A Summer Internship Project Report on OVERALL STUDY OF ONLINE TRADING IN KOTAK SECURITIES LTD

IN PARTIAL IN BUSINESS FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF M.B.A

Presented By: Asutosh Rai (B-10978) Chandan Singh (B-10907)

SR. NO

PARTICULAR

INDEX

1 2 3 4 5 6 7 8 9

About the Company Kotak Group products and Services Research objective Research Methodology Analysis & Interpretation Swot Analysis Finding Suggestion Conclusion

ABOUT THE COMPANY

Kotak Securities Started in 1985. Earlier the company name was kotak capital management finance limited. Mr. Uday Kotak is the M.D. of kotak group. Corporate office is situated at 2nd floor, Amandeep Building 14, Kasturbaa Ghandhi marg , New Delhi-110001

Kotak Group Products And Services

Bank Life insurance Car finance Mutual fund Securities Investment Banking Kotak private Equity

Research Objective
To understand the appropriate organizational structure of the KOTAK SECURITIES LIMITED. Growth of Online Trading in India. To analyse the online trading and its process. To study the different products of KOTAK SECURITIES LTD. To determine the various pricing strategy involve in OnlineTrading. To give an in-depth knowledge about Securities, Derivatives: Future, Options, Capital market: Primary Market, Secondary Market, NSE and BSE.

Research Methodology
Type of Research : Descriptive Type of Data Collected: Primary Data Data Collection Technique: Questionnaire Data Collection Method: Survey Method

Universe of the Study:

Investors of Varanasi

Sample Size: 100 Sample Area: Varanasi

Statistical Tools: Percentages Data Analysis Instruments: Bar Diagram, Pie Chart

Q- 1 How will you describe your experience with on-line trading till date?

Q-2 Which trading you prefer?

Q-3 What shortcomings do you feel in Indian Online trading?

Q-4 Which media would you prefer the most for investment?

Q-5 Online trading is a secure way of trading?

71% of the respondent is having a positive be going to do a trading that is online trading, should be there in the mind of the customer. if they believe that their is no risk over the money which they are going to invest in the market with the help of online trading, there will be a perception to go for online trading at least one time

S-STRENGTH

SWOT ANALYSIS

Innovators in the Industry: Reliability: Large Presence: Exceptional Research: KEAT Software High account opening charges Low Market Penetration.

W-WEAKNESS O - OPPORTUNITY
Opportunity to Tap the Trading in growing Capital Market Segment. To be best in Providing Diversified Financial Services.

T-THREATS
From its leading competitors. New growing Brokerage houses create a threat to Maintain its position

FINDINGS
According to this survey we find that people are investing the money online. So we can say that now online trading is very popular in the modern market. According to this survey we find that people find very easy to operate. So we can say that online trading is very simple to operate and easy to understand According to this survey we find that people do trade Daily/weekly. So we can say that people are generally invested in stock market Daily/weekly basis. According to this survey we find that people prefer online trading. So we can say that the awareness of online-Trading among investor is very high. According to this survey we find that investors Prefer T.V to grape the knowledge before investing. According to this survey we find that online trading helps to attract new Investors thus increasing the trading volumes at Stock Market.

SUGGESTIONS
Money saving opportunities. The amount of money you save depends primarily on the online brokerage firm that you choose. No two firms are the same. There may be different regulations, similar to bank regulations. There are minimum deposits required that must be maintained. As mentioned above, this will depend on the online brokerage firm. Instant online access: You can gain instant access to your account, the value of your portfolio updates immediately before your eyes. Enter online trades at anytime: You can enter online trades at anytime and from anywhere. This is very convenient if you live in a different time zone than the country you are trading in. Not to mention, it is especially fit for investors with busy schedules.

Continue.
Enter online trades at anytime: You can enter online trades at anytime and from anywhere. This is very convenient if you live in a different time zone than the country you are trading in. Not to mention, it is especially fit for investors with busy schedules.

Conclusion
Online trading is the new concept in the stock market. In India, online trading is still at its infancy stage. Online trading has made it easy to trade in the stock market as now people can trade while sitting at their home. Now stock market is easily accessible by the people. There are some problems while doing the trade through the internet. Major problem faced by online trader is that the investors are loyal to their traditional brokers; they rely upon the suggestions given by their brokers. Nevertheless to say that online trading has the bright future as the percentage of the trade done through online trading is increasing day by day.