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Case Study
Case Study
Case Study
SUMMARY
Harper facing declining trend in sales Increase in sales of 26 % annually for last 7 years. Last year sales declined by 18% and may decline a further 12 % this year . 3 products account for 40 % of sales All of them have lost a huge market share. 2 products made under subcontract and 1 inhouse. Cancellation of portion of subcontract with national retailer and entry of new competitors biggest issues .
REACTIVE PLANNING
Reactive planning is the process whereby future action is dictated as a response to whatever has already, or is now, occurring--- it is "reflex" or "knee-jerk" in nature . Reactive planning is an active attempt to turn back the clock to the past. The past, no matter how bad, is preferable to the present. The past is romanticized and there is a desire to return to the "good old days.
FORECASTING
Quantitative methods: These types of forecasting methods are based on quantitative models, and are objective in nature. They rely heavily on mathematical computations. Qualitative methods: These types of forecasting methods are based on judgments or opinions, and are subjective in nature. They do not rely on any mathematical computations.
Quantitative Time Series Model This model which was followed by the company for the past 8 years . Causal Model
Qualitative Executive Opinion Market Research Delphi Technique The last 2 techniques to be followed in near future
STRATEGIC PLANNING
Where are we now? How did we get here ? Where would we like to be? How do we get there? Are we on course to achieve our targets?
SWOT Analysis PEST Analysis Competitor Analysis share of market , share of mind , share of heart .
Public relations Focus on quality Push strategy New product development Diversifying product mix Product modification from time to time Reduction in profit margin for all 3 products Research & Development
CONCLUSION