Eureka Forbes

From Wikipedia, the free encyclopedia

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may bechallenged and removed. (February 2012)

Eureka Forbes

Type

Inc.

Industry

Home Appliances

Founded

1982

Headquarters Mumbai, Maharashtra, India

Key people

Suresh Goklaney (Vice-Chairman & MD)[1]

Products

Water Purifiers, Vacuum Cleaners,Air Purifiers, Security Systems

Employees

10000

Parent

Forbes & Company Ltd.[2]

Website

Official Website

Eureka Forbes, born out of a joint venture between the Shapoorji Pallonji Groups Forbes & Company Ltd. based in Mumbai[3], and Electrolux of Sweden in the year 1982 is now a 250US$million consumer durable company. Eureka Forbes which started as a small firm to introduce domestic water purifier the Aquagurad, is now a multi-product, multi-channel organization and is Asias largest direct sales company by Brand equity.[4] To introduce previously unknown products to a society in which nationwide commercial campaigns were impossible, the company pioneered direct selling in India[5]. The corps of suit-clad Eureka Forbes salesmen

were a tremendous success. They are now Asia's largest direct selling organisation with a 7,500 strong direct sales force touching 1.25 million Indian homes and adding 1,500 customers daily [citation needed]. Such was the success of Eureka Forbes that Aquaguard has become a synonym for water purifier in India.[6]
Contents
[hide]

1 Products and Services

1.1 Home Products

1.1.1 Water Purifiers 1.1.2 Security Systems 1.1.3 Air Purifiers 1.1.4 Vacuum Cleaners

1.2 Institutional Products

1.2.1 Industrial Water Purifiers 1.2.2 Cleaning Equipment 1.2.3 Services

2 Corporate Social Responsibility

2.1 EuroAble

3 Customer Confidence Centre 4 Notes 5 External links

Products and Services

Eureka Forbes offers products for both, household and institutional purposes. Its core products are consumer durable products (which include water purifiers, security systems, air purifiers and vacuum cleaners) and ancillary services.

[edit]Home

Products

[edit]Water Purifiers Eureka Forbes offers water purifiers which help in removing bacteria, algae, viruses, fungi, suspended particles etc form water and make if fit of drinking. It is quite better than the traditional water purification likefiltration and sedimentation. The purifiers are equipped with E-boiling +, UV+, RO+ UF+ and SMP+ technologies which help in purification of water.

Eureka Forbes Aquaguard

[edit]Security Systems Eureka Forbes Security systems offer video door phones which enables you to speak and see your visitors, before providing them access to your home. 1.cctv cameras 2.Access control(such as Door Access Systems,Fire Alarm System,Video Door Phone ) 3.Home automation system 4.Security alarm system 5.IAS Wireless [edit]Air Purifiers Eureka Forbes air purifier helps in reducing contaminants from the air. The contamination can be in the form of dust, pollen, smoke, odour and feces. These products are beneficial to allergic and asthmatic patients and can be used in home and commercial establishments like bars & gyms.

Eureka Forbes EuroAir Air purifier

[edit]Vacuum Cleaners Eureka Forbes vacuum cleaners are available under two categories: Euroclean and Forbes. Vacuum cleaners can also be classified as "only dry" OR "wet and dry". These vacuum cleaners are air pumps which suck up dust and dirt in a dirt bag by creating partial vacuum.

[edit]Institutional

Products

[edit]Industrial Water Purifiers Eureka Forbes offers customized total water treatment solutions for both commercial as well as industrial purpose. These could be either membrane-based, reverse osmosis or UV-based purifiers. [edit]Cleaning Equipment Eureka Forbes industrial cleaning equipment include commercial vacuum cleaner, hardfloor cleaner, scrubbers and maintenance equipment and high-pressure cleaners. [edit]Services Forbes facility services and Forbes Pro Railway Solutions
[7]

are two of the services offered under the ambit of

Industrial services. It leverages its technical expertise and offers professional mechanized housekeeping and other services to industrial customers. Forbes also offers mechanized cleaning services to Indian Railways and is ISO 9000, 14000 and 18000 certified.

Forbes Pro Railway Service

[edit]

Corporate Social Responsibility

[edit]EuroAble
Eureka Forbes in association with National Society for Equal Opportunities for the Handicapped (NASEOH) launched EuroAble, India's first state-of-the-art call centre manned by people with special needs.

[edit]

Customer Confidence Centre

As the majority of the sale happens by direct selling to customer by the sales person (trained health specialist of Eureka Forbes) there have been some unfortunate incidents where people disguised as Eureka Forbes salesperson indulged in unethical or fraudulent activities. Confidence Service
[8] [citation needed]

Eureka Forbes launched its Customer

which enabled the customer to verify the salesperson by his unique ID and password.

[edit]

Notes
1. 2. 3. ^ "SP Group". ^ "BSE - Notices". Bseindia.com. Retrieved 2010-07-16. ^ "Contact Us". Retrieved 2010-07-17.

4. 5.

^ [1] ^ NULL. "Eureka Forbes: A new case study at Harvard". Moneycontrol.com. Retrieved 2010-07-16.

6.

^ ":: www.aquamall.com ::". Aquamallwatersolutions.com. Retrieved 201007-16.

7. 8.

^ [2] ^ [3]

[edit]

External links

Eureka Forbes Corporate Site

Categories:

Log in Create account

Companies based in Mumbai Companies established in 1982

Article Talk Read Edit View history

Main page Contents Featured content Current events Random article Donate to Wikipedia

Interaction Help About Wikipedia Community portal Recent changes Contact Wikipedia

Toolbox Print/export

This page was last modified on 25 April 2012 at 22:57. Text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. See Terms of use for details. Wikipedia is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization.

Contact us

S U N D A Y ,

F E B R U A R Y

2 6 ,

2 0 1 2

A company that exists for the people

Here is a company that exists for the people and cares for the people. This company has been friends for life of millions of consumers across the country. We are delving on this company called Eureka Forbes India. For thirty years now, Eureka Forbes in India has delivered its best, providing innovative solutions in the segments of water purifiers, vacuum cleaners, air purification systems, and security products. The recently added solar lighting solutions have already become a rage in the market. Around 30 million plus consumers are leading healthy and safe lives using Eureka Forbes India products.

Visit www.eurekaforbes.com to know in detail about the company. At www.eurekaforbes.com, you can also take a tour of the complete range of products it deals in image, price, description, features, and technical specifications. A comparative analysis will let you take wise buying decisions. In fact, every Eureka Forbes India product is an epitome of superlative quality, advanced technology, and high performance. You will never regret using its products. Such is the popularity of its products that the count of users is only increasing greatly by the day!

An offshoot of the 13 billion INR multi product/channel corporation called Shapoorji Pallonji Group, Eureka Forbes in India has been serving since 1982. Its efforts to serve the people better continues with added zest. While part of the products is available via direct sales, part is available at modern organized retail outlets. Those products available at the peoples doorsteps (direct sales) can also be booked online atwww.eurekaforbes.com. Posted by Royat 9:55 PM Labels: eureka forbes India, www.eurekaforbes.com

0 comments: Post a Comment

Newer PostOlder PostHome

Subscribe to: Post Comments (Atom)

Marketing Executives

at Eureka Forbes Ltd-Marketing Jobs in Ahmedabad Company Profile Eureka Forbes Ltd http://www.eurekaforbes.com/ Rs. 10 billion multi-product, multi-channel corporation part of the Shapoorji Pallonji Group Over 9,000 employees Leaders in domestic and industrial Water Purification Systems, Vacuum Cleaners, Air Purifiers & Security Solutions Pioneers in Direct selling - Asia's Largest Direct Sales Organisation 7,000 strong Direct Sales Force touches 1.50 million Indian homes, adding 1,500 customers daily Customer family now numbers over 6 million - enduring relationships as 'Friends For Life' Operations in over 131 cities & 398 towns across India. Expanded channels that reach out to customers to include A 10,000 strong dealer sales network A 58 distributor strong Institutional Sales Network Security Systems Division - one of India's largest system integrators A customer finance scheme, Eurovalue, for customers to easily obtain the means to Live Healthier Lives A strong service network that backs up sales efforts 4500 company trained technicians who make 20,000 kitchen visits daily Supported by Call Centres, Customer Care Representatives & Mobile Service Vans Eureka Forbes - A Business Superbrand Aquaguard & Euroclean - Chosen Superbrands Ranked among India's Most Admired Consumer Durable Companies Best Employers (4 times in a row) Winner of 'Most Admired Knowledge Enterprise' MAKEAsia Awards A case study at the prestigious Harvard Business School Winner of awards on Customer Responsiveness Winner of Water Digest awards Job Description Generating leads through reference & cold call Meeting Architects & Builders Giving demos of the product to the customers Creating BOQ's Maintain the daily & monthly reports Closing the sales

Achieving the sales targets Interested candidates can directly call Mr. Rajesh Shembekar - 09825294052 Salary:On Company Payroll Industry: Consumer Electronics, Appliances, Durables Functional Area: Sales, Retail, Business Development Role Category:Institutional Sales Role:Sales Executive/ Officer Desired Candidate Profile Education:(UG - Any Graduate - Any Specialization) AND (PG - MBA/PGDM - Marketing) Good communication skills & pleasing personality Candidate should have a bike ( or scooter) Should be presentable Having positive attitude Contact Details Executive Name:Ms. Prachi Arora Email Address:prachi.arora@eurekaforbes.co.in Telephone:9016610419

For Government Certification in IT, Finance, Foreign Trade and more visit www.vskills.in

Apply now

Recent jobs at Eureka Forbes Ltd-Marketing Jobs Team Leader Sales at Eureka Forbes Ltd-Marketing Jobs in Chandigarh
05-03-2012

How it works Certifications Fees

Practice Test Find the Right Job Faster Take Vskills Certification (Govt. of India and Govt. of Delhi Co. initiative) and become Job Ready Website: www.vskills.in

Eureka Forbes Limited - Strategic SWOT Analysis Review

Date Published: Published by: Product Type: Table of Contents : Sep-2011. GlobalData Single user price SWOT Report View Table of Contents. $125.00 Quantity in Basket : None

Site price $250.00

Enterprise price $375.00

Ask A Question About This Product

Introduction
Eureka Forbes Limited (Eureka Forbes) is engaged in the selling of domestic and industrial water purification systems, vacuum cleaners, air purifiers & security solutions. The companys product portfolio includes water purifiers, vacuum cleaners, home water purifiers, R.O. water purifiers, UV water purifiers, home vacuum cleaners, carpet vacuum cleaners, wet and dry vacuum cleaners, home air purifiers and hepa air purifiers The company operates through 7,000 direct sales force catering to 1.50 million Indian homes. Eureka Forbes has a strong dealer sales network of over 10,000 dealers and a 58 distributor strong institutional sales network in over 131 cities & 398 towns across India. Eureka Forbes Limited is headquartered in Mumbai, India. This comprehensive SWOT profile of Eureka Forbes Limited provides you with an in-depth strategic analysis of the company's businesses and operations. The profile will give you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better. This company report forms part of the 'Profile on Demand' Service, covering over 50,000 of the world's leading companies. Once purchased, We will comprehensively research and author a full strategic analysis of Eureka Forbes Limited and deliver this direct to you in pdf format within two business days (excluding weekends). Upon ordering, this SWOT profile will be updated and delivered direct to your inbox within two working days.

Scope of the Report

Business description A detailed description of the company's operations and business divisions. The profile contains critical company information including*,

Corporate strategy Analyst's summarization of the company's business strategy. SWOT Analysis A detailed analysis of the company's strengths, weakness, opportunities and threats. Company history Progression of key events associated with the company. Major products and services A list of major products, services and brands of the company. Key competitors A list of key competitors to the company. Key employees A list of the key executives of the company. Executive biographies A brief summary of the executives' employment history. Key operational heads A list of personnel heading key departments/functions. Important locations and subsidiaries A list and contact details of key locations and subsidiaries of the company.

Note*: Some sections may be missing if data is unavailable for the company.

Reasons to Purchase

Gain key insights into the company for academic or business research. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs. Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably. Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted. Understand and respond to your competitors' business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company. The company's core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events. You get detailed information about the company and its operations to identify potential customers and suppliers. The profile analyzes the company's business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors. Key benefits of buying this profile include,

Ask A Question About This Product

Report Store Search

Search

Latest Suppliers Browse by Sector

LinQ - Quality Market Research LinQ Quality Market Research is a full-service market research institute specialized both, in qualit ...

Polarion Software Innovative Application Lifecycle Management technology with thorough knowledge of Medical Device sta ...

LOMAPHARM Contract Manufacturing of Tablets, Film Tablets, Sugar coated Tablets, and Liquids including Aseptic ...

Pharmatest Services Ltd Pharmatest Services Ltd is a full-service contract research organization specialized in translationa ...

ICD Research Buy One Get One Free offer

ICD Research Buy One Get One Free offer on all construction content until January 1, 2012. Please note that the report of lesser value will be the one that is free. For details please click here

Register Here Company Profiles Job Search Suppliers Directory Network Login:
Username ******

Login

Forgotten login? Register here

DECLARATION I, Girish Tushar Chatterjee, a student of MBA (2008-10) studying at IIPM(IndianInstitute of Planning & Management), Khar(w) Mumbai, solemnly declare that theproject work titled- Access water purifiers on 4Ps of Marketing was carried outby me at Eureka Forbes Ltd; Mumbai , in partial fulfillment of the MBA programme. This programme was undertaken as a part of academic curriculum according to theUniversity rules and norms and by no commercial interest and motives. Girish Chatterjee 3 | P a g e

TABLE OF CONTENTS 4 | P a g e S . C P O R P U A . . A L G 1 R A E A Y E . g t o D a i e D R R o U K C r c n y i o k c U T N 1 n f V s g B P 1 1 i 2 P N T R T 1 e M w 1 A m e r o 4 I o t 5 n p e h C H Y P e e t 6 T E 7 C y i s i 1 i E t O R I b C N E 2 S l R O I S N

E O I 4 e e

S k n d 2 l t

F R T 1

1 n

c . c a o I T 6

n l N O n d i e 2

e T R M E

3 t O A A .

t u o . e . 2 r 3 M e R T M 3 p r m

n C E H 1

T f T T 5

a t

2 y 2 f e

K s S a a O O P

e a c r r D . a o 2 O A r

l 6 3

a h

N N

s T 1 O

I -

o R I O C o

1 m P 9 1 T T 1

3 & & 1 I H E 5

e .

7 i o E T .

s o J

l o 0 F O o C n J r n

M L

V E C

O R 2 P

o 1 E & Y 3 p A l n 1 9 h c 3 N H 3 C E T 3 G E e n a n 7 5 s h

d o L 5 A S 3 r a 5 a . a 6 S C 3 T 7 Q i

u f 1 5 R A I 5 a l . . t y 2

c 4 R C N S 1 i s S s 1 r P s

t E E H A 1 C v i a t 8 o e s m a i 2 D E M A N J

s F S L 6 m 1 i , p p e 0 I T E o 1

6 u r

e e G t I O R R M D O

3 & r F P

N F O

S B L R H

O N I

2 I O A Y 3

8 B G P 3

Market Research Introduction: Usually it is said that if marketing would be a train, then market research would bethe locomotive. In other words, market research should ideally be the starting pointo f a n y m a r k e t i n g e x e r c i s e . C o n d u c t i n g a n y m a r k e t i n g e x e r c i s e b e i t r e l a t e d t o pricing, promotion or distribution of a product or service, without researching thep o t e n t i a l m a r k e t i s a s s e n s i b l e a s s e t t i n g o u t t o s e l l s a n d i n t h e S a h a r a D e s e r t . Market research provides the answers to all the questions that generally occupy theminds of marketers, at every stage of the marketing process. Growth Trends in Market Research India , fastest growing market research industry in the world, with growth rates ataround 31 % (2006-07) . China is a distant second growing at 20 %. The size of theindustry if of 595 crore, but the industry is growing rapidly with a lot of businesscoming from overseas.The business coming from overseas from overseas involves lotof outsourcibg as cost advantages are enormous. The processing of data is almost 50% cheaper in India.The processing of data is almost 50% cheaper r in India than ind e v e l o p e d c o u n t r i e s . T h e o u t s o u r c i n g b u s i n e s s a m o u n t s t o a l m o s t f o r t h e 8 % industry and this figure is doubling in value every year. Key Players in Market Research 5 | P a g e

Dun BradstreetInformation Resource IncorporationNPD Group InformationA .C. Nielsen India Pvt. Ltd.Maritz ResearchNFO Research IncorporationICMR (Indian Council of Market Research)IMRB (Indian Market Research Bureau) Scope of Market Research Many people think that marketing research is just a consumer surve y , a s k i n g consumers about certain product or services.Though consumer rese a r c h i s a n intregral part of marketing research, the latteris quite a pervasive activity,coveringthe various types of marketing problems that confront the marketing manager.Thereare various discussion confined to the market research which are as follows. Product Research Sales Research Customer Research Pricing Research Advertising Research 6 | P a g e

COMPANY PROFILE Eureka Forbes is Rs 10 billion multi -product multi-channel corporation which is apart for shaporji pallonji group and employes over 7000 employees. It has evolved asa leader in domestic and industrial water purification systems,vacuum cleaners, airpurifiers and security solutions .E u r e k a F o r b e s w e r e t h e f i r s t t o i n t r o d u c e d o m e s t i c [ w a t e r p u r i f i e r s ] t h e ''Aquaguard'' - model - as well as [vacuum cleaners] to India in the 1980s. In order toi n t r o d u c e t h e s e p r e v i o u s l y u n k n o w n p r o d u c t s t o a s o c i e t y i n w h i c h n a t i o n w i d e commercial campaigns were an impopssibility, the company had to pioneer anotherinnovation direct selling. The corps of suit -clad Eureka Forbes salesmen were the first such in the country and were a tremendous success. They are now Asia's largestdirect selling organisation with a 5,000 strong direct sales force touching 1.25 millionIndian homes and adding 1,500 customers daily. Such was the success of Eureka Forbes that ''Aquaguard'' has now become a synonym for water purifier in India, like''Xerox'' for [photocopying]. "The promise was clear: To create a company that wouldn't be about bricks, mortar or sales graphs, but driven by something far more potent. Something that would stand the test of time: relationships." DIRECT MARKETING :E u r e k a F o r b e s f o l l o w e d t h e g l o b a l l y ' t r i e d a n d t e s t e d ' d i r e c t s e l l i n g route formarketing its products in India, thus becoming one of the f i r s t d i r e c t s e l l i n g companies in India. Vacuum cleaners and water purifiers were rather new conceptsf o r I n d i a n c o n s u m e r s , w h o h a d t i l l t h e n f o l l o w e d o n l y t h e t r a d i t i o n a l m e t h o d s o f cleaning and filtering. Therefore, Eureka Forbes had to first establish the concept of vacuum cleaners and water purifiers in India before it could sell 'Eureka' as a brand. The company believed that its core strength was its people. It employed dynamic,highly motivated individuals, called 'Eurochamps,' who projected the image of 'Thefriendly man from Eureka Forbes. Thus, for the a verage Indian consumer, EurekaForbes became synonymous with the smartly dressed salesman who came to theirh o u s e s a n d c l e a n e d u p t h i n g s i n a j i f f y o r s h o w e d h o w a i r / w a t e r purifiers wereindispensable. Eurochamps initially targeted the metros but soon began v i s i t i n g smaller cities and towns also Commenting on the decision to diversify into bottled water, company sources said that it was only to strengthen the core products byc a p i t a l i z i n g o n t h e i r b r a n d i m a g e . G o k l a n e y s a i d , " I n t h e w a t e r categor

y , I w i l l conduct activities which strengthen my core products. How I do that and what I do isa matter of strategy." According to company sources, Eureka Forbes not only had thef i n a n c i a l s t r e n g t h , b u t a l s o a s t r o n g n e t w o r k o f s a l e s e x e c u t i v e s t o p u s h i t s n e w products into the market. The company's decision to enter the retail business wasprimarily the result of its launch of 'Tornado' vacuum cleaners and 'Aquaflo' waterpurifiers in 1995. Eureka Forbes had utilized the retail route for this range, mainly to 7 | P a g e

cater to the industrial segment. Over the years, the retail business assumed greatersignificance and by 1999, around 5% of the company's sales came from the 2500-strong dealer network.In 1999, Eureka Forbes Ltd. (Eureka Forbes), the leading vacuum cleaner and water/air purifier equipment company, announced a major policy change that cameas a surprise to the Indian corporate world. The company, regarded as the pioneer of direct marketing in India, was planning to focus more on the retailing business in thefuture. Commenting on this decision, S Goklaney, Managing Director, Eureka Forbes,said, "Direct sales permits us to exploit only the top end of the market." This move was in accordance with the company's plans to increase the visibility of its products. The company planned to make its products available in retail outlets through itsdealer network, spread across 2,600 dealers. Eureka Forbes Friend For Life Customers have always been the centre of business for EFL,they strive to be in closeand constant touch with there customers listening to them and understanding thereneeds. Eureka Forbes have also taken initiative to educate there customers to changethere perceptions and practises.According to the EFL officials A sale is only theb e g i n n i n g o f t h e r e l a t i o n s h i p , h o w e v e r c o m p a n y m a k e s s p e c i a l e f f o r t s t o l e t t h e bonds of freindship endure through there service. Everyone at EFL strives hard tom a k e a c u s t o m e r t h e r e f r i e n d f o r l i f e . E u r e k a F o r b e s h a v e r e c h r i s t e ned thereoffices to CRS Customer Response c e n t r e s m a k i n g t h e m t h e h u b o f a l l c u s t o m e r centric efforts. A significant part of there revenuescomes from relationship marketingincluding service contracts,spares and accessories sales,product upgrada tion andn e w r e f e r e n c e s . A s m o r e c h a n n e l s t o r e a c h o u t t o c u s t o m e r s w e r e i n t r o d u c e d , organisation was restructured to harmonize these multiple avenues of interactiona n d p r e s e n t a s i n g l e f a c e t o t h e c u s t o m e r - a n y c u s t o m e r i s e v e r yo n e ' s c u s t o m e r under this process of 'Convergence'. 8 | P a g e

FEATURES: On-line water filter-cum-purification system. Removes odour, organic impurities and traces of chlorine. Deactivates all bacteria and virus in the UV chamber. Water outflow 1 ltr/min. With PowerBoil Technology. AQUASURE DESIGNA

Aq uaSure DESIGNA UV The Aquasure Designa is an elegantly designedmultistage UV water purifier with PowerBoil.FeaturesOn-line water filter-cum-purification systemCan be placed on a counter or mounted on a wallHas an Electronic Monitoring System and a dualfilter to remove odour and impuritiesWorld proven UV technology that deactivates all bacteria and virusWater outflow 2 ltr/minBottle holding trayWith PowerBoil Technology COMPARATIVE ANALYSIS BRAND NAMEEUREKA FORBES LTDHINDUSTAN UNILEVER LTD(HUL) 15 | P a g e

IMAGEMODELA R E R R s s

Q P I 2 2

U U T 9

A R PRICE 9 E

S 0

0 0 0 / MACHINE FEATURES Type of Water PurifierS t o r a g e S t o r a g e S t o r a g e C a p a c i t y ( L i t r e s ) 1 3 l t r s 1 8 l t r s METHODS OF PURIFICATION P u r i f i c a t i o n S t a g e s 4 4 Pre-Filter Purification Y e s Y e s S i l v e r I m p r e g n a t e d A c t i v a t e d C a r b o n Y e s Y e s C a n d l e F i l t e r P u r i f i c a t i o n N o N o U l t r a V i o l e t P u r i f i c a t i o n N o N o R e v e r s e O s m o s i s N o N o Other MethodsActive Disinfectant / SpecialCarbonGermkill Processor and UniquePolisher

MAKE AND PHYSICAL FEATURES M a t e r i a l o f B o d y A B S P l a s t i c F o o d g r a d e A B S P l a s t i c C o l o u r s A v a i l a b l e W h i t e B l u e R o y a l B l u e B u r g a n d y POWER REQUIREMENT P o w e r R e q u i r e d N A N A P o w e r C o n s u m p t i o n ( O v e r a l l ) ( W a t t s ) N A N A P o w e r C o n s u m p t i o n ( U V L a m p ) ( W a t t s N A N A DIMENSIONS W i d t h ( m m ) 3 0 2 2 9 0 D e p t h ( m m ) 3 0 2 2 6 0

g t ( m 5 0 1 W i h K

h m ) 4 6 0 e g t ( g

s ) 3 . 2 6 . 1 AFTER SALES SERVICE /W a r r a n t y P e r i o d ( Y e a r s ) 1 Y

f e t i m e H e l p l i n e n o 3 9 8 8 3 3 3 3 9 2 2 3 6 0 0 6 0 0 T u r n a r o u n d T i m e 2 4 4 8 h r s 2 4 h r s f l a t Ch arges If ou t of warran

tyNo

charg es

16 | Page

MARKET RESEARCH QUESTIONARE OBJECTIVE: To do a in-depth survey of water purifiers available in the market and to arm you with

the information with which you can select the best water purifi er device suitable for your home. 1.

Do you use any kind of water purifier at home?

o

Yes
o

No2.If yes, which purifier do you u se?

o

Aquaguard or Aquasure
o

Pureit
o

Kent water purifier

o

Philips
o

Whirlpool pura fresh3.Does your

water purifier give as safe as boiled water?

o

Yes
o

No
o

Dont Know 4.Does the water purifier ensure

that water is not wasted while purifying?

o

Yes
o

No
o

Dont know 5.Does it remove pesticide

impurities from d rinking water?

o

Yes
o

No
o

Dont know 17

| Page

( ) Satisfied( ) Neutral( ) Dis satisfied( ) Very dissatisfied. 20%15%40%25% r e m c i v S o t s u C SdraNl ia aV tdeDtd sS r s if ys t ie t eif usf e ea 31 | P a g e

FINDINGS & RECOMMENDATIONS FROM THE PROJECT As per the survey done following were the findings and recommendations of thesurvey:

Price structure should be revised

Customer service is something which company should pay more attention at.

All models not available for display in retail outlets and also brouchores shouldbe made available.

Sales person at the retails counters should have proper knowledge about theproduct.

Should focus more on brand awareness.

Technological & other aspects should be re considered and re-christened 32 | P a g e

BIBLIOGRAPHY www.eurekaforbes.com www.customercomplaint.in www.golakindia.com www.icmrindia.org www.comp are

india.com www.pureit.inBooks ReferredMarketing Research by GC Beri Thesis on water purifiers from IIPM THANK YOU 33 | P a g e