NECTAR PLUS

-Health and more

THE LOGO

N+

WHERE???

Area of Location- IIPM Bangalore Canteen Area of Shop- 1020 sq feet.

Timings- 8 am - 7 pm.

FINANCIAL STRATEGY
Total Investment- Rs. 2,50,000 Shops Rent- Rs. 8,000
Employees Salary- Rs 4,000 per employee Electric Appliances- Rs. 20,000 Stock of Indian Fruits & Imported Fruits - Rs. 15,000

 Other Products- Rs. 32,000 Soda

Ice Cream Milk Ice Squash Flavours Concentrates

Other expenses- Rs.50,000

TARGET SEGMENT
Youngsters Busy professionals Working women Joggers

Gym goers
Sportsmen Students/Growing children People facing health problems Patients/recovering people

PRODUCT LINE
Fresh juices fruit platter shakes squashes

soda n juice drinks

cut fruits mixed fruit salads juices with ice-creams mocktails

PICK YOUR PRICE

Fresh juices Fruit platter (Rs.10 small,Rs.15 medium, Rs.20 large and further as per the demand) (Rs.30 small, Rs.50 medium, Rs.80 large)

Shakes
Squashes Cut fruits Mixed fruit salads

(Rs.30- Rs.60: without ice-cream & Rs.60- Rs.120: with ice-cream)

(Rs.20- Rs.120 depending on the order) (Rs.20- Rs.200 as per the order) (Rs.180- Rs. 300 as per the order)

Soda n juice drinks (Rs.60- Rs.180 as per the order)

Juices with ice-creams (Rs.40 small, Rs.60 medium, Rs.80 large) Mock tails (Rs. 100- Rs. 300 depending on the order)
* Prices may vary depending on the customisation demanded

COST OF CUSTOMISATION
MIXING TWO JUICES (+Rs.10 small, +Rs.20 medium, +Rs.30 large) EXTRA CREAM (+Rs.20 small, +Rs.30 medium, +Rs.40 large)

ADDITIONAL FRUITS (depending on fruits demanded) EXTRA TOPPING (+Rs.10 small, +Rs.15 medium, +Rs.20 large)

FREE CUSTOMISATION
Sugar as per taste combination of juices in two juice mix three combination of fruits in platter and salad amount of mix in mock tails

PROMOTION
Posters at gym, health clubs, dance & aerobics classes, stadiums and sports clubs. promotion through prominent visibility posters at fruit vendors shops

pamphlets with local newspapers

promotion through advertisement in local channel boys wearing orange colour nectar plus t-shirts.

 since its an impulse purchase product good ambience to attract people is important clean and hygienic shop trained service boys good music depending on type of people mainly visiting the corner. paintings of fruits and juices all over the shop attractive disposal glasses to serve attractive packing to facilitate take home service

EXPANSION PLAN
entering into commercial places adding ayurvedic variants of juices in the existing product lines vegetable juices recommended by doctors