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  • Lalit Kumar Phaneendra Kumar Mrudula Ryali Shruti Rao Sri Vamsi Rohan

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    Prince Phany
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    Marketing involves determining products or services of interest to customers and developing strategies around sales, communications, and business development to build strong customer relationships and create value. Experiential marketing seeks to establish an emotional connection with consumers through their senses to elicit both emotional and rational responses to product offerings. It can be combined with word-of-mouth marketing and is often more effective than television ads at launching brands. The importance of experiential marketing includes more consumer choices, strengthening brand loyalty and relationships through one-on-one interactions, and benefits like memorable impressions that attract new customers and extend brand campaigns through non-traditional channels.

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    Experience Marketing

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    Marketing involves determining products or services of interest to customers and developing strategies around sales, communications, and business development to build strong customer relationships and create value. Experiential marketing seeks to establish an emotional connection with consumers through their senses to elicit both emotional and rational responses to product offerings. It can be combined with word-of-mouth marketing and is often more effective than television ads at launching brands. The importance of experiential marketing includes more consumer choices, strengthening brand loyalty and relationships through one-on-one interactions, and benefits like memorable impressions that attract new customers and extend brand campaigns through non-traditional channels.

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    Attribution Non-Commercial (BY-NC)
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    76 views16 pages

    Lalit Kumar Phaneendra Kumar Mrudula Ryali Shruti Rao Sri Vamsi Rohan

    Uploaded by

    Prince Phany
    Marketing involves determining products or services of interest to customers and developing strategies around sales, communications, and business development to build strong customer relationships and create value. Experiential marketing seeks to establish an emotional connection with consumers through their senses to elicit both emotional and rational responses to product offerings. It can be combined with word-of-mouth marketing and is often more effective than television ads at launching brands. The importance of experiential marketing includes more consumer choices, strengthening brand loyalty and relationships through one-on-one interactions, and benefits like memorable impressions that attract new customers and extend brand campaigns through non-traditional channels.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 16

    Presented by,

    Lalit Kumar Phaneendra Kumar Mrudula Ryali Shruti Rao Sri Vamsi Rohan

    What is MARKETING?
    O Marketing

    is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

    EXPERIENCE MARKETING
    O Experiential marketing is a concept that

    integrates elements of emotions, logic, and general thought processes to connect with the consumer.

    O The goal of experiential marketing is to

    establish the connection in such a way that the consumer responds to a product offering based on both emotional and rational response levels.

    Using one or more of the senses such as touch, taste, smell, sight and hearing Experiential Marketing seeks to establish a touch point or connection with the customer - connections in the form of experiences that are personal, memorable, interactive and emotional in scope.

    EXPERIENCE MARKETING ON PRODUCTS & SERVICES


    O Experiential Marketing can be easily be

    combined with Word of Mouth Marketing and affects can be astounding

    O An experiential approach to launch a

    brand may be more effective and relevant than anything that television advertisements can offer

    Ra-One

    IMPORTANCE AND BENIFITS


    Importance's: O Consumers are faced with more choices O Brand image and customer loyalty translates into sales. O One-on-one interaction deepens relationships with target audiences Benefits: O Leaves consumers with impressions they will never forget. O Attracts new customers with the creativity and uniqueness of the plan O Extends brand advertising / retail campaigns through non-traditional marketing channels.

    3-Ds of CUSTOMER EXPERIENCE


    O DESIGN the right offers and

    experience O DELIVER these propositions O DEVELOP their capabilities

    CONCLUSION

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