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Asian SE Star - Ok-Pi-Dern
Asian SE Star - Ok-Pi-Dern
Ok-Pi-Dern
is the Thai film studio for new film talents with social concerns
and Love, Not Yet (2011) is our first proof
CHALLENGE
Most of Thai audiences and the film industry itself perceive film only as an entertainment medium, not an artistic/aesthetic or social-changeable tools. Social sector organizations are lack of effective tools in communicating their core belief in raising awareness among the society
SOCIAL NEED
Social sector organizations need an effective entertainment medium to drive social awareness among their potential public A new generation of filmmaker with an ability to produce films with inspiring and impacting social messages to the audiences.
SOLUTIONS
Create entertainment media that also social-changeable Make full-length films to distribute nation wide and reach more audiences by pushing social issues in those films to be talk-of-the-town
SOLUTIONS
Support social campaigns organized by the partnership social organization to serve the issues Establish a social film institute to create a new generation of filmmaker
TARGET GROUP
Potential Market Size
Social sector organizations, 30 organizations including large size non-profits and corporations Thai NGOs, SET-listed corporations, social sector, government agencies, state enterprises and international organization Potential Public Minimum of 200,000 audiences in cinemas per film
15%
DVD/VCD 24%
INDIRECT
Advertising
COST/PRICES
Supporting Activities
We compete with any mainstream films in Thai film market But
we
Crossing over from documentarys limited niche towards and tap into the mainstream segment Independent creative production team who is more unique and different film both in communication approach and storyboard Entertain and educate people through film media and social campaigns to encourage the discussion and actions on those concerning issues Community building, both audient and new generation of film makers through road show and workshop
MILESTONE
YR 2015 onwards
Sustain production capacity Establish a social filmmaker institute
STRATEGY
Raise, at least, 1.5 Million US$ funds to make the whole process possible Manage film budgeting, find partners/sponsors and get minimum quarantine for pre-sales Design PR strategies & social campaigns leading people to further discussion and take actions on concerning social problems
20%-30% of the audiences are expected to become more aware of the presented social issue leading their positive change of behavior
FINANCIAL PROJECTION
for YR 2013 2015 (Unit : Million US$)
2013 Sales Revenue COGS Gross Profit SG&A Expense EBITDA EBIT Pretax Income Net Income IRR MIRR 1.89 1.62 0.26 0.09 0.17 0.16 0.16 0.11 23% 22% 2014 2.52 2.23 0.29 0.12 0.17 0.17 0.17 0.12 2015 2.65 2.34 0.32 0.13 0.19 0.19 0.19 0.13
THANK YOU