CRM at Make My Trip

Jainisha Kumawat

Company Profile
MakeMyTrip (MMT) found in April, 2000 Offices in 23 cities across India 4 international offices in New York , San Francisco, Singapore and Sydney Several franchise locations Major market share Every eleventh domestic flights in India booked via MMT .

Offerings
Air Travel Hotel and Packages Other Segments

Domestic : Within India International : From India Inbound : Overseas to India

Hotels : Domestic and Intl Packages : Domestic and Intl Conferences and Events

Rail Bus Car Ancillary Services/Products

Transactions : 1,766,905 77% of Net Revenues

Transactions : 109,672 20% of Net Revenues

Rail Transactions : 185,948 Bus Transactions : 57,529 3% of Net Revenues

 International and domestic air tickets: Search, compare and book tickets on any airline Hotels: Real-time booking of over 25,000 domestic and international hotels at discounted tariffs Road trips: Myriad options for motorable trips from all large cities; with interactive maps B2B and affiliated services: MMT offers B2B service too. Local agents around the world can access the above products through its extranet, IndiaAhoy.com

Market Share
10%

18% 48%

24%
Indian OTA Market - $1 Billion

Consumer Touch Points

Website/Mobile UI

Consumer

Store/ Travel Agents

Call Centre / Tele Agents

MMTs tie ups

Flights Kingfisher airlines, Jet airways , Airindia, Indigo Cheap intl airfares Hotels Delhi, Mumbai, Bangalore, Kolkata, Chennai, Goa, Other India hotels in several other cities

My Trip Rewards

Elite

More than 10 transactions through MMT in a year Transaction worth more than 50,000 for domestic/intl flights or bus in a year Transactions worth more than 25,000 for hotel, domestic/intl holidays in a year

Royale

More than 15 transactions through MMT in a year Transaction worth more than 100,000 for domestic/intl flights or bus in a year Transactions worth more than 50,000 for hotel, domestic/intl holidays in a year

 Payback points Priority services Special gift offer(birthday) Early birds offers A dedicated space

Cancellation service fee waiver Exclusive deals Payback points Priority services Special gift offer(birthday) Early birds offers A dedicated space

Benefits for Elite Members

PAYBACK Points earned per Rs.200 spent on base amount*

Domestic Flights
1

Intl Flight
2

Bus
1

Hotel
4

Domestic Holiday
4

Intl Holiday
6

Exclusive Benefits For Royale Members

PAYBACK Points earned per Rs.200 spent on base amount*

Domestic Flights 2

Intl Flight

Bus

Hotel

Domestic Holiday 6

Intl Holiday

*Base Amount = Total Amount-Total Tax-Any other discount availed

Partners