A SUMMER INTERNSHIP PROJECT REPORT ON

To understand the reading habit of the customer

AT BUSINESS STANDARD LTD.

Submitted By:

MUEKSH DAGAR (ENROLLMENT NO.117150592026)

IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION

UNDER THE GUIDANCE OF

Mr. Nehal Shah,

GANDHINAGAR INSTITUTE OF TECHNOLOGY YEAR: 2011-2012

Certificate
It is to certify that the work presented in this report entitled A research study on to understand reading habit of the customer has been carried out for partial fulfilment of curriculum for the degree of Master of Business Administration. Further it is certified that this report has not been submitted elsewhere for a degree. The Information obtained from various sources to present the report has been summarized and acknowledged.

Mukesh Dagar (En. No.117150592026)

Internal Guide

Counter signed by

Mr. Nehal Shah Asst. Prof., GIT

Mr. Milan Shah Head of Dept. (MBA), GIT

Gandhinagar Institute of Technology

(A Centre for Engineering & Management Studies) Gujarat Technological University Ahmedabad

PREFACE

Management is all about to manage the organization function in the systematic manner which produce not only good output but best output. Todays modern world with the effect of globalization , is progressing by leaps and bounds. In this fast changing world, management of business is very important phase. The course of MBA gives great knowledge to the students. Summer Internship Project is also a part of the MBA course. That enables the student to understand how they can apply their theoretical knowledge in the practical world. It helps us to develop our leadership skills,

communication skills, and analytical skills and so on. it presents a unified picture of what management is and how it is applied to various forms of human endeavor. I got an opportunity to make Summer Internship Project on Market research in the Print media sector. This report gives a detailed analysis on the current environment of the

newspaper industry. It can serve as an important secondary source also, the analysis presents information not only the current scenario but also the past which in turn can help to gain helpful insight in future.

Acknowledgements
Only due to the blessings of GOD and OUR PARENTS, I have been successfully to handle this project. It is a pleasure to recognize the many individuals who helped me in all phases of the project. Without their help, i would not have finished this project, or even started it. Achievement of a goal is not a one persons job. It is obtained by guidance & cooperation of others. Our sincere thanks to Dr. N. M. Bhatt., Director of Gandhinagar Institute of Technology, Gandhinagar and Mr. Milan S. Shah, HOD-MBA for his moral support and constant encouragement without which it was not possible for us to complete the project work successfully. I take this opportunity to express my sincere gratitude to all the faculty members of Department of Management, Gandhinagar Institute of Technology, Gandhinagar whose advice and supervision had helped in the completion of the project work. I am also very thankful to Nehal Shah (Internal Guide), Asst. Prof. at Gandhinagar Institute of Technology, Gandhinagar for guiding us in completing my project successfully. We are grateful to our organizational guide Mr. Kunal Punchal, (Group officerAhmedabad) whose guidance, patience, encouragement and trust has been a great source of support for us throughout my completion of project report at Business Standard Ltd.. We would like to express our humble thanks to Mr. Jitendra Gadhvi (Training & Placement Officer) without whom our training at Business Standard Ltd.., Ahmedabad would not have been possible at all. Place: Motibhoyan Date:

Mukesh Dagar (En. No.117150592026)

Declaration
I, undersigned hereby, declare that the research project assigned to me in MBA, written and submitted by me as my original work. The empirical findings and analysis in this project are based on the primary as well as secondary data collected by us. I have not duplicated any material or data either from any source of data collection or from any visited firm. I, Mukesh Dagar (En. No.117150592026) hereby declare that project report titled A research study on Reading habit of the customer is a part of my curriculum and data used in this project will remain confidential.

Place: Motibhoyan Date:

Mukesh Dagar (En.No.117150592026)

EXECUTIVE SUMMARY