OVERVIEW

Kotak Mahindra is one of India's leading financial institutions. It is offering complete financial solutions that encompass every sphere of life. It has given facilities which is increasing from commercial banking, to stock broking, to mutual funds, to life insurance, to investment banking; the group caters to the financial needs of individuals and corporate. The group has a net worth of over Rs. 2,900 crore and has employs around 8,800 people in its various businesses and also has a distribution network of branches, franchisees, representative offices and satellite offices across 282 cities and towns in India and offices in New York, London, Dubai and Mauritius. The Group services are around 2 million customer accounts. THE JOURNEY SO FAR...

In October 2005, Kotak Group acquired the 40% stake in Kotak Prime held by Ford Credit International (FCI) and FCI acquired the stake in Ford Credit Kotak Mahindra (FCKM) held by Kotak Group.

In May 2006, Kotak Group bought 25% stake held by Goldman Sachs in Kotak Capital and Kotak Securities

HISTORY
The Kotak Mahindra Group was born in 1985 as Kotak Capital Management Finance Limited. This company was promoted by Uday Kotak, Sidney A. A. Pinto and Kotak & Company. Industrialists Harish Mahindra and Anand Mahindra took a stake in 1986, and that's when the company changed its name to Kotak Mahindra Finance Limited.

Since then it's been a steady and confident journey to growth and success.

1986 Kotak Mahindra Finance Limited started the activity of Bill Discounting 1987 Kotak Mahindra Finance Limited entered the Lease and Hire Purchase market

1990 The Auto Finance division was started 1991 The Investment Banking Division was started. Takes over FICOM, one of Indias largest financial retail marketing networks

1992 Enters the Funds Syndication sector Brokerage and Distribution businesses incorporated into a separate 1995 company - Kotak Securities. Investment Banking division incorporated into a separate company - Kotak Mahindra Capital Company The Auto Finance Business was hived off into a separate company Kotak Mahindra Prime Limited (formerly known as Kotak Mahindra 1996 Primus Limited). Kotak Mahindra takes a significant stake in Ford Credit Kotak Mahindra Limited, for financing Ford vehicles. The launch of Matrix Information Services Limited marks the Groups entry into information distribution.

1998

Enters the mutual fund market with the launch of Kotak Mahindra Asset Management Company.

Kotak Mahindra ties up with Old Mutual plc. for the Life Insurance business. 2000 Kotak Securities launches its on-line broking site (now www.kotaksecurities.com). Commencement of private equity activity through setting up of Kotak Mahindra Venture Capital Fund. Matrix sold to Friday corporation Launches Insurance Serviceto Friday 2001 Corporation Launches Insurance Services 2003 Kotak Mahindra Finance Ltd. converts to a commercial bank the first Indian company to do so.

2004 Launches India Growth Fund, a private equity fund. Kotak Group realigns joint venture in Ford Credit; Buys Kotak Mahindra Prime (formerly known as Kotak Mahindra Primus Limited) and sells Ford credit Kotak Mahindra. CORPORATE IDENTITY

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INTRODUCTION
What is a mutual fund?
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A mutual fund pools the money of people with similar investment goals. The money in turn is invested in various securities depending on the objectives of the mutual fund scheme. The profits (or loss) from such investments are shared among investors in proportion to their investments. Thus, depending on your investment horizon, risk tolerance and required rate of return, you can choose from mutual fund schemes that are: 1. Fixed income oriented, i.e. those that do not invest in shares, but focus on fixed income instruments 2. Equity oriented i.e. those that invest predominantly in shares 3. Hybrid i.e. invest in a combination of equity and fixed income instruments A mutual fund scheme normally issue units at Rs.10 during the initial offer. Thereafter, the profits (or loss) on your investment is reflected in the Net Asset Value (NAV) of the mutual fund scheme. The NAV is the actual value of a unit of a scheme on a given day. Open end schemes allow you to buy fresh units or sell your existing units back to the fund on any working day at a NAV based price.

What are the types of mutual funds?

Mutual funds can be classified based on their objectives as: 1. Sector Equity Schemes: These schemes invest in shares of companies in a specific sector. 2. Diversified Equity Schemes: These schemes invest in shares of companies across different sectors of the economy. 3. Hybrid Schemes: These schemes invest in a mix of shares and fixed income instruments. 4. Income Schemes: These schemes invest in fixed income instruments such as bonds issued by corporate and financial institutions, and government securities. 5. Liquid/Money Market Schemes: These schemes invest in shortterm instruments such as certificate of deposits, treasury bills and short-term bonds.

How is Mutual Fund Structured?

A mutual fund is set up as a trust or trustee company and may be sponsored by individuals or corporate. SEBI has prescribed the duties and responsibilities of the trustees/board of directors of the trustee company, which includes appointing an Asset Management Company (AMC) to manage the assets of the various schemes floated by it. The assets of the various schemes are held in custody of a SEBI approved custodian and all purchases/sales of securities by the AMC are routed through the custodian. All these entities - the fund, AMC, custodian etc. are governed by SEBI (Mutual Funds) Regulations and each of them have separate internal and external auditors, in addition to special SEBI inspections, to ensure that they work in line with SEBI Regulations and in the best interest of investors.

What are the benefits of investing in mutual funds?

As opposed to investing directly in different asset classes, accessing them through a mutual fund has several advantages: Professional Management: Your money is managed by professionals who have the experience and resources to thoroughly analyze the economy and financial markets, and spot good opportunities. Diversification: With smaller amounts, you can achieve a higher degree of diversification and reduce your risk. Liquidity and Convenience: Investing and getting back your money is easy. Also, there is very little paper work, and it is very easy to track and monitor your investments. Tax Benefits: Some mutual fund schemes offer you tax rebates under Section 88. In addition, your returns from mutual funds (dividends and capital appreciation) are also eligible for favorable tax treatment.

Advantages of Investing In Mutual Fund

1. Investment Options for different investors and Investment needs: 1. Debt Funds for regular income 2. Equity Funds for growth of your capital 3. There are various kinds of funds designed to meet different investment needs; Mutual Funds offer investment options ranging from a day to a decade or more. 4. There are options available for the most risk adverse investor and extremely aggressive investor. 5. Individuals, Corporate, HUFS, Trusts and NRIS can invest and benefit from Mutual Funds. 2. Gain from professional management & risk control 1. Mutual Funds are the ideal investment vehicles that allow you to benefit from the market, since they typically offer market linked or above market average returns. 2. Mutual Funds are not only managed professionally, but also extensively regulated by SEBI. 3. Liquidity 1. Maximum liquidity when compared with any other investment option. 4. Convenience 1. Flexibility in the amount of Investment. 2. Flexibility in the frequency of Investment. 3. Choice of time-horizon of investment: Short Term Medium Term Long Term 4. Choice of type of Investment: Debt Equity Balanced 9

5. Easy to switch between different schemes/ plans (investor can shift from debt to equity markets and from equity to debt). 6. Different options available for investments: Dividends Growth 7. Option to invest and withdraw systematically over a period of time. 5. Transparency 1. Mutual Fund investing is really simple and transparent. 2. Regular updates from fund houses 3. Portfolio disclosures necessary as per SEBI regulations. 6. Easy to Buy and Sell 1. All it takes is an application form of the fund one wishes to invest in, rest will be taken care by the advisors. 2. Redemption request is processed normally with in 3 working days. 7. Tax Benefits 1. No tax on the dividends in the hands of the investor (Debt funds -12.81% (12.5% distribution tax plus 2.5%) dividend tax paid by the fund before distribution of dividends) 2. No dividend distribution tax for equity mutual funds (completely tax free dividends). 3. Tax liability only when investment is redeemed /withdrawn (not every year) 4. Long term capital gains tax benefits

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RISKS ASSOCIATED WITH MUTUAL FUNDS

The price of a security may be affected because of the overall sentiment in the market. Sentiment means how most people in the market fell. 1. ECONOMIC RISK The price of securities may fluctuate because the expectation about the national economy whether the economy as a whole is slowing to other competing economies. 2. INTEREST RATE RISK Changes in interest rate (which occur due to changes in supply and demand for money) influences securities process. In case of fixed income securities, the impact is direct. If interest rate rises, price falls and vice versa. Fall in interest rate may benefit share prices because cost of funds to companies may move down, hence their profit may go up. 3. CREDIT RISK The risk of failure on part of a borrower to meet interest and principal amount obligations. 4. REGULATORY RISK Price of securities may be affected due to changes in law, procedures, import export policy etc. 5. INDUSTRY RISK A particular security may be affected due to certain developments peculiar to that industry. 6. TECHNOLOGY RISK Discovery of new processes or radical changes in technology used by certain companies may affect prices of shares of that company. This is also known as risk of obsolescence.

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7. ENVIRONMENTAL RISK Certain companies may be adversely affected because of certain restriction imposed on them by the authorities for protection of the environment.

8. EVENT RISK Some times an event such as an accident or an earthquake may influences prices of securities because the event may cripple the operations of a company temporarily or permanently.

9. COUNTRY RISK A country in financial difficulty may impose restriction on trade and capital flows affecting investments made in that country.

SYSTEMATIC INVESTMENT PLAN

This is an investment technique where you deposit a fixed, small amount regularly into the mutual fund scheme ( every month or quarter as per your convenience) at the prevailing NAV ( net assets value ), subject to applicable load. A systematic investment plan offers two major benefits to an investor. It avoids lump sum investment at one point of time in a scenario of falling prices; it reduces your overall cost of acquisition by a process of rupee cost averaging. This means that at lower prices you end up getting more units for the same investment.

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RESEARCH METHODOLOGY
PROBLEM DEFINITION Awareness of mutual fund in Bardoli. OBJECTIVE OF THE STUDY - To find out the awareness of mutual fund of the people in bardoli. - To find investment pattern of mutual fund. - To find out the preference of people to invest in mutual fund. RESEARCH DESIGN In this project the Descriptive research design has been used in which the data are collected by cross sectional research design. As the study is done to know the awareness of mutual fund only and not to find out any reason for the awareness level of mutual fund in bardoli and as it only describes the level of awareness and not explains anything the study is descriptive study. SAMPALING PLAN The sampling plan is about how many respondents are to be taken under the research out of the overall population. In this study the nonprobability sampling technique has been used as it is more appropriate to conduct because it is not possible to know the awareness of mutual fund in bardoli by only one group. And as the respondents are the persons who met on convenience and not any specific group of persons the convenience sample have been taken. The survey has been done with sample of 200 respondents

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DATA COLLECTION The data are collected by primary data collection method as the awareness of mutual fund of the people in bardoli is to be known there is need to contact them directly to get the appropriate result of the study. For the collection of the primary data, the data are collected by the use of questionnaire. The questionnaire is one of the best sources to get information from the respondents.

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DATA ANALYSIS AND INTERPRITATION

Q- 1 Are you aware about Mutual Fund? Frequencies

YES NO Total

Frequency 168 32 200

Percent 84% 16% 100%

AWARE
YES NO

Inference: from the above table 84% respondents out of 200 are aware about Mutual Fund and 16% respondents are not aware about Mutual Fund.

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Q 2 What are your reasons for unaware about Mutual Fund? Frequencies Responses N Lack of Knowledge 8 Lack of Information 3 Not Interested 22 Total 33 Percent 24.2% 9.1% 66.7% 100.0%

LACK OF KNWLEDGE LACK OF INFORMATION NOT INTERESTED

Inference: From the above table 24.2% respondents are not aware about Mutual Fund because of Lack of Knowledge and 66.7% respondents are not aware about Mutual Fund because of Not Interest.

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Q -3 From where you come to know about Mutual Fund?

Frequencies Responses News Paper T.V. Internet Hoarding Friend Agent Total N 76 71 34 11 66 78 336 Percent 22.6% 21.1% 10.1% 3.3% 19.6% 23.2% 100.0%

23%

23%

News Paper T.V. Internet Hoarding Friends Agent

20% 3% 10%

21%

Inference: From the above table 23.3% respondents come to know about Mutual Fund from Agent, 23% respondents from News paper and Agent and only 3% respondents come to know about Mutual Fund from Hoarding.

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Q -4 Do you invest in Mutual Fund? Frequencies

YES NO Total

Frequency 116 52 200

Percent 58.0 26.0 100.0

DO INV
0 YES NO

Inference: From the above table 58% respondents out of 200 are investing in Mutual Fund and 42% are not investing in Mutual Fund out of which 16% are not aware about Mutual Fund.

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Q -5 What are your reason for not investing in Mutual fund? Frequencies Responses Lack of Knowledge Too Risky Requires High Investment Uncertainty of Return Secured & Fix Return Total N 11 13 17 8 10 59 Percent 18.6% 22.0% 28.8% 13.6% 16.9% 100.0%

LACK OF KNOWLEDGE

TOO RISKY 17% 14% 22% 28% 19% REQUIRE HIGH INVESTMENT UNCERTAINTY OF RETURN INTERESTED IN SECURED AND FIXED RETURN

Inference: From the above table 28.8% respondents are not investing in Mutual Fund because of Requirement of High Investment. 18.6% respondents are not investing in Mutual Fund because of Lack of Knowledge. 13.6% respondents are not investing in Mutual Fund because of Uncertain Return.

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Q -6 How frequently you invest in mutual fund?

Frequencies Frequency 19 19 44 34 200 Percent 9.5 9.5 22.0 17.0 100.0

Once Twice More than twice Regularly Total

FREQ
0 ONCE TWICE MORE THAN TWICE REGULARLY

Inference: From the above table 22.0% respondents out of 200 have invested more than twice in Mutual fund. 17.0% respondents out of 200 are investing regularly in Mutual fund. 9.5% respondents out of 200 have invested once and twice in Mutual fund.

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Q -7 What are your investment objectives in a Mutual funds? Tick marks the followings as per your preference level. One-Sample Statistics N 200 200 200 200 200 200 200 Mean 2.41 2.36 2.43 2.67 2.16 2.60 2.14

Diversification Liquidity Reducing Risk Good Return Market Risk Tax Benefit Prof. Mgt DIVERSIFICATION

Null Hypothesis (HO): There is no significant difference between calculated mean and hypothesized mean (3.00). In other words, we hypothesize that the respondents are neutral that the diversification is one of the criteria considered by the investors while they invest in mutual fund.

Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean (3.00). In other words the investors are not neutral with the statement that diversification objective is a criterion consider by him while investing in mutual fund.

Significance level: 0.05

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Test Value at 3

Test Value = 3 Sig. (2-tailed) .000 Mean Differe nce -.590 95% Confidence Interval of the Difference Lower -.90 Upper -.28

df diversification t3.806 199

Inference: Here the test is performed at 95% significance level and the t-value comes out as .000 which is less than 0.05, it means that the null hypothesis H0 is rejected. It can be said that there is significant difference between calculated mean and hypothesized mean.

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LIQUIDITY Null Hypothesis (HO): There is no significant difference between calculated mean and hypothesized mean (3.00). In other words, we hypothesize that the respondents are neutral that the liquidity is one of the criteria consider by the investors while they invest in mutual fund.

Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean (3.00). In other words the investors are not neutral with the statement that liquidity objective is one of the important criteria consider by investors to invest in mutual fund. Significance level: 0.05

Test Value = 3 t df Liquidity 4.243 199 Sig. (2-tailed) .000 Mean Differe nce -.645 95% Confidence Interval of the Difference Lower -.94 Upper -.35

Inference: Here the test is performed at 95% significance level and the t-value comes out as .000 which is less than 0.05, it means that the null hypothesis H0 is rejected. It can be said that there is significant difference between calculated mean and hypothesized mean.

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REDUCING RISK

Null Hypothesis (HO): There is no significant difference between calculated mean and hypothesized mean (3.00). In other words, we hypothesize that the respondents are neutral that the reducing risk is one of the criteria consider by the investors to invest in mutual fund. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean (3.00). In other words the investors are not neutral with the statement that reducing risk is a criterion considered by investors to invest in mutual fund. Significance level: 0.05

Test Value = 3 t df Reduce risk 3.674 199 Sig. (2-tailed) .000 Mean Differe nce -.575 95% Confidence Interval of the Difference Lower -.88 Upper -.27

Inference: Here the test is performed at 95% significance level and the t-value comes out as .000 which is less than 0.05, it means that the null hypothesis H0 is rejected. It can be said that there is significant difference between calculated mean and hypothesized mean.

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GOOD RETURN Null Hypothesis (HO): There is no significant difference between calculated mean and hypothesized mean (3.00). In other words, we hypothesize that the respondents are neutral that the good return is one of the criteria consider by the investors to invest in mutual fund. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean (3.00). In other words the investors are not neutral with the statement that good return objective is a criterion considers by him investors to invest in mutual fund. Significance level: 0.05

Test Value = 3 t df Good return 2.022 199 Sig. (2-tailed) .045 Mean Differe nce -.335 95% Confidence Interval of the Difference Lower -.66 Upper -.01

Inference: Here the test is performed at 95% significance level and the p-value comes out as .045 which is less than 0.05, it means that the null hypothesis H0 is rejected. It can be said that there is significant difference between calculated mean and hypothesized mean.

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MARKET RISK

Null Hypothesis (HO): There is no significant difference between calculated mean and hypothesized mean (3.00). In other words, we hypothesize that the respondents are neutral that the market risk is one of the criteria consider by the investors to invest in mutual fund. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean (3.00). In other words the investors are not neutral with the statement that market risk objective is criteria consider by investors to invest in mutual fund. Significance level: 0.05

Test Value = 3 t df Market risk 5.885 199 Sig. (2-tailed) .000 Mean Differe nce -.840 95% Confidence Interval of the Difference Lower -1.12 Upper -.56

Inference: Here the test is performed at 95% significance level and the p-value comes out as .000 which is less than 0.05, it means that the null hypothesis H0 is rejected. It can be said that there is significant difference between calculated mean and hypothesized mean.

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TAX BENEFITS Null Hypothesis (HO): There is no significant difference between calculated mean and hypothesized mean (3.00). In other words, we hypothesize that the respondents are neutral that the tax benefit is one of the criteria consider by the investors while they invest in mutual fund. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean (3.00). In other words the investors are not neutral with the statement that tax benefit objective is criteria consider by investors to invest in mutual fund Significance level: 0.05

Test Value = 3 t df Tax benefit 2.402 199 Sig. (2-tailed) .017 Mean Differe nce -.400 95% Confidence Interval of the Difference Lower -.73 Upper -.07

Inference: Here the test is performed at 95% significance level and the p-value comes out as .017 which is less than 0.05, it means that the null hypothesis H0 is accepted. It can be said that there is significant difference between calculated mean and hypothesized mean.

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PROFESSIONAL MANAGEMENT

Null Hypothesis (HO): There is no significant difference between calculated mean and hypothesized mean (2.00). In other words, we hypothesize that the respondents think some what not important that the professional management is one of the criteria consider by the investors while they invest in mutual fund. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean (2.00). In other words the investors are not agree some what important with the statement that professional management objective is a criterion consider by him while investing in mutual fund Significance level: 0.05

t OBJ PROF MGT Lower .957

df Upper 199

Test Value = 2 Mean Sig. (2Differen tailed) ce

95% Confidence Interval of the Difference

Lower Upper Lower Upper .340 .135 -.14 .41

Inference: Here the test is performed at 95% significance level and the p-value comes out as .340 which is more than 0.05, it means that the null hypothesis H0 is accepted and alternative hypothesis is rejected and it can be said that there is no significant difference between calculated mean and hypothesized mean.

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Q 8 Give your preference of various schemes available in mutual funds.

One-Sample Statistics

GRO SCH BAL SCH MMM SCH SS SCH

N 200 200 200 200

Std. Mean Deviation 2.65 2.323 2.45 2.225 1.99 1.911 2.02 1.918

Std. Error Mean .164 .157 .135 .136

Growth scheme Null Hypothesis (HO): There is no significant difference between calculated mean and hypothesized mean (3.00). In other words, we hypothesize that the respondents are neutral that the growth scheme is one of the criteria consider by the investors while they invest in mutual fund. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean (3.00). In other words the investors are not neutral with the statement that growth scheme objective is a criterion considered by investors to invest in mutual fund Significance level: 0.05

Test Value = 3 t df Growth scheme 2.131 Inference: Here the test is performed at 95% significance level and the p-value comes out as .034 which is less than 0.05, it means that the null hypothesis H0 is rejected. It can be said that there is significant difference between calculated mean and hypothesized mean. 199 Sig. (2-tailed) .034 Mean Differe nce -.350 95% Confidence Interval of the Difference Lower -.67 Upper -.03

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Balance scheme Null Hypothesis (HO): There is no significant difference between calculated mean and hypothesized mean (3.00). In other words, we hypothesize that the respondents are neutral that the professional management is one of the criteria consider by the investors to invest in mutual fund. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean (3.00). In other words the investors are not neutral with the statement that professional management objective is a criterion consider by investors to invest in mutual fund. Significance level: 0.05

Test Value = 3 Sig. (2-tailed) .001 Mean Differe nce -.550 95% Confidence Interval of the Difference Lower -.86 Upper -.24

Balance scheme

t 3.495

df 199

Inference: Here the test is performed at 95% significance level and the p-value comes out as .001 which is less than 0.05, it means that the null hypothesis H0 is rejected. It can be said that there is significant difference between calculated mean and hypothesized mean.

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Money market mutual fund scheme Null Hypothesis (HO): There is no significant difference between calculated mean and hypothesized mean (3.00). In other words, we hypothesize that the respondents are neutral that the professional management is one of the criteria consider by the investors to invest in mutual fund. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean (3.00). In other words the investors are not neutral with the statement that professional management objective is a criterion consider by investors to invest in mutual fund. Significance level: 0.05

Test Value = 3 Sig. (2-tailed) .000 Mean Differe nce -1.015 95% Confidence Interval of the Difference Lower -1.28 Upper -.75

Money market scheme

t 7.510

df 199

Inference: Here the test is performed at 95% significance level and the p-value comes out as .000 which is less than 0.05, it means that the null hypothesis H0 is rejected. It can be said that there is significant difference between calculated mean and hypothesized mean.

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Specific sector scheme Null Hypothesis (HO): There is no significant difference between calculated mean and hypothesized mean (3.00). In other words, we hypothesize that the respondents are neutral that the professional management is one of the criteria consider by the investors to invest in mutual fund. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean (3.00). In other words the investors are not neutral with the statement that professional management objective is a criterion consider by investors to invest in mutual fund Significance level: 0.05

Test Value = 3 Sig. (2-tailed) .000 Mean Differe nce -.980 95% Confidence Interval of the Difference Lower -1.25 Upper -.75

Specific sector scheme

t 7.227

df 199

Inference: Here the test is performed at 95% significance level and the p-value comes out as .000 which is less than 0.05, it means that the null hypothesis H0 is rejected. It can be said that there is significant difference between calculated mean and hypothesized mean.

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Q 9 How much percentage of income you invested in Mutual Fund? Statistics % of income invested in Mutual Fund

% of Income Invest in M.F. Frequency Less than 5% 15 5% - 9% 31 10% - 14% 27 15% - 20% 25 More than 20% 18 Total 200

Percent 7.5% 15.5% 13.5% 12.5% 9% 100%

FREQUENCY

16% 22% 23%

13% 26%

LESS THAN 5% 5% TO 9% 10% TO 14% 15% TO 20% MORE THAN 20%

Inference: From the above table there are 15.5% respondents out of 200 are investing from 5% to 9% of their income, while only 7.5% respondents are investing less than 5% of their income in Mutual Fund

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Q 10 Are you aware of the various facilities come under Mutual Fund? Facilities come under mutual Fund Frequencies

SYSTEMATIC TRANSFER PLAN SYSTERMATIC INVESTMENT PLAN SYSTEMATIC WITHDRAWAL PLAN Total

Frequency Percent 40 20.7% 105 54.4% 48 24.9% 193 100.0%

25%

21%

SYSTEMATIC TRANSFER PLAN SYSTEMATIC INVESTMENT PLAN

54%

SYSTEMATIC WITHDRAWAL PLAN

Inference: From the above table 54.4% respondents are aware of the Systematic Investment Plan in Mutual Fund. 24.9% respondents are aware of the Systematic withdrawal Plan in Mutual Fund. 20.7% respondents are aware of the Systematic Transfer Plan in Mutual Fund.

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AGE AGE * % INC. Cross tabulation Count % INC. NOT Less 5% to 10% to 15% to INVEST than 5% 9% 14% 20% AGE Less than 21 21 to 40 41 to 60 More than 60 8 51 22 3 84 5 10 15 21 9 1 31 15 12 27 19 5 1 25

Total More than 20% 1 15 2 18

9 126 60 5 200

Total

Inference: There are 18 respondents who invest more than 20% of their income in mutual fund and in which 15 respondents whose age comes under 21 to 40. There are 25 respondents who invest 15% t o20% of the income in mutual fund and in which 19 respondents whose age comes under 21 to 40. There are 31 respondents who invest 5% to 9% of the income in mutual fund and in which 21 respondents whose age comes under 21 to 40.

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OCCUAPTION OCCUPATION. * % INC. Cross tabulation Count % INC. NOT Less 5% 10% 15% INVEST than To To to 5% 9% 14% 20% OCCU. Student 5 1 2 Business 15 4 6 3 Service 54 12 22 20 18 Profession 4 1 2 4 Other 6 1 1 1 Total 84 15 31 27 25 Inference: There are 18 respondents who invest more than 20% of their income in mutual fund and in which 15 respondents who are doing service. There are 25 respondents who invest 15% t o20% of the income in mutual fund and in which 18 respondents who are doing service. There are 31 respondents who invest 5% to 9% of the income in mutual fund and in which 22 respondents who are doing service.

Total More than 20% 1 1 15 1 18

9 29 141 11 10 200

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ANNUAL INCOME ANNUAL INCOME. * % INC. Cross tabulation Count % INC. NOT INVEST ANN INC. 0 Less than 1,00,000 1,00,000 to 1,99,999 2,00,000 to 2,99,999 3,00,000 to 4,00,000 More than 4,00,000 Total 1 47 25 9 1 1 84 5 4 4 1 1 15 10 11 7 2 1 31 9 7 8 1 2 27 5 9 3 7 1 25 3 5 5 2 3 18 Total Less than 5% 5% To 9% 10% to 14% 15% To 20% More than 20% 1 79 61 36 14 9 200

Inference: There are 18 respondents who invest more than 20% of their income in mutual fund and in which 3 respondents who are earning more than Rs. 4, 00,000. There are 25 respondents who invest 15% t o20% of the income in mutual fund and in which 7 respondents whose annual income is from Rs. 3, 00,000 to Rs. 4, 00,000.

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CONCLUSIONS
There are 84% respondents are aware about Mutual Fund. Out of 16% respondents who are not aware about Mutual Fund from them 66.7% are not aware because they are not interested. More number of people are come to know about Mutual Fund from News paper and Agent. 58% respondents are investing in Mutual Fund. 28.8% respondent who is not investing in mutual Fund thinks that there is requirement of high investment. The respondents who invest in Mutual Fund out of them 22% respondents have invested More than twice while 17% respondents are investing regularly. The people are investing in Mutual Fund with an objective to get more return and to get the tax benefit. The more number of persons invest in Growth Scheme of Mutual Fund. The more number of investors invest 5% to 9% of the income in Mutual Fund. The most of service persons are investing in Mutual Fund. The most of investors age is from 21 to 40.

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RECOMMENDATION

There is need to use more sources to make people aware about Mutual Fund. People must be informed that there is not requirement of High investment to invest in Mutual Fund. The importance of Balance Plan should also be informed to the investors so who are not investing in Mutual Fund because they feel risk is more can invest. The facilities in Mutual Fund of Systematic Withdrawal Plan & Systematic Transfer plan should be informed to the investors. There are number of investors who are service persons so they must be focused to invest regularly for long period of time as it gives more benefits.

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BIBILIOGRAPHY
BOOKS Gordan & Natarajan (2003), Financial Markets and Services, New Delhi Books: Cooper & Schindler (2003), Business Research Methods, New York, (The McGraw Hill Companies). Darren George & Paul Maliery (2006), SPSS for windows step by step, sixth Edition, (Pearson Education, Inc).

Websites www.amfiindia.com www.moneymarket.com www.kotakbank.com

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