2012 Media Kit

August 21 + 22, 2012 Metro Toronto Convention Centre Toronto, Ontario, Canada

IncentiveWorks is Canadas largest marketplace for buyers of meetings, special events, incentive travel services, promotional merchandise, motivational products, corporate/ business gifts and inspiring ideas. The two-day show is specifically tailored for planners to connect with suppliers, engage the industry and learn how to plan better events. With a 20-year history of proven results, IncentiveWorks is your key to reaching the Canadian market face-to-face! IncentiveWorks is owned and produced by Meetings & Incentive Travel (M&IT) magazine.

Fast Facts

FOUNded

FReQUeNCY

atteNdeeS

1991

Annual

3,000+

See more online @ incentiveworksshow.com

EXHIBITION

about the show

Canadas largest marketplace for buyers of incentive travel, meeting and event space and services.

Who should exhibit at IncentiveWorks? exhibitor Categories

Exhibitor Expectation
More than 500 booths, representing over 800 companies from around the world, will showcase the best the meeting and incentive industries have to offer.

Meeting/Special Event/Incentive Travel Exhibitors

domestic and international hotels and resorts, airlines, cruise lines, tourist boards, CVBs, convention/meeting facilities, special event venues and all related supplier services such as audiovisual, ground transportation, catering, etc.

Premium & Gift Card Exhibitors

any organization that has a gift card/certificate program. Manufacturers and distributors of premiums, promotions, apparel, golf gear, meeting and conference supplies, employee rewards and recognition programs, etc.

Show Floor Design

The show floor is divided by Geography/Category. exhibit placement is made by show management based on these categories to create an enticing show environment for attendees. The show is divided as follows: Canada, USa, europe/ Middle east/asia, Caribbean/Mexico/South america, Cruiselines, Premium/ Incentive Merchandise.

Rate

Two-Day Trade Show: $2,450 plus HST, includes:

10 x 10 booth (3.05 metres x 3.05 metres), Complimentary basic print and online show guide listing 24-hour show security Free use of dollies for move-in and move-out Free client invitations Post-show mailing list drape, carpet, 4 table, one chair

2012 MedIa KIT

about the show

education Sessions
Our education sessions are designed to provide insight, tips and memorable learning experiences for every level of planner and supplier, regardless of where they are in their career. We enlist professional speakers and industry experts to bring attendees engaging, relevant content to help them deliver better events. The education sessions are held daily from 8:30 a.m. 11:30 a.m. More information on IncentiveWorks education can be found at incentiveworksshow.com 3,000 Canadian corporate and association planners of meeting, convention and incentive travel programs; incentive houses; corporate travel agencies active in the M&IT area; convention and meeting consultants/organizers and special events planners; PLUS, buyers of premium/incentive merchandise and corporate gifts. The 2011 event saw over 3,000 people walk the show floor over the two days, with a total unique attendance of 2,100 people (as hundreds of people attend both days). attendance figures do not include exhibitors. Our exhibitors enjoyed a 4:1 attendee to exhibitor ratio, one thats well above the exposition industry average.

Who attends?

INCENTIvEwOrkS EvENTS
Monday August 20
Site Canada Golf Tournament 8:00 a.m. 4:00 p.m. MPI Foundation Canada Rocks 7:00 p.m. 12:00 a.m.

Tuesday August 21
Education Sessions 8:30 a.m. 11:30 a.m. Trade Show 11:30 a.m 5:00 p.m

wednesday August 22
Education Sessions 8:30 a.m. 11:30 a.m. Trade Show 11:30 a.m 4:00 p.m IncentiveWorks Closing Party 6:00 p.m. 12:00 a.m.

2011 EXHIBITOrS TOlD uS

TOP 3 GOAlS GOING INTO THE SHOw wErE 94%

TOP 3 OuTCOMES OF EXHIBITING wErE 87%

79%

97%

68%

75%

2012 MedIa KIT

EXHIBITION

attendee demographics

We reach all types of planners

2011 ATTENDEES... AvErAGE ATTENDEE INDuSTry EXPErIENCE

35%

ATTENDED THE TrADE SHOw FOr THE FIrST TIME

0-5 years
PlANNING TO ATTEND INCENTIvEwOrkS 2012

95%

38%

10+ years 6-10 years

37%

PrEFEr THE 2-DAy FOrMAT

97

25%

lIkED THE lAyOuT OF THE TrADE SHOw FlOOr

99%
Our ATTENDEES HAvE BuyING POwEr!

ANNuAl MEETING SPEND

$500,000+ 33% $499,000 or less 67%

Purchase, Recommend and/or Approve Meetings, Events And Premiums

96% 56%
2012 MedIa KIT

Hold Meetings/Events Outside Of Canada Annually

attendee demographics
SAMPlE COMPANIES IN ATTENDANCE
Starbucks Coffee Co. Ontario Physiotherapy Association HrG Events And Meetings Management Ingram Micro kPMG Bell Media Bridgestone Firestone Canadian Association Of Agri-retailers CwT Meetings & Events Deloitte & Touche llP loblaw Companies ltd. Scotia Capital Desjardins Financial Security Egencia Meetings & Incentives labatt Breweries of Canada Shell Canada ltd The Canadian Payroll Association Absolute Conferences & Events Inc. Allergan Inc. Maxvantage Ministry Of Economic Development & Trade Ontario Bar Association Ontario lottery & Gaming Ontario real Estate Association rogers Communications Canadian Diabetes Association Canadian labour Congress Manulife Investments Maritz Canada Inc. The law Society Of upper Canada Tim Hortons Inc. Fraser & Hoyt Incentives Honda Canada Finance Hospital For Sick Children Canadian Marketing Association CIBC Mellon Ontario Motor Coach Association union Gas limited wynford Motivates Transamerica life Canada

wHAT ArE THEy COMING TO Buy?

79% 62% 53% 46% 29%

MEETING SErvICES & SITE SElECTION

PrOMOTIONAl PrODuCTS

MErCHANDISE INCENTIvES/AwArDS

TrAvEl INCENTIvES

GIFT CErTIFICATES & DEBIT CArDS

ATTENDEES By OrGANIzATION

Students + Faculty 1% Government 4% Association/Society/ Union/Not-for-Profit 14%

3rd Party + Independent

What are you waiting for? Be where the buyers are!

Corporate

44%

40%

Source: 2011 attendee Post event Survey + 2011 Pre-Reg Statistics

2012 MedIa KIT

testimonials

After 20 great years... Were just getting started!

GrEAT TrADE SHOw
with

valuable event SupplierS

i looK forward to

next yeAr.
Cristina Sufrim
Ingram Micro
my favorite part of inCentiveworKS iS

rE-CONNECTING

NEw AcquAintAnceS
Keep up the

with buyerS and maKing

Robin Traficanti
Las Vegas Convention and Visitors Authority

greAt Work.
Gael Little

ANNuAl ACTIvITy!
Conference Direct

Still my favourite

my favorite part of inCentiveworKS iS

& opportunitieS for netWorking Jessica Colemenares

Hilton Waikoloa Village
2012 MedIa KIT

INTErACTION wITH BuyErS,

advertising + promotion opportunities

PrE-SHOw E-MArkETING
This is your opportunity to reach pre-registered attendees. In the lead-up to the show, we will send attendees two e-directs that multiple exhibitors can buy. With this opportunity, exhibitors can promote their booth number and invite planners to visit them at the show. There are nine text sponsorship positions available in each e-direct. Each text sponsorship receives one live logo or image, link to an e-mail address or URL and 50-75 words of copy.

Text Sponsorship

Nine positions per e-direct. One live logo or picture, 50-75 words of copy plus a live link (e-mail or URL)

Rates
1x 2x

$1,020 $1,785

Important dates

1st Deployment July 17. Creative elements due July 10. 2nd Deployment July 31. Creative elements due July 24.

MOrE INFOrMATION COMING SOON ON SPONSOrSHIP AND SHOwGuIDE lISTING OPPOrTuNITIES. STAy TuNED!

2012 MedIa KIT

2012 exhiBit contrAct

AuGuST 21 & 22, 2012, METRO TORONTO CONvENTION CENTRE

Contact Information Please type or use block letters.

Company (as youd like to be listed) address Website City Country Prov/State Postal/Zip

Primary Contact (booth purchased by)

Name Title Phone e-mail Fax

Secondary Contact (If the primary contact is different than the person who will be organizing your participation in IncentiveWorks)
Name Title e-mail Phone Fax

Company & Billing address q Same as above

Company address City Postal/Zip Prov/State Country

The Show Terms, Conditions and Regulations attached hereto form a part of the Exhibit Contract.

Exhibit Booth INCluDES: 10 x 10 draped exhibit booth, carpet, 4 draped table, one chair, one basic listing.
ITEM PrICE PrE-DEC. 31 PrICE POST-DEC. 31 QTy TOTAl

2012 IncentiveWorks Booth PreRegistered attendee Mailing List

$2672.45 cdn $282.50 cdn

$2,365 + 13% hst $250 + 13% hst

$2768.50 cdn $2,450 + 13% hst $282.50 cdn

$250 + 13% hst

$ $ Subtotal $

Visit MeetingsCanada.com/incentiveworks to review terms of list purchase.

Payment
Card Number expiry

q Cheque q

Visa

q MasterCard q

american express Name of Cardholder:

amount $

Signature

HST #R137813424RT001 Payable to: incentiveWorks Show 80 Valleybrook dr., Toronto, ON M3B 2S9

INSurANCE The exhibitor is responsible for the placement and cost of insurance relating to its participation in the show. For more information please refer to the IncentiveWorks Show Terms, Conditions & Regulations. CANCEllATION exhibit space may be canceled provided written notice is received by Show Management prior to May 15, 2012, in which case 50% of the contract price will be refunded. If the exhibitor cancels after such date, the exhibitor will be responsible for the full contract price. In the event the exhibitor fails to make payment as aforesaid or fails to comply in any respect with the terms of this exhibit Contract, Show Management reserves the right to cancel this exhibit Contract without notice and all rights of the exhibitor hereunder shall cease and terminate. any payment made by the exhibitor on account hereof will be retained by Show Management as liquidated damages for breach of contract and Show Management may thereupon rent said space. Failure to appear at the show does not release exhibitor from responsibility for payment of the full cost of the space rented.
COMPANy INITIAl

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2012 exhiBit contrAct

AuGuST 21 & 22, 2012, METRO TORONTO CONvENTION CENTRE

Please select your booth category:

There are two exhibitor categories at IncentiveWorks. exhibitors must register for the show within the category they represent. Please see below for full category descriptions. This differentiation is to create an easy-to-navigate show for our buyer attendees.

q MEETING/INCENTIvE TrAvEl
domestic and international hotels and resorts, airlines, cruise lines, tourist boards, CVBs, convention/meeting facilities and all related supplier services such as audiovisual, ground transportation, catering, etc. Booth allocation: Meeting/Incentive Travel booths will be allocated by show management based on geography. any special requests for positioning must be included on this contract for consideration. although not all can be accommodated, we take all special requests into consideration. Geography/Category Request: q Canada q USa q Caribbean/Mexico Special Requests for Positioning:

q q

europe/Middle east/asia Cruiseline

association

Meetings/incentive travel Payment terms: Full payment is due March 1, 2012.

q PrEMIuMS, PrOMOTIONS AND INCENTIvE MErCHANDISE

Gift cards, manufacturers and distributors of electronics, awards, customized chocolates, digital cameras, apparel, jewelry, leather goods, barbecues, sports merchandise, sculptures, watches, etc. Booth allocation: If you have not already selected your booth location with our sales team, you will be contacted shortly. the undersigned intends to exhibit the following product(s) or service(s):

Note: Only products/services listed and approved by Show Management may be displayed. this section must be completed. Premiums & Promotions Payment terms: a 50% deposit is due upon booking. The remaining balance is due May 15, 2012. For exhibit booths booked after May 15, 2012, full payment is due upon booking. q i wish to participate in the 50% deposit program. Prior to May 15, 2012 only.

PlEASE NOTE: IF UPON REvIEW OF yOUR CONTRACT IT IS dETERMINEd THAT yOU HAvE SELECTEd THE INCORRECT BOOTH CATEGORy, yOU WILL BE MOvEd TO THE CORRECT SECTION OF THE SHOW FLOOR. COMPANy INITIAl

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2012 exhiBit contrAct

AuGuST 21 & 22, 2012, METRO TORONTO CONvENTION CENTRE

IncentiveWorks Show Terms, Conditions & Regulations 2012

DEFINITIONS: exhibit Contract means the 2012 exhibit Contract for the Show entered into between the exhibitor and Show Management. exhibitor means the company or individual who has entered into the 2012 exhibit Contract. exhibit Booth means the booth to be occupied by the exhibitor. Facility means the Metro Toronto Convention Centre. Show means the 2012 IncentiveWorks show. Show Management means Business Information Group/ Meetings & Incentive Travel. The exhibitor agrees each booth will have no more that two representatives staffing the booth at any one time and a maximum of four badges will be issued per booth; rotations are permitted. There is no charge for badges and additional badges beyond your four booth badges cannot be purchased. all exhibit Staff must be registered as exhibitors. No solicitation outside of your booth or standing in the aisles. The exhibitor acknowledges and agrees that all attendee or related lists or directories received by exhibitor from Show Management are for the sole use by exhibitor in marketing the property, product or service exhibited at the Show. The sharing and/or selling of such lists or directories is strictly forbidden. all representatives of the exhibitor and those sharing their exhibit Booth are bound by these terms, conditions and regulations. It is the exhibitors responsibility to communicate all rules and regulations to those they share an exhibit Booth with. The exhibitor shall not assign any rights under this agreement or sublet the exhibit Booth without the prior written permission of Show Management, which permission may be arbitrarily withheld. The company or individual name appearing on the exhibitors badge and signage must be the same as it appears on the exhibit Contract for the exhibit Booth or a representative thereof. all of the exhibitors property at the Show shall be at the sole risk of the exhibitor and Show Management assumes no responsibility for loss, theft or damage thereto. The exhibitor agrees to occupy the contracted exhibit Booth during the full term of the Show and to exhibit only the products described in this exhibit Contract. Show Management reserves the right, in its sole and unfettered discretion to: (i) determine the eligibility of exhibitors and exhibits for the Show, (ii) reject or prohibit or alter or remove exhibits or any part thereof, including printed materials, products, signs, lights or sound, and to expel exhibitors or their personnel if, in Show Managements sole opinion, their conduct or presentation is objectionable to other Show participants and (iii) relocate exhibitors or exhibits when in Show Managements opinion such moves are necessary to maintain the character and/or good order of the Show. Show Management further reserves the right to cancel any exhibit Contract and to withhold possession of the exhibit Booth or expel the exhibitor from the Show if the exhibitor fails to comply with any of the Show rules and regulations; in which case the exhibitor shall forfeit as liquidated damages and not as a penalty all payments made by exhibitor pursuant to the exhibit Contract, all without limiting Show Managements other rights and remedies at law as a result of such failure to comply. Show Management reserves the right to modify or add or delete terms, conditions and/or regulations as deemed necessary. The exhibitor agrees that no display may be dismantled or goods removed during the entire run of the Show and the exhibit Booth must remain intact until the close of the Show. The exhibitor also agrees to move in and remove their exhibit and equipment according to the final move-in and move-out schedule; in the event of failure to do so, the exhibitor agrees to pay Show Management for any costs and expenses incurred by Show Management. Show Management reserves the right to reproduce all photographs, images and likeness taken during the Show for future purposes. Where the exhibitor offers or provides raffles, donations, or other promotional measures that require guests to be present at a specified location or time, or any other unusual promotional plans, they must first be approved by Show Management before august 1st, 2012. No exhibitor shall plan any type of event, social or otherwise that conflicts with the hours of official Show related events: august 21 22, 2012 inclusive. any exhibitor or representative thereof scheduling a social function in conjunction with Show must have the event approved in advance by Show Management. The social function may NOT conflict with the times and/or venues used for any Show official event. The event start time must be scheduled a minimum of 30 minutes after the published conclusion time of any official Show event. For early morning events, it is mandatory that the event ends in time to allow attendees sufficient time to make their way to the Show official events. exhibitors shall not play or permit the playing or performance of, or distribution of any copyrighted material at the Show unless they have obtained all necessary rights and paid all royalties, fees or other payments. Sound of any kind, must not be projected outside the exhibit Booth. The Show is for educational and informational purposes. No retail sales are permitted at the Show at any time, but orders may be taken for future delivery. No person under the age of 16 years will be permitted on the Show floor at any time regardless of affiliation or circumstances. This rule applies to both exhibitors and attendees. COMPlIANCE The exhibitor will comply with the rules and regulations of any unionized or non-unionized contractor, which may be selected by Show Management to service the exhibitors. any dispute between the exhibitor and any such contractor or union representative will be referred to Show Management for resolution. The exhibitor is responsible for compliance with all applicable laws, bylaws, ordinances, regulations, requirements, codes and standards, including those with respect to fire, safety, health and environmental matters and shall ensure that all equipment, materials and goods used by the exhibitor so comply. lIABIlITy Show Management and participating sponsors are not liable for any injury, loss, burglary, additional expenses, delays or any other irregularities, including strikes, which may be caused by factors beyond their control. The exhibitor is liable for any damage they cause to the Facility or to any property of Show Management, participating sponsors, their agents or any other exhibitor. The exhibitor accepts all risks associated with the use of the exhibit Booth and environs. The exhibitor shall not make any claim or demand or take any legal action, whatsoever, against Show Management, the Show sponsors, Show contractors, or the Facility for any loss, damage or injury howsoever caused, to the exhibitor, its officers, directors, employees, agents or their property. The exhibitor agrees to indemnify and hold harmless Show Management, Show sponsors and the Facility, their respective officers, directors, agents, affiliates and employees, against all claims, costs and charges of every kind resulting from their occupancy of the exhibit Booth or its environs, for personal injuries, death, property damage or any other damage sustained by the exhibitor or its officers, directors, agents, employees or those for whom in law they are responsible, or Show Management or a visitor to the show. In the event that the Facility is destroyed or becomes unavailable for occupancy, for reasons beyond the control of Show Management and sponsors, or if for any reason Show Management is unable to permit the exhibitor to occupy the Facility or the exhibit Booth, or if the Show is cancelled or curtailed, Show Management and sponsors will not be responsible for any loss of business, loss of profits, damage or expense of whatever nature that the exhibitor may suffer. The reasons listed include, but are not limited to: casualty, explosion, fire, lightning, flood, weather, epidemic, earthquake, war or other acts of God, acts of public enemies, riots or civil disturbance, strike, lockout or boycott. INSurANCE The exhibitor is responsible for the placement and cost of insurance relating to its participation in the Show. The exhibitor shall obtain and maintain at its own expense during the period commencing on the first move-in date and terminating on the last move-out date, a policy of insurance acceptable to Show Management. The policy of insurance shall name Business Information Group and its affiliates as additional insureds and insure the exhibitor against all claims of any kind arising from or in any way connected with the exhibitors presence or operations at the Show. The exhibitor shall carry liability insurance of $2 million. The exhibitor agrees to furnish immediately to Show Management upon execution of the exhibit Contract certificates of insurance pertaining to all policies of insurance carried by the exhibitor together with satisfactory evidence from the insurer of the continuation of such policies. If the exhibitor fails to comply with any of the foregoing, in addition to any other rights or remedies available to Show Management in law or under these rules and regulations, Show Management shall have the right to take possession of the exhibit Booth and the exhibitor will be held liable for the full contract price for the said exhibit Booth. SHIPPING Goods must not be shipped collect as these will not be accepted by Show Management. Show Management assumes no responsibility for loss or damage to goods before, during the period of the Show, or after its closing. FOOD & BEvErAGE AND OTHEr uNIQuE ITEMS Food, beverages and unique items to be given away must be approved by Show Management and arrangements must be made directly with the Facility. EXHIBIT BOOTH rEGulATIONS No signs, or other articles are to be fastened to the wall brackets or other electrical fixtures. The use of thumb tacks, scotch tape, nails, screws, bolts, crowbars, hand spikes, or any tool or material, which could damage the floor, or walls, is strictly prohibited. The exhibitor may not apply paint, lacquer, adhesive or other coatings to the Facility, the exhibit Booth or to the property of Show Management, its agents or any other exhibitor. No exhibit Booth may block the sightlines of another exhibitors booth. Specific guidelines will be provided in the exhibitor Kit to assist with booth design and construction to ensure compliance. No exhibit may extend into the aisles. all display material including banners must be flame-proof and are subject to inspection by the Toronto Fire department. No flammable fluids or substances may be used or shown in the Facility and/or the exhibit Booth.

FOr FurTHEr INFOrMATION tel: 416-510-5141 Fax: 416-510-5140

e-mail: RPaisley@meetingscanada.com Web: www.meetingscanada.com/incentiveworks

i/We hereby apply for exhibit space in the incentiveWorks Show, august 21 & 22, 2012. (two day trade show) i/we agree to abide by the show terms, conditions and regulations.
This contract is executed this______________________ day of ______, ______. executed By Company Signature

FAX All 3 PAGES BACk TO: (416) 510-5140

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