SE STAR

plete

Slide Tem-

Asian SE Star ( ) . . 6 . * : spongetree@hamkke.org

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playplanet, the first online platform for sustainable

tourism

playplanet is a marketplace for authentic local experiences Connect. Collaborate. Co-create. Change

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01. The Problem: the unmet needs

unmet needs
Traveler
ex) responsible traveler want to do something more unique!
-sick of same package tour -difficulty of access alive local info -wants to meet local friends

Local

ex) SEs, individuals

difficult to access to the market? Problem? = opportunity!

-Lack of marketing skills -No proper channel(no website) -Limited market for SEs

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02. Solution: match the unmet needs

Match travelers looking for unique local experience and locals sharing those authentic activities
The best way to travel fun and better sustainable way is.

Travel like a local! Travel with a Local!

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03. Collaborative consumption business model -Airbnb model of tours based on sharing economy

-VP: community for providing and discovering authentic local experiences -CS: peer to per/biz ex) CBT, SE, individual artists and eco tour guide etc -RV: 20% commission from all transaction /10% of it reinvested to local infrastru
ture

-Tours are $260bilion industry which represent the fast-growing market

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04. Competition
Increasing number of online tour business like -Gidsy, Vayable, Sidetour which are marketplace of travel -Tripbod which gives information & recommendation from locals playplanet differentiates more focusing on off-line network of sustainable tourism in Asia & sustainable travel guideline

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05. Strategy and Milestones

Strategy power. people. place. planet Building offline real community based on social trust the importance of information access - support Asian young people to create new jobs and SE in sustainable travel industry have lower market barrier - empower people to join sustainable travel movement Milestones Now, built partnership with SE network of sustainable tourism in Asia like Nepal, Indonesia, Vietnam, Cambodia, Philippines, Thailand and Korea 2012.05-06, 130 members newly joined playplanet

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06. Finance
Seed money(2012.03): $500 previous funding (2012.03-08): $5,000 which is preseed fund from the CO-UP/Share startup acceleration Funding sought: $50,000 playplanet is raising money to expand our its presence in key cities, validate marketing strategy, and reach profitable model to scale up

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