Professional Documents
Culture Documents
Business Analytics: by Pinky Goyal PGDM 02 A21
Business Analytics: by Pinky Goyal PGDM 02 A21
By
Pinky Goyal
PGDM 02 A21
Definition
Analysis of data that emanates from an origin as a part of its business process to generate insights so as to make a better formed decisions to gain CA in the market place.
Applications
Banking Financial Services & Insurance (BFSI) Credit Risk: Risk of lending coz of chances of money deficit.
Insurance
Actuarial: Pricing the risk. Accounting No analytics. Health Care Mathematical trials for clinical trials.
Applications cont
Stock Market Asset liability management. Asset allocation: Maximize return and minimize return. Stock picking: Deciding on stocks to buy. Tracking values: What n when to buy/sell. Pension computation: Protection against financial due to an unforeseen event.
Marketing
THANKS