Krishi e-Gyan

In Agricultural

Project Title:- Krishi e-Gyan

Presented By:Akramul Hoque Piyush Shankar Ranjan Prased Rakesh Kumar
KIIT School of Rural Management

Krishi e-Gyan

PROJECT LOCATION

In Agricultural

Ramganga gram panchyat a part of south 24 pargana districts in West Bangle.

Project implementation- Sunderban No. of island- 16 (60 villages) Primary Occupation- Agriculture Secondary Occupation- Fishery Large production of Beetel Leaf Green Vegetable producing belt such as tomato, cabbage, cauliflower, ladys finger etc.

KIIT School of Rural Management

Krishi e-Gyan

In Agricultural
PROJECT OVERVIEW

Dissemination of information regarding agriculture (such as agri-inputs, crops, technical assistance etc.) Weather forecasting regarding fishing zones and occurrence of natural disaster. Bank Linkage Revelation of better prices of agro-produce Information dissemination through use of internet in the form of SMSes.

KIIT School of Rural Management

Krishi e-Gyan

In Agricultural

Objective
To provide information regarding agriculture. To make available market information to farmers to sale their produce and honey. To induce through a market led ICT based model to trigger high productivity and high rural income and meet future market requirements. To provide information regarding fishing zones. To provide linkage of farmers with financial institutions such as banks. To identify potential traders and agents to explore the market opportunity. To utilize the power of media and Web to reach targeted farmers and provide various information on demand to enhance their productivity and quality improvements.

KIIT School of Rural Management

Krishi e-Gyan
Ministry of agricultural departments in WB

In Agricultural
KRISHI e-GYAN MODEL Weather Departments in WB Agricultural university (BCKVV) Info. Center

NGO

Market

Farmer

Farmer

Farmer

KIIT School of Rural Management

Krishi e-Gyan

In Agricultural

Technical architecture PC/laptop Mobile phone Data card (internet)

KIIT School of Rural Management

Krishi e-Gyan

In Agricultural Target groups

The primary target groups include : Farmers, Self Help Groups (SHG), Agri - Buyers/ Exporters, Agri-product Manufacturers Agri-input providers with respect to Seeds, Plantlets, Fertilizers, Pesticides, Experts, Agricultural equipments suppliers, Other stakeholders like Banks, Insurance agencies, Agricultural institutions, NGOs

KIIT School of Rural Management

Krishi e-Gyan

In Agricultural
Expenditure

Subscription/Revenue Model
Capital Expenditure

Particulars
Computers Printer/Scanner Net connection

Amounts (RS)
22000 5500 1500

Cost of electrification
Total Capital expenditure

1000
30000

Seasonal information:- 200/-(per farmer) Yearly information:- 500/-(per farmer) Soil testing:-50/-(per sample)

KIIT School of Rural Management

Krishi e-Gyan

In Agricultural Service provided

Weather information Soil testing Price information for Agri-produce and honey. Bank linkage Market linkage.

KIIT School of Rural Management

Krishi e-Gyan
Management structure

In Agricultural
Board of member

CEO

Sr. Manager

HR

Accounts

PM

KSK/Kisok center

KIIT School of Rural Management

Krishi e-Gyan

In Agricultural
STAKEHOLDERS
FARMERS NGO

GOVT. KRISHI e-GYAN

IT PROVIDER

MARKET INFORMATION
VALUE CHAIN ACTORS

FUNDING AGENCY

KIIT School of Rural Management

Krishi e-Gyan

In Agricultural DIGITAL DIVIDE

Physical access: Mobile Phones, web based service. Technology Illiteracy: SMS messages & voice messages. Information Illiteracy: Reliable and timely information disseminated as input.

KIIT School of Rural Management

EVOLUTIONARY FRAMEWORK
Issue/phase
Iconic Technology

ICT4D 0.0
PC Database

ICT4D 1.0
Telecentre

ICT4D 2.0
Mobile Phone

Key Application The Poor Key Goal

Data Processing Who? Organizational Efficiency

Content (& Interaction) Consumers MDGs

Services Innovators & Producers Growth & Development

Key Issue Key actor Attitude Innovation Model Dominant Discipline

Technology's Potential Government Ignore --> Isolate Northern Information Systems

Readiness & Availability Donors & NGOs Idolize --> Integrate Pro-Poor --> Para-Poor Informatics / Development Studies Human Development

Uptake & Impact All Sectors Integrate --> Innovate Para-Poor --> Per-Poor Tribrid of CS, IS and DS

Development Paradigm

Modernization

Development 2.0?

IMPACT ASSESSMENT FRAMEWORK

Communications for development
Context: Reliable and Timely Info, Funding by Intl. Agencies, Enabling Business Environment by the Government Change in Behavioral Precursors: (Knowledge of prices, No distress sale, Better farm management)

Introduction of multi chain actors in well-established value chain

Broader Impacts: (Economic, Social, Environmental)

Communication Intervention (through extensive use of mobile phones)

KIIT School of Rural Management

Krishi e-Gyan

In Agricultural

Scalability and Reliability of the project

Through the Krishi e-Gyan model could empower farmers by giving them more control over their choices, that is, what they grow, how much they sell their crops for, a higher profit margin on their crops, access to information that improves productivity, and improved crop quality, which contributes to making Indian agriculture more competitive. Villages benefit in other ways as well such as reservations, various diseases, results etc . Large profit-seeking companies can invest in rural development in ways that are affordable, sustainable, and replicable. Krishi eGyan benefits farmers, rural communities, and the companys shareholders. If Krishi e-Gyan model becomes successful then its plan to establish more Krishi e-Gyan for the each of island in sundarban.

KIIT School of Rural Management

Krishi e-Gyan

In Agricultural

Thank you
KIIT School of Rural Management