts: [10L] Systems, components of a system, interfaces & boundaries, environment of a system Types of Systems Information system as a system, CBIS Types of CBIS (brief descriptions and their interrelationships/hierarchies): Office Automation System (OAS), Transaction Processing System (TPS), Management Information System (MIS), Decision Support Systems (DSS), Executive Information System (EIS), Knowledge based system, Expert system. Systems Development Life cycle (SDLC) Life cycle models: Waterfall model, Prototyping model, Spiral model 3. Office Automation: [12P] [a] Word Processing software (e.g. MS-Word/openoffice.org) Creating and editing documents. Mail merge. [b] Spreadsheet application (e.g. MS-Excel/openoffice.org) Creating and editing spreadsheets. Drawing charts. Using Functions: text, math & trig, statistical, date & time, database, financial, logical, information Data analysis sorting data, filtering data (AutoFilter , Advanced Filter), data validation, what-if analysis (using data tables/scenarios), creating sub-totals and grand totals, pivot table/chart, goal seek/solver. [c] Presentation software (e.g. MS-Powerpoint) Creating and editing presentations. Applying slide background, images,etc. Adding slide transition effect, animation effects, slide timings. [d] Email 4. Data communication & Networking [4L] [a] Need for computer networking, components of a data communication system, direction of data flow(simplex, half-duplex, full-duplex) [b] Types of networks: LAN, MAN, WAN; concepts of Internet, Intranet, Extranet, WWW. [c] Network topology, transmission media. [d] Applications of networking in business and society: email, social networking, telemedicine, etc. 5. E-commerce / E-business [4L] [a] Overview, Definitions, Advantages & Disadvantages of E-commerce [b] Business models of e-commerce: models based on transaction party (B2B, B2C, B2G, C2B, C2C, E-Governance), models based on revenue models [c] Risks of e-commerce and security measures 6. Threats to Computer systems and control measures [3L] Concepts of threats: Virus, hacking, phishing, spyware, spam, physical threats (fire, flood, earthquake, vandalism). Concepts of security measures: firewall, encryption.
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 15 7. Real Time Application in Business: [3L] Types of Real Time Systems, Distinction between Real Time, On line and Batch Processing System. Real Time Applications viz. Railway / Airway / Hotel Reservation System, ATMs, EDI Transactions - definition, advantages, examples; Electronic Fund Transfer (EFT). 8. Outsourcing [4L] Concepts of BPO, KPO Business Process Outsourcing: Concept & Application, Advantages & Disadvantages, Types of outsourcing, Resource Requirements. Technical framework of automated outsourcing. Documentation: contracts, Service Level Agreements (SLA), Non-disclosure Agreements (NDA). Other Applications Remote Transaction Processing Suggested Readings 1. Bharat, Bhaskar : Electronic Commerce - Technologies & Applications. TMH 2. Forouzan : Data Communication & Networking, TMH. 3. ISRD, Structured System Analysis and Design, Tata McGraw Hill 4. Joseph, P.T. : E-commerce An Indian Perspective, PHI 5. Pressman, Roger : Software Engineering - A Practitioners Approach , TMH 6. Rajaraman V., Systems Analysis and Design, PHI 7. Sommerville : Software Engineering-Pearson Education. 8. Tanenbaum : Computer Networks, Pearson Education 9. Taxali, R. K.: I.T. Tools & Applications, TMH 10. Westland & Clark: Global Electronic Commerce, Universities Press
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 16 Paper Name: PG 108-Legal Aspects of Business and Business Environment 1. Business Concept: Definition, Nature of Business, Characteristics of Business, Scope of Business, Types of Business, 21st Century Business and Business Critics (6 Hours) 2. Elements of Indian Law and Judicial System: Law of Contract Formation, Vitiating Elements, Performance and Discharge of Contract; Law of Partnership and Sale of Goods Act 1930; Negotiable Instruments Act, 1881; Company Law Types of Companies, Incorporation of a Company, Memorandum and Articles of Association. (12 Hours) 3. Regulatory Business Laws: Industrial and Licensing policy (Latest), Foreign Exchange Management Act, Consumer protection Act, Environment Protection Acts, Competition Commission. Information Technology Act, 2000(12 Hours) 4. New Economic Environment: Liberalization, Privatisation and Globalisation of Indian Economy, Trends and Issues. (05 Hours) 5. Monetary and Fiscal Environment: Securities and Exchange Board of India (SEBI) and investors protection, Monetary and fiscal policies. (05 Hours) Text Books: 1. Business Law by N.D.Kapoor 2. Maheshwari, S.N. and Maheshwari, S.K. (2005). A Manual of Business Law. Himalaya Publishing House, New Delhi (Latest Edition). 3. Bedi, Suresh. Business Environment (2004). Excel Books, New Delhi 4. Tulsian, P.C. Business Law (2004). Tata McGraw Hill, New Delhi. Reference Books: 1.Tuteja, S.K. (1998). Law for Managers. Sultan Chand and Sons, New Delhi. 2.Bulchandani, K.R. (1st Edition 1999). Business Law for Management. Himalaya Publishing House, New Delhi. 3. Economic Survey, Govt. of India Latest Issue. 4. Monthly Bulletin, Reserve Bank of India, Mumbai
Second Semester
Paper Name: PG 201- Business Ethics & Corporate Governance 1. Business Ethics: Introduction to Business Ethics, Ethics, Morals & Values, Concepts of Utilitarianism and Universalism Theory of rights, theory of Justice Virtue ethics ethics of care Law and Ethics The Nature of Ethics in Management. Business Standards and Values. Value Orientation of the Firm.(4L) 2. Typical Problems in Business Ethics: Environmental Pollution & Society Marketing Ethics (in Products, Pricing, Promotion and Place) and Consumer protection Ethics in Human Resources Management (Recruitment and promotion policies, Working Conditions, Down Sizing Workforce),Ethical issues at the top management, Ethics in financial markets and investor protection Ethical responsibility towards competitors and business partners.(8L) 3. Corporate Social Responsibility: A Historical Perspective from Industrial Revolution to Social Activism Current CSR practices of the firms in India and abroad.(4L) 4. Complexity of Ethical Issues: Conflicts in decision making from ethical and economic point of view. Ethical dilemma, managerial integrity and decision making.(2L) 5. Ethical Leadership: Personal Integrity and self development wisdom based leadership.(2L) 6. Corporate Governance: History of Corporate form and models Corporate Objectives and goals, Ownership pattern Issues in managing public limited firms Agency problems.(5L) 7. Nature & Evolution of Corporate Governance: Global and National Perspectives Global Corporate Governance models Anglo American and Relationship model (Germany, Japan and France) Claims of Various Stakeholders Why governance Changes in eighties Cadbury Report, Hampel Report and OECD Committee Recommendations SOX Act.(8L) 8. Internal Corporate Governance Mechanism: Board of Directors Functional Committees of Board Code of conduct, whistle blowers.(4L) 9. External Corporate Governance Mechanism: Regulators, Gate keepers, Institutional Investors, Corporate raiders.(3L) Text and Reference Books: Business Ethics & Corporate Governance ICMR Business Ethics: Concepts and Cases Velasquez, M. G. Prentice Hall of India 2005 Corporate Governance Monks, R. / Minow, N. Blackwell 2008 Corporate Governance Banks, Eric. John Wiley Cases on Business Ethics Business World
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 18 Paper Name: PG 202 - Organizational Behaviour II
1. Organization : Mission, Goals, Characteristics, Types, Structure & Design Elements, Designs by Function, Product, Location, Matrix; Virtual Organisation, Learning Organisation, Mechanistic and Organic Models; Determinants of an Organization Structure Strategy, Size, Technology & Environment [6 L] 2. Managerial Perspectives on Organizational Behaviour: Management Functions, Managerial Roles, Skills, Challenges and Effectiveness [4 L] 3. Organizational Culture: Culture and its Characteristics, Types of Cultures, Western and Oriental Organization Cultures, Indian Organization Culture, Culture Change [4L] 4. Group Behaviour: Characteristics of Group, Types of Groups, Stages of Development, Group Decision-making, Organizational Politics, Cases on Group Decision-making [6L] 5. Communication in Organization: Purpose, Process, Channels and Networks, Barriers, Making Communication Effective, Transactional Analysis (TA), Cases on Communication [4L] 6. Leadership Styles: Leadership Theories, Leadership Styles, Skills and Influence Processes, Leadership and Power, Examples of Effective Organizational Leadership in India, Cases on Leadership [6L] 7. Conflict in Organization: Sources of Conflict, Types of Conflict, Conflict Process, Johari Window, Conflict Resolution, Cases on Conflict Resolution. [6L] 8. Organizational Change and Development: Meaning, Process, Resistance to Change, OD - Meaning, Process, Interventions: Sensitivity Training, Survey Feedback, Process Consultation, Team Building, Inter-group Development [4L] Readings 1. Hersey, P., Blanchard, K.H., Johnson, D.E.- Management of Organizational Behaviour, Prentice- Hall of India/Pearson Education 2. Luthans, Fred - Organizational Behaviour, McGraw-Hill 3. Pareek, Udai - Understanding Organizational Behaviour, OUP 4. Robbins, S.P., TA Judge & S.Sanghi : Organizational Behaviour, Pearson 5. Sekaran, Uma - Organizational Behaviour Text and Cases, McGraw Hill 6. Shukla , Madhukar - Understanding Organizations Organizational Theory and Practice in India, Prentice Hall
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 19 Paper Name: PG 203- Marketing Management 1. Evolution, Nature and Scope of Marketing; Marketing Management, Philosophies; Marketing Concepts and orientations, Marketing Mix, Marketing in modern context. 2. Marketing Environment: Micro and Macro environment. 3. Strategic Marketing Planning. 4. Overview of Marketing Information system and Marketing research. 5. Segmentation, Targeting and Positioning: Segmenting Markets Bases and Process, Market Segmentation and Product Differentiation, Target Market Selection, Positioning strategies. 6. Consumer Behavior; Factors influencing consumer buying behaviour, Consumer decision making process, Difference between Consumer Markets and Industrial Markets. 7. Sales and demand forecasting. 8. Product Decisions: New Product Development; Product Mix, Product Positioning, Product Line, Product Life Cycle, Branding and Packaging Decisions, Labelling. 9. Pricing Decisions: Objectives and factors, Methods of Setting Price and pricing strategies. 10. Promotion: Promotion Mix-Advertising, Sales Promotion, Personal selling; and Public Relations: Direct Marketing & Relationship Marketing. 11. Channels of distribution: Levels and types of channels, functions and management of channel members: Channel Selection & Motivation; Management of Physical Distribution; Current trends in wholesaling and retailing; Marketing Organization. 12. Emerging Trends & Issues in Marketing: Brief overview of Rural Marketing in India, CRM, Services marketing, B2B Marketing, Internet Marketing, Consumerism, Ethical and Legal Aspects.
. Suggested Readings : 1. Kotler, Philip, Marketing Management, Pearson Education, New Delhi. 2. Stanton William J., Fundamentals of Marketing, McGraw Hill, N.Delhi. 3. Kotler, Philip and Armstrong, Graw. Principles of Marketing, Pearson Education. 4. Neelamegham, S., Indian Cases in Marketing, Vikas Pub. New Delhi. 5. Bull, Victor P., Marketing Management: A Strategic Planning Approach, McGraw Hill, 6. Saxena Rajan, Marketing Management, Tata McGraw Hill, New Delhi.
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 20 Paper Name: PG 204 - Quantitative Methods II 1 Sampling Methods and Sampling Distributions [6L] (i) Statistics and Parameter (ii) Types of sampling (iii) Sampling distributions - conceptual basis; standard error; sampling from normal populations; Central Limit Theorem; relationship between sample size and standard error; Finite Population Multiplier 2. Estimation [5L] (i) Point Estimation properties of estimators; the method of moments and the method of maximum likelihood (ii) Interval Estimation basic concepts; interval estimates and confidence interval; calculation of interval estimates of mean and proportion from large samples; interval estimation using the t distribution; determining the sample size in estimation 3. Hypothesis Testing [9L] (i) Basic Concepts Null and Alternative Hypotheses; Type I and Type II errors; the p value; the significance level; power of a test (ii) One Sample Tests hypothesis testing of means when the population standard deviation is known and when it is unknown (iii) Two Sample Tests tests for difference between means; test for difference between proportions; testing difference between means with dependent samples. 4. Chisquare and Analysis of Variance [4L] (i) Chi-square as a test of (a) independence and (b) goodness of fit (ii) ANOVA basic concepts; inferences about a population variance; inferences about two population variances 5. Non-parametric tests [6L] (i) Basic concepts (ii) The Sign Test (iii) The Signed-Rank Test (iv) Rank Sum Tests The Mann-Whitney U Test; The Kruskal-Wallis Test (v) Tests based on runs (vi) Rank Correlation 6. Time series and forecasting [4L] (i) Variations in time series; trend analysis; cyclical, seasonal and irregular variations; consideration of all four components of a time series (ii) Time Series analysis in forecasting
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 21 7. Multivariate Data analysis and Application [6 L] (i) Basic concepts (ii) Conjoint Analysis (iii) Factor Analysis (iv) Multiple Regression Analysis (v) Discriminant Analysis (vi) Cluster Analysis (vii) Multidimensional Scaling
Suggested Readings 1. Anderson, Sweeny and Williams Statistics for Business and Economics (9th edition); Thomson Learning 2. Levin & Rubin - Statistics for Management (7th edition): Prentice Hall/Pearson Education 3. Lind, Marchal and Wathen Statistical Techniques in Business and Economics(13th edition); TMH 4. Hair, Anderson, Tatham and Black Multivariate Data Analysis (6th edition); Pearson Education 5. Hanke and Wichern Business Forecasting (8th edition); Pearson Education Johnson and Wichern Applied Multivariate Statistical Analysis(3rd edition); PHI/Pearson Education 6. Keller Statistics for Management and Economics (7th edition); Thomson Learning 7. Newbold Statistics for Business and Economics (6th edition); Pearson Education 8. Ross, Sheldon Introductory Statistics; Elsevier 9. Srivastava and Rego Statistics for Management: TMH
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 22 Paper Name: PG 205 Banking and Finance 1. Financial system (8 L) a) Constituents and functioning b) Monetary and fiscal policies c) Financial sector reforms in India d) Overview of the Banking Industry 2. Banking and functions (10L) a) Commercial banks, Central Banks, Investment Banks b) Foreign Banks, c) Functions d) capital adequacy norms e) capital adequacy norms f) Nonperforming assets g) SARFAISI Act, 2002 3. Commercial Services(12L) a) Letter of Credit b) Bank Guarantee c) Core Banking d) E-Banking e) Term Loan, Working Capital, Auto loans, and Housing loans.
4. Regulatory Norms(10L) a) RBI b) Functions c) Formation of Board d) RBI rules and Regulations
Suggested Readings: 1) Fabozzi- Foundations of Financial Markets and Institutions (Pearson Education, 3rd edition) 2) Machiraju H R-Indian Financial System (Vikas, 2004) 3) Bhole L M- Financial Institutions and Markets (Tata McGraw-Hill, 3rd edition, 2003)
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 23 Paper Name: PG 206- Financial Management
1.Overview: Concept of finance, objectives of financial management; Profit maximization vs. Wealth maximization, Finance Managers role in Modern Age, Financial decision areas, Time value of money. 2.Risk & Return Analysis: Defining Risk and Return, Using Probability Distributions to Measure Risk, Attitudes Toward Risk, Risk and Return in a Portfolio Context, Diversification, The Capital Asset Pricing Model (CAPM). 3. Valuation of Securities: Bond Valuation, Preferred Stock Valuation , Common Stock Valuation, Concept of Yield and YTM. 4. Working Capital Management: Working Capital: Concept of Gross Working Capital & Net Working Capital, Various Approaches to Working Capital Management, Factors affecting working capital requirement, a focus on inventory, receivables and cash management. Motives for Holding cash, Speeding Up Cash Receipts, Slowing Down Cash Payouts, Electronic Commerce, Outsourcing, Cash Balances to maintain, Factoring. 5.Sources of Finance including new concepts : Sources of short term financing, Role of commercial bank in working capital management; Commercial paper; Factoring and other tools of working capital management. Long-term sources of finance, potentiality of equity shares, preference shares, debentures and bonds as source of long-term finance, Venture capital financing , Hybrid Financing, Leasing and Hire Purchase 6. Capital Structure Determination: Concept and approaches of capital structure decision; NI, NOI, Traditional and Modigliani Miller Approach; Cost of equity share, preference share and debentures 7.Operating & Financial Leverage: Operating Leverage, Financial Leverage, Total Leverage, Indifference Analysis in leverage study, EBIT-EPS analysis. 8.Cost of Capital: Concept , Computation of Specific Cost of Capital for Equity - Preference Debt, Weighted Average Cost of Capital Factors affecting Cost of Capital 9. Investment/Capital Budgeting Decision: The Capital Budgeting Concept & Process - An Overview, Generating Investment Project Proposals, Estimating Project, After Tax Incremental Operating Cash Flows, Capital Budgeting Techniques, Project Evaluation and Selection Alternative Methods, Risk and Uncertainty in Capital Budgeting. 10.Dividend Decision:Concept of retained earnings and plough back of profits, relevancy and irrelevancy theory of dividend decision; Walters model; Gordons Model and Modigliani Miller model; Factor affecting dividend decision 11.Business Valuation & Corporate Restructuring: Conceptual framework and methods of business valuation, types of mergers and their rationale , M & A in India 12.Financial Management in sick units: Definition, causes, symptoms & prediction of sickness , revival of a sick unit, Turnaround cases Readings: 1) Pandey I M- Financial Management (Vikas, 2004). 2) Van Horne- Financial Management and Policy (Pearson Education, 12th edition) 2003. 3) Knott G-Financial Management (Palgrave, 2004). 4) Khan and Jain- Financial Management (Tata McGraw-Hill, 3rd edition).
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 24 Paper Name: PG 207- Managerial Economics II 1. National Income-concepts and various methods of its measurement. 2. Inflation: theories. Concepts of inflation demand pull and cost push, Stabilization policies. Brief Introduction to Philips Curve, Stagflation 3. Introduction to business cycles. 4. Theory of multiplier: Brief concept of multiplier. 5. Overview of IS-LM model. 6. Indian Planning: Brief Overview of Indian Planning, Importance and characteristics of Indian Planning, Overview of 5 Year Plans. 7. Indian Economic crisis, Economic Reforms commencing Macroeconomic Stabilization and Structural Reforms, from 1991,
8. Capital Market - Concept of Indian capital market, SEBI and Capital Market Reforms. 9. Role and functions of Central Bank and Commercial Banks. Overview of Indian Money Market, Monetary Policy. 10. Principles of Taxation; Direct and indirect taxation; Fiscal Policy. 11. Industrial Policy: Overview of the Industrial Policies, Industrial Sickness 12. International Trade and international linkages; Comparative Advantage as basis for trade; tariff and non-tariff barriers. IMF, GATT, WTO, Globalization. Concept of Balance of Payments; Exchange rate systems fixed, flexible and managed float. Components of trade policy reforms, Brief idea of FERA, FEMA, Current and Capital account convertibility. References: 1. Principles of Macroeconomics, Soumyen Sikdar Oxford University Press 2. Economics Lipsey & Chrystal Oxford University Press 3. Macroeconomics Dornbusch & Fischer Tata McGraw Hill 4. Macroeconomic theory W.H. Branson AITBS Publishers 5. Macroeconomics - E. DSouza - Pearson Education 6. Economic Environment of Business Mishra & Puri Himalaya Publishing House 7. Indian Economy Datt & Sundharam S.Chand 8. Principles of Macroeconomics - N.Gregory Mankiw Thomson South-Western
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 25 Paper Name: PG 208- Human Resource Management
1. Human Resource Management: Scope and Coverage, Structure and functions of HR Department, Role of a HR manager. [2L] 2. Human Resource Planning: Supply and Demand Forecasting methods, Manpower Inventory, Career Planning, Succession Planning, Personnel Policy. [6L] 3. Recruitment and Selection: Process, Sources, Methods of selection, Interviewing Method, Skills and Errors. [4L] 4. Human Resource Development: Policy and Programmes, Assessment of HRD Needs, HRD Methods: Training and Non-Training. [4L] 5. Performance Management System: Definition, concept, Methods of performance appraisal, Appraisal instruments, 360 Appraisal HR Score Card, Errors in appraisal, Potential Appraisal, Appraisal Interview. [4L] 6. Compensation Management: Wages - Concepts, Components; System of Wage Payment, Fringe Benefits, Retirement Benefit. [4L] 7. Industrial Relations in India: Parties; Management and Trade Unions, Industrial Disputes: Trends, Collective Bargaining, Settlement Machineries, Role of Government, Labour Policy in India. [4L] 8. Internal Mobility and Evaluation, Promotion: Purpose, types, Methods, Transfer: Concept, Purpose, Types, Separation; Different Schemes and Practices 9. Discipline Management: Misconduct, Disciplinary action, Domestic Enquiry, Grievance Handling [4L] 10. Strategic HRM and International HRM: Meaning, Strategic HRM vs. Traditional HRM, SHRM Process, Nature of e-HRM, e- Recruitment & Selection, e-Performance Management, e-Learning- Legal and financial dimensions in HRM. Managing workforce diversity in a globally competitive environment. Global HR issues [6L] Readings 1. 2. 3. 4. 5. 6. 7. Agarwala T. - Strategic Human Resource Management, OUP Aswathappa, K. - Human Resource Management, Tata McGraw Hill Jyothi P. & Venkatesh, D.N. - Human Resource Management, OUP Pattanayek, B. - Human Resource Management, PHI Ramaswamy, E.A. - Managing Human Resources, OUP Saiyadain, M.S - Human Resource Management: Tata McGraw Hill VSP Rao- Human Resource Management
Third Semester
Paper Name: PG 301- Strategic Management
1. Strategic Management - Introduction : Evolution, Importance, Hierarchy, Components, Mission, Objectives, policies, Analysis and choice, Grand strategy, Levels of strategy planning, Strategic decisions [ 4L] 2. Strategic Management - Process : Process, Environmental scanning, Strategy formulation, Strategy implementation, Evaluation and control, Strategic decision-making, Limitations of strategic models [ 3L] 3. Strategic Management Company Mission and Planning: Vision, Mission, goals, philosophy, Process, Image, Social responsibility, Goal Setting; Models for Resource Allocation, Stakeholder approach, Business ethics, Basic product-market-technology [ 3L] 4. Environmental Scanning: External Environment Analysis (PESTILE); Industry analysis, porters 5 forces, Game theory, Internal Analysis Departments & functions, Learning curve, SWOT, Portfolio analysis, GE, BCG, ADL, Ansoff matrix, Strategic Advantage Factors [4L] 5. Formulating Strategies: Corporate, Administrative/Executive and Operating Levels. Developing Functional Strategies, Development-Integration-Diversification, Behavioral factors, Blue ocean strategy, E-business strategy [4L] 6. Implementation of Strategies: Structure, Strategic change, Restructuring, Force field, Role of Managers, Leadership, Crisis management, Structural Implementation, Functional Implementation [4L] 7. Evaluation and Control : Need, Problems, Criteria for Evaluation (Qualitative/Quantitative), Process of Evaluation, Strategic Control System and Measurement, Benchmarking, Reengineering, Balanced Scorecard, [4 L] 8. Gaining and Sustaining Competitive advantage : Generic strategies, Cost-DifferentiationFocus, Limitations, Types of Industries and formulating strategies, Competitive advantage, Value Chain, Sustaining competitive advantage, core competency, Resource view [5L] 9. Strategic Actions: Corporate restructuring, Joint Ventures and strategic alliances, Mergers, Acquisitions, Diversification, Spin-offs and De-Merger, Change in ownership structures, Corporate control, Takeover strategies and defenses, Challenges for the 21st century [5L] 10. Case studies Strategic Planning and Management [6L] Text and Reference Books: 1. Strategic Management Johnson & Scholes 2. Strategic Management Pearce & Robinson 3. Kazmi, A. : Business Policy & Strategic Management, Tata McGraw Hill 4. Porter, Michael E. : Competitive Strategy, The Free Press 5. Das, Ranjan : Crafting the Strategy, Tata McGraw Hill 6. Ansoff, H.I. & McDonnel, E.J. : Implementing Strategic Management, Prentice-Hall 7. Banerjee, Bani P. : Corporate Strategies, OUP 8. Mellahi, K.,Frynas, J.G.& Finlay, P. : Global Strategic Management, OUP 9. Roy, Dilip : Discourses on Strategic Management, Asian Books
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 27 Paper Name: PG 302- Production & Operations Management 1. Introduction to Production Management: Production system; Types of production; Replanning and control functions; Relations with other departments; Efficiency of production planning and control. (2 L) 2. Plant Location and Layout: Choice and selection of plant location; Plant design; Plant layout; Product layout and process layout; Criteria for a good layout. (2 L) ErgonomicsConcept. Applications in workplace design and man machine interaction. (4L) 3. Plant Maintenance and Materials Handling: Types of maintenance preventive, predictive and overhaul; Selection of good materials handling equipment; Methods of Materials handling. (4 L) 4. Materials Management: Need, scope and advantages; Materials Requirement Planning (MRP I, MRP II) and Budgeting (2 L) 5. Inventory Planning and Control: EOQ Models without shortage, with shortage, with price breaks; Effect of quantity discount; ABC, FSN and VED classification; Inventory control; Perpetual, Two-bin and Periodic Inventory System; Just In Time (JIT) system; Probabilistic Inventory Models (discrete and continuous cases) ( 6 L ) 6. Scheduling: Gantt chart, Johnson's Rule (2L) 7. Network Analysis: PERT/CPM techniques, Shortest path algorithms and their applications (Dijkstra's algorithm; Flloyd's algorithm, Kruskal's algorithm, Ford-Fulkerson method) (4 L) 8. Inspection and Quality Control: Types and criteria of inspection; Statistical Quality Control; Control Charts. (4 L) 9. Total Quality Management (TQM): Concept, features, need for TQM, Cost of quality, Kaizen, Kyodo, PDCA cycle, 7 QC tools, 5s concept, Quality circle. Total Quality in Service Sector (6 L) 10. Quality Management System: Quality Audit, Concepts of six sigma. (2 L) 11. Purchase Management: Purchase Policy, Systems, Procedures; Vendor Selection; Negotiation; Vendor Development and Evaluation; Make or Buy decision; Legal aspects of purchasing. (2 L) 12. Work and method study (2L). Suggested Readings 1. Bedi Production and Operations Management (2nd edition); Oxford University Press 2. Buffa, E. S. and Sarin, R. K. Modern Production /Operations Management; John Wiley 3. Chary, S.N. Production and Operations Management (3rd edition); TMH; 4. Chase, Jacobs, Aquilano and Agarwal Operations Management for Competitive Advantage (11th edition); TMH 5. Dutta Materials Management; PHI; 6. Evans and Lindsay The Management and Control of Quality (6th edition); Cenage Learning. 7. Gaither and Frazier Operations Management (9th edition); Thomson Learning 8. Gopalakrishnan and Sundaresan Materials Management: An Integrated Approach; TMH. 9. Hansen and Ghare Quality Control and Applications; PHI
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 28 Paper Name: PG 303: Operations Research 1. Linear Programming [12L] a) Formulation of LP Models b) Graphical LP Solution c) Simplex Method d) Artificial Variables Big M - Method and Two-phase Method e) Dual Simplex, Duality, Sensitivity Analysis, Shadow Price and their economic interpretation 2. Transportation, Transshipment and Assignment Models [6L] a) Construction of Transportation, Transshipment and Assignment Models b) The Transportation Algorithm c) The Hungarian Method for the Assignment Problem d) The Transshipment problem 3. Goal Programming [3L] a) Construction of Goal Programming Models b) Goal Programming Algorithms 4. Integer Linear Programming [4L] a) ILP Algorithms - Branch and Bound, Cutting Plane Algorithm 5. Decision Analysis [4L] a) Decision Making under Certainty Analytic Hierarchy Process b) Decision Making under Risk and Uncertainty 6. Queuing Models [3L] a) M/M/1 Queues and applications b) M/M/c and M/M/c/k Queues and their applications 7. Simulation Models [4L] a) Construction of Simulation Models b) Generation of Random numbers from discrete distributions Application models to be discussed in detail 8. Game Theory [4L] a) Basic Concepts and application in Capital Budgeting and Duopoly Strategy b) 2 person zero sum game, mixed strategy, graphical solution, non-zero sum games. Suggested Readings 1. Hillier, F.S. and Lieberman, G.J. : Operations Research (8th edition), TMH.Kasana, H.S. & Kumar, K.D. - Introductory Operations Research; Springer 2. Render B, Stair R M Jr, Hanna M E : Quantitative Analysis for Management (9th edition); Pearson Education Ross, Sheldon Simulation; Elsevier 3. Taha, H.A. : Operations Research - An Introduction (8th edition), Prentice Hall/Pearson Education
Fourth Semester
Paper Name: PG 401-Project Evaluation & Management 1. a) b) c) 2. a) b) c) d) 3. a) b) c) d) Overview Project Management Nature, Scope Process Elements, significance and Emergence of Projects Project delay and causes Project Management Techniques Planning, Developing Project Models through Simulation, WBS, OBS, LOB, PERT and CPM Monitoring and Contract Management Project Contract Project Appraisal Technical appraisal Financial Appraisal Marketing Appraisal Socio-economic issues
4. Feasibility and Regulation a) Feasibility, Effects on Environment, Pollution Control, Government and Local Bodies b) Economic analysis of the Projects, Regional and Social Implications c) Regulations, . 5. a) b) c) d) e) Project Finance Project Financing Sources of Finance Domestic and International Finance Cost of Capital, Cost Benefit Analysis, Cash flow Statement Government Regulation
Suggested Readings (1) Bhavesh M Patel - Project Management (2) S S Khanka - Entrepreneurship Development (3) Prasana Chandra - Project Management (4) P C K Rao - Project Management and Control
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 30 Paper Name: PG 402- International Business 1. Nature and scope of International Business- Introduction to International Business, Concept and Definition of International Management: Reasons for going international, International Entry modes. Their advantages and disadvantages, strategy in the internationalization of Business, Global Challenges: Entry Barriers, Indias Attractiveness for International Business. (06 L) 2. Environment facing Business - Cultural Environment facing Business, Managing Diversity within and Across Culture, Hofstede Study, Edward T Hall Study, cultural adaptation through Sensitivity Training Political, Legal, Economic, Ecological and Technological facing Business and their Management. (06 L) 3. Formulating Strategy for International Management - Implementing Global Strategy, Emerging Models of Strategic Management in International Context, Achieving and sustaining , International Competitive Advantage, International Strategic Alliances, Global Mergers and Acquisition. (08 L) 4. Basis of International trade -Terms of Trade; Balance of Trade and Balance of Payment. Economic Development and Foreign trade. Commercial Policy: Generalized System and Preferences. International Monetary System: Current Exchange Rate Systems Exchange Rate Policy of India, Foreign Exchange Market Terms used and Working. (08 L) 5. Indias foreign trade and policy: Role, Composition and Direction of Indias Exports and Imports. Trade Policy of India, Export Promotion, Import Policy and Control, Exchange Control. Role of Government in Indias Foreign Trade, EOU Export Oriented Units, EPZ - Export Processing Zones, SEZ Special Economic Zones.(06 L) 6. International economic co-operation- Foreign Investment: Capital Flows FDI Foreign Direct. Investment FII Foreign Institutional Investment. Technology and International Trade. International Migration of Skilled and Unskilled Labour. Foreign Collaborations: Joint Ventures. Case Studies.(06 L) Recommended Books 1. Thakur M Burton & Gnee E (2002) International Management, Tata McGraw Hill 2. Hodgefts R and Luthens F (2003) International Management Mc Graw Hill Inc 3. Deresky (2003) International Management: Managing across borders and culture Pearson Education
Paper Name: PG 403-Entrepreneurship 1. Foundation (14 Hrs) Concept of Entrepreneurship and the Industrial / Services backdrop in Indian Economy. Early developments in India and the current scenario. Gender and Entrepreneurship. Role of Entrepreneurship in economic development. Entrepreneurship and Environment. Entrepreneurship after Globalisation in India. Essentials of a successful Entrepreneur. 2. Theories of Entrepreneurship (08 Hrs) Theories by Schumpeter, Drucker, Kilby, McClelland, Weber, Hagen, Cochran. Modern Resource based theory. 3. Creating, Starting and managing the Venture (12 Hrs) Business Idea: its generation and feasibility. Environmental considerations. Project Idea and Business Plan. Marketing Plan. Financial Plan. Organizational Plan. Sources of Capital. Informal risk capital and Venture Capital. Debt Financing. Business Valuation. Creating an exit plan. 4. Entrepreneurship amongst Women (10 Hrs) Women Entrepreneurs as agents of social change. Evolution and Growth. Networking. Special packages for women entrepreneurs in India. Self-help groups. Rural Women Entrepreneurs. 5. Entrepreneurial Development and India (12 Hrs) Institutional financing in India. Support to small entrepreneurs role of NSIC, SISI, NABARD, SIDBI etc. Role of Khadi and Village Industries. Governmental Incentives and latest policies (including tax concessions, SEZs etc.). Role of ancillaries. Recommended Books 1. Badi R.V., Badi N.V., Entrepreneurship 2. Hisrich Robert D., & Peters Michael P., Entrepreneurship 3. Kaplan Jack M., Patterns of Entrepreneurship 4. Desai Vasant, Dynamics of Entrepreneurial Development and Management 5. Khanka S.S., Entrepreneurial Development 6. Khan M.A., Entrepreneurial Development Programme in India
Specialization/Elective Papers
Marketing Management Paper Name: MM 304: Sales and Distribution Management 1. Introduction (10 Hrs) Nature and Scope of Sales Management, Selling Process, Objectives of Personal Selling, Qualities of a Salesman, Sales Organization Characteristics and Functions. 2. Theories of Selling (06 Hrs) Buyer Seller Dyads, AIDAS Theory, Behavioural Equation Theory, Negotiations in Selling. 3. Managing Sales Force & Controlling Sales Efforts (10 Hrs) Recruitment, Selection & Training of Sales Personnel, Motivation, Compensating the Sales Force, Sales Budget, Sales Quotas, Sales Territories, Sales Audit & Analysis. 4. Distribution Management & Logistics (12 Hrs) Retailing, Wholesaling, Distributor Selection and Management, Logistics, Importance of Logistics Management, Factors affecting Logistics Choice, Elements of Distribution Logistics, In bound & Outbound Logistics, Models of Distribution, Warehousing Management, Role of IT in Logistics. 5. Ethics in Sales Management (04 Hrs) Definition, Ethical Issues in Sales Management, Benefits of Ethical Selling.
Recommended Books 1. Still, Cundiff & Govoni, Sales Management 2. Khan Matin, Sales and Distribution Management 3. Gupta , Sales and Distribution Management 4. G. Raghuram, Logistics and Supply Chain Management Sontaki C.N. & Deshpande R.G., Salesmanship & Advertising
33 Paper Name: MM 305-Advertising and Sales Promotion 1. Advertising: Introduction to Advertising: History of advertising, its definition, Objectives, Scope and Social Implications and Advertising. Concept of Integrated Marketing communications. Relationship of advertising with other promotional mixes and marketing mix elements, Integrated marketing communication approach, various forms of Advertising. 2. Advertising as a Communication Process, Communication Models: AIDA Modal, Laivdge -Steiner Model, Role of Advertising in Marketing Mix. 3. Advertising Campaign: Introduction, Planning and Managing, Advertising Budget, Marketing Strategies, Market Segmentation and Brand positioning. 4. Advertisement and Their Types Importance of Advertising in Modern Marketing, Different Types of Advertising, 5. Advertising Decision: Designing an Advertisement: Different dimensions, Importance of creativity to advertising, Creative process, Developing a creative brief. 6. Message and Copy - Message Strategy, Message design, Elements of Advertising Copy, Developing Effective Advertising Copy, Creative and Visualization in Advertising, Method of Creative development. 7. Media Planning- Comparative Study of Different Advertising Media, Media Choice, Media Scheduling, budgeting for Advertising, Evaluation of Advertising Effectiveness, - Pre Testing and Post testing Techniques. 8. Regulation of Advertising- Advertising Department and its Organization, Advertising Agencies and their Organizations and Functions. Laws and Ethics of Advertising in India, ASCI, Consumer protection and MRTP. 9. Case Studies Suggested Readings 1. Belch G.E. & Belch M.A: Advertising & Promotion; TMH 2. Wright, winters and Zeiglas - Advertising Management 3. Dunn and Barban - Advertising- its Role in Modern Marketing 4. Manendra Mohan - Advertising Management 5. Aaker, Myers and Batra - Advertising Management 6. Kenneth F Runyen- Advertising Management
34 Paper Name: MM 306: Marketing Research 1. Research Planning- Meaning and Importance of Research, Scope and Limitations of Research, Types of research (applied & fundamental) ; Steps in research process ; Defining the research problem and developing an approach (5 hrs) 2. Research Design Formulation : Definition of Research design, components of research design ; Classification of Research designs (Exploratory, Descriptive, Causal); (4 hrs) 3. Level of Measurements & scaling techniques : ( 4 hrs) 4. Questionnaire Design and Construction: Steps involved in Questionnaire Construction, Questionnaire Designs. (3 hrs) 5. Sampling: Design & methods, sample size determination (3 hrs) 6. Data collection & data preparation: Secondary and Primary Data Collection (Introduction to Secondary Data Source and their Types, Methods of Data Collection) ; Data preparation process-( Editing, coding, Transcribing, data cleaning, statistically adjusting data, selecting data analysis strategy), Frequency distribution and cross tabulation (6 hrs) 7. Data Analysis: Hypothesis Testing, Univariate and Bivariate Data Analysis. Multivariate Data Analysis- Correlation & multiple regression, discriminant analysis, factor analysis, cluster analysis, multi - dimensional scaling and conjoint analysis. (10 hrs) 8. Report Writing and Presentation (2 Hrs)- Importance of a Report. Types of Reports. Format of a Research Report. Documentation. Features of a Good Report. Precautions to be undertaken. Preparation of a Presentation (usage of MS Power Point). 9. Research Cases & projects (3 hrs) Suggested Readings Text Book 1. Naresh K. Malhotra & S. Dash - Marketing Research- an applied orientation Pearson Reference books 2. Agrawal- Marketing Research 3. Tull and Hawkins - Marketing Research 4. P.Green & D. Tull & G Albaum: Research for Marketing Decisions; PHI. 5. Aaker & Day: Marketing Research; Wiley 6. Marketing Research D.D.Sharma 7. R.Pannerselvam Research Methodology 8. Kinnear & Taylor Marketing Research An applied approach. Boyd & Westfall: Marketing Research: Text & Cases; All India Traveller
35 Paper Name: MM 404: Service Marketing 1. Introduction (2 hrs): Definition of Service; Service Sector and Economic Growth; Classification of Services 2. Service Concept (6 hrs) Characteristics of services ; Tangibility Continuum ; Differences of services from goods ; Need for Expanded Marketing mix for services ; Concept of 4 Cs in Services 3. Consumer Behaviour in Service Marketing ( 8 hrs): Elements of consumer behaviour in services marketing : (a) Consumer Choice behaviour (Need Recognition, Information search, Evaluation of service alternatives, service purchase) , (b) Consumer Experience & (c) Post experience evaluation ; Customers levels of expectations of Service ; Customer perceptions of service ( Customer satisfaction, Service quality & Service Encounters moments of truth) 4. Strategic Issues in Service Marketing: (4 hrs): Segmentation, Differentiation and Positioning of Services; Service Triangle concept (Internal, External and Interactive marketing strategies) 5. Additional dimensions of service marketing: (3 hrs): Role of People, Management of Process, Planning Service Environment (Physical evidence, Servicescape) 6. Distributing Services: (2 Hrs): Case studies 7. Managing Service Quality and Productivity: (4 hrs) Concept, Dimensions and process; Service quality models (Integrated gap model); Application and Limitations, Productivity in Services. 8. Applications of Service Marketing: (4 hrs) Marketing of Financial, Hospitality, Health, Educational and Professional Services, Marketing for Non-Profit Organizations and NGOs. 9. Customer Relationship Marketing (4 Hrs) The Concept of Relationship Marketing , Degree/level of Relationship Marketing , Applications of Relationship Marketing , Customer Acquisition & Retention Strategies, Service Recovery , IT Enabled Marketing /ITES. 10. Services in global perspective: (1L) Recent trends; Principal driving force in global marketing of services; Key decisions in global marketing
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10. Case studies: (2 hrs) Text Books: 1. 2. Christoper H. Lovelock, "Services Marketing", New Delhi: Prentice Hall of India Baron S and Harris K- Services Marketing: Text and Cases (Palgrave)
Reference books: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. V. A. Zeithamal and M. J. Bitner, "Service Marketing: Integrating Customer Across the Firm", McGraw Hill Gronroos, C.: Services management and marketing; Wiley Govind Apte- Services Marketing (Oxford Univ. Press) Fitzsimmons, J A & Fitzsimmons, M J: Service Management; McGraw Hill Marketing Research, D.D.Sharma R.Pannerselvam, Research Methodology S. L. Gupta Marketing of Services (Sultan Chand) Kinnear & Taylor Marketing Research An applied approach. Ravi Shankar, "Services Marketing", New Delhi, Global Press Gilmore: services marketing and management Woodruffle, Services Marketing Rampal, Gupta : Services Marketing Shahjahan, Relationship Marketing Verma, H.V. : Services marketing, Pearson Srinivasan R.: Services Marketing; PHI Rathwell. John M., Marketing in the Services Sector (Combridge) Donald, Cowell W., The Marketing of Services (London : CAM Foundatin and Institue of Marketing
37 Paper Name: MM 405- Consumer Behaviour 1. Introduction: Defining Consumer Behaviour; Reasons for studying consumer behaviour, applying consumer behaviour knowledge; Understanding consumer and market segments; Environmental influences on consumer behavior: 2. The consumer research process, quantitative and qualitative research. Market segmentation: Importance and use. Bases of segmentation. Effective targeting and segmentation strategies. 3. Consumer decision process: Problem recognition; Search and evaluating; Purchasing processes, Post-purchase behaviour; Consumerism. 4. Personality and consumer behavior: Nature of personality, Freudian, Neofreudian and trait theories. Role of personality in understanding consumer diversity. Product personality and brand personification. Self-image, Vanity and consumer behavior. 5. Consumer motivation: Needs, goals and their interdependence. Rational vs. emotional motives. Dynamic nature of motivation. Hierarchy of needs. Motivational research. 6. Consumer perception: Absolute and differential threshold, subliminal perception. Perceptual selection, organization and interpretation. Product and service positioning. Perceived price, quality and risk. Manufacturers image. 7. Consumer learning: Motivation, cues, response and reinforcement. Behavioral learning and cognitive learning theories. Recognition and recall. Attitudinal and behavioral measures of brand loyalty. 8. Attitude: What is attitude and its formation. Cognitive dissonance theory and attribution theory. 9. Communication process and design of persuasive communication. 10. Self Concept 11. Subcultures, social class, social groups: Reference Group Influence, family and household, personal influences and diffusions of innovations. 12. Consumer behaviour models: Howard-Sheth, EKB and Nicosia, Prospect Theory, Concept of Decoy effect. 13. Organizational buying behavior 14. Relationship marketing 15. Case Studies Suggested Readings 1. Desmond J- Consuming Behaviour (Palgrave) 2. Loudon D L- Consumer Behaviour (Tata McGraw-Hill) 3. Schiffman and Kanuk- Consumer Behaviour (Prentice-Hall) 4. Rama Mohana Raok Services Marketing (Pearson Education) 5. Blackwell et al- Consumer Behaviour (Vikas) 6. Hawkins, D.I., Best, R.J.. Koney, K.A.& Mookerjee, A.: TMH 7. Solomon, M. R., Consumer BehaviouR, Pearson Education
38 Paper Name: MM 406-International Marketing 1. Introduction: Definition of international marketing, Scope, Nature and challenges and benefits, Domestic vs. international marketing, Modern trends in International marketing, complexities in international marketing 2. Trade Theories & International Market Dynamics: Basis for international tradeProduction Possibility Curve, Principles of absolute advantage and relative advantage, Factor endowment theory, Economic Cooperation; Protectionism, tariff and non-tariff barriers, Private barriers. 3. International Marketing Environment: Internal environment, external environmentgeographical, demographic, economic, socio-cultural, political and legal environment, Impact of internal and external environment on international marketing decisions. 4. International Market Entry Strategies: Different types of entry strategies and their analysis 5. Product Strategies: New product development, International product life cycle, Segmentation, standardization vs. adaptation, Branding- decisions, levels, characteristics and protection; packaging, labeling 6. Pricing Strategies: Pricing decisions, Alternative strategies, Transfer pricing, Dumping, Inflation, price distortion 7. Promotion Strategies: International promotion mix, International advertising, personal selling, sales promotion and public relations, global communication. 8. Distribution & Logistics: Types of channels, channel development, Channel selection decisions, International logistics. 9. Foreign Exchange: Spot rate, forward rate, arbitrage, translation; Exchange rate systems, FEMA. 10. Procedures of Foreign Trade and Documentations: Process of importing and exporting, Product Certification and Conformity, Brief overview of Documentation: certificate of origin, bill of lading, mates receipt, letter of credit, line of credit; methods of payment in international trade 11. International Financial Institutions: Brief idea about WTO, World Bank, IMF, IDA, IFC, ADB, UNCTAD, MIGA, ICSID, SAPTA, NAFTA, EXIM Bank of India. 12. Case Studies Readings: 1. Black & Sundaram: International Marketing: PHI 2. Joshi: International Marketing: OUP 3. Keegan: Global Marketing Management: Pearson 4. Lee, K. & Carter, S., Global Marketing management, OUP 5. Onkvisit & Shaw: International Marketing Analysis & Strategy: Pearson 6. Paul, J,& Kapoor, R, International Marketing, TMH 7. Terpestra & Sarathy: International Marketing: Harcourt College Publishers. 8. International Marketing Fayerweather, John. PrenticeHall, India
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Human Resource Management

Paper Name: HR 304- Compensation Management 1. Compensation (10 Hrs) Concept, objectives, dimensions, role and structure of contemporary managerial compensation. Economic and Behavioral Issues in Compensation. Framework of Compensation Policy (Macro and Micro).Divergent Perspectives of Management and Labour. Compensation in Knowledge-based economy. 2. Compensation/Wage Structure (12Hrs) Pay Packet Composition (Basic Wage, DA, Incentive, Statutory Bonus, Allowances, Fringe Benefits and Social Security). Modern Trends of Pay Packets. Pay Commissions & Wage Boards. Job Evaluation and Internal Equity, its linkage with wage. External Equity and Pay Surveys. Provisions as per Workmen's Compensation Act, 1923, Minimum Wages Act, 1948 and Payment of Wages Act, 1936.Person based structures; Skill Plans, Skill Analysis. Maintenance of statutory returns TDS Gratuity Professional Tax Form 16A PF and ESI Returns Procedure. 3. Compensation Strategies (06 Hrs) Aligning Compensation with Corporate Strategy. Competency based Compensation. Compensation and Performance expectations. Basic principles governing successful compensation strategy-Indian Cases. Compensation as a retention strategy. Executive compensation. 4. Reward based Compensation Management (08 Hrs) Introduction, Forms and Choice of Performance linked Reward System. Designing such a system. Integrated Incentive Scheme - A Review. Incentives for Blue and White Collars. Stock options. Allowances and Benefits. Benefit Options; Legally required benefits, Retirement and Saving Plan Payments. 5. Emerging Issues (06 Hrs) Tax Planning and Tax Avoidance. FBT, Tax Planning for Employee Compensation. Comparative International Compensation. Future Trends in Compensation and Reward Management. Recommended Books 1. Bhatia : New Compensation Management in Changing Environment. 2. Henderson : Compensation Management in a Knowledge-based World 3. Milkovich &Newman : Compensation Management 4. Belchar : Wage & Salary Administration 5. Gupta : Managerial and Executive Remuneration in India 6. Sarma : Understanding Wage System
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 7. Alka Gupta : Wage and Salary Administration in India 40 Paper Name: HR 305- Industrial and Labour Welfare Laws 1. Factories Act, 1948 (8 Hrs) Definitions, Inspection of Factories, Health of Workers, Safety, Provisions relating to Hazardous Processes, Welfare, Working hours of Adult, Employment of Women, Young Persons and Annual Leave. Contract Labour Act (Regulation and Abolition) 1970. Plantations Labour Act. Minimum Wages Act, 1948. 2. Trade Union Act, 1926 (6 Hrs) Definitions, Registration of Trade Unions, Change of Name and Amalgamation, Privileges of a Registered Trade Unions, Funds of Trade Unions, Miscellaneous Provisions. Case studies. 3. Payment of Bonus Act, 1965 and Payment of Gratuity Act (06Hrs) Scope and Application. Definitions, Calculation of Bonus, Eligibility for Bonus Payment. Special Provisions. Audit, Penalties and Offences. 4. EPF and Miscellaneous Provisions Act, 1952 & Employees' State Insurance Act, 1948 (6 Hrs) Introduction, Applications, Definitions, Schemes under the Act. Objectives, Applications, Definitions, Administration, Medical Benefit Council. Employees' Insurance Courts. Various Benefits. 5. Payment of Gratuity Act, 1972 & the Maternity Benefit Act, 1961 (4 Hrs) - Payment, Exemption, Nomination, Determination and Recovery. Definitions, Prohibition of Employment, Maternity Benefits, Leave, Nursing Breaks, Protection of Beneficiaries. 6. Industrial Employment Standing Orders Act; 1946.Industrial Disputes Act 1947; Workmens Compensation Act, 1923; Plantations Labour Act, 1951; Mines Act, 1952.Case Studies. (10 hrs) Recommended Books 1. Taxmann, Labour Laws 2. Bare Acts (on each of the above units) 3. S. N. Mishra, Labour and Industrial Law 4. N. D. Kapoor,: Labour Laws 5. Chabbra & Suri, Industrial Relation
41 Paper Name: HR 306- Strategy and Human Resource Management Policy 1. Introduction to strategic HRM: Definition, need and importance - Introduction to business and corporate strategies - Integrating HR strategies with business strategies Developing-HR plans and policies -HRM for Competitive Advantage, HR and Organizational Performance. Technology and structure - Workforce diversity Demographic changes Temporary contract labour - Global environment - Global competition - Global sourcing of labour - WTO and labour standards.(10 hrs) 2. Training and Development Strategies: Investment in Training & Development. Nontraditional Investment Approaches: Creating learning organization - Competency mapping Multiskilling Succession planning - Cross cultural training. Investment in Disabled Employees, Employee Assistance Programmes etc. (5 hrs) 3. Strategy and HR Planning: Importance of Human Resources to Strategy, Overview of Theoretical Foundations of Strategic Concepts, Strategy Driven Role Behaviors and Practices, Integration of Strategy and HR planning, Determinants of Integration and Problems with Integration. Retrenchment strategies-Downsizing - Voluntary retirement schemes (VRS) - HR Outsourcing Early retirement plans - Project based employment. (10 hrs) 4. Recruitment and Retention strategies: Online recruitment - Employee referrals Recruitment process outsourcing Head hunting - Executive education - Flexi timing Telecommuting - Quality of work life - Work life balance - Employee empowerment Employee involvement - Autonomous work teams. (5 hrs) 5. Strategy Implementation and Workforce Utilization: Selection of Employees, Strategically Oriented Performance Management and Compensation Systems. Defining key result areas (KRA) - Result based performance - Linking performance to pay - Merit based promotions. The role of the strategic HR leader-future roles and leadership. Competencies- managing Workforce Diversity, Cultural Issues of Expatriates. Skill based pay - Team based pay - Broad banding - Profit sharing - Executive compensation Variable pay.(10 hrs) Text Books: 1. Kandula S. R. (2001). Strategic Human Resource Development. Eastern Economy Edition Prentice Hall India. 2. Boxell & Purcell, J. (2003). Strategy And Human Resource Management. Palgrave Mcmillan. 3. Mello, J. A. (2002). Strategic Human Resource Management. Thompson Learning, Cincinnati, OH:SW.
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Paper Name: HR 404- Industrial Relations 1. Industrial Relations: Concept, Approaches to IR, Parties to IR, System Model of IR [4L] 2. Industrial Worker in India: Rise of Industrial Workers, Profile of Industrial Workers in India, Problems of Industrial Workers (absenteeism, commitment, Work Ethics) [2 L] 3. Trade Unionism in India: Origin, Growth, Structure and Management of Trade Unions, Recognitions, Leadership, Trade Unionisms, Employers Organizations in India, Managerial Associations. [4 L] 4. Industrial Relations in India: Labour Policy in Five Year Plans, Tripartism, Role of Government and State, Role of Management, Role of Trade Unions. [6 L] 5. Industrial Disputes: Causes, Types, Trends and Settlement of Disputes (Internal Options, Third Party Machinery). [4L] 6. Collective Bargaining: Theories, Prerequisites, Process, Negotiating Skills and Strategies, Agreement content, Validity, Implementation, Productivity Bargaining, Growth of Collective Bargaining in India. [4 L] 7. Workers Participation in Management : Concept, Purpose and Practices in other countries; Workers Participation Schemes in India Works Committee, Joint Management Council, Worker Director, Shop Council and Joint Council, WPM, EPM; Problems and Prospects in India; Quality Circles Concept and Practices in India. [4 L] 8. Labour Welfare and Industrial Relations: Concept, Purpose, Statutory and NonStatutory Provisions, ILO Conventions and its application in India, Workers Education Programmes in India. [4 L] 9. Employee Discipline: Meaning Types, Misconduct, Disciplinary Action, Domestic Enquiry, Grievance Handling. [4 L] 10. Case Studies - Wage Negotiation, Disciplinary Action, Industrial Disputes [4 L]
Readings 1. 2. 3. 4. 5. 6. P.R.N Sinha: Industrial Relations and labour laws Marchington, M.: Managing Industrial Relations, McGraw Hill. Monapppa, Arun: Industrial Relations, Tata McGraw Hill. Ramaswamy, E. A.: Managing Human Resources, Oxford University Press. Venkata Ratnam, CS: Industrial Relations, OUP Govt. of India: Report of the National Commission on Labour
43 Paper Name: HR 405- Human Resource Development 1. Introduction (06 Hrs) Concept of HRD, Rationale and Assumptions, Managing Change through HRD, Corporate HRD, Concept of HRD Climate 2. Developing Human Resources (06 Hrs) Introduction to Orientation and Training, Managing Training Programme, Instructional Methods, Evaluation of Training and Development Programme, Career Planning and Development. 3. Managing Teams (08 Hrs) Pre-requisites for a Good Team, Psychological Dimensions of Team Work, Principles of Team Building, Approaches to Team Building, Evaluating Team Performance, Inhibiting Factors in Team Performance 4. Performance Management (12 Hrs) Organizational Model of Performance Management, Purposes of Performance Management, Performance Management Criteria, Behaviourial Approaches to Performance Management- Critical Incident Method, Behaviourial Anchored Rating Scale (BARS), Behaviourial Observational Scale (BOS), Assessment CentresCharacteristics, Designing an Assessment Centre, Assessment Centre Assignment. 5. Contemporary HRD Practices (08 Hrs) Talent Management, HRD Audit and Methods, Achieving Work Life Balance, Emotional Intelligence, Employer Branding, Integrating HRD with Technology, People Capability Maturity Model (PCMM) Recommended Books 1. Hollenbeck et al : Human Resource Management-Gaining a Competitive Advantage 2. Anthony et al : Human Resource Management- A Strategic Approach 3. Desimone and Harries: Human Resource Development (Thompson Learning) 4. Mathis, Jackson : Human Resource Management 5. Nicky Hayes : Managing Teams-A Strategy for Success 6. Tapomoy Deb: Human Resource Development 7. Biswajeet Pattanayak : Corporate HRD 8. J Leslie Mckeown : Retaining Top Employees 9. Nitin Sawardekar : Assessment Centres 10. Bill Curtis/William E Hefley/Sally A Miller: People Capability Maturity ModelGuidelines for Improving the Work Force
44 Paper Name: HR 406-Organizational Development
1. Organizational Change and Development: Concept, History, Assumptions, Organizational Change, Process, Lewins Model, Organizational Life Cycle, Values and Assumptions of OD. [4 L] 2. Operational Components of OD: Diagnostic, Action and Process maintenance component. [4 L] 3. Characteristics and Foundation of OD Process: On-going interactive process, Form of Applied Behavioral Science, Strategy of Changing, Systems Approach, Approach to Planned Change, Experience-based, Goal Setting and Planning, Focus on Work Teams. [4 L] 4. OD and Action Research: Process, Approach, Use of Action Research in OD. [2 L] 5. OD Interventions: Nature of OD Interventions, Major OD Interventions, Dimensions, Individual, Group and Task Process, Effective OD Interventions Characteristics, Factors for Design [6 L] 6. Team Interventions: Teams and Work Groups, Team Building Interventions, Diagnostic Meeting, Team Building Meeting, Role Analysis Techniques, Role Negotiation Techniques, Gestalt Orientation to Team Building, Intergroup Interventions. [6 L] 7. Personal, Interpersonal and Group Process Interventions: Process consultation, Third Party Intervention, Sensitivity Training, Transactional Analysis, Career Planning Interventions. 8. Comprehensive Interventions: Confrontation Meeting, Survey Feedback, Four System Management, Grid, Contingency Approach. [4 L] 9. Structural Interventions: Job Design, MBO, QWL, Socio-technical Systems, Physical Setting, Conditions for OD, Re-engineering. [4 L] 10. Issues in OD: OD facilitators Role, OD consultant, Consultant Client relationship, Problems in OD Interventions, Resistance Individual and Organizational, Research in OD. [2 L] Readings: 1. French, W. L. & Bell, C. H. : Organisation Development, Prentice Hall of India./Pearson Education 2. French, W. L. & Bell , C. H. : Organisation Development and Transformation, Tata McGraw Hill 3. Gummings,T.G.& Worley, C.G. : Organization Development and Change, Thomson 4. Pareek, Udai : Understanding Organizational Behaviour, OUP 5. Robbins, S. P.: Organizational Behaviour, Prentice Hall of India./Pearson Education
Finance
Paper Name: FM 304: Corporate Taxation
1. Basics and concepts: Definitions, concept of income, previous year, assessment year,
residential status. Distinction between capital and revenue receipts and expenditure. Basis of charge and scope of total income (Incomes deemed to accrue or arise in India and deemed to be received in India). Incomes which do not form part of total income. 2. Heads of Income and Computational Procedure: Computation of total income under various heads, such as salaries, income from house property, profit and gains of business or profession, capital gains, income from other sources. 3. Tax calculation and Planning: Clubbing of income, set off or carry forward of losses; various deductions to be made in computing total income. Taxation of every person including companies, viz., individuals including non-residents, Hindu Undivided Family, firms. 4. Compliance and Assessment Procedures: Tax deducted at source, collection, recovery and refund of tax; provisions of advance tax, E-return, assessment, interest on delayed payments, penalty, and appeal. 5. Wealth Tax: Charge of wealth tax; assets; deemed assets and assets exempt from tax; valuation of assets; computation of net wealth, return of wealth and provisions concerning assessment. 6. Service Tax: Background, Statutory provisions, taxable services, valuation, administrative mechanism and procedural aspects, rate and computation of tax.CENVAT credit for service tax, returns, e-returns, Assessment 7. Value Added Tax: Legislative background, concept of VAT, withdrawal of Central Sales Tax; Goods and Service Tax; Computation, procedural aspects including registration, filling of returns, rates of tax, assessment Suggested Readings: 1. Santaram : Tax Planning by Reports (Taxman) 1978 2. Prasad Bhagwati : Income Tax Law and Practice (Vishwa Prakashan) 3. Singhania : Direct Taxes-Taxman & Singhania : Indirect Taxes-Taxman
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 46 Paper Name: FM 305- Investment Analysis and Portfolio Management 1. An Overview of Capital Market: Market of securities, Stock exchange and New Issue Market their nature, structure, functioning and limitations, Trading of securities- equity and debentures/ bonds. Regulatory Mechanism- SEBI and their guidelines, Investor protection. 2. Security Analysis: Macroeconomic and Industry analysis, equity Valuation Models, Company analysis, Brief Overview of Technical Analysis (Charts, Line Charts, Line & Volume, Charts, Point & Figure Charts, Bar Chart, Candlestick Chart, Various Patterns, Dow Theory & Elliot wave Theory). 3. Bond Portfolio Management: Bond Prices and Yields, the Term structure of Interest Rates, Duration, Managing Bond Portfolios. 4. Equilibrium in Capital Markets: The Capital Asset Pricing Model, Index Models, Arbitrage Pricing Theory and Multifactor Models of Risk and Return, Market Efficiency and Behavioral Finance, Empirical Evidence on Security Returns. 5. Portfolio Analysis & Selection: Concepts of Risk & Return, Diversification of Risk, Optimum Portfolio Selection Problem - Markowitz Portfolio Theory - Mean Variance Criteria (MVC) - MVC and Portfolio Selection -Portfolio Selection. 6. Portfolio Management and Performance Evaluation: Performance evaluation of existing portfolio; Sharpe and Treynor measures. Finding alternatives and revision of portfolio; Portfolio management and mutual fund industry. Suggested Readings: 1) Bodie, Kane, Marcus,; Mohanty : Investments, Tata McGraw-Hill. 2) Chandra: Investment Analysis and Portfolio Management, Tata McGraw-Hill. 3) Fischer & Jordan: Security Analysis & Portfolio Management, Pearson Education/PHI. 4) Sharpe, Alexander, Bailey: Fundamentals of Investment, Pearson Education/PHI.
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 47 Paper Name: FM 306- Corporate Finance 1. Global Financial Environment a) Objectives, functions. Euro currency market. Money market b) Corporation and the role of Finance Manager c) Capital market, Relationship with domestic markets d) Role of Finance Manager in the Global context e) Agency Problem 2. Capital Budgeting and Risk a) Multinational capital budgeting b) Repositioning of funds c) International portfolio theory and diversification d) Working capital management in MNE 3. Investment Decision a) Cash Flow b) Equivalent Annual Cost c) Project Interactions d) Sensitivity Analysis e) Monte Carlo Simulations f) Risk Adjusted Discount Rates 4. Financing Decision and Owners Goal a) The Financing Process b) The Financing Mix c) Tradeoffs and Theory d) The Optimal Financing Mix e) EVA , pros and cons of EVA 5. Valuation a) Principles and Practice of Valuation b) Tools and Techniques c) Value Enhancement d) Acquistions and Takeover Suggested Reading 1. Damodaran : Corporate Finance - Wiley 2. Ross, Westerfield and Jaffe Corporate Finance, Tata McGraw Hill
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 48 Paper Name: FM: 404- Financial Engineering 1. Overview of Financial Engineering a) An introduction to Financial Engineering b) Factors contributing to the growth of Financial Engineering c) The knowledge base of the Financial Engineer 2. Tools and Techniques of Financial Engineering a) b) c) d) . 3. Conceptual Tools of the Financial Engineer a) b) c) d) Valuation relationships and applications Measuring risk and return- advanced methods Understanding interest and exchange rates Speculation, arbitrage and market efficiency Futures and Forwards Swaps, Single-period and multi-period options Fixed income securities, equity and equity-linked Instruments Hybrid securities, new market Instruments
4. Financial Engineering Processes & Strategies a) b) c) d) e) Asset-Liability Management Hedging and related risk management techniques Corporate Restructuring and LBO Arbitrage and Synthetic Instruments, tax-driven deals Miscellaneous equity-based strategies
5. Future Directions in Financial Engineering a) Future trends- globalization and technology. b) Legal protections for innovative financial products and services
Textbooks and References: 1. Rose & Marquis, Money and Capital Markets 2. Marshall & Bansal, Financial Engineering 3. Vohra N.D., & Bagai, Futures and Options Strong A. Robert, Derivatives and Introduction
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 49 Paper Name: FM 405- International Finance 1. International Dimension to Financial management a) b) c) d) International and Domestic Financial Management International Business Activity Globalization and emergence of MNCs MNCs in the new millennium, MNC pull and Push factors
2. Financial Management of MNCs a) FDI and Cross-Border Acquisition b) Capital Structure and Cost of Capital c) Multinational Capital Budgeting 3. International Monetary System a) b) c) d) Birth of EMU EMS and EURO Present day currency regime Bretton Wood Conference
4. Balance of Payment a) b) c) d) Principles of BOP Accounting Components of BOP Capital Account Convertibility Surplus and Deficit in BOP
5. Foreign Exchange Market a) Foreign Currency Derivatives.. Future-Option Forward-Swap b) Functions Participants and Transactions c) Exchange rate determination. 6. International Financial Market a) International Banking and Money Market b) Global Equity Market c) International Debt Instrument
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 50 7. International Monetary Organizations and Instruments a) World Bank, IMF and ADB. b) ADR, GDR ECB c) ECB, FCCB and Euro Bond Readings: 1. Apte, PG : International Financial Management, Tata McGraw Hill. 2. Eiteman, Stonehill & Pandey: Multinational Business Finance, Pearson 3. Eun & Resnick: International Financial management, Tata McGraw-Hill Jeff Madura: International Corporate
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 51 Paper Name: FM 406 -Mergers, Acquisitions & Corporate Restructuring 1. Overview a) Mergers- in the nature of acquisitions and amalgamations. b) Types of merger motives behind mergers theories of mergers operating, financial and c) Managerial synergy of mergers value creation in horizontal, vertical and conglomerate mergers d) Internal and External change forces contributing to M & A activities 2. Strategy and Approaches a) M & A A strategic perspective- industry life cycle and product life cycle analysis in M&A decision, b) Strategic approaches to M&A- SWOT analysis, c) Merger Process: Dynamics of M&A process d) Process of merger integration organizational and human aspects managerial challenges of M & A e) 3. Restructuring Methods a) Corporate restructuring different methods of restructuring b) Takeovers, types, hostile takeover approaches, Takeover defenses c) Financial defensive measures Coercive offers and defense anti-takeover d) Spin offs and Divestitures, Spin Offs vs. Tracking Stock e) Carve Outs and Split Offs 4. Accounting and Regulations f) Accounting for amalgamation pooling of interest method, purchase method g) Legal and regulatory frame work of M & A provisions of companies act 1956, Indian Income Tax act 1961 SEBI takeover code, Provisions of Competition Act.
Suggested Readings: 1. Sudi Sudarsanam Value Creation from Mergers And Acquisitions Pearson Education, 1/e, 2003 2. Valuation for mergers Buyouts & Restructuring Arzak WileyIndia (P) Ltd. 3. Merger Acquisitions & Corporate Restructuring Chandrashekar Krishna Murthy & Vishwanath. S.R Sage Publication. 4. Harvard Business Review on Mergers and Acquisitions (2001). 5. Successful Mergers, Acquisitions, and Strategic Alliances: How to Bridge Corporate Cultures, Irene Rodgers. (2002) Tata McGraw Hill.
Management Information Systems/IT

Paper Name: MIS 304-Database Management 1. Purpose, Advantages and Disadvantages of DBMS, Data Models, Schemas and Instances, DBMS Architecture and Data Independence, Types of DBMS Hierarchical, Network, Relational, Object-oriented and Object relational. 2. ER-Model (14 Hours) Basic concepts, Design Issues, Mapping Constraints, Keys, E-R Diagram, Design of an EDatabase Schema, Reduction of E-R Schema to Tables. SQL: Background, Basic Structure, Set Operations, Aggregate Functions, Null Values, Nested Sub Queries, Derived Relations, Views, Modification of Database, Joined Relations, Data Definition Language, Domain Constraints, Referential Integrity. 3. Oracle: (10 Hours) Basic Architecture, Data Definition, Data Manipulation (LIKE Operator, String Commands,Numeric Function, Date Function, Translate and Decode Function), Introduction to PL/SQL (Conditional, Logic, Loops, Go to Statements, Exceptional Handling, Triggers, Procedures, Functions, Cursor, LOBs). 4. Structure of Relational Databases (10 Hours) Relational Algebra, Functional Dependencies, Normal forms NF1, NF2, NF3 and BCNF, Multivalued Dependencies and Fourth Normal Form, Join Dependencies and Fifth Normal Form. Transaction, Concurrency: ACID Properties, Transaction State, Locks, Deadlock Condition, Two- Phase Locking protocol. Text Books: 1. Silberschatz, A. H. F. Korth, Sudarshan, S. (2002). Database system concepts. McGrawHill. 2. Koch, G. & Loney, K. (2002). Oracle 9i The complete reference. TMH. 3. R. Elmsari & S. D. Navathe (2004). Fundamentals of database systems. Addison Wesley. 4. Bipin C. Desai (2000). Introduction to Database Management System. Galgotia Publication. 5. C. J. Date (2003). An introduction to database systems. Pearson Education.
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 53 Paper Name: MIS 305- Network Applications
1. Data Communication Concepts and Applications: (10 Hours) Introduction to Data Communications, Components of Data Communications, Trends in Computer Communications and Networking, Network Applications. 2. Fundamentals of Data Communications and Networking: (10 Hours) Physical Layer: Architectures, Devices and Circuits, and Data Transmission. Data Link Layer: Media Access Control, Error Control in Networks. 3. Networking: (14 Hours) Network Layer: Network Protocols, Network Addressing and Routing. Local Area Network (LAN): LAN Components, Ethernet (IEEE 802.3), Token Ring (IEEE 802.5), Selecting a LAN, Improving LAN Performance. Back Bone Networks: Backbone Network Components, Fast Ethernet, FDDI. Metropolitan Area Network (MAN) & Wide Area Network (WAN): Dialed Circuit Services, Dedicated Circuit Services, Circuitswitched and Packet-switched Services, Improving MAN & WAN Performance. 4. Network Management: (8Hrs) Design of Business Networks, Network Management, and Network Security.
References 1. Jerry, FitzGerald and Alan, Dennis (2002). Business Data Communications & Networking. John Wiley & Sons. 2. Tanenbaum, A. S. (2004). Computer Networks. Pearson Education. 3. David A Stamper (2003). Business Data Communications. Addison Wesley. 4. Stallings, W. (2002). Data and Computer Communications. Prentice Hall of India.
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 54 Paper Name: MIS 306- System Analysis and Design 1. Overview of Systems Analysis & Design: [7L] Business Systems Concepts, Systems Development Life Cycle(SDLC), Life cycle models (Waterfall model, Prototyping model, Incremental model, Spiral model, RAD model), Feasibility Analysis, Design, Implementation, Testing & Evaluation. 2. Business Process Re-engineering: [3L] Concepts, Process involved; Case study. 3. System Requirement Specification & Analysis: [6L] Fact finding techniques, data - flow Diagrams, data dictionaries, process organization & interactions, decision analysis, standards ( IEEE/ ISO). Data Modeling & Analysis. 4. Detailed Design Modularization: [6L] Module Specification, File Design, Systems Development involving Data Bases. Structured Design Methodology(SDM). Database Design Output Design . Input Design User Interface Design. 5. Object-Oriented Analysis &Design (OOAD): [10L] Modeling System Requirements using USE CASES Object Modeling: Object Structure, Object Features, Classes & Objects, Key Concepts of object oriented approach, Object Representation methods, Object Status, State Diagram, Modeling behaviour in object Modeling - use cases, Object oriented Analysis, Object oriented Design, Modeling & Design using UML, Activity Diagram & Swim lane Diagram, Sequence & Collaboration Diagram. OO Testing strategies & techniques. 6. System Control & Quality Assurance through testing: [5L] Design Objectives reliability & maintenance, Software Design & documentation tools, top down, bottom up and variants. Testing strategies & techniques: Unit and integration testing, testing practices and plans. System Controls, Audit Trails, CASE Tools. 7. Hardware & Software Selection: [3L] Hardware acquisition, memory, process, peripherals, Benchmarking, Vendor selection, Software selection operating system, languages, Language Processes, performance & acceptance criteria. Suggested Readings: 1. 2. 3. 4. Booch, Grady: Object Oriented Analysis & Design. Hoffer: Modern System Analysis & Design, Pearson Education. Jalote, Pankaj: An Integrated approach to Software Engineering, Narosa. Kendall: System Analysis & Design, Pearson.
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 55 Paper Name: MIS 404-E Business 1. Electronic Commerce: [6L] Overview, Definitions, Advantages & Disadvantages of E Commerce, Threats of E Commerce, Managerial Prospectives. 2. Technologies: [2L] Relationship Between E Commerce & Networking, Different Types of Networking For E Commerce, Internet, Intranet & Extranet, Client Server, Web Server Architecture, Infrastructure Requirement For E Commerce, Intelligent Systems. 3. Business Models of e commerce: [6L] Model Based On Transaction Type, Model Based On Transaction Party - B2B, B2C, C2B, C2C, Revenue based models, E Governance. 4. E strategy: [3L] Overview, Strategic Methods for developing E commerce, Eadvertisement. 5. M-commerce: [3L] Definition, Hand Held Devices, Mobility & Commerce, Mobile Computing, Wireless Web, Web Security, concepts ofWAP. 6. Supply Chain Management: [4L] E logistics, Supply Chain Portal, Supply Chain Planning Tools (SCP Tools), Supply Chain Execution (SCE), SCE -Framework, Internets effect on Supply Chain Power. 7. E Payment Mechanism: [4L] Payment through card system, E Cheque, E Cash, E Payment Threats & Protections. 8. E Marketing: [4L] eShopping, Telemarketing.Commercial packages for building eShopping portal e.g. One&OneCase study 9. Electronic Data Interchange (EDI): [2L] Meaning, Benefits, Concepts, Application, EDI Model, Protocols (UN EDI FACT / GTDI, ANSI X 12), Data Encryption (DES / RSA). 10. Risk of E Commerce: [4L] Overview, Security for E Commerce, Security Standards, Firewall, Cryptography, Key Management, Password Systems,Digital certificates, Digital signatures. Rules & Regulations for controlling E Commerce, Cyber Laws. 11. ERP [2L] : Evolution through MRP I and MRPII, Need Identification, Scope and Problem of ERP selection and Implementation,Products and Packages of ERP, Selection of EEP processes, Integrating ERP with other systems, Opportunities and benefits. Case Study BPR. Suggested Readings: 1. Bhaskar Bharat : Electronic Commerce - Technologies & Applications.TMH 2. Christopher J. & Clerk T.H.K., Global E-Commerce, University Press 3. Joseph P.T. : E-commerce An Indian Perspective, PHI 4. Kalakota, Whinston : Frontiers of Electronic Commerce , Pearson Education. 5. Loshin Pete, Murphy P.A. : Electronic Commerce , Jaico Publishing Housing. 6. Reynolds, Beginning E-Commerce, SPD. Whiteley, David, E Commerce: Strategy Technologies & Applications, Tata McGraw Hil
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 56 Paper Name: MIS 405- Computer Aided Management 1. Management Support Systems: [6L] Introduction, Objective and Characteristics, Collaborative Computing Technologies: Group Support System, Technologies, Data Reviewing Concept and Applications 2. Data Warehousing: [3L] Access, Analysis, Mining & Visualization; OLAP & OLTP 3. Enterprise Decision Support Systems: [3L] Concepts, Definitions, EIS, Organizational DSS, Supply & Value Chains & Decision Support. 4. Knowledge Management: [5L] Concepts, Development Methods, Technologies & Tools, Electronic Document Management. Case Study. 5. Knowledge - Based Decision Support: [20L] - Artificial Intelligence (AI): Concept, Definition, AI Vs Natural Intelligence. Expert System: Concept, Structure, Working, Benefits & Limitations. Knowledge Acquisition & Validation: Scope, Methods, Validation, Verification, Analysing, Coding, Documenting & Diagramming. Knowledge Representation .Inference Techniques Intelligence System Development. Fuzzy Logic, Genetic Algorithm 6. Neural Computing: Fundamentals, Types of Neural Networks, Neural Network Application, Development, Architecture, Learning Algorithms, Neural Network Software & Hardware, Benefits & Limitations of Neural Networks. 7. Grid Computing: [1L] Overview. 8. Implementing & Integrating Management Support Systems: [2L] Issues, Strategies, Generic Models, Integrating EIS, DSS, ES & Global Integration.
Suggested Readings: 1. Dan W. Paterson: Introduction to Artificial Intelligence & Expert System, PHI./Pearson Education 2. Kartalopoulos, Stamatioys V : Understanding Neural Networks & Fuzzy Logic Basic Concepts & Application, PHI.
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 57 Paper Name: MIS 406- Software Project Management 1. Software Product and Process: (10 Hrs) Software Characteristics & Applications, Software Process, Software Process Models; Linear Sequential Model, Prototyping Model, RAD Model, Evolutionary Software Process Models, Software Development Process. 2. Software Project Planning and Scheduling: (12 Hrs) Software Requirement, Software Requirements Specification, Requirements Validation, Software Design Principles, Software Project Estimation: Size Oriented, Function Oriented, Software Metrics, Software Cost Estimation, COCOMO Model, Project Scheduling, Software Staff & Personnel Planning, Rayleigh Curve, Software Team Organization & Control Structure. Project Monitoring & Control Techniques. 3. Software Quality Assurance & Configuration Management: (12 Hrs) Software Quality, Software Quality Assurances, Software Testing, Formal Technical Reviews, ISO Software Quality Standards, Software Configuration Management, SCM Process, Configuration Audit. 4. Risk Management: (08 Hrs) Software Risks, Reactive and Pro-active Risk Strategies, Risk Identification, Risk Projection, Risk Mitigation, Risk Monitoring and Management. Text Books: 1. Roger. S. Pressman (2001). Software Engineering: A Practioners Approach. McGraw Hill, New Delhi, Fifth Edition. 2. Aggarwal, K. K. & Singh, Yogesh (2005). Software Engineering. New Age International. 3. Walker Royce (2001). Software Project Management: A Unified Framework. Pearson Education Asia, Singapore, First Edition.86 Reference Books: 1. Bob Hughes and Mike Cotterell (2001). Software Project Management. Tata McGraw Hill, New Delhi, Second Edition. 2. Ivar Jacobson, Grady Booch and James Rumbaugh (2000). The Unified Software Development Process. Pearson Education Asia, Singapore. 3. Jack. R. Meredith and Samuel J. Mantel Jr. (2002). Project Management: A Managerial Approach. John Wiley & Sons, Singapore, Fourth Edition. 4. Robert K. Wysocki, Robert Beck Jr. and David B. Crane (2002). Effective Project Management. John Wiley & Sons, Singapore, Second Edition
Logistics and Supply Chain Management

Paper Name: L&SCM 304 1. Evolution & Concept of Business Logistics The Concept Fundamentals of Business Operation : The Basic System Role of Integrated Logistics in Business Operation External Environment for Business Operation Logistics Management Decision Areas 2. Supply chain Management Definition, Concept & Evolution The Fundamentals of SCM, Supply Chain & Competitive Performance Information Flow, Inventory Flow and Cash Flow 3. Performance Cycle in Logistical Operation The Concept of Performance Cycle The Concept of Value Added Process & Value Chain The Concept of Extended Enterprises 4. Transportation in Business Operation Role & Function of Transportation Transportation Consolidation Warehousing & Distribution Centres Transportation & Distribution Costs 5. Extended Enterprise : Concept of Integration
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 59 Paper Name: L&SCM 305: Transport Planning & Policy
1. National Transport Policy Operation Review of current & earlier Policy Documents Guiding Principles for Policy Reorientation Policy for Privatization 2. Comprehensive Transportation Planning Concept, Levels & Components of Comprehensive Plan Planning Process, Strategies & Techniques Project Appraisal & Evaluation Institutional Requirements & Capacity Building 3. Energy Considerations Energy Conservation Issues Energy Contingency Plan Energy Saving Measures Energy Audit 4. Environmental Considerations Air Pollution Noise Pollution EIA & EMP Studies Environmental Audit
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 60 Paper Name L&SCM 306: Logistics & Supply Chain Management: Functional Areas
1. Business Logistics Operation : Main Functional Areas Procurement Function The Objective Tasks in Procurement Process Supplier Selection Process Determining Prices 2. Production Planning & Control The Approach & Objective The Levels of Production Planning & Control System Sales & Operation Planning Basic Strategies in Production Plan Manufacturing Resource Planning (MRP II) 3. Distribution Function Distribution Channels : Types & Functions Customer Focused Distribution Logistics Product Life Cycle & Distribution Logistics Inventory Strategy & Management in Business Logistics 4. Case Studies
61 Paper Name: L&SCM 404: Information Technology in LTSCM
1. Information Technology System Current Trend in IT Operating System & Networking Internet & E-Commerce 2. Management Information System Analysis Information System Analysis Application in Logistics & SCM Decision Support System Data-Base Management 3. Case Studies
Paper Name: L&SCM 405: Integrated System Design
1. Logistics System Integration Basic Approach & Key Issues Guiding Principles for Integrated Logistics Systems 2. Logistics Reengineering Basic Approach and Concept System Analysis in Logistics Design Bench Marking : The Purpose, Levels and Process Activity Based Costing Reengineering Design Process Logistics Environmental Assessment 3. Time Based Logistics System Importance of Time & the Lead Time Concept Mapping Supply Chain Processes Logistics Pipe Line Management Postponement & Consolidation Time based Logistics Control Techniques 4. Integrated Logistics & SCM Planning & Design Process The Process Framework The Six Stages of the Process 5. Case Studies
PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 63 Paper Name: L&SCM 406: Modeling & Administration and Materials Management 1. Logistical Organization Structure Logistical Structure Stages of Logistical Organisation Management Alliances Outsourcing of Logistics Functions 2. Logistical Performances Measurement Internal & External Performance Comprehensive Supply Chain Measurement Characteristics of Measurement System and Information Flow 3. Modeling for Logistics & Supply Chain Management Location on Application Inventory Application Simulation Techniques Enterprise Modeling 4. Principles of Material Management Concept & Function Concept, Planning & Forecasting Control & Accountability 5. Principles of Purchase & Procurement Methods & Procedures Legal Aspects Contract Act & Other Acts. Import Requirement & Process 6. Principle of Storage & Inventory Control Types of Storage Warehousing Inventory Control Store Accounting Process 7. Material Handling & Distribution Concept & Process Equipment Distribution 8. Case Studies

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PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 1

Industrial Relations 40 Human Resource 40 Development Organizational 40 Development

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12

Corporate Taxation 40 Investment Analysis and 40 Portfolio Management Corporate Finance 40

Mergers, Acquisitions & 40 Corporate Restructuring

Database Management 40 Systems Networks Applications 40 System Design Analysis and 40

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12

4. Logistics and Supply Chain: Third semester

Course Code L & SCM 304 L & SCM305

Logistics and Supply 40 Chain Management I 40 Transport Planning & Policy

Total Marks 100 100

Course Code L & SCM 404 L & SCM 405

Information Technology in 40 LTSCM 40 Integrated System Design

Total Marks 100 100

L & SCM Modeling & 40 406 Administration and Materials Management

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 7

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 17

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 26

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 29

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 31

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 32

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12

Human Resource Management

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12

44 Paper Name: HR 406-Organizational Development

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 45

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 52

Management Information Systems/IT

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 58

Logistics and Supply Chain Management

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12

61 Paper Name: L&SCM 404: Information Technology in LTSCM

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12 62

Paper Name: L&SCM 405: Integrated System Design

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