Retail Management

JAIPURIA INSTITUTE OF MANAGEMENT

ORGANIZED RETAIL SECTOR A project report on Nike Retail Store

Submitted to:- Mrs. Sandhya A.S.

Submitted by :Neelanchal Pr. Yadav RM-008 Deepanshu Deepak kapoor

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Index
Topic

Page no.

1. Introduction..3
Key findings....3 Key issues analyzed..3 Key players analyzed ..3

2. About Nike..4 3. Diversity and Inclusion.............................................................5 4. Nike categories.........................................................................5

Nike Nike Nike Nike Nike Nike Nike Nike Nike action sports.5 athletic training5 basketball.6 football6 football soccer.6 running..6 sportswear6 tennis7 womens.7

5 Other affiliated brands of Nike..7 6 Competitors........................................................................8 On the basis of companies.8 On the basis of category..8

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INTRODUCTION:India is one of the most attractive destination for retailers from all across the globe. Thanks to the entry of corporate, changing consumer behavior & lifestyle, increasing influence of western culture and rising income, the Indian retail industry has seen phenomenal growth in the last five years (2001-2006) and organized retailing has finally emerged from the shadows of unorganized retailing and is contributing significantly to the growth of the overall retail sector, according to Booming Retail Sector in India, a new market research report by RNCOS. The research report helps the client to analyze the opportunities and factors that will make the Indian retail industry a success. Key Findings - Organized retail market in India is expected to reach US$ 50 Billion mark by 2011. - Number of shopping malls is expected to increase at a CAGR of more than 18.9% from 2007 to 2015. - Rural market is projected to dominate the retail industry landscape in India by 2012 with total market share of above 50%. - Organized retailing of mobile handset and accessories is expected to reach close to Rs. 5000 Crore by 2010. - Driven by the expanding retail market, third party logistic market is forecasted to reach US$ 20 Billion by 2011. - Apparel, along with food and grocery, will lead the organized retailing in India.

Key Issues Analyzed - What is the market size and scope of the retail industry in India? - What are the current market trends? - What are the growth prospects and issues related to the industry? - What is the segment-wise size of the organized market and what are the growth prospects of the market? - What are the opportunities and challenges faced by the industry? - Who are the major players in the Indian retail industry and what are the latest developments?

Key Players Analyzed This section covers the key players currently operating in the Indian retail industry, including Subhiksha, Reliance Retail Ltd, Pantaloon Retail (India) Ltd., etc

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NIKE :Introduction :The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Knight, and officially became Nike, Inc. on May 30, 1978. The company takes its name from Nike , the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" and the Swoosh logo. Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$18.6 billion in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employed more than 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian.

When Nike co-founder Bill Bowerman made this observation many years ago, he was defining how he viewed the endless possibilities for human potential in sports. He set the tone and direction for a young company created in 1972, called Nike, and today those same words inspire a new generation of Nike employees. It started with a handshake between two visionary Oregonians - Bowerman and
his University of Oregon runner Phil Knight. They and the people they hired evolved and grew the company that became Nike from a U.S.-based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivaled in the world. Nike goal is to carry on his legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders. Our world headquarters is located near Beaverton, Oregon, a suburb of Portland. So while the Pacific Northwest is the birthplace to Nike, today we operate in more than 160 countries around the globe. Through our suppliers, shippers, retailers and other service providers, we directly or indirectly employ nearly one million people. That includes more than 35,000 Nike employees across six continents, each of whom make their own contribution to fulfill our mission statement: to bring inspiration and innovation to every athlete* in the world.

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Diversity and Inclusion:-

The mission is to harness diversity and inclusion to inspire ideas and ignite innovation. Most companies embrace diversity. Not Nike. Nike soak it up. Nike squeezes it out. We want it to drip over everything Nike does. Because without diversity of opinion, diversity of background, diversity of perspective, the Idea grows fallow. Or worse, it vanishes altogether. The mission is to harness diversity and inclusion to inspire ideas and ignite innovation. And you know as well as anyone: if there is no Idea, there is no Nike. To accomplish this mission, the D&I team: Shares the fundamentals of diversity and inclusion to build awareness and understanding Uses diversity and inclusion to inspire new ideas Encourages connections between unlikely players

Nike Categories:Nike Action Sports:- The new campaign, called The Chosen, is Nikes largest effort at moving into action sports, and will feature athletes like the skateboarder Paul Rodriguez (or P-Rod), the surfer Laura Enever and the snowboarder Danny Kass.When we looked at action sports, we saw a unique consumer segment that was underserved in terms of product innovation, Mark G. Parker, Nikes chief executive and president, said at a shareholder meeting in May.

Nike Athletic Training:- Sneaker News is live on the scene out in the Bay Area for
Nikes Athletic Training 2010 Media Showcase, and day 2 of the trip started strong with a special preview of the brands performance training footwear for 2010. A quick bus ride over the Bay Bridge into Oakland brought us to the doors of well-known recording studio, The Zoo, chosen to house the Nike Training footwear display. With all the creative forces that have passed through the building over the years, it was fitting that the spot was chosen to show off some of Nikes most ambitious performance designs to date.

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Nike Basketball:- The moment has come. Four massive teams. A world-beating battle.
But this time, more than ever, its the little things that will make the difference. Little things, like being that nano-second faster to the rim, gaining that one extra inch of air, earning the psychological edge by analysing your opponents offensive plays. These are the details weve all been working on for weeks preparing our players for every possible scenario; thoroughly outlining our opponents strengths and weaknesses. Its a tough time for the players. They want to perform in the national league but they dont want to risk getting injured right before the greatest moment of their season.

Nike Football:- Master your game with NIKE FOOTBALL. Want exclusive access to the best
players and coaches in the world? How about getting pro drills straight from the training grounds of Brazil, Barcelona and Juventus, direct to your iPhone? If football is everything to you, Nike Football is your essential training tool. Nike Football brings you exclusive training programmes Master Speed, Master Accuracy and Master Control all designed to help turn you into a deadlier player.

Nike Football Soccer :- According to the sportwear giant Nike:

The Tiempo Legend IV Elite is part of Nike Footballs DNA and with that comes a responsibility to its tradition and heritage, but also a commitment to innovation.The Tiempo Legend IV Elite is a boot that refuses to simply bask in its glorious past, instead it is primed for a glorious and exciting future. The vibrant orange pop from the tongue, heel graphic , stud tips and laces is a testament to the boots evolution, while maintaining the crafted nature of its lineage.

Nike Running:- Nike hit the pavement with people who share your passion for running.
Nike Run Club SG is the perfect spot to hook up and make friends with fellow running enthusiasts. Whether you are running with us for the first time or a seasoned runner. Nike Run Club SG will keep you motivated and energized. There are 2 running categories Run Club @ Wisma which is held every 1st Wednesday at Nike Singapore in Wisma Atria and Run Club @ Places which is held in different venues and the dates of these runs will be announced 2 weeks before.

Nike Sportswear :- Nike Sportswears interpretation of Canarinho takes it to a new

spaceone thats tougher, arresting and definitive. Comfort and fit remain flawless, but to capture the emotive spirit of Brasils football legacy, a crafted feel adds authenticity to these pieces.

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Nike Tennis:- Nike has always been known for their great apparel and clothing. They
produce some of the most comfortable and named brand clothing lines. Its also known for its quality and comfortable tennis products as well such as shoes, shirts, skirts, skorts, head bans. To keep up with the consumer demands and fashion, Nike tennis has decided to release the latest clothing styles. As the colder fall season now hits us, we could use some warmer clothes. Nike is known for their tennis clothing for other very good reasons too. Its branded and worn by some of the top tennis players such as Nadal, Federer, Sharapova, Isner, del Potro, and Serena.

Nike Womens:- Nike running shoes are widely known for its high quality, premium
sporting goods patronized by big celebrity-athletes. But what are the best Nike running shoes ? Nikes products are of exceptional quality and outstanding style. All new Nike running shoes features some of the best shoe technology you can find -even the cheap Nike running shoes options. It is ones pride to sport a Nike, whether it be a bag, a shirt, and most impressively when its a pair of shoes.

Other Affiliated Brands of Nike:- Nike has launched various different brands on its
product line like : Cole Haan Converse Hurley Jordan brand Nike Golf Limbro

Nike is a strong advocate of creating market-driven incentives as a primary driver of change. We know we cannot solve the challenges that face us on our own. We believe that collaboration - with manufacturers, governments, industry partners and key stakeholders - will help generate solutions that will change the system for the better. Nike's evolving approach to addressing working conditions within our supply chain mirrors the evolution within the broader corporate responsibility movement. Since Nike began their supply chain work, they've run the course - from establishing a code of conduct and pulling together an internal team to enforce it, to working with external bodies to monitor factories and engage with stakeholders.

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Retail Management Competitors:On the basis of companies :As aforementioned Nike has been able to change the performance apparel market drastically. It changed the culture in regard to tennis shoes, making them a cultural phenomenon that has affected the globe. Nikes main competitors are Reebok and Adidas, with both constantly struggling to carve out a bigger pie of Nikes share in the sports market. Because of Nikes large brand awareness competitors have had to put more effort in their attempts to sell products and also new entrants must have substantial capital in order to become a major player, hence this limits the amount of entrants into the market. The other competitors for the nike is:-

Adidas Puma Reebok Lotto All star Campus Action

On the basis Of category:- Nike produces a wide range of sports equipment. Their first
products were track running shoes. They currently also make shoes, jerseys, shorts, baselayers, etc. for a wide range of sports, including track and field, baseball, ice hockey, tennis, association football (soccer), lacrosse, basketball, and cricket. Nike Air Max is a line of shoes first released by Nike, Inc. in 1987. The most recent additions to their line are the Nike 6.0, Nike NYX, and Nike SB shoes, designed for skateboarding. Nike has recently introduced cricket shoes called Air Zoom Yorker, designed to be 30% lighter than their competitors'. In 2008, Nike introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind. Nike sells an assortment of products, including shoes and apparel for sports activities like association football, basketball, running, combat sports, tennis,American football, athletics, golf, and cross training for men, women, and children. Nike also sells shoes for outdoor activities such as tennis, golf,skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing, and other athletic and recreational uses. Nike is well known and popular in youth culture, chav culture and hip hop culture for their supplying of urban fashion clothing. Nike recently teamed up with Apple Inc. to produce the Nike+ product that monitors a runner's performance via a radio device in the shoe that links to the iPod nano. While the product generates useful statistics, it has been criticized by researchers who were able to identify users' RFID devices from 60 feet (18 m) away using small, concealable intelligence motes in a wireless sensor network. In 2004, they launched the SPARQ Training Program/Division. Some of Nike's newest shoes contain Flywire and Lunarlite Foam to reduce weight.

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Retail Management What Model Stock Plan is ? A model stock plan means a predetermined assortment of
merchandise which is in proper balance to the sales of the store. If the model stock plan were perfect, it would include the exact quantities of the right sorts of goods in relation to the desired rate of stock turnover for the store. In other words, if the estimates were entirely correct in the model stock plan, the merchant would sell all the goods projected in the plan, and in doing so, he would get exactly the stock turnover rate for which he had planned.

This means that the retailer would have projected in advance the right quantities materials, styles, sizes, colors, price lines, and brands to buy, and that these goods would sell rapidly enough to yield the desired rate of stock turnover. But this assumes a model stock plan for the entire store. In reality, the progressive retailer not in frequently set ups a model stock plan for each of his departments. If these various model stock plans be combined, however, it is possible to think of them as a master model stock plan for the store.

Need of Model Stock Plans for Small Stores:- Most small merchants need model
stock plans as aids to their buying, especially in a buyers market. For if they do not have such guides, they purchase too much on the basis of crude guesses, hunches, their personal likes and dislikes, and the opinions of salesmen from whom they buy. Most small merchant need model stock plan as aids to their buying, especially in a buyers market. For if they do not have such guides, they purchase too much on the basis of crude guesses, hunches, their personal likes and dislikes, and the opinions of the salesman from whom they buy. This statement may be illustrated by examples drawn from small stores which make no use of model stock plans. Retailers would have projected in advanced the right quantities, qualities, materials, styles, size, color, price line, and brands to buy, and these goods would sell rapidly enough to yield the deserved rate of stock turnover. But this assumes a model stock plan for the entire store.

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Model Stock Layout for Nike :-

Nike Inc.

Sports Wear

Sports Product

Basketbal Shoes Caps Caps Bags Shocks Sport jerseys Shock Shoes Bag Spots jerseys Basketball l Sticks Sticks s

Cricket Bats

Footballs

Tennis Rackets

Converse

Cole Haan

Hurley

Jordan Brand

Limbro

Nike Golf

Size

Color

Price

Style

Configuration

Nike Consumer affairs and after sale service :- However, while lots of you with the
affected shoes have had your money back, we've heard from quite a few others who, despite what Nike promised, have been refused a refund. When you visit NIKE's Website you provide us with personal information you knowingly disclose to us and Website interaction information collected by us. We request information from you (which may include name, age, address, telephone number, email address, city location, zip code, gender and when necessary, credit card information) when you register for the Website, make purchases, request a catalog, request to receive communications, or participate in a promotion or other Website feature. If you choose to use our invitation tools to invite friends to our Website, we will ask you for information needed to send the invitation, such as your friends' email addresses, your email address, your Facebook account or other contact lists (e.g., Gmail, Twitter, Hotmail, and Yahoo). We will then invite your friends in your name to join the Website. NIKE stores certain information to send invitations and reminders and to track the success of our referral program. If you have purchased a product from NIKE and have not previously registered on the Website as of April 19th, 2004, we will automatically add you to our direct mail (including catalog) list.

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Retail Management Location:- Hazratganj, Lucknow Address :- Shop No. 15 Ground Floor Sahara Mall Mohalla Hazrat Ganj Shahnajaf Road
,Lucknow,Uttar Pradesh

Conclusion:- In a surprise finding that organized retail is growing faster than expected in
India, a study has forecast that this segment could account for a quarter of the total retail revenues by 2011 from the current 8 per cent share. The study has been done by accounting firm Deloitte Haskins and Sells. Indias retail industry, both organized and unorganized, is worth $295 billion at present. A February study by Mumbai-based brokerage Edelweiss Capital had said that organized retail would form 15 per cent of the retail sales by March 2011 from 4.1 per cent now. But Deloittes study says that organized retail grew at a scorching pace in 2007, going to 8 per cent of total retail sales from 5 per cent in 2006. New stores, more spending power and access to credit had led to organized retails 50 per cent growth in 2007, said Shyamak Tata, partner at Deloitte who did the research. Several large retailers including US-based Wal-Mart Stores Inc and UKs Marks and Spencer Plc have announced plans for the Indian market, spurred by this explosive growth. But organized retails march has been checked to some extent by protests from Indias small retailers, who form the backbone of retail in Indiain the dominantly unorganized sector. They argue that large retailers would gain market share at their expense. Some retailers scaled back plans in the face of opposition from small retailers and legislation in some states that large retailers would have to pay a tax on food and grocery sold in their stores or a share in their profits.

References:http://www.nikeinc.com

http://www.google.com

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