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Parative Analysis and Research - Pepsi Cola Vs Coca Cola: Summer Internship Report
Parative Analysis and Research - Pepsi Cola Vs Coca Cola: Summer Internship Report
Parative Analysis and Research - Pepsi Cola Vs Coca Cola: Summer Internship Report
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ACKNOWLEDGEMENT
Well to say this is my project would be totally untrue. At best this was my dream. There are people in this world, some of them so wonderful, that made this dream become a project. I would like to thank all of them, and in particular: Especially, MR.Arvind Rathore Franchise manager - who trained us about products and services of PEPSICO and taught us how to deal with customer, All the TDM , CE and Sachin,Umer, Deepti ( Coordinator) whose off time discussions with me always encouraged and motivated me for the project, he was the one who helped me in understanding the market in a better and easier way. MRS. Suman Suhag (internal faculty guide) and MRS. Sweta seth (Program director)teacher cum mentor, they helped me right from the beginning to the end of my project in every aspect, Mr Shelesh and MRS. Taruna, Placement cell After all without their support I would have never got a chance to do my project in my dream topic. My friends and colleagues Wasim ,Prashant, Sandeep , Laleet, Pawan,Vinod,Vikas and others that surround me, love me and make life fun to reduce stress and tiredness. And lastly, it is only when one writes and realizes the true power of MS word 2007, from grammar checks to replace-alls. It is simple. And the power of Windows XP the OS where MS Office is . Thank you Mr. Bill Gates and Microsoft Corp!
DECLARATION
I Ravindra meghani declare that this project report entitled comparative analysis of market share Pepsi cola verses coca cola is an original piece of work done and submitted by me towards partial fulfillment of my post graduate programme in MBA, under the guidance of Mr. Arvind Rathorer (FM) Pepsi food private limited.
DATE:
SIGNATURE:
PREFACE
Marketing plays vital role in todays business scenario in consumer product Company, when there is such a high competition in the market. The emphasis in the project is providing the study and an insight into Indian FMCG Business Scenario. The Summer Project is designed to provide participation of MBA program as on the job experience. This has given a chance to try and apply the academic knowledge and gain insight into corporate culture. This helps in developing decision-making abilities and emphasizes on active participation by the student. We gained valuable experience & knowledge during the survey. The Project consists of our findings after data analysis & then conclusions were drawn and finally recommendations were put forward.
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Certificate......2 Acknowledgement.......3 Declaration.. ....4 Preface..5 Table of the content6 Executive Summary ...7 1.Introduction ....................................................................8 1.1. History of PEPSICO and COCA-COLA......9 1.2. Product of PEPSICO and COCA-COLA.....15 1.3. PEPSICO and COCA-COLA IN INDIA......11 2. 2. Objective of study19 3. 3.Compare sales and distribution.21 3.1. Channel type.....22 3.2. Distribution service....23 3.3. Distribution of visi........................................................................24 3.4. Product.25 3.5. Market share....26 3.6. Feedback and Remark27 4. Methodology and Analysis of Data ...31 4.1. Research Methodology.. 4.2. Data collection Primary and Secondary 4.3. Using of data.. 4.4. Statistical tools. 4.5. SWOT analysis..32 4.6. Area wise analysis....35 4.7. Company analysis.36 5. Recommendation and suggestions 6. Limitations Bibliography Annexure
EXECUTIVE SUMMARY
PepsiCo is the world's premier consumer products company focused on convenience food and beverages. We seek to produce healthy financial reward to investors as we provide opportunities for growth and enrichment to our employee PepsiCo India and its partners have invested more than U.S. $1 billion since the company was established in the country. PepsiCo provides direct and indirect employment to 150,000 people including suppliers and distributors The group has built an expansive beverage and foods business. To support its operations, PepsiCo has 43 bottling plants in India, of which 15 are company owned and 28 are franchisee owned. PepsiCos business is based on its sustainability vision of making tomorrow better than today. PepsiCos commitment to living by this vision every day is visible in its contribution to the country, consumers and farmers. To deliver on this commitment, PepsiCo India will build on the incredibly strong foundation of achievement and scale up its initiatives while focusing on the following 4 critical areas that have a business link and where we believe that we can have the most impact.
Coca-Cola is carbonated soft drinks sold in stores, restaurants and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise CocaCola to retail stores and vending machines
INTRODUCTION
HISTORY OF PEPSICO
Pepsi is a soft drinks produced and manufactured by PepsiCo. It is sold in many places such as retail stores, restaurants, schools, cinemas and from vending machine. The drink was first made in the 1880s by pharmacist Calab Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1898. It was first introduced in North Carolina in 1898 by Caleb Bradham who made it at his pharmacy which sold the drink which was known back then as "Brad's Drink", and was later named Pepsi Cola possibly due the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War-I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.[3] Eight years later, the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula. During the Great Depression, Pepsi gained popularity following the introduction in 1936 of a 12-ounce bottle. Initially priced at 10 cents, sales were slow, but when the price was slashed to five cents, sales increased substantially. With a radio advertising campaign featuring the jingle "Pepsi cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you," arranged in such a way that the jingle never ends. Pepsi's success under Guth came while the Loft Candy business was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the PepsiCola company.
PEPSICO IN INDIA
PepsiCo entered India in 1989 and has grown to become one of the countrys leading food and beverage companies. One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. PepsiCo India and its partners have invested more than U.S.$1 billion since the company was established in the country. PepsiCo provides direct and indirect employment to 150,000 people including suppliers and distributors. PepsiCo nourishes consumers with a range of products from treats to healthy eats, that deliver joy as well as nutrition and always, good taste. PepsiCo Indias expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drinks - Gatorade, Tropicana100% fruit juices, and juice based drinks Tropicana Nectars, Tropicana Twister and Slice. PepsiCos foods company, Frito-Lay, is the leader in the branded salty snack market and all Frito Lay products are free of trans-fat and MSG. It manufactures Lays Potato Chips, Cheetos extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar brands. The companys high fibre breakfast cereal, Quaker Oats, and low fat and roasted snack options enhance the healthful choices available to consumers. Frito Lays core products, Lays, Kurkure, Uncle Chipps and Cheetos are cooked in Rice Bran Oil to significantly reduce saturated fats and all of its products contain voluntary nutritional labeling on their packets. The group has built an expansive beverage and foods business. To support its operations, PepsiCo has 43 bottling plants in India, of which 15 are company owned and 28 are franchisee owned. In addition to this, PepsiCos Frito Lay foods division has 3 state-of-the-art plants. PepsiCos business is based on its sustainability vision of making tomorrow better than today. PepsiCos commitment to living by this vision every day is visible in its contribution to the country, consumers and farmers.
business head juice and juice drinks, PepsiCo India, Slice had seen powerful consumer momentum post relaunch of 2008. "South Indiais the leading market for mango drinks in the country. Andhra Pradesh is the biggest mango market and also the fastest growing market for Slice and other mango drinks in the country. Tamil Nadu is among the top three states and Slice is the market-leader in Tamil Nadu," he added. Pepsi has now opted for a new brand ambassador, Katrina Kaif. "The creative thought behind the new communication was to further enhance the Slice experience into dimensions of pleasure, sensuality and indulgence. Last year's commercial was about enumerating the principles of 'Aamsutra' - the art of experiencing pure mango pleasure - with the new Slice. This year, the commercial portrays the next level to bring alive the mango indulgence," stated Hari Krishnan, vice president, JWT - the agency responsible for Slice's campaign. The company has now opted for a 360o multimedia campaigns involving digital, print, radio, impact outdoors and sampling in core markets. PepsiCos snack food company, Frito-Lay, is the leader in the branded. The group has built an expansive beverage, snack food and exports business and to support the operations are the groups 38 bottling plants in India, of which 15 are company owned and 22 are franchisee owned. In addition to this, PepsiCos Frito Lay snack division has 3 state of the art plants. PepsiCos business is based on its sustainability vision of making tomorrow better than today. Our commitment to living by this vision every day is visible in our contribution to our country, consumers, farmers and our people Performance with Purpose articulates PepsiCo India's belief that its businesses are intrinsically connected to the communities and world that surrounds it. Performance with Purpose means delivering superior financial performance at the same time as we improve the world. To deliver on this commitment, PepsiCo India will build on the incredibly strong foundation of achievement and scale up its initiatives while focusing on the following 4 critical areas that have a business link and where we believe that we can have the most impact.
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HISTORY OF COCA-COLA
The first Coca-Cola recipe was invented in a drugstore in Columbus, Geogia by John Pemnerton, originally as a coca wine called Pemnertons frensh Wine Cola in 1885. He may have been inspired by the formidable success of Vin Mariani, a European coca wine. In 1886, when Atlanta and Fulton Country passed prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a non-alcoholic version of French Wine Cola. The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886. It was initially sold as a patent medicine for five cents a glass at soda fountains, which were popular in the United state at the time due to the belief that carbonated water was good for the health. Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and importance. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal. By 1888, three versions of Coca-Colasold by three separate businesseswere on the market. As a Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the Coca-Cola in 1888. The same year, while suffering from an ongoing addiction to morphine], Pemberton sold the rights a second time to four more businessmen: J.C.Mayfield, A.O. Murphy, C.O. Mullahy and E.H. Blood worth. Meanwhile, Pemberton's alcoholic [] son Charley Pemnerton began selling his own version of the products. John Pemberton declared that the name "Coca-Cola" belonged to Charley, but the other two manufacturers could continue to use the formula. So, in the summer of 1888, Candler sold his beverage under the names Yum Yum and Coke. After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order to force his two competitors out of the business. Candler purchased exclusive right to the formula from John Pemberton, Margaret Dozier and Woolflk Walker. However, in 1914, Dozier came forward to claim her signature on the bill of sale had been forged, and subsequent analysis has indicated John Pemberton's signature was most likely a forgery as well. In 1892 Candler incorporated a second company, The Coca-Cola Company (the current corporation), and in 1910 Candler had the earliest records of the company burned, further obscuring its legal origins. By the time of its 50th anniversary, the drink had reached the status of a national icon for the USA. In 1935, it was certified Kosher by Rabbi Tobias Geffen, after the company made minor changes in the sourcing of some ingredients. Coca-Cola was sold in bottles for the first time on March 12, 1894. The first outdoor wall advertisement was painted in the same year as well in Cartesville, Georgia. Cans of Coke first appeared in 1955. The first bottling of Coca-Cola 12
occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. Its proprietor was Joseph A. Biedenharn. The original bottles were Biedenharn bottles, very different from the much later hobble-skirt design that is now so familiar. Asa Candler was tentative about bottling the drink, but two entrepreneurs from Chattanooga, Tennessee, Benjamin F. Thomas and Joseph B. Whitehead, proposed the idea and were so persuasive that Candler signed a contract giving them control of the procedure for only one dollar. Candler never collected his dollar, but in 1899 Chattanooga became the site of the first CocaCola bottling company. The loosely termed contract proved to be problematic for the company for decades to come. Legal matters were not helped by the decision of the bottlers to subcontract to other companies, effectively becoming parent bottlers. Coke concentrate, or Coke syrup, was and is sold separately at pharmacies in small quantities, as an over-the-counter remedy for nausea or mildly upset stomach.
New Coke
On April 23, 1985, Coca-Cola, amid much publicity, attempted to change the formula of the drink with "New Coke". Follow-up taste tests revealed that most consumers preferred the taste of New Coke to both Coke and Pepsi, but CocaCola management was unprepared for the public's nostalgia for the old drink, leading to a backlash. The company gave in to protests and returned to the old formula under the name Coca-Cola Classic on July 10, 1985. 21st century On February 7, 2005, the Coca-Cola Company announced that in the second quarter of 2005 they planned to launch a Diet Coke product sweetened with the artificial sweetener sucralose ("Splenda"), the same sweetener currently used in Pepsi One. On March 21, 2005, it announced another diet product, "Coca-Cola Zero", sweetened partly with a blend of aspartame and acesulfame potassium. Recently Coca-Cola has begun to sell a new "healthy soda": Diet Coke with vitamins B6, B12, Magnesium, Niacin, and Zinc, marketed as "Diet Coke Plus." On July 5, 2005, it was revealed that Coca-Cola would resume operations in Iraq for the first time since the Arab League boycotted the company in 1968. In April 2007, in Canada, the name "Coca-Cola Classic" was changed back to "Coca-Cola." The word "Classic" was truncated because "New Coke" was no longer in production, eliminating the need to differentiate between the two. The formula remained unchanged. 13
In January 2009, Coca-Cola stopped printing the word "Classic" on the labels of 16-ounce bottles sold in parts of the southeastern United State. The change is part of a larger strategy to rejuvenate the product's image.
PRODUCTS PROFILE
Product Category: Carbonated Soft Drinks Brand Name: PEPSI-COLA AND COCA-COLA Type: Bottle and Cans Size: 200ml, 300ml, 500ml, 1ltr, 2ltr Information: Ingredients Information Nutrition Information Ingredients Information: carbonated water, high fructose corn syrup, caramel color, sugar, phosphoric acid, caffeine, citric acid, natural flavors
PRODUCT
PRODUCT OF PEPSCO COCA-COLA 1. PEPSI 2. MIRINDA UP 3. MIRINDA LEMON 4. MOUNTAIN DEW 5. NIMBOOZ 6. SLICE 7. 7 UP 8. AQUAFINA PRODUCT OF
1. 2. 3. 4. 5. 6. 7.
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DELHI MARKET
PepsiCo is a soft drink produced and manufactured by PepsiCo. It is sold in many places such as retail stores, restaurants, schools, cinemas and from vending machines. PepsiCo is working with one head quarter and three territories. PepsiCo is working with more than one lake people those are joint directly and indirectly with the company. There are 56 distributors and 33 root agents always connect with the company and joint each and every corner of Delhi with the company. Every year more than ten lake people take the test of PepsiCo.
General Manager (GM) Franchisee Manager (FM) Territory Development Manager (TDM) Area Development Manager (ADM) Customer Executive (CE)
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MARKET OF PEPSI
Delhi is a metro city and it is the capital of India. In Delhi there are more than one lake soft drink outlets. PepsiCo cover all the outlets through their distribution channel for supply.. In PepsiCo all the management work done by Gurgoan office and all the Delhi is divide into three major area jai drinks private limited(JDPL) , Pearl drinks limited(PDL) and Trasent Yamuna (TY) for the distribution of PepsiCo.
PEPSICO IN DELHI
TRASENT YAMUNA
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MARKET OF COCA-COLA
Delhi is a metro city and it is the capital of India. In Delhi there are more than one lake soft drink outlets. Coca-Cola cover all the outlets through their distribution channel for supply.. In Coca-Cola all the management work done by Gurgoan office and all the Delhi is divide into three major area Hindustan drinks private limited(HDPL) , City drinks limited(CDL) and Varun drinks private Ltd. (VDPL) for the distribution of Cola-Cola
COCA-COLA IN DELHI
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PEPSICO
Type
coca-cola
Cola PepsiCo.
United States 1898 (as Brad's Drink) June 16, 1903 (as Pepsi-Cola) 1961 (as Pepsi) Related
Coca-Cola
Manufacturer
Type
Cola
PepsiCo RC-Cola
City-Cola http:cocacola.cpm
Related products
Coca-Cola RC-Cola
City-Cola
products
Webside
Webside
http://pepsi.com
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Number of outlets
Tugakalabad ext. Naaveen shahadra Ram nagar Najafgarh
CHANNEL TYPE
In the channel type we find which type of shop is there like grocery shop, eatery shop, convenience Grocery 450 Eatery 86 Convenience 785
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Channel type
GROCERY EATERY CONVENIENCE
0% 38% 56% 6%
Distribution Services
In the distribution services we find, the shop keeper how get the PepsiCo and coke. Like direct supply by the company, by the wholesaler, by the distributor, by the presale order. 1. 2. 3. 4. Direct service-476 Distributor-214 Presale-786 Wholesaler-557
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Sales
Direct Presale Distributor Wholesaler
27%
23%
11%
39%
visi
Pepsi Visi Coke Visi Own Freeze
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Chart Title
Column1 Column2 Column3
27%
21%
4%
6%
20%
2%
19%
1%
Pepsi
Mirinda
7UP
Mirinda Lemon
Mountain Dew
Nimbooz
Slice
Aquafina
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Demand of Coca-Cola
Column1 Column2 Column3
13%
17%
11%
38%
15%
5%
1%
Coke
Thums-UP
Sprite
Limca
Maaza
Fenta
Kinley
PepsiCo
57%
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COCA-COLA 43%
PEPSICO 57%
LEVEL OF SATISFACTION
I have survey of more than 1500 outlets in Delhi. I found that level of satisfaction of customer and need of customer. Which services they wants , which product they like, which schemes they preferred , those who are not interested in Pepsico and or coca cola, pepsi monopoly market and coke monopoly market, whose who are ready to sell the soft drinks but they do not get it, those who are satisfied customer etc.
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SATISFIED 46%
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PEPSI COKE MARKET SHARE SATISFIED SERVICE PROBLEM SCHEME PROBLEM VISI PROBLEM SUPPLY PROBEM MONOPOLY MARKET DEMAND OF PRODUCT PRODUCT QUALITY WHOLESALER MARKET 57% 42% 35% 38% 58% 71% 55% 59% 45% 80% 43% 58% 65% 62% 42% 29% 45% 41% 55% 20%
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The results of exploratory research are not usually useful for decision-making by themselves, but they can provide significant insight into a given situation. Although the results of qualitative research can give some indication as to the "why", "how" and "when" something occurs, it cannot tell us "how often" or "how many."Exploratory research is not typically generalizable to the population at large. What data collection methods were used? Primary Data Secondary Data Survey Primary Data Collection Methods: In primary data collection, you collect the data yourself using methods such as interviews and questionnaires. The key point here is that the data you collect is unique to you and your research and, until you publish, no one else has access to it. There are many methods of collecting primary data and the main methods include: Questionnaires Interviews Focus group interviews
Secondary Data Collection Methods: All methods of data collection can supply quantitative data (numbers, statistics or financial) or qualitative data (usually words or text). Quantitative data may often be presented in tabular or graphical form. Secondary data is data that has already been collected by someone else for a different purpose to yours. Survey: 31
surveys are used to collect quantitative information about items in a population. Surveys of human populations and institutions are common in political polling and government, health, social science and marketing research. A survey may focus on opinions or factual information depending on its purpose, and many surveys involve administering questions to individuals. When the questions are administered by a researcher, the survey is called a structured interview or a researcher-administered survey. When the questions are administered by the respondent, the survey is referred to as a questionnaire or a self-administered survey. What Data Collection Devices were Used? In primary data: Questionnaire (Mixed) Close ended Personal Interview In Secondary Data: Search Engines Wikipedia & Encyclopedia Google WWW.pepsiindia.com WWW.cokeindia.com
I am using primary data for data processing and analysis. I have surveyed in many areas of Delhi. Like Tugalakabad extension, Najafgarh, Shahadra for finding market share of PepsiCo and coca-cola, supply system, hierarchy level, span of control, maintain quality and quantity, market demand, feedback etc.
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I am using some statistical tool and techniques for data processing and analyzing like mean, correlation, regression, time series, index number , sampling and sampling distribution, estimation, hypothesis testing and other testing etc, on collected primary data and market share of PepsiCo and CocaCola.
503 497
Mean value of pci =sum of PepsiCo/ number of year =sum of PepsiCo= 503 =number of year =503/10 =50.3 Mean value of cci = sum of coke/ number of year 33 10
Correlation coefficient
Year Production of Pepsico(in cr.) 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 100 102 104 107 105 112 103 99 96 95 Market share of pepsico 43% 47% 44% 42% 48% 51% 58% 55% 57% 58% Production of Coca-cola(in cr.) 115 112 113 111 112 112 119 126 123 121 57% 53% 46% 58% 52% 49% 42% 45% 43% 42% Market share of Coca cola
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WEAKNESS
SUPPLY IS WEAK IN TY AREA NO ONE IS RESPONSIBLE FOR SCHEMES DISTRIBUTOR AND RETAILOR LEAKAGE PROBLEM DISTRIBUTOR DOES NOT WORK PROPERLY IN SEASON SEASON SUPPLY OF NIMBOOZ IS ADVERTISEMENT BIG MARKET SHARE GAP B/W PEPSI AND COKE IN INTERNATIONAL MARKET
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THREAT
COMPETITOR (COCA-COLA, RC, CITY) LIMCA WHOLESALER CONSISTENT IN TEST CHANGE DEMAND
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WEAKNESS
SUPPLY IS WEAK IN HDL AREA SCHEMES IS A BIG ISSUE DISTRIBUTOR AND RETAILOR PURIFICATION PROBLEM DISTRIBUTOR DOES NOT WORK PROPERLY IN SEASON SEASON SUPPLY OF LIMCA IS ADVERTISEMENT BIG MARKET SHARE GAP B/W PEPSI AND COKE IN INTERNATIONAL MARKET
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THREAT
COMPETITOR (PEPSICO, RC, CITY) NIMBOOZ WHOLESALER CONSISTENT IN TEST CHANGE DEMAND
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ANALYSIS OF NAJAFGARH
GOOD MARKET IN MY SERVEY FOR PEPSI OVERALL MARKET SHARE 68% OF PEPSI AND 32% OF COKE 80% RETAILOR IS SATISFIED FROM PEPSI
12% RETAILOR IS SATISFIED FROM COKE 11% PEPSI MONOLOPY AND 2% COKE MONOPOLY MARKET ALL THE MARKET IS COVERED BY DISTRIBUTOR IN PEPSI AND COKE DEMAND IS HIGH FOR THE PEPSI, MIRINDA AND LIMCA 21% AVAILABILITY IF VISI OF PEPSI AND 9% AVAILABILITY OF VISI OF COKE IN THE MARKET GOOD RELATIOAN BETWEEN CE DISTRIBUTOR AND RETAILOR IN PEPSI BUT NOT IN COKE REQUIRED ADVERTISEMENT SCHEMES ISSUE SERVICE IS MAJOR PROBLEM WITH COKE DISTRIBUTOR AND CE IS NOT WORKING PROPERLY IN COKE GOOD REPOTATAON OF PEPSI IN THIS MARKET SUPPLY IS TOO GOOD IN PEPSI DEMAND FOR NIMBOOZ AND LIMCA IS HIGH BUT SUPPLY IS NOT THERE PROPERLY IT IS A VERY LARGE MARKET ,THERE ARE MORE THAN 1000 SHOPS,
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MAJOR COMMUNICATION GAP DISTRIBUTOR AND RETAILOR 87% RETAILOR FACED THE PROBLEM WITH SUPPLY IN PEPSI AND 34% IN COKE 8% AVAILABILITY OF VISI IN PEPSI AND 21% IN COKE SCHEMES PROBLEM SUPPLY AND STOCK PROBLEM IN PEPSI 85% MARKET IS COVERD BY THE WHOLESALER IN PEPSI AND COKE AND 52% MARKET IS COVERED BY THE DISTRIBUTOR IN COKE LECKAGE PROBLEM IN PEPSI MARKET IS NOT VISITED BY THE CE AND DISTRIBUTOR IN PEPSI GOOD REPOTATION IN THE MARKET FOR COKE 45% SHOPKEEPER IS SATISFIED WITH COKE AND 12% SATISFIED WITH PEPSI
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RECOMMENDATIONS
PEPSI, the choice of youth is not providing the first choice of young generation. Youth want something strong in cold drinks & thus prefers strong taste. Pepsi should come out with some extra strong taste to catch up maximum young generation & to become exactly Generation Next drink. The distribution Channel should be focused on General Stores because most of the people purchase soft drinks from general stores. The company should update the people about pesticides time to time because most of the people still afraid of pesticides. Most of the elders in the family take soft drinks but not pepsi they considered more orange and less strong taste company should come up with new taste keeping elders in its mind to increase sale and market share. People are confused about the role of Pepsi in health company should clear the soft drink role whether it is beneficial for health or not. Pepsi co should improved its advertisement quality, it should be realistic not imaginary. People get updated by T.V. Pepsi co should increase the updating by publicity as well as by Hoardings Consistency ( Pepsi blue, nimbooz, coke diet ) Increase number of distributors Interchange staff in the market Emotional advertisement Number of visi Services of visi Demand effectiveness improper Retailer depend on supplier
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Create monopoly market with the help of visi Schemes attract to retailer (my can) Participation in Olympic games, common Wealth games, ICC world cup
LIMITATIONS
Findings are based on the views expressed by the consumers. So it may suffer from biased prejudices. Weather conditions were not favorable. Some of the respondents were not co-operative & many seem to be having no interest. The study has not been intended on a very large scale, have the possibility of errors, which cannot be ruled out. Time limitations. Area was specified. I had lack of knowledge about the product of the local market. The sample size was very short for this kind of marketing survey Money Limitation was over there.
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BIBLIOGRAPHY
WEBSITES: www.pepsi.com www.pepsicoindia,com www.cocacola.com www.cocacolaindia.com www.wikipedia.com www.encyclopedia.com BOOKS: Research Methodology- C.R.Kothari Marketing Research- B. S. Bedi Principles of Marketing- P. Kotler & Armstrong
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Annexure
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, TEMPO , TEMPO
PCI WEEKLY SERVICE= .. CCX WEEKLY SERVICE= .. DEALER BOARD PCI = YES DEALER BOARD CCX = YES DISCOUNT PCI DISCOUNT CCX
PRODUCT PE PSI COLD ST. WARM ST MIR INDA
, NO , NO
=.. =..
7 UP M. DEW MIRIND NIM LEMON BOOZ SLICE SODA AQUA FINA
COKE
THUMPS SPRITE UP
LIMCA
FANTA
MAZA
KIN. SIDA
KIN. WTR
AVG MONTHLY VOL OF PCI = .. AVG MONTHLY VOL OF CCX = .. MARKET SHARE OF PCI =. MARKET SHARE OF CCX =. REMARK= SATISFIED , CLOSED PAR. , NOT FOUND ISSUE SERVICE ISSUE , READY TO BUY , SCHEME
REMARK 2:- 49