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BUSINESS ANALYTICS

By

Pinky Goyal
PGDM 02 A21

Definition

Analysis of data that emanates from an origin as a part of its business process to generate insights so as to make a better formed decisions to gain CA in the market place.

Types of Data Analysis

Mathematical: Uses mathematical formula

Machine Leasing : Uses neural networks

Pattern Recognition: Uses textual informations.

Applications
Banking Financial Services & Insurance (BFSI) Credit Risk: Risk of lending coz of chances of money deficit.

Insurance
Actuarial: Pricing the risk. Accounting No analytics. Health Care Mathematical trials for clinical trials.

Applications cont
Stock Market Asset liability management. Asset allocation: Maximize return and minimize return. Stock picking: Deciding on stocks to buy. Tracking values: What n when to buy/sell. Pension computation: Protection against financial due to an unforeseen event.

Marketing

Positioning your product to the audience.


Telecom Prevention of customer switching from your network. Creating network value: Air time, Data time, Value Added Service.

THANKS

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