1. Head and Shoulders 2.

Profile of the product: Type Owner Country Introduced Markets Website Anti-dandruff shampoo Procter & Gamble United States 1961 Worldwide HeadandShoulders.com

3. Profile of the otganisation Procter & Gambler Procter & Gamble

Type Traded as

Public company NYSE: PG Dow Jones Industrial Average Component S&P 500 Component Consumer goods, Personal care 1837

Industry Founded

Headquarters US Cincinnati, Ohio

Area served Key people

Worldwide Bob McDonald (Chairman, President and CEO) See List of Procter & Gamble brands US$ 82.559 billion (FY 2011)
[1]

Products

Revenue

Operating income Net income

US$ 15.818 billion (FY 2011)

[1]

US$ 11.797 billion (FY 2011)

[1]

Total assets

US$ 138.354 billion (FY 2011)[1] US$ 68.001 billion (FY 2011)
[1]

Total equity

Employees Website

129,000 (2010)[2] www.pg.com

4.PURPOSE:We will provide branded products and services of superior quality and value that improves the lives of the worlds consumers, now and for generations to come. As a result the consumers will reward us with leadership sales profit

and value creation, allowing our people, our shareholders and our communities in which we live and work to prosper. DIVERSITY AND INCLUSION Diversity of ideas, experiences, race and gender are vital to P& Gs ability to touch and improve lives of consumers around the world. The practice of inclusion ensures that this diversity isnt merely represented but it is integral to the way we compete and win every day. 5. Hypoallergenic formula for sensitive scalps while it makes you dandruff free* Formula soothes itchy scalps

Gently does it with our Sensitive Care shampoo. Theyre dermatologically tested and feature a hypoallergenic dye-free formula thats particularly kind to sensitive scalps. Theyll soothe your head and leave your hair beautifully soft, shiny and flake-free* 6 didnt understand 7 fights dryness > head & shoulders formula with active moisturizers continuously targets dryness, keeping your scalp healthy** and your hair beautiful. calms itch > head & shoulders formula with a zinc-based active calms the itchiness, helping to leave your scalp more comfortable and your hair looking great. relieves irritation > head & shoulders soothing formula calms irritation, providing you with healthy, flake free hair. * reduces redness > head & shoulders formula calms irritation and reduces redness, leaving your scalp feeling great and your hair looking its best. controls oiliness > head & shoulders is specially formulated to control oiliness for worry-free cleansing that leaves your scalp and hair looking and feeling healthy.

removes flakes >

head & shoulders special formula helps eliminate dandruff, leaving your hair 100% flake free.*

leaves hair beautiful > With head & shoulders, you don't have to choose between greatlooking hair and a healthy scalp. You get both.

8. Shift in Pricing Strategy Mr. McDonalds pricing patterns can be suspected to be inline with the tectonic shift in the market environments, both the increase in competition at the bottom and the decade long stagnation to decline in middle class income. The shift in pricing policy was targeted. To quote Mr. McDonald: Its basically been about a 10% price reduction on average on about 10% of the business. Anecdotal evidence appears to point to a price reduction that has been targeted appropriately to meet the needs of the increased demand for good enough products. If this evidence proves accurate, then the pricing strategy shift appropriately addresses the demand shift within the market. (See 2010 P&G Product Strategy Adjustment for a conceptual representation.)

P&G may be dropping the price on entry level products while leaving prices on other, more feature enhanced and beneficial products unchanged. If they are doing so, P&G is avoiding direct price competition with their branded consumer packaged good industry cohorts while targeting an attack on the unbranded discount goods and store brands. The effect will be one of raising the incremental price for incremental benefits, thus further encouraging customers to make tradeoffs for the value points they desire. However, this is usually a sound pricing strategy. Segmenting the more utility sensitive customers that will pay for added benefits that they seek from the more price sensitive customers that will only pay for good enough products is a proven strategy for improving both profitability and market share. Early evidence of the success of this strategy has already been revealed. P&Gs US market share in 8 out of the 13 largest product categories increased in recent months according to Consumer Edge Research, LLC. Moreover, P&G increased or maintained market share in all regions of the world for the quarter ending June 30. Yet the evidence is mixed. P&G also reported profits falling by 12% for the quarter ending June 30, 2010 due to increased advertising expenditures and lower prices

14.Product mix of Procter and gambler Hair Care Nioxin Aussie Pantene Head & Shoulders Clairol Rejoice Runway Herbal Essences Vidal Sassoon Pert Wella Fekkai Nice n Easy Beauty & Grooming Womens Cometics Teeth Care DDF Scope Cover Girl 3D White Olay Oral B SK- II Shaving Products Gillette Gillette Venus Mach 3 Prestobarba/Blue Fusion

Feminine Care Always Tampax

Fragnances Escada Fragnances Naomi Campbell Dolce & Gabbana Fragnances Lacoste Fragnances Gucci Fragnances Hugo Boss Secret Old Spice Puma Dun Hill Fragrances

Soaps Ivory Safeguard Camay

House hold Care Medicines PeptoBismol Metamucil Prelosec OTC Vicks Laundry Detergents Cheer Bounce Ariel Tide Dreft Gain Era Ace Bold Dash Pet Food Eukanuba Iams Household Cleaning Swiffer Mr. Clean Ace Febreze Snacks Pringles

Batteries Duracell

Dishwasher Cascade Dawn

Baby Products Pampers Luvs

Paper Products Bounty Puffs Charmin

Febreze, Bold DawnyBraun-

Room Fresheners Fabric softener Small Appliances