BrandedFurniture Branded Furniture India

November2009

ExecutiveSummary
Market
BrandedfurnituremarketisvaluedatINR58bnin2008;expectedtoreachINR165bnin2012 Theoverallfurnituremarketis85%unorganized MarketforbrandedfurnitureinIndiaismainlyconcentratedincities

Drivers: Di

Challenges: Ch ll
ReductioninTimberHarvest FDIRegulations MarketRestrictedtoCities

Drivers& Challenges Ch ll

IncreaseinDisposableIncome ReductioninImportDuties GrowthinRealEstateSector GrowthinOrganizedRetail Growth in Organized Retail RisingQualityConsciousnessamongstIndian Consumers GrowthinIT&ITESSector GrowthinTourism

Trends

ForwardIntegration KidsFurnituregainingpopularity RisingPopularityofTraditionalFurniture ModularKitchens UseofRecycledWood UseofInnovativeMaterials Furniturecompaniesoperateboth,throughdirectsellinginthemarketandthroughdistributors 3 ti 3tierselling&distributionmodel,comprisingofthedistributor,wholesalerandretailerispopular lli & di t ib ti d l ii f th di t ib t h l l d t il i l Markethaswitnessedentryofspecialtyfurniturechainsinfurnitureretailing
BRANDEDFURNITUREMARKET INDIA

Competition

MarketOverview Drivers & Challenges Drivers&Challenges Trends Competition KeyDevelopments

BRANDEDFURNITUREMARKET INDIA

FurnituremarketinIndiaishighlyunorganized
MarketOverview
FurnituremarketinIndiaishighlyunorganisedwith organizedsectorhaving15%marketshare BrandedfurnituremarketinIndiaismainly concentratedincities Marketisdrivenbyincreasingincomelevelsand increasedconsumptionoflifestyleproducts K S KeySegments:
Domesticfurnituremeantforhomeuse Commercialfurnitureforoffice&hospitalitysectors

MarketSize&Growth
INR bn
200 150 100 58 50 0

+30%

165

2008

2012

RawMaterialPreference
Plastic 10%

KeyConsumerSegments

Commercial Furniture 35% Metal M t l 25% 65% 65%

Wood

Domestic Furniture

BRANDEDFURNITUREMARKET INDIA

Bothdomesticandcommercialfurnituremarketshavegood growthpotential
DomesticFurnitureMarket
Domestic/Homefurnitureaccountsforabout65%of thefurnituremarket Manufacturerscateringtothissegmenttryto differentiateonthebasisofdesign,varietyandprice Demandforfurnitureofinternationalstandardsis limitedtothelargercities g Uppermiddleclassfamiliesfocusondesignand qualityandpriceisnotamajorfactorforthem

MarketSizeandGrowth
INR bn
120 100 80 60 40 20 0 38 107

+30% 30%

2008

2012

CommercialFurnitureMarket
Commercialfurnituresegmentcaterstotheoffice spaceandhospitalityindustry ThegrowthinITandtheITESsegmentshasprovided g thrusttocommercialfurnituresegment Amajorpartoftheofficefurnituremarketcatersto operativedesks,seatsandstoragecabinets Inthecommercialspace,manufacturersfocuson buildingastrongandreliablebrand

MarketSizeandGrowth
INR bn
60 50 40 30 20 10 0 20 58

+30%

2008

2012

BRANDEDFURNITUREMARKET INDIA

MarketOverview Drivers & Challenges Drivers&Challenges Trends Competition KeyDevelopments

BRANDEDFURNITUREMARKET INDIA

Drivers&Challenges Summary

Drivers
IncreaseinDisposableIncome ReductioninImportDuties GrowthinRealEstateSector GrowthinOrganizedRetail RisingQualityConsciousnessamongst IndianConsumers GrowthinIT&ITESSector GrowthinTourism

Challenges
ReductioninTimberHarvest FDIRegulations MarketRestrictedtoCities

BRANDEDFURNITUREMARKET INDIA

IncreaseindisposableincomehasempoweredIndianstospend moreonlifestyleproductslikefurniture
IncreaseinDisposableIncome
Witheconomicgrowthdrivingincomes,thepurchasingpowerwillincreasesignificantlyacross allconsumergroupscreatingoneofthelargestconsumergroupsglobally MajorityoftheIndianfamiliesdidn'tconsiderpurchasingbrandedfurnitureearlier.Butwiththe increaseindisposableincome,themiddleandupperclassesarewillingtospendmoreontheir lifestyleproductssuchasfurniture Influenceofgloballifestyletrendshavealsoledtomanyurban,affluentIndians,moving towardsbrandedfurniture
TotalNo.ofHousehold(mn) Perhouseholdannual income(INR000) Coretarget Core target consumer groups Globals >1000 Strivers 5001000 S i Seekers 200500 Aspirers 90200 Deprived <90
24 13% 49% 23% 2005 9% 7%

Impact

AggregateAnnualDisposable Income(INRtn)

281 207 5% 1% 1% 44% 244 2% 1% 23% 3% 12% 34%

90 24% 23% 44 15% 34% 33% 9% 2015 9%

43% 33%

34% 15% 3% 2025

49%

30% 2015

18% 2025

2005

BRANDEDFURNITUREMARKET INDIA

Reductioninimportdutieshashelpedinpopularizingbranded importedfurnitureinIndia
ReductioninImportDuties
Reductioninimportdutieshashelpedingrowthofbrandedfurnituresegment
TheIndiangovernmenthasreducedtariffratesfromapeakrateof300%in1991downto30%2009

Impact

CurrentDutyStructure C t D t St t
ImportDuty 10% AdditionalDuty 16% EducationalCess 2% Total 30%

ImportsofFurniture Imports of Furniture

INR bn
15 10 5 0 3 4 14

ReductioninTariffRates Reduction in Tariff Rates

%
300 200
100 0 36 30

300

+52%
7

11

-12%

2004

2005

2006

2007

2008

1991

2005

2009

ThemainsourceoftheseimportsareItaly,Germany,Spain,Malaysia,ChinaandSingapore h f h l l h d
ChinaandMalaysiacaterpredominantlytothemiddleclass ItalyandGermanyaccountforupperendfurnitureforhome,officeandcommercialspaces 80%oforganizedimportedfurniturecaterstodomesticfurniture Popular foreign brands include Gautier of France Danish Flexa Hurtado from Spain German Moll and Italian Saporiti PopularforeignbrandsincludeGautierofFrance,DanishFlexa,HurtadofromSpain,GermanMollandItalianSaporiti

BRANDEDFURNITUREMARKET INDIA

Growthinrealestatehashelpedincreatingdemandforbranded furniture
GrowthinRealEstateSector
Growthinboth,housingandcommercialdevelopmenthashelpedthefurnitureindustry,by generatingneedtofurnishnewconstructions Althoughhousingconstitutesthreequartersofrealestate,commercialconstructionhas witnessedanimpressivegrowthwhichhasinturncreateddemandforbrandedofficefurniture
Thecumulativedemandforofficespacein20052008isestimatedtobeinexcessof85mnsquarefeet

Impact

DemandforOfficeSpace d f Offi S
mn sq-feet
20 10 4 0 0

RealEstateGrowth R lE t t G th
INR bn

+10%

16

2,000 1,000 656

+30%

1,874

1988

2004

2008

2012

BRANDEDFURNITUREMARKET INDIA

10

GrowthinRetailSectoraswellasincreasingconsciousness amongstconsumershasprovidedthrusttothemarket
GrowthinOrganizedRetail
Growthoftheorganizedretailhasprovidedathrusttoretailfurnituresector Manyorganizedretailershaveenteredfurnitureretailing
Pantaloon,ShoppersStop,Trent,RPG,VishalRetail,RelianceandTatagrouphaveenteredfurniture retailing

Impact

OnestopshoppingchainsforhomesolutionssuchasArcusinGurgaonandKSSHomeProin Bangalorehavefurtherdrivengrowthinorganizedretailing OverallRetailSector

INR bn
40,000 20,000 20 000 0 24,528

ShareofOrganizedretail
%

+10%
39,984

20 10 0 6

14

2008

2013

2006

2011

RisingQualityConsciousnessamongstIndianConsumers
Q li Qualityassuranceandaftersalesserviceofferedbymanufacturershavemadepeopleprefer d f l i ff d b f h d l f brandedfurnitureoverunbrandedfurniture Mostofthebrandedfurniturecomeswithawarranty Increaseinpricesofbrandedfurnitureonaccountofincreaseinrawmaterialspriceshasfailed todetercustomersfrombuyingqualitybrandedfurniture to deter customers from buying quality branded furniture

Impact

BRANDEDFURNITUREMARKET INDIA

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HotelsandIT&ITEScompaniesarekeytargetsegmentsfor furnitureindustry
GrowthinIT&ITESSector
IndiaisemergingasIToutsourcingserviceshubtomanycountries Thishasresultedinincreaseindemandforofficespacewhichhasinturncreateddemandfor brandedofficefurnitureinIndia ShareofIT&ITESSectorinGDP
%
10 5 0 1996 5.4 4.2 4 2 4.9 2.9 3.2 3.5 29 32 35 2.7 1.3 1.6 1.9 1998 2000 2002 2004 2006 5.5

Impact

2008

GrowthinTourism
Withthegrowthintourism,hotelsarebeingdevelopedtocatertotheneedsofdomestic touristsandforeigntravelers Thishasbenefitedfurnitureindustrybycreatingsubsequentdemandforhotelfurniture ForeignTouristArrivals
mn
5 0 2.73 3.46

Impact

+16%
3.92 4.45 4.98

2003

2004

2005

2006

2007

BRANDEDFURNITUREMARKET INDIA

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Reducingtimberharvest,FDIregulationsandconcentrationof marketinurbanareasimpedeindustrygrowth
ReductioninTimberHarvest
Forestplantationsareanimportantsourceofrawmaterialforbrandedfurnitureindustry MajorityofIndia'sforestsarestateownedwithonly10%beingclassifiedasprivateforests AftertheadoptionoftheNationalForestPolicyof1988(NFP),therehasbeenabanonthe fellingoftreesinallforestslocatedaboveanaltitudeof1,000meters
TheNFPemphasizedmeetingthefuelwood,fodderandsmalltimberneedsoflocalcommunitiesrather thantherawmaterialrequirementsofthewoodbasedindustry Priority is given to planting fuel wood and fodder producing trees in government forests Priorityisgiventoplantingfuelwoodandfodderproducingtreesingovernmentforests Thishasrestrictedindustrialwoodproductiontofarmsandwastelands

Impact

Asaresult,therehasbeenadrasticreductionintimberharvestvolumes

FDIRegulations
Currently,regulationspermit100%foreigndirectinvestment(FDI)onlyinsinglebrandstores Brandedfurniturefallsintothemultibrandcategoryhenceforeignplayersfinditdifficultto enterIndia

Impact

MarketRestrictedtoCities
BrandedfurnituremarketinIndiaismainlyrestrictedtourbanareas
Top784urbancenterscontribute41%tothetotalconsumerfurnituremarket AandBtypecitiestogethercontribute33%ofthetotalmarket

Impact

BRANDEDFURNITUREMARKET INDIA

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MarketOverview Drivers & Challenges Drivers&Challenges Trends Competition KeyDevelopments

BRANDEDFURNITUREMARKET INDIA

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Trends Summary

ForwardIntegration

Useofinnovative Use of innovative materials

KidsFurnituregaining Kids Furniture gaining popularity

Trends
Useofrecycledwood Risingpopularityof traditionalfurniture

Modularkitchens

BRANDEDFURNITUREMARKET INDIA

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ForwardIntegrationbyplywoodandlaminatemakersandrising popularityofkidsfurnitureareemergingtrendsinthissector
ForwardIntegration
Leadingplywoodandlaminatemanufacturingcompaniesareventuringintobrandedfurniture businessaspartofaforwardintegration
Plywoodmanufacturingcompany,Archidply,isplanningtoventureintobrandedfurniturebusiness Durian,aleadingplywoodmanufacturerhasenteredbrandedfurnituremanufacturingandretailingsegment MerinoGroup,aleadingplywood&laminatemanufacturer,isprovidingtheproductsinhome,retailandoffice furniture,thegroupspecializesinreadytofitfurnitureandlockersystems

Competitionset Competition set toincrease

KidsFurnituregainingpopularity
Withtheriseofsinglechilddoubleincomefamiliesmanyurbanparentsareinvestinginhigh qualityfurnitureandfurnishingsfortheirkids rooms quality furniture and furnishings for their kidsrooms MickeyMouse,BarbieandWinniethePooharesomepopularthemesinkidsfurnitureretail AnumberofretailoutletsarenowcateringtopromisingKidsfurnituremarket
Ebonyisofferingfurnitureforallagegroupsfrominfantstoteenagers M t f th f it Mostofthefurnitureismadeofrubberwood,syntheticwood,teakwood,withsomepiecesin i d f bb d th ti d t k d ith i i wroughtiron Arcus,onestophomebuildingstoreinGurgaon,hasintroducedarangeofkidsfurniture Itincludescoloredkidschairs,roundandsquaretables,bookshelvesandcornershelves Gautier a French brand is planning to introduce range of furniture for children and infants Gautier,aFrench,brandisplanningtointroducerangeoffurnitureforchildrenandinfants

Kidsfurniture Kids furniture emergingasnew growthsegment

BRANDEDFURNITUREMARKET INDIA

16

Traditionalfurniture,modularkitchensandfurnituremadeof recycledwoodarealsogainingpopularityinIndianmarket
RisingPopularityofTraditionalFurniture
ConsumersarelookingfordesignsandmodelsdatingbacktotheMughaleraassuch traditionalIndianfurnitureisconsideredaluxurylifestylestatement
OldfashionedRajasthanijharokhas,Barmeritables,woodenarches,mehrab,giltandwoodenmirrorsand theoldornatewoodenseats,cupboards,bedsteads,bookshelveswithtraditionalcarvingsfromPatanin GujaratandRenukuntaandMahabalipuraminsouthIndiaareverypopularbothinIndiaandabroad

Traditional furnituremaking acomeback

ModularKitchens
ConceptofModularKitchensisfastgainingpopularityinurbanareas
ModularKitchensareavailableinareadytoinstallprefabricatedformattofiteasilyinexistingstructures Theyareavailableinanyvariouscolorsandpatterns ModularKitchenscanbecleanedeasilyandtheyaremadefromdurablematerials

AwarenesslevelsofmodularkitchensinIndiaareexpectedtogrow10timesinthenextthreeto fouryears

Modular kitchens emergingasnew growthsegment growth segment

UseofRecycledWood
Due to shortage of wood many manufacturers are making furniture from recycled wood Duetoshortageofwoodmanymanufacturersaremakingfurniturefromrecycledwood
Thewoodisoftenrecycled,culledfromolddiscardedfurnitureandcrumblinghavelis(traditionalIndian mansions)andfromthevillages

Thereisdemandforsolidrecycledwoodfurnituremadefromacacia,sesham,teakandrare mahogany,salanddeodarsincemanufacturersfinditdifficulttoprocuresuchmaterials mahogany sal and deodar since manufacturers find it difficult to procure such materials

Recycledwooda newsourceof rawmaterial

BRANDEDFURNITUREMARKET INDIA

17

Manufacturersareofferingdiverserangeoffurnituremadeof innovativematerials
UseofInnovativeMaterials
Manycompaniesareofferingdiverserangeoffurnituremadefromparticleboardsormedium densityfiberboards(MDF) Theboardsareusuallylaminated,varnishedandedgesealedinmanufacturersfactory Particleboardsormediumdensityfiberboardsoffercertainadvantageoverconventionalwood
Thefurnituremadefromsuchmaterialscanbedismantledandassembled Furnitureisrelativelyeasytomanage,muchlighterinweightandtermiteresistant

MDFa substitutefor substitute for conventional wood&plywood

BRANDEDFURNITUREMARKET INDIA

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MarketOverview Drivers & Challenges Drivers&Challenges Trends Competition KeyDevelopments

BRANDEDFURNITUREMARKET INDIA

19

Indianfurniturecompaniesoperatethroughdirectsellinginthe marketandthroughdistributors
CompetitionOverview
Furnituremarketisdominatedbyunorganizedsector
Unorganizedplayerstendtooffercustomizedproducts

MarketStructure
OrganizedSector g

Indianfurniturecompaniesoperateboth,through directsellinginthemarketandthroughdistributors
Companieswithalargelocalcustomerbaseprefertosell directly,withoutinvolvingdistributors

Manufacturers prefer a 3tier distribution structure Manufacturersprefera3tierdistributionstructure, comprisingofthedistributor,wholesalerandretailer

Grosspercentagemarginsforretailersis1015%andfor wholesalersitrangesbetween3 4%

Importer

Manufacturer

Therearealargenumberoffurnitureretailersand franchisesengagedinfurnitureretailinginIndia
Majorityofretailersaresmallinsizeandscale,large retailersusuallyoperateinurbanmarkets

Wholesalers Wh l l

Themarkethaswitnessedentryofspecialtyfurniture chainsinfurnitureretailing chains in furniture retailing

@HomefromNilkamal,HomeTownfromFutureGroup andHomeStopfromShoppersStophaveentered furnitureretailing

FranchiseeStores

Retailers

ExclusiveDealers

Leadingplayerstendtospendnearly510%ofsales revenueonadvertising

BRANDEDFURNITUREMARKET INDIA

20

MajorPlayers(1/5)
Player BusinessDescription BPErgoisbasedinMumbai ItsbrandsincludeElement,Connect,Alfa,League,Totem,VaVaVoom,Stratumand Ensemble E bl Thecompanyspecializesinofficefurniture Damroispresentinbothcommercialanddomesticfurnituresegment
Indomesticsegmentitsproductsincludesofas,beds,diningsuites,andrecliners Incommercialsegmentitsproductsincludeofficetables,cupboards,computertablesandchairs

BPErgo

Damro

ItsstoresarelocatedinAndhraPradesh,WestBengal,TamilNadu,Kerala,Karnatakaand Goa

Durian Durian

Durian is a major player in imported furniture, offering living, bedroom, dining room and Durianisamajorplayerinimportedfurniture,offeringliving,bedroom,diningroomand officefurniture ThecompanyhasbeensetupbytheDokaniaGroup,whichhasbeeninvolvedinplywood manufacturing Durianhasover40importedfurnitureshowroomsinthecountry

Note:Thislistisnotexhaustive BRANDEDFURNITUREMARKET INDIA

21

MajorPlayers(2/5)
Player BusinessDescription Featherlitedealsexclusivelyincommercialfurniture Itmanufacturesandretailsitsfurniturethroughits25exclusiveshowroominMumbai, Kolkata,Delhi,Chennai,BangaloreandHyderabad K lk t D lhi Ch i B l dH d b d Productrangeincludesworkstations,chairs,executivedesks,storagesystems,seating's, retailfixturesandcafeteriafurniture Itmanufactures20,000chairsand3,400workstationspermonthandsells35%ofits productionthroughitsretailoutlets production through its retail outlets GodrejInterioisabusinessunitofGodrej&BoyceMfg.Co.LtdandisbasedinMumbai Ithasnationwidepresencewith50exclusiveshowroomsin18citiesand800dealeroutlets Itoffershomeandofficefurniture,alongwithsolutionsforlabs,healthcareestablishments, educationandtraininginstitutes,shipyardsandnavy,auditoriumsandstadiums d i d i i i i hi d d di i d di GodrejInterioistargetinga2025%growthinfurnituresales Financials: Godrej&BoyceMfg.Co.reportedaturnoverofINR40.56bn&anetincomeofINR1.71bn inFY200708 i FY 2007 08 CompanyisbasedinBangalore HCDugarGroupEnterprisehasbroughtMalaysianfurnituremakertoIndia Besidesresidentialfurniture,thecompanyoffersfurnitureforcaf,restaurants,hotelsand corporatefurniture

Featherlite

GodrejInterio

KianFurniture

Note:Thislistisnotexhaustive BRANDEDFURNITUREMARKET INDIA

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MajorPlayers(3/5)
Player BusinessDescription LivingRoomoffersfurnitureforbothcommercialandresidentialsegment IthasshowroomsinMumbai,Goa,SuratandPune Ithas2productioncentresatMumbaiandGoa Itcustomizesfurnitureaspercustomersrequirements Financials: ItreportedaturnoverofINR205mnandanetincomeofINR9,33,000inFY200708 Nilkamalspecializesinmanufacturingplasticmouldedfurniture Thecompanyhasdiversifiedintothelifestylefurniturebusinessbylaunching@home,which isacompletehomesolutionstoreofferingcontemporaryreadymadewoodenfurniture The company has eight manufacturing locations in India ThecompanyhaseightmanufacturinglocationsinIndia ItalsohasjointventuresinBangladeshandSriLanka Financials: ItreportedatotalincomeofINR7.8bnandanetprofitofINR5.73mninFY200708 PSLspecializesinofficefurniture ItsclientsincludeAirtel,ZeeNews,NIIT,Syntel Itsfurnitureportfolioconsistsofpartitions,workstations,storagesystems,computer accessoriesetc.

LivingRoom

Nilkamal

PSLModular Furniture

Note:Thislistisnotexhaustive BRANDEDFURNITUREMARKET INDIA

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MajorPlayers(4/5)
Player BusinessDescription StyleSpaispromotedbytheZuariChambalGroupandheadquarteredinChennai ItsmanufacturingfacilityislocatednearChennaiandithasover90exclusiveshowrooms ItsproductrangeincludesBedroom,LivingRoom,DiningRoom,StudyroomandOffice Furniture Financials ItreportedaturnoverofINR8.8bnandanetincomeofINR83mn TimberHomeisbasedinAhmedabad ThecompanyisamanufacturerandretailerofSolidWoodFurniture,ModularKitchensand DoorswithadistributionnetworkcomprisingoffranchiseestoresacrossIndia BennettColeman&Co.Ltd,alongwithWritersandPublishersLtd.ofDainikBhaskarGroup haveinvestedintheequityofthecompany Itcurrentlyhas72exclusivekitchen,furnitureanddoorshowrooms ItplanstoinvestINR400mntoincreasethenumberofitsstoresto300inthenexttwoyears

StyleSpa

TimborHome

Itsproductrangeincludesbedroom,diningroom,studyroom,livingroomandoffice p g , g , y , g UshaShriram Usha Shriram furniture FurnitureIndustries IthasdealeroutletsandshowroomsinDelhi,Haryana,JammuandKashmir,UttarPradesh, Bihar,MadhyaPradesh,Gujarat,Maharashtra,AndhraPradeshandChennai

Note:Thislistisnotexhaustive BRANDEDFURNITUREMARKET INDIA

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MajorPlayers(5/5)
Player BusinessDescription V3EngineersisbasedinBangalore Thecompanyoffersproductsandservicesforoffice,homeandcommercialspaces Ithas120,000sqfeetmanufacturingfacility ItsclientsincludeIBM,Satyam,SAP,HP,andBlueStar V3planstoestablishitsownbrandedoutletsthroughoutSouthIndiaandistargetinga revenueofaboutINR2bnby2010 WiproFurniturestartedoperationsin2004andispartofWiproConsumerCareandLighting Group IthasamanufacturingunitforchairsinChennaiandanothermanufacturingunitforentire rangeofofficefurnitureinWaluj,Aurangabad ItisinvestingINR1bninitsmanufacturingfacilityatWalujinMaharashtra Companyisplanningtolauncharangeofmodularandofficefurniturerangewithafocuson ITandITESsegment.Itisalsotargetingeducationalinstitutionsforincreasingitssales WiproworksforlargecorporatessuchasBharti,KotakMahindra,AnandRathi,Biocon, HoneywellAutomationfortheirofficefurniturerequirements H ll A i f h i ffi f i i Wiproisaimingtoincreaseitspresenceinthepremiumbrandedofficefurnituremarketby launchingnewrangeofdesignerfurniture IthastiedupwithNewYorkbaseddesignerEricChanandLondonbaseddesignerTim Wallacetomanufactureitsnewrangeofpremiumchairs g p

V3Engineers

WiproFurniture

Note:Thislistisnotexhaustive BRANDEDFURNITUREMARKET INDIA

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FurnitureRetailChains(1/2)
Player BusinessDescription EbonyGautierisajointventurebetweenFrenchfurnituregiantGautierandEbonyRetailpart oftheDSGroup Th j i t Thejointventurewasforgedin2007withaplanofopening20storesinitially t f d i 2007 ith l f i 20 t i iti ll InthisjointventureGautierisprovidingexpertiseandproducts,whereasEbonyisinvesting financiallyintotheventure,besidesprovidingtheretailexpertise Thesestoresarespreadoverarea20,000squarefeetto40,000squarefeetofareaandthey offerapremiumshoppingenvironmentandprovideacomprehensiverangeofFurniture, offer a premium shopping environment and provide a comprehensive range of Furniture HomeFurnishingandHomeDecorsolutionsunderoneroof HomeTownisownedbyHomeSolutionsRetail,asubsidiaryofPantaloonRetail TheStoresaredividedintothreesections exhibitions,marketsandservices
E hibiti Exhibitionsectiondisplaysvariousroomssuchaslivingroom,bedroometc. ti di l i h li i b d t Marketssectionwillfeatureproductslikesofasets,diningtables,beds,kidsfurniture,etc. Servicessectionwilloffervariousservicessuchasplumbing,electrical,carpentry,tiling,etc.

EbonyGautier

HomeTown

StoresstocksproductsfromallmajormanufacturersfromIndiaandabroad ICICI Ventures Funds Mgt & Kotak SEAF India Fund have invested INR 1 5 bn in the company ICICIVenturesFundsMgt&KotakSEAFIndiaFundhaveinvestedINR1.5bninthecompany

HomeStop

HomeStopisownedbyShoppersStopGroup Thesestoressellproductsfurniture&recliners,bathaccessoriestobedroomfurnishings, mattresstodraperies,carpets,kitchenaccessoriesandappliances,modularkitchen,and otheritemsrelatedtohomeuse other items related to home use

Note:Thislistisnotexhaustive BRANDEDFURNITUREMARKET INDIA

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FurnitureRetailChains(2/2)
Player BusinessDescription @homeisaretailventureofNilkamalgroup,itisacompletehomesolutionstoreoffering contemporaryreadymadewoodenfurniture @homeStoresspanover10000to28000sqft.andarelocatedinprimelocationin9major citiesofIndia Itprovidesfreeinteriorplanningservices Thecompanysellswidevarietyfurniturefromaroundtheworldunderoneroof Intheyear2000,itaddedItaliansofaloungesbrandedunderDivaniinitsstores ItintroducedtwoworldclassbrandsSherwoodandSoftPlusin2002 p p p g y, SoftPlusismultipurposemodularprogrammefromGermany,whileSherwoodishostsa collectionofbedrooms,occasionalfurnitureanddiningsetsfromFrance,Germany&theFar East

@Home

MilleniumLifestyles MilleniumLifestyleshasshowroomsacrossBangalore&Hyderabad y

Tangent

Tangentretailshomeandofficefurniturethroughitschainofshowrooms It l ItalsosellsvarietyofimportedfurniturefromSpain,Italy,Malaysia,FranceandHongKong ll i t fi t d f it f S i It l M l i F dH K

Note:Thislistisnotexhaustive BRANDEDFURNITUREMARKET INDIA

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MarketOverview Drivers & Challenges Drivers&Challenges Trends Competition KeyDevelopments

BRANDEDFURNITUREMARKET INDIA

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KeyDevelopments
Date 27Oct2009 Development TheFurnitureMall,aventureoftheEuroGroup,openeditsnewstoreof12,000sqftatKirtiNagar,New Delhi.Thestorestocksbedroomsets,diningsets,children'sroomfurniture,barunits,recliners, cabinets,sofas,officedesks,chairsetc cabinets sofas office desks chairs etc IkianFurnitureintroduceditsnewrangeofdesignersofas,upholsteredindifferentfabrics.Itssofasare designedtosuitthehumanbodybyofferingenoughsupportandrelaxation GodrejInteriolauncheditsnewrangehomefurnitureproductsinKochi,therangeconsistsoftheFlute bedroomset,Kreationwardrobe,IVYdinningroomsetsandUrbanlivingroomfurniture bedroom set Kreation wardrobe IVY dinning room sets and Urban living room furniture ThemattresscompanyKurlOnLtdofBangalorehasforgeda60:40jointventurewithCesareofItalyto producebrandedfurnitureinIndia.ThejointventurecompanywillbecalledKurl OnCesareLtdandwill commenceitsoperationsinBangalorebyJun2010.KurlOnplanstoinvestaboutINR1bninthejoint venturecompany TimborHomePvtLtd,manufacturerretailerofmodularkitchensinIndia,isinvestingINR400mnto increasethenumberofitsstoresto300inthenexttwoyearsinIndia WiproFurniturelaunchedanewrangeofofficefurniture IM,IMisagreenproductdesignedfor contemporarynewageoffices,thecompanyhasalsofiledforthreeproductpatentapplicationsforthis product,positionedasapremiumproduct.

12Oct2009 18Aug2009 26Jul2009

2Apr2009 9Nov2008

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