Internet Audience Intelligence & Web Analytics Reporting

RIOT
Sao Paulo, Brazil June 2012

FOR FURTHER INFORMATION, PLEASE CONTACT: Andre Freitas afreitas@comscore.com

1. comScore World Metrix

The first true worldwide estimate of online activity Based on a panel of 2 million individuals who allow comScore to track their complete Internet surfing behavior. The information can be divided by demographics. Core reports available through the interface are detailed th th below. Data for the previous month is delivery monthly, and usually between the 15 and 25 of each month. World Metrix panel has representation from countries that account for 99% of the global internet population Projected using a global panel comprised of 171 countries, including all major Latin American nations Almost 45 countries and 5 regional aggregate rollups available within comScore interface MyMetrix Core Reports Basic Level / Advantage Level Key Measures (Basic) Top sites within a target demographic or top site within a category/subcategory. Sort by our most useful metrics.

Demographic Profile (Basic)

Determine the demographics of a site. Compare visitor demographics by Age Groups, Gender, HH Income, Children, Race, Geographic Regions and Connection Speed. Which websites rank highest within certain demos?

Media Trend (Basic)

Insight into the habits of users over time.

Target Trend (Basic)

Analyze audience makeup and engagement by each demographic over time

Audience Duplication (Adv)

Calculate the common audience between sites. How much Duplication is there between top sites in a Category? How will Reach be affected by a particular acquisition? Are advertising dollars being wasted?

Segment Metrix (Adv)

Understand the affinity of your audience towards dozens of different kinds of content categories by segmenting unique vistors in to heavy, medium and light groups. Users can then index a selected sites audiences behavior vs either other sites or the overall online audience, in order to gauge affinity and develop content, functionality accordingly.

Source Loss (Adv)

How do visitors get to your website? How do they get to your competitors? Insight into competitive search, marketing, advertising and partnership efforts

Cross Visiting (Adv)

Helps to understand the overlap in audience across media entities. Provides insight for planning, marketing strategies, co-brands and partnerships, as well as evaluating the audience on competitors.

2. comScore Services Overview

Web Delivery comScore delivers internet audience measurement data via a world class online reporting interface at http://mymetrix.comscore.com.

Features of the MyMetrix interface include: Ability to print or extract all reports to Excel Saved reporting feature to automatically deliver standard reports upon the new release of data Saved targets and lists, to build bespoke audience targets or competitive sets of sites Ability to share saved lists and targets with others in your organisation on the same project/client Tabbed presentation format, allowing multiple reports to be viewed simultaneously In-depth user guides, Portuguese-language video tutorials, & regularly-scheduled Portuguese-language training sessions broadcast via the Internet

3. comScore Services Overview

Key business questions to be answered: How big is my sites audience, and how engaged are they? How does my site rank among my category? Where should I look in order to capture new audiences? How do these measures compare to my competition? Who are my top competitors and how is their audience developing? How many visitors does my site receive from a specific target audience? What is the composition of my site across demographic segments? What demographic segments are the more engaged users of my site? How does the audience of my site compare to that of my competitors and the Internet overall? Are visitors to my site increasing over time? Is my audience for a specific demo growing? Are my site visitors more engaged now than in previous periods? How is my site audience and usage trending compared to my competitors? What other media does my site audience visit? Which specific sites and which content areas? Where are the opportunities for advertising, marketing and partnership to reach my target? Is my site audience also visiting my competitors? How is traffic shared among the different sections of my web property? How many users visit my site AND NOT another within a defined target set? What are the origins of traffic to my site? Where do visitors go after they leave my site? Am I losing visitors to my competitors?

4. comScore Country Coverage

WorldWide* North America* Canada US Latin America* Argentina Brazil Chile Colombia Mexico Puerto Rico Venezuela Europe* Austria Belgium Denmark Finland France Germany Ireland Italy Netherlands Norway Portugal Russia Spain Sweden Switzerland UK

Middle East and Africa* Israel South Africa Asia Pacific* Australia China Hong Kong India Japan Korea Malaysia New Zealand Singapore Taiwan

*Regional aggregates (include online activities & properties visited by panelists in additional countries)

5. Annual Investment

ComScore Media Metrix

Brazil Basic Level access
Monthly updates, all available reports

12months

R$50,000/year

Brazil Basic Level access + Segment Metrix

Monthly updates, Basic level and Segment Metrix Reports R$55,000/year

Brazil Advanced Level

All reports on MMX, Monthly updates, Campaign Reach & Frequency

R$60,000/year

Brazil - AdMetrix
Monthly Updates, for MMX clients only

R$30,000/year

Important Notes:
1. 2. 3. Billing will be done in Reais via comScores Sao Paulo office Up to 12 payments per year permitted Service includes 20 authorized users, full Portuguese-language training and local support