Taglines and brands of major companies ABN AMRO Bank Making More Possible Accenture High Performance.

e. Delivered Adbrite The Internets AD marketplace Adidas Forever sports Adobe Simplicity at work. Better by adobe Affinity A Fresh Approach to text advertising AIG or American International Group Insurance Company We know Money Air Canada A breath of Fresh Air Allianz Group The Power on your side AMAZON.COM Earths Biggest BookStore ANDHRA BANK Much more to do, with YOU in focus. Apple Macintosh Think Different ARCELOR Steel solutions for a better world AT&T The Worlds Networking Company AVIVA LIFE INSURANCE Kal par Control Bank of America Higher Standards Bank of Baroda Indias International Bank BANK OF RAJASTHAN Dare to Dream Barclays Fluent in Finance; Its our business to know your business BIG BAZAAR Is se sasta aur Achcha kahee nahee milenga BIOCON The difference lies in our DNA Birla Mutual fund The name inspire trust BLOGGER.COM Push Button Publishing BLOOMINGDALES Like no other store in the world BMW The Ultimate Driving Machine

BOEING Forever new Frontiers Bombay Stock Exchange (BSE) The Edge is Efficiency BPCL Pure for Sure Bridgestone Passion for exellence British airways The Way to Fly British Petroleum Beyond Petroleum BUSINESS INDIA The Magazine of the Corporate World BUSINESS TODAY For Managing Tomorrow BUSINESS WORLD Play the Game CAST AWAY At the edge of the world, his journey begins Capgemeni Together: Free your energies CEAT Born Tough CENTRAL Shop. Eat. Celebrate CHEVROLET AVEO When Good is not good enough Chevron Corporation Human Energy CHIP Intelligent Computing CIPLA Caring for life CITI The citi never sleep CITIGROUP or CITIBANK The Citi Never Sleeps CNBC or NBC Profit from it or Must see TV COMPTRON and GREAVES Everyday Solutions Computer Associates The Software that empowers the E-Business CSC Experence. Results. DAIMLER CHYSLER A future of Automobile Dell Easy as DELL. Deutsche Bank A Passion to Perform DIGIT Your Technology Navigator DLF Building INDIA

DR. REDDYS LABORATORIES Life. Research. Hope DUNLOP Accelerate your soul DUPONT The Miracles of Science EBAY The Worlds Online Market Place EMC Where information lives Ford ICON The Josh Machine EPSON Exceed Your Vision Ernst and Young Quality in Everything we Do Essar corp A positive a++itude Exxon Mobil Taking on the Worlds Toughest Energy Challenges FIAT Driven by Passion. FIAT FORD Built for the Road Ahead Essar Gas and Beyond GM Only GM. HAIER Inspired Living HINDUSTAN TIMES The Name India trusts for News HINDUSTAN PETROLEUM Future full of energy HOME DEPOT You can do it. We can Help. HONDA The Power of Dreams HP Invent Everything is Possible HSBC The Worlds Local Bank HYUNDAI Drive Your Way IBM ON DEMAND IBM I think, therefore IBM. IBP Pure bhi. Poora bhi ICICI Bank Hum hain na!!! Infolinks Linking text to revenue Infosys Powered by Intellect, Driven by Values; Improve your odds with Infosys Predictability

Intel Intel inside IOCL Bringing Energy to Life Jaguar Born to perform Jet Airways The Joy of Flying JVC The Perfect Experience KESC Use your power to conserve Kingfisher Airlines Fly the good times KMART The stuff of life. Komli Reach, Acquire, Measure. Kontera Delivering relevant IN-TEXT results Kotak Think Investments. Think Kotak. KROGER Costs less to get more LARSEN and TOUBRO We make things which make India proud LEE The jeans that built America Lexus The persuit of perfection Lehman Brothers Where Vision Gets Built LENOVO We are building a new technology company LG Lifes Good Lufthansa Theres no better to fly Macromedia What the web can be Malaysian Airlines Going Beyond Expectations MARUTI SX4 Men are Back Master card There are some things money cant buy. For everything else theresMASTERCARD. Max NewYork Life Insurance Your Partner for life McDowells Signature The New Sign of Success MCX Trade with trust METRO The spirit of Commerce MERCK Where patients come first

Metropolitan Life Insurance Company or Metlife. Have You Met Life Today Microsoft Where Do You Want to Go Today ; Your Potential Our Passion Michelin A better way forward MITTAL STEEL Shaping the future of steel Monster.com Never Settle MRF Tyres with Muscle NASDAQ Stock market for the digital world NDTV Profit News you can Use. NOKIA Connecting People NYSE (New York Stock Exchange) The world puts its stock in us ONGC Making Tomorrow Brighter Orange The future is bright. The future is orange Panasonic ideas for life PFIZER Life is our lifes work PHILLIPS Sense and Simplicity Prudential Insurance Company Growing and Protecting your wealth ARaymond A Complete Man Reliance industries Limited Growth is Life Rivolta Undress Code For Men Sahara Emotionally yours SAMSUNG Everyones Invited or Its hard to Imagine SAMSUNG Mobile Next is What? SANSUI Born in Japan Entertaining The World SBI SURPRISINGLY SBI DEBIT CARD Welcome to a Cashless World Servo 100 % Performance. Everytime.

Singapore Stock Exchange (SGX) Tomorrow Markets Today SKODA Obsessed with Quality since 1897 SONY Like. No. Other. Speed High Performance Petrol Standard Chartered Bank Your Right Partner Standard Insurance Company Limited. Positively Different. Star Sports We know your game Sun Microsystems The Network is the Computer SUZLON ENERGY Powering a Greener Tomorrow SYMANTEC Be Fearless. TATA MOTORS Even More Car per Car TCS Beyond the Obvious TESCO Every Little Helps Thai Airways Smooth as Silk THE DAILY TELEGRAPH Read a Bestseller everyday THE DAY AFTER TOMORROW Where will you be THE ECONOMIC TIMES The Power of Knowledge The Indian EXPRESS Journalism of Courage TIMESJOBS.COM If you have a reason, we have the job TITANIC Collide With Destiny TOSHIBA Choose Freedom TOYOTA Touch The Perfection Toyota Innova All you Desire UBS You and Us Union Bank of India Good People to Bank with VIDEOCON The Indian Multinational VIZAG STEEL Pride of Steel

VOLKSWAGEN Das Auto WILLS CLASSIC Discover a Passion Window XP Do more with less WALMART Always low prices. Always Windows XP Do More with Less WIPRO Applying Thought ZEE NEWS Haqueqat Jaisi, Khabar Waisi MRF - Tyres with Muscle CEAT - Born Tough EBAY - The World's Online Market Place AMAZON.COM - Earth's Biggest BookStore TIMESJOBS.COM - If you have a reason, we have the job BLOGGER.COM - Push Button Publishing Microsoft - Where Do You Want to Go Today ; Your Potential Our Passion Windows XP - Do More with Less HP-Invent - Everything is Possible Accenture - High Performance. Delivered IBM - ON DEMAND

LENOVO - We are building a new technology company. Apple Macintosh - Think Different. TCS - Beyond the Obvious Infosys - Powered by Intellect, Driven by Values; Improve your odds with Infosys Predictability WIPRO - Applying Thought Adobe - Simplicity at work. Better by adobe. Macromedia - What the web can be. FORD Built for the Road Ahead GM Only GM. BMW The Ultimate Driving Machine TOYOTA - Touch The Perfection HYUNDAI - Drive Your Way HONDA - The Power of Dreams SKODA Obsessed with Quality since 1897.

VOLKSWAGEN - Drivers wanted FIAT - Driven by Passion. FIAT TATA MOTORS Even More Car per Car IBM - I think, therefore IBM. Dell - Easy as DELL. Intel - Intel inside. LEE - The jeans that built America Master card - There are some things money can't buy. For everything else there's MASTERCARD. Kotak - Think Investments. Think Kotak. Sun Microsystems - The Network is the Computer Ernst and Young - Quality in Everything we Do Barclays - Fluent in Finance; Its our business to know your business Standard Chartered Bank - Your Right Partner

CNBC - Profit from it AT&T - The World's Networking Company Monster.com - Never Settle Jet Airways - The Joy of Flying Lufthansa - There's no better to fly British airways - The Way to Fly. Air Canada - A breath of Fresh Air Sahara - Emotionally yours. Malaysian Airlines - Going Beyond Expectations Kingfisher Airlines - Fly the good times Exxon Mobil - Taking on the Worlds Toughest Energy Challenges Chevron Corporation - Human Energy Reliance industries Limited - Growth is Life British Petroleum - Beyond Petroleum ONGC - Making Tomorrow Brighter

IOCL - Bringing Energy to Life BPCL - Pure for Sure IBP - Pure bhi. Poora bhi GAIL - Gas and Beyond Essar corp - A positive a++itude Speed - High Performance Petrol Servo - 100 % Performance. Everytime. NDTV Profit - News you can Use. Toyota Innova -All you Desire. Star Sports - We know your game Life. Research. Hope - DR. REDDY'S LABORATORIES The difference lies in our DNA - BIOCON Caring for life - CIPLA The Edge is Efficiency - (Bombay Stock Exchange )

The world puts its stock in us - NYSE (New York Stock Exchange) Stock market for the digital world (NASDAQ) Tomorrow Market's Today. (Singapore Stock Exchange, SGX) Have You Met Life Today - Metropolitan Life Insurance Company or Metlife.

The Power on your side - Allianz Group Growing and Protecting your wealth - Prudential Insurance Company We know Money - AIG or American International Group Insurance Company

Your Partner for life - Max NewYork Life Insurance Positively Different. - Standard Insurance Company Limited. India's International Bank -- Bank of Baroda Good People to Bank with -- Union Bank of India Higher Standards -- Bank of America

You and Us -- UBS The Citi Never Sleeps -- CITIGROUP or CITIBANK Where Vision Gets Built -- Lehman Brothers The World's Local Bank -- HSBC A Passion to Perform -- Deutsche Bank Making More Possible -- ABN AMRO Bank The Magazine of the Corporate World - BUSINESS INDIA For Managing Tomorrow - BUSINESS TODAY Intelligent Computing - CHIP Your Technology Navigator - DIGIT Play the Game - BUSINESS WORLD Journalism of Courage - The Indian EXPRESS The Power of Knowledge - THE ECONOMIC TIMES The Name India trusts for News - HINDUSTAN TIMES Read a Bestseller everyday - THE DAILY TELEGRAPH

Like. No. Other. - SONY Everyone's Invited or Its hard to Imagine - SAMSUNG Life's Good - LG The Indian Multinational - VIDEOCON Born in Japan Entertaining The World - SANSUI Inspired Living - HAIER Sense and Simplicity - PHILLIPS The Perfect Experience - JVC Choose Freedom - TOSHIBA Always low prices. Always. - WALMART Like no other store in the world - BLOOMINGDALES You can do it. We can Help. - HOME DEPOT Every Little Helps - TESCO The spirit of Commerce - METRO Costs less to get more - KROGER

Is se sasta aur Achcha kahee nahee milenga - BIG BAZAAR The stuff of life. - KMART Shop. Eat. Celebrate - CENTRAL Shaping the future of steel - MITTAL STEEL Steel solutions for a better world - ARCELOR We make things which make India proud - LARSEN and TOUBRO Forever new Frontiers - BOEING The Miracles of Science - DUPONT Everyday Solutions - COMPTRON and GREAVES Pride of Steel - VIZAG STEEL Powering a Greener Tomorrow. - SUZLON ENERGY Where will you be - THE DAY AFTER TOMORROW An Adventure 65 Million Years In The Making - JURASSIC PARK Collide With Destiny. - TITANIC

Come and Fall in LOVE - Dilwale Dulhaniya Le Jaayenge At the edge of the world, his journey begins - CAST AWAY The greatest Story ever told. - SHOLAY When Good is not good enough. - CHEVROLET AVEO The New Sign of Success. - McDowells Signature Dare to Dream - BANK OF RAJASTHAN Welcome to a Cashless World.- SBI DEBIT CARD Exceed Your Vision - EPSON Be Fearless. - SYMANTEC Much more to do, with YOU in focus.- ANDHRA BANK Here are a few examples of ineffective taglines (current and historical): Ames Rubber BF Goodrich Excellence through total quality. Creating value through excellence in

innovation, quality and people Blockbuster No more late fees. The start of more.

Chicago Delta Airlines Dennys Exxon Lehman Brothers Mobile ODouls not drinking beer.

Were Glad Youre Here! We get you there. A good place to sit and eat. Were Exxon. Where vision gets built. We want you to live. What beer drinkers drink when theyre

Rochester, New York I'd Rather Be in Rochester - It's Got It Here are a few examples of effective taglines (current and historical): Alka-Seltzer American Express Apple Computer Avis BMW I cant believe I ate the whole thing. Dont leave home without it. Think Different. We try harder. The ultimate driving machine.

California Milk Processing Board DeBeers Foodlink IMAX

Got milk?

A diamond is forever. Abundance Shared Think big.

Kentucky Fried Chicken Finger-lickin good! Lays Potato Chips National Pork Board Timex ticking. United Negro College Fund waste. VISA FootJoy (FJ) The End of Bad TAgline Answer: Taglines and brands of major companies ABN AMRO Bank - Making More Possible Accenture - High Performance. Delivered Its everywhere you want to be. The Mark Of A Player.* A mind is a terrible thing to Betcha cant eat just one. Pork. The other white meat. Takes a licking and keeps on

Adobe - Simplicity at work. Better by adobe. AIG or American International Group Insurance Company We know Money AirAsia - Now Everyone Can Fly Air Canada - A breath of Fresh Air Allianz Group - The Power on your side AMAZON.COM - Earth's Biggest BookStore ANDHRA BANK - "Much more to do, with YOU in focus." Apple Macintosh - Think Different. ARCELOR - Steel solutions for a better world AT&T - The World's Networking Company Bank of America - Higher Standards Bank of Baroda - India's International Bank BANK OF RAJASTHAN - Dare to Dream Barclays - Fluent in Finance; Its our business to know your business Be Fearless. - SYMANTEC BIG BAZAAR - Is se sasta aur Achcha kahee nahee milenga BIOCON - The difference lies in our DNA BLOGGER.COM - Push Button Publishing BLOOMINGDALES - Like no other store in the world BMW - The Ultimate Driving Machine BOEING - Forever new Frontiers Bombay Stock Exchange (BSE) - The Edge is Efficiency BPCL - Pure for Sure British airways - The Way to Fly. British Petroleum - Beyond Petroleum BUSINESS INDIA - The Magazine of the Corporate World BUSINESS TODAY - For Managing Tomorrow

BUSINESS WORLD - Play the Game Caring for life - CIPLA CAST AWAY - "At the edge of the world, his journey begins " CEAT - Born Tough CENTRAL - Shop. Eat. Celebrate CHEVROLET AVEO - When Good is not good enough. Chevron Corporation - Human Energy CHIP - Intelligent Computing Choose Freedom - TOSHIBA CITIGROUP or CITIBANK - The Citi Never Sleeps CNBC - Profit from it COMPTRON and GREAVES - Everyday Solutions Dell - Easy as DELL. Deutsche Bank - A Passion to Perform DIGIT - Your Technology Navigator DR. REDDY'S LABORATORIES - Life. Research. Hope DUPONT - The Miracles of Science EBAY - The World's Online Market Place EPSON - Exceed Your Vision Ernst and Young - Quality in Everything we Do Essar corp - A positive attitude Exxon Mobil - Taking on the World's Toughest Energy Challenges FIAT - Driven by Passion. FIAT FORD - Built for the Road Ahead GAIL - Gas and Beyond GM - Only GM. HAIER - Inspired Living HINDUSTAN TIMES - The Name India trusts for News

HOME DEPOT - You can do it. We can Help. HONDA - The Power of Dreams HP Invent - Everything is Possible HSBC - The World's Local Bank HYUNDAI - Drive Your Way IBM - ON DEMAND IBM - " I think, therefore IBM." IBP - Pure bhi. Poora bhi Infosys - " Powered by Intellect, Driven by Values; Improve your odds with Infosys Predictability" Intel - Intel inside. IOCL - Bringing Energy to Life Jet Airways - The Joy of Flying JVC - The Perfect Experience Kingfisher Airlines - Fly the good times KMART - The stuff of life. Kotak - Think Investments. Think Kotak. KROGER - Costs less to get more LARSEN and TOUBRO - We make things which make India proud LEE - The jeans that built America Lehman Brothers - Where Vision Gets Built LENOVO - We are building a new technology company. Life's Good - LG Lufthansa - There's no better to fly Macromedia - What the web can be. Malaysia Airlines - Malaysian Hospitality Malaysian Airlines - Going Beyond Expectations Master card - There are some things money can't buy. For everything else there's MASTERCARD.

Max NewYork Life Insurance - Your Partner for life McDowells Signature - The New Sign of Success. METRO - The spirit of Commerce Metropolitan Life Insurance Company or Metlife. - Have You Met Life Today Microsoft - Where Do You Want to Go Today ; Your Potential Our Passion MITTAL STEEL - Shaping the future of steel Monster.com - Never Settle MRF - Tyres with Muscle NASDAQ - Stock market for the digital world NDTV Profit - News you can Use. NIKE - Just Do It NYSE (New York Stock Exchange) - The world puts its stock in us ONGC - Making Tomorrow Brighter PHILLIPS - Sense and Simplicity Prudential Insurance Company - Growing and Protecting your wealth Reliance industries Limited - Growth is Life Sahara - Emotionally yours. SAMSUNG - Everyone's Invited or Its hard to Imagine SANSUI - Born in Japan Entertaining The World SBI DEBIT CARD - Welcome to a Cashless World. Servo - 100 % Performance. Everytime. Singapore Stock Exchange (SGX) - Tomorrow Market's Today. SKODA - Obsessed with Quality since 1897. SONY - Like. No. Other. Speed - High Performance Petrol

Standard Chartered Bank - Your Right Partner Standard Insurance Company Limited. - Positively Different. Star Sports - We know your game Sun Microsystems - The Network is the Computer SUZLON ENERGY - Powering a Greener Tomorrow. TATA MOTORS - Even More Car per Car TCS - Experience Certainty TESCO - Every Little Helps THE DAILY TELEGRAPH - Read a Bestseller everyday THE DAY AFTER TOMORROW - Where will you be THE ECONOMIC TIMES - The Power of Knowledge The Indian EXPRESS - Journalism of Courage TIMESJOBS.COM - " If you have a reason, we have the job " TITANIC - Collide With Destiny. TOYOTA - Touch The Perfection Toyota Innova - All you Desire. UBS - You and Us Union Bank of India - Good People to Bank with VIDEOCON - The Indian Multinational VIZAG STEEL - Pride of Steel VOLKSWAGEN - Drivers wanted Visa - Life Takes Visa WALMART - Always low prices. Always. Windows XP - Do More with Less WIPRO - Applying Thought