Final Compressed Storytelling Concepts Dec04

Sponsored by
Storytelling Portrait
Concepts by
Bill Abey M.Photog. CR ASP
email; babey@comcast.net
Backgrounds by Photography by B. Abey M.Photog.CR ASP 1

The Growing List of Digital Advantages
z Artistic effects
z No film cost z Posterization effects
z Hair –Teeth corrections z Infrared effects
z Faster better retouching z Hand held camera benefits
z Switch heads z Easily switching from
z Open eyes horizontal to vertical
z More consistent color z Color cast correction
z Same file can be color, black & z Paper variety
white or sepia z Image light fastness
z Touch of color z No dust spots
z Change of saturation z Background replacement
z Unique sizes z Email images
z Unique borders and mats z Sharpen soft images
z Raw file format to preserve file z Selective sharpening & blurring
z Vignetting & soft focus or z No Chemicals
nothing on the same image z Quicker delivery
z Unique composites z Instant review of expression
z Raw + Jpeg capture and exposure by photographer
z Total process under the control
of photographer
2
Photography by B. Abey M.Photog. CR. ASP…
Photography Is…
z The first step of the manufacturing process
z The second step in the sales process
z The second step in the marketing process
z Photography is MASS CUSTOMIZATION
3
Using the Meaning of Photography
Photography comes from the Greek word Photographis

Photography Means Writing with light…
●When a Photographer photographs someone they are making a
statement about that person
●Training a photographer to think about this every time they trip the
shutter will make them a better photographer
● Understanding the basics of portrait photography make this doable
Your customers will be happier and you will make more money
4
Impact - Storytelling
5
Composition Rule of Thirds...
Key areas of composition
6
Rule of thirds
interpretations
7
Why stay with 8x10
z 4x6 is the most popular selling frame
z 6x8 adds more value than 5x7
z 8x12 adds more value than 8x10
z Others sizes: 16x24-20x30-24x36
z Easier to compose image
z All sizes have the same composition
z Format has been used by artist's
z Add a frame option to your collections for
increase sales
8
The Posing Process
z Set the background
z Check the face perspective/structure for best side to photograph
z Set the pose and direct the eyes where to look
z Learn to direct and avoid touching
z Keep the posing natural
z Set the lighting
z Set the camera including camera height and compose portrait
z This may mean moving a little to the left or right of the center
line
z Check for detail
z Obtain the expression in eyes and mouth
z Photograph the portrait
9
Body Position One & Two
Position One Position Two

10
Body Positions ● Foundation for all Posing
Position One
Position Two
11
S & C Head Tips for Body ● Position One
S Tip … C Tip…
12
S & C Head Tips for Body Position One & Two
S-Tip •• Body
S-Tip Body position
positiontwo
two
C-Tip •• Body
C-Tip Body position
position One
One
S-Tip • Body position one 13
C & S Head Position ● Body Position Two ● Key Right
“S” head tip “C” head tip
S Tip C Tip
14
S & C Head Positions ● Body Position Two • Key Left
“S” head tip “C” Head tip
S Tip C Tip
15
Traditional Camera Position
Head & Shoulder Portraits
Horizontal head & shoulder portraits are
more flattering than vertical head and
shoulder portraits
16
Lighting
A Competitive Difference

Technical - Equipment
Accent & background light: JTL mini spots #J110 with barn doors
used for accent lights hair light and sometimes as a main light
Accent Light: JTL Mini Spot # J110 with grid
Accent Light JTL #J110 with grid with Rosco chocolate gel #99
Main & Fill Light: 2- JTL Versilight #2200 with JTL

48x32 # 2526 soft box
Hair Accent Light: JTL #J110 with JTL 10x36 soft box or
# 2522 Grid... Grid is preferred
Note: Make sure no light spills on background or subjects nose
Note: JTL web sight is www.jtlcorp.com ...Available from Denny Mfg.
Camera ● Canon 20D ● Photographed hand held except for family’s 18

No. One & Two are JTL accent lights with grids
Technical- Set
z
and most of the time a #99 Rosco chocolate gel
is used ● The lights are set to the fill light
up z
exposure
No. Three is a JTL mini light with a grid set to
Lighting Setup... the fill light exposure… Make sure no light spills
¡ on the background or subjects nose
z Background No. Four is a JTL mini light used with a grid to
z
n p o light the background when needed ● This light
is set for fill light exposure ● When a gel is
used it is set on high as moved as close as
possible to the background
z This light is also used as a main light with a
grid or barn doors When used in this
q position it is set for the main light exposure
z No. Five is the Main Light ● Set to f-8.5
r z No. Six is the fill light ● Set to f-5.65
The subject is about 4-5 five feet from the
background
z The main and fill light switch sides when
s photographing key left and right
z The radio slave is connected to the fill light
z The accent lights are at eye height on the main
light side and 7’ high on the fill light side 19
Lighting ● Set-up Process + Main light
Backlighting + Main Light
Top hair light + Accent

lights… Modified front Top hair light + Accent
Top hair light only facial view lights… 2/3 facial view
Hair light only Hair + both accent lights
+ Main & Fill Â

Backlighting + Main + Fill
20
My Favorite Lighting ● Short Loop
The short loop light is the most flattering lighting

▫You light the mask of the face i.e. Forehead, both cheeks, nose and the
chin
▫ The highlight in the eyes is 2-o-clock on key right images and 10 o-clock
on key left images
▫ There is an equal amount of highlight area to the left and right of the nose
21
Lighting ● Short Loop
z Light the mask of the face
z Photograph key left & right
z Soft Light = Large light close
to subject
z Sharp Light = Small light -
focusable spot
Sharp… Soft…
22
Facial Views
Understanding and using different facial views
will help you make different statements telling
unique & different stories about each subject
that will increase sales…

Key Left Facial Views
Number one body position
Three Quarter
Direct Front Two Thirds
Modified Front
Profile
24
Key Right Facial Views
Number two body position
Modified Front
Three Quarter
Direct Front
Profile
Two Thirds 25
Eye & Mouth Expression
Telling the story with eye &

mouth expression

Eye Expression
Eye direction and eye expression are the most over looked elements in the
portrait process… While both of these images are acceptable the image on
the right has more life and vitality than the image on the left
To insure the eye expression is correct… Always direct the eyes with your
hand and the mouth expression with your voice
Remember: You can’t look at the eyes and the mouth at the same time… You
need to look back and forth from eyes to mouth till you have exactly what you
want before you create the portrait
Eye expression is
better in this
image
27
Expression Variety

Expression Variety and Involvement
Color Code
Green:
With nature
Red:
No
involvement
Gold:
with camera
29
Variety in Expression
Poses and Facial Views...
= More Sales...
30
Expression Variety
31
Wave Disc
32
Wave Disc
33
Solid Brilliant Blue...
Note... The High-
lighted spot behind
the subject was
created with a JTL
mini spot with no
gel...
The props are current
Denny props..
34
Solid
Orange...
Note... The highlight behind
the subject was created using
a JTL mini spot with no gel...
Kids love Balloons
Balloon pose were model
created with minor help from
the photographer...
35
Pastel Splash
Blue/Pink/Yellow...
36
Sport & Event
Photography

CP6107 20’x9’ with matching floor for indoor groups
Bring the outdoors indoors

• Improves consistency
•Custom sizes available for
smaller groups
•Eliminates weather problems
•Need heavy duty light stands
for background & lights that
can go to 11’ high
•Need 2-large light sources one
on each side of camera
•Light source must be high
enough to eliminate background
shadows
•Test & define process/setup
38
Baseball
Posed action, studio
looks and lighting
variety will increase
sales and give you a
competitive difference
39
Create more sales by
adding action posing
40
Solid Green...
Note...The lighter Green behind
the subject was created using a
JTL mini-spot with no gel...
The Soccer and Basketball are
prototype props..
41
Make them look like a star...
Sell them Poster size prints ...
42
It’s not as easy with the little tikes but it’s still doable.
43
Using School Colors to Create a
Competitive Advantage
44
Basketball
45
The heart can’t desire what the eye can’t see
Remember we
see horizontally
46
Story telling images build sales...
47
New Looks For 2005

49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
...You Don’t have to
Change...
Survival is not
Mandatory!

How To
Create Your Own
Custom Background

Creation of a Custom Background
Photography process
z Photograph in raw mode and use a wide angle lens… If possible
convert file in 16 bit mode
z Photograph at a normal standing view… Look for areas that have
depth and few light traps…
z Compose scene so background area is about 60% and foreground
area is 40%
z Lighting… Photograph when the light is defused and a subject can
be photographed key left and right
z All objects that are vertical, other than grass must be in the
background otherwise it will appear flat
67
Creation of a Custom Background
Open image in PhotoShop… Open Rulers • View - Rulers
z Crop image to 8”X12 “ @ 260 - 300 DPI
z Duplicate layer and make and image adjustment levels layer to refine color
& density balance
z Duplicate background name retouch and correct light traps and darken
foreground
z Duplicate layer and run filter-artistic-dry brush fade to 15-28%
z Duplicate layer & run filter-Color Effects Pro-Sunshine and fade to 15%
z Create a new file 8”x17” @ 260-300 DPI… Note the file should be the same
8 or 16 bit as the original file
z Link all files and drag & drop holding the shift key to the new file
z Move the image so the base of the background area is at the 10” line…
Make a selection of the background and do and edit-transform-distort… Pull
the center up till the background is a full 10’height
Note doors should be 7” high…
Do the same with the floor area or make a selection of the floor and do an
a copy & paste to fill in the balance of the floor
z Save the file and then flatten and save the flattened image as a different
file
z Send both files to Denny for printing 68

Final Compressed Storytelling Concepts Dec04

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Final Compressed Storytelling Concepts Dec04

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Sponsored by

Backgrounds by Photography by B. Abey M.Photog.CR ASP 1

z The first step of the manufacturing process

z The second step in the sales process

z The second step in the marketing process

z Photography is MASS CUSTOMIZATION

Photography comes from the Greek word Photographis

Key areas of composition

Position One Position Two

“S” head tip “C” head tip

Backgrounds by Photography by B. Abey M.Photog.CR ASP 17

Accent Light: JTL Mini Spot # J110 with grid

Main & Fill Light: 2- JTL Versilight #2200 with JTL

Camera ● Canon 20D ● Photographed hand held except for family’s 18

Backlighting + Main Light

Top hair light + Accent

Hair light only Hair + both accent lights

+ Main & Fill Â

The short loop light is the most flattering lighting

Backgrounds by Photography by B. Abey M.Photog.CR ASP 23

Direct Front Two Thirds

Telling the story with eye &

Backgrounds by Photography by B. Abey M.Photog.CR ASP 26

Backgrounds by Photography by B. Abey M.Photog.CR ASP 28

Backgrounds by Photography by B. Abey M.Photog.CR ASP 37

Bring the outdoors indoors

Backgrounds by Photography by B. Abey M.Photog.CR ASP 48

Backgrounds by Photography by B. Abey M.Photog.CR ASP 65

Backgrounds by Photography by B. Abey M.Photog.CR ASP 66

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