CLEAN CONCEPT GROUP PVT.

LTD

ABOUT US
An organization working for sustainability and renewable energy

Present Work Sectors

CLEAN SOLAR ENERGY AUDIT CLEAN TECH
Deals in solar home systems in urbane areas and other solar products. Conducts energy audit in household, small and medium scale enterprise Conducts feasibility studies, R&D works, and training on renewable energy technologies

PROBLEM : SCARCITY

Queue for WATER 100% 80% 60% 40% 20% 0% 75

Queue for COOKING GAS

7500 982

Lack of ELECTRICITY

120

12500

3851

shortage supply

Water (Million Litres Cooking Gas (Ton per per Day) month)

Electricity(GWh annually)

Source: Water: TA 4893 NEP: Kathmandu Valley Water Supply & Wastewater System Improvement Project Feasibility Study 2010 Cooking Gas: Daily News Paper The Kathmandu Post- 5th January2012 Electricity: Nepal Electricity Authority annual report Fiscal year 2010/11

SOLUTION
LOW COST SUSTAINABLE HOMES

CLEAN HOMES
Energy consumption sectors Industries: 40.9% Household: 40.5% Others : 18.6%

Targeted Impact & Objectives of Clean Homes

Make households energy and resource independent (at least to some extent) Minimize wastage in households Provide healthy living environment To provide one stop solution to every green & sustainable needs for a household Aware people about the benefits of going green To demonstrate that going green does not necessarily mean expensive

BUSINESS MODEL

REVENUE SOURCES and EXPECTED SHARE of the total revenue

Clean Home Design

20% 40% 40%

Clean Homes Construction Clean Technology Sales/ remodelling

Finance
Average cost of a Clean Home: $55,000 excluding the land Average per unit revenue from different sources :

Clean Home Design: 1% of the estimated cost $550 Clean Home Construction: 6% of the estimated cost $3,300 Clean Technology Sales: 15% of the technology cost
Annual operation cost: $33,500 For breakeven (annual):

24 designs 4 project implementation $44,500 worth of technology sales

Target Market & Segmentation

People seeking to build/buy a house in Kathmandu valley
No of registration for building construction: 5270 Expected market share: 1% = 52 customers

Demographic segmentation by income ( lower middle and middle class) Citizens conscious about environment and energy Citizens conscious about health and living environment

Sales projection (3 years)

1st year: Maintain breakeven Establish a strong brand for low cost sustainable homes 2nd year: Clean home design: 35 Clean home construction: 6 Technology sales/ remodeling: $88,900 70% of new Annual profit: $19,500 construction 3rd year: to be eco- friendly Clean home design: 45 by the year Clean home construction: 10 2017 Technology sales/ remodeling: $111,000 Annual profit: $41,500

Competitors
Clean Developers PVT. LTD Crystal City Developers PVT. LTD Creative Builders Pvt. Ltd Developers as a whole

Strategy For Competitive Advantage

Partnership models with:
CURRENT PARTNERSHIPS:
MORPHO GENESIS for construction and design SMART PANI for water related solutions SOLAR ENEGRY SYSTEM for solar thermal application ROBOTICS ASSOCIATION OF NEPAL for household automation CLEAN SOLAR for electrical and solar PV applications SASTO DEAL for online technology sales Industrial Energy Management Project for energy audit equipments and technical advice

FUTURE PARTNERSHIPS:
Biogas Support Program Nepal for bio gas Chemeli Nursery for gardening Clean Energy Development Bank for home loan facilities

Commission based marketing Brokers the best business providers Flexible pricing structure Providing a one stop solution Marketing within the existing customer base Online promotion

Potential Problems and Solutions

Problems Bargaining of suppliers and contractors delays Competition Threat of new entrants Fluctuation in interest rate and market prices Solutions Multiple suppliers and contractors Financial control and strict contracts Differentiation in product Extensive marketing research Effective pricing strategy and keeping a margin for fluctuation during estimation

INVESTMENT NEED
We expect investment to construct the first totally sustainable home in Nepal with scarcity of nothing, a Clean Home for which we require

$100,000

THANK YOU