THIS IS MY WORK 2010.

PRINT DESIGNake a t
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended. Raymond Loewy.
ww

y.c w.lukebaile

om

ok at m lohello!lyo online fo i

.au

THIS ISSUE: AMA Queen

slands War on Waste |

Introducing Doctors Union

ership Magazine AMA Queensland Memb

tion Australias Ageing PopulaE THAN

MOR WHAT HAPPENS WHEN S TURN 65? E OMER 250,000 BABY BOOMER

1970

NOW

2050

workers per retiree

7.5 4.0 2.7

workers per retiree
OBITUARIES
des Dr Nicholas Nicolai Dr Ian Chenoweth

workers per retiree

THE NEW APPLE iPAD MANDATORY REPORTING

MEDI ME CAL MEDICAL RECORDS

ed Yo Your questions Your questions answer

FREE TO AMA QUEENSLAND

MEMBERS

S AROUND THE REGION TUNITIES A CHALLENGES 2010: CHALLENGES AND OPPOR

MAR MARCH 2010 . Vol 67

Queensland

DOCTOR Q
60 PAGE MAGAZINE

Doctor Q is AMA Queenlslands bi-monthly ands publication for its members. Written and produced in-house, the magazine includes a comprehensive summary of current affairs and issues of medico-political signicance. I am the designer responsible for the design and assembling of the whole 60 page magazine.

Visit the online version at o http://doctorqonline.realviewtechnologies.com/ http://do

JOHN SMITH
PHONE: 1300 365 155 FAX: (07) 3017 6229 EMAIL: enquiries@doctorsunionqld.com.au WEB: www.doctorsunionqld.com.au
Doctors Union Queensland is a specialised doctors unit of the Queenlansd Public Sector Union (QPSU)

88 LEstrange Terrace, Red Hill QLD 4059 PO Box 123 Red Hill QLD 4059

Doctors Union Queensland is a specialised doctors unit of the Queenlansd Public Sector Union (QPSU)

PHONE: 1300 365 155 FAX: (07) 3017 6229 EMAIL: enquiries@doctorsunionqld.com.au WEB: www.doctorsunionqld.com.au

ADDRESS: 88 LEstrange Terrace,

Red Hill QLD 4059

POST: PO Box 123 Red Hill 4059

With Compliments

DOCTORS UNION QUEENSLAND

STYLE GUIDE
PHONE: 1300 365 155 ADDRESS: 88 LEstrange Terrace,

Doctors Union Queensland is a branch of the AMAQ set-up to assist salaried doctors employed by Queensland health. The style guide includes graphic elements for all stationary, marketing material and a concept for the website.

FAX: (07) 3017 6229 EMAIL: enquiries@doctorsunionqld.com.au WEB: www.doctorsunionqld.com.au

Red Hill QLD 4059

POST: PO Box 123 Red Hill 4059 Doctors Union Queensland is a specia specialised doctors unit p ctor U of the Queenlansd Public Sector Union (QPSU)

Visit the online concept version at http://www.amaq.com.au/gdesign/9105_duq/duq_website.html

AMA Queensland: Your Association. Your Say.

AMA QUEENSLAND MEMBER BENEFITS

AMA QUEENSLAND MEMBER BENEFITS

The AMA Queensland Member Benefits booklet is designed to be a comprehensive reference to all the benefits that membership brings. A 60 page DL brochure and website concept was produced.

AMA Queensland MEMBER BENEFITS

2010

Coming together is a beginning Keeping together is progress Working together is success Henry Ford

Visit the online concept version at http://www.amaq.com.au/gdesign/9164_amaq/amaqwebsite.html

CORPORATE COFFEE SOLUTIONS

CORPORATE IDENTITY

HAMALEX WHITE
CORPORATE IDENTITY

It was enjoyable to mix two of my hobbies, coffee and design. Corporate coffee solutions needed to combine their range of coffee products, vending machines and coffee machines into one seamless identity. Coffee coloured backgrounds with seams or royal red suited the warms and quality of the company and their products.

A major player in the growing heavy transport sector, Hamelex white need to stamp their name in the industry. Aiming to depict strength, masculinity as well as simplicity, I decided to go for the fail safe red white and blue and focus on the product images themselves. A rugged main header font gives the impression of tough unbreakability.

FUWA K HITCH
40 PAGE CATALOGUE

G SPICES
MARKETING CAMPAIGN

Fuwa KHitch is a multi-national company that supplies drive train parts for trucks and large transport vehicles. All their products needed to be collated in an easy to reference catalogue. Complete with instructions , graphs, stats and most importantly high quality images the nished product was a good example of a large, comprehensive publication with appeal and simplicity.

G Spices are spices with a difference. They offered very exotic tastes and were after a very colourful campaign to showcase their product. Taking inspiration from Mexican colour pallet we designed a TV, web and print campaign that reected the vibrancy needed for the occasion.

Good design is obvious. Great design is transparent.

LOGOS
A good logo should communicate a company correctly, in the shortest possible time and with the greatest possible impact on memory.

Joe Sparano

AMA QUEENSLAND CAR BUYING SERVICE

Queenland car broker - 2010

PRIME CREATIVE

Melbourne based graphic design and magazine publisher

DAILY CUP

Melbourne coffee supplies merchant

YOUR shirt
YOUR SHIRT WEBTOO CREATIVE INTERNATIONAL TRUCK TRAILER AND EQUIPMENT SHOW

Online custom shirt supplier - 2009

Web design company - 2008

World renowned truck and ancillary show at the Melbourne Show Grounds

MADISON FURNITURE
HOMES IN FOCUS CAKES AMOUR MADISON FURNITURE

AMA Queensland monthly members magazine - 2009

Speciality cake and cupcake designer - 2009

Brisbane based furniture company - concept 2009

TALTARNI

DOCTORS UNION QUEENSLAND

VEND FRESH

Cellar Door logo for a winery located in the Pyrenees wine region of Victoria - 2009

Union for Doctors in Queensland - 2009

Coffee vending machine company - 2007

ONLINE MEDIA
Design is where science and art break even. Robin Mathew.

websites & email newsletters

www.sportzprint.com.au
I was appointed to develop the identity and new website for the screen printing company Sportzprint. The main focus was on combining an inviting tone with the companys focus on great products, with a cutting edge shopping cart capability. The result is a simple, usable and engaging website that provides quick access to all required information for current and potential customers.

www.milduraweddings.com.au
I was commissioned to develop an online identity and design style to match an existing bridal magazine, Mildura Brides. The design of the magazine was elegant simplicity, which needed to be expressed by the site style, imagery and content. A clean and soft style was developed to ensure continuity of the magazines identity while keeping an ease of use for online visitors. The site also hosts a Flash built online version of the complete magazine and an online members section.

www.urmildura.com.au
UR Mildura is a manufacturer and exporter of grape harvesters. The company has experience extremely quick growth as an exporter and thus needed to present well to overseas clients. The website needed to showcase all of the manufacturing skill that UR Mildura possessed and present a solid, trustworthy appearance to clients - some of whom they would never see face to face but would outlay hundreds of thousands of dollars. The result is a site that denotes warmth and honesty whilst possessing a corporate feel.

www.focusconsulting.com.au
Focus Consulting provide a vital nancial and taxation service to small businesses in Northern Victoria. The website is designed to offer access to information on nancial services that help clients and businesses. The design reects the fact that this is site dealing professionals and the nancial sector. The clean tone and graphics reinforce the general feeling of trust. It also helps in creating the kind of honest communication of information where clients are more likely to invest important services.

www.ultrauto.com.au
Ultra Automotive is a supplier of lighting technology for the automotive industry. I was appointed to design the new website that showcases the extensive services and products offered by Ultra Auto. The main task was to create a visually compelling site, while offering the required information offered in their extensive catalogue of products. The end result managed to showcase this entire range of products as well as offer easy to access information on their range of support services.

www.h illcor n ergard ens.com . a u

www. o sc a r ssho e s. c o m . a u

www.cakesamour.com.au

www. sunr a ysia he a r ing . c o m . a u

OTHER SITES

www.vawd rey.com.au

www. zo o m pr int. c o m . a u

ONLINE NEWS

SCALPEL

NAS NEWSLETTER

REAL DEALS

AMAQ Online News is a fortnightly email newsletter sent out to all members. Online News noties members of latest news and events in the medical profession. CHECK IT OUT ONLINE http://www.amaq.com.au/gdesign/ 9174_on/9174onlinenews.html

Scalpel is a bi-monthly email newsletter for medical students, interns and residents. CHECK IT OUT ONLINE http://www.amaq.com.au/gdesign/ 9143_sc/9143scalpel.html

The National Awards Subscription Newsletter gives pertinent policy and workplace relations information for members. CHECK IT OUT ONLINE http://www.amaq.com.au/ gdesign/9166nasn/9166nasn.html

Real Deals noties members of all the benets and discounts available to AMAQ members. CHECK IT OUT ONLINE http://www.amaq.com.au/gdesign/ 9138_rd/9138realdeals.html

EMAIL TEMPLATES
All emails are tested to render properly in all the major email programs, like Outlook 2007, Lotus Notes, Gmail, and more.

CONTACT ME
M: 0403 883 071 604/20 Playeld St, Chermside Q 4032 email@lukebailey.com.au www.lukebailey.com.au