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    Corporate Comm

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    Cynthia Newton
    The document discusses corporate communication, defining it as communication processes meant for business purposes, both internally within an organization and externally between entities. It identifies key components of an effective corporate communication function as managing constituencies, delivering consistent messages, crisis communication tactics, and addressing problems directly rather than through spin. The document also outlines various types of corporate communication including employee, investor relations, marketing, and government relations communications.

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    Corporate Comm

    Uploaded by

    Cynthia Newton
    11 views13 pages
    The document discusses corporate communication, defining it as communication processes meant for business purposes, both internally within an organization and externally between entities. It identifies key components of an effective corporate communication function as managing constituencies, delivering consistent messages, crisis communication tactics, and addressing problems directly rather than through spin. The document also outlines various types of corporate communication including employee, investor relations, marketing, and government relations communications.

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    The document discusses corporate communication, defining it as communication processes meant for business purposes, both internally within an organization and externally between entities. It identifies key components of an effective corporate communication function as managing constituencies, delivering consistent messages, crisis communication tactics, and addressing problems directly rather than through spin. The document also outlines various types of corporate communication including employee, investor relations, marketing, and government relations communications.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    11 views13 pages

    Corporate Comm

    Uploaded by

    Cynthia Newton
    The document discusses corporate communication, defining it as communication processes meant for business purposes, both internally within an organization and externally between entities. It identifies key components of an effective corporate communication function as managing constituencies, delivering consistent messages, crisis communication tactics, and addressing problems directly rather than through spin. The document also outlines various types of corporate communication including employee, investor relations, marketing, and government relations communications.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 13

    CORPORATE COMMUNICATION

    7/22/12

    Conte Introduction nt:


    v v v

    What is corporate Effectiveness Key components Types Conclusion References


    7/22/12

    communication

    What is Communication?
    Communicationis the activity of conveying meaningfulinformation. Communication requires a sender, a message, and an intended recipient.

    The Communication Process:

    The Sender

    The Receiver
    7/22/12

    THE CORPORATE COMMUNICATION:

    It collectively refers to the

    communication processes that are meant for corporate or business purposes.

    Refers to the communication within

    corporate organization (internal communication) as well as the communication between different corporate entities (external 7/22/12

    EFFECTIVENESS:

    The effective corporate

    communication does requires the carefully formulated and the implemented program, one which will both craft the corporation's image and a protect which image when the problems arise. A Power of the Corporate Communication is the most straight7/22/12

    The key components of a corporate communication function are: 1. Methods to manage the multiple constituencies. 2. Deliver consistent and the relevant messages. 3. Crisis communication tactics. 4. Dangers of creating the "spin" as opposed to facing the problems head-on. 7/22/12

    KEY COMPONENTS:

    TYPES:
    There are various types of Corporate Communication: Employee Communications Organizations distinguish their audiences as internal or external; employees are an internal audience. The types of communications that are used for addressing employees include personnel handbooks, Intranets 7/22/12

    Investor Relations: Investor relations is an important part of public companies' corporate communications. Here, investors are considered an internal audience, since they have a particular stake in a company's financial security. Communications to investors include annual reports, quarterly updates, stock news, market analysis, board of trustees
    7/22/12

    Marketing: Marketing is an important tool for every organization---business or health care, nonprofit or retail. In a corporate communications office, marketing addresses external audiences--consumers and clients. Marketing plays an integral role; this function is responsible for "putting the face" on a company's offerings and products and itself.
    7/22/12

    Government Relations: Government relations is another piece of a corporate communications strategy that involves external audiences like, law makers, lobbyists, watchdog groups and, of course, the government itself. Communications departments that spend time on dealing with government relations usually will delegate this role to a specialized
    7/22/12

    TO CONCLUDE

    The importance of corporate communications is not down purely to the need to protect the public face of the company but more fundamentally, to the smooth running of the company specifically the delivery of the strategy 7/22/12

    REFERENCES: www.wikipedia.com www.google.com www.answers.com www.yahoo.com www.findresults.com


    7/22/12

    7/22/12

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