UB GROUP

UB GROUP

Found by Scotsman Thomas Leishman in 1857.

It manufactured and sold bulk beer for troops of

both World Wars.

It was later bought by Late Mr. Vittal Mallya in 1947, who became the Chairman of the Company.

Succeeded by Dr. Vijay Mallya in 1983

It is a Conglomerate of over 60 companies.

The Logo Of the Company is the Pegasus, the

winged horse of Greek mythology.

The focal business areas of the group encompass alcoholic beverages, life sciences, engineering, agriculture, chemicals, sports, information technology, aviation and leisure.

MISSION

Seek to be the most prefered employer wherever they operate.

Believe in long-term growth of the Group for the benefit of the Shareholders.

Will operate as a decentralized organization.

Will be a major contributor to the Indian Economy.

VIJAY MALLYA

Chairman of the UB Group since 1983.

Face of the Group.

Dynamic leader. Patriot. Enthusiast. Known for his lavish parties, villas, automobiles, Force India, Royal Challengers Bangalore and his yatch, Indian Empress.

STRATEGIES
DIVERSIFICATION ACQUISITION EXPANSION
i. Almost all acquisitions have been very the major strategies Concentric diversification is one of successful for Expansion policies have rapidly changed over time. the Group. Group. of the The Group expanded by acquisition, innovation in Beer, Whisky, etc. Acquisitions. products and entering new markets. ii. Conglomerate Acquired McDowell, Shaw-Wallace, Alcoholic Drinks: Diversification is not a part of their Currently, it is more focused on introducing more Whyte and MacKay, etc. practices at presently. products in the existing markets and Globalization They have moved into Airlines and many sporting events Airplane: Air Deccan. entered Europe, Africa. (Force India, Royal Challengers Bangalore, Mohun Bagan)

UNITED SPIRITS

UNITED SPIRITS

2nd largest liquor maker in the world. To sell first 100 million cases, it took 12 years ( 1979- 1991) .

Claims to be no.1 in the global liquor

market by the end of the this financial year.

UNITED SPIRITS

BEER & SPIRITS SPIRITS BEER

54% Poised for Positive Growth Both Market Share Nationally 48% Market Share oCompelling Demographics nd Largest Player in the World 2 Sold in over Disposable Income oRapid rise in 52 Countries

oChanging Lifestyles & Spending Patterns Indias 1st Global Brand-KINGFISHER

Strategies

New marketing Initiatives New product initiatives oMcDowells diet mate whisky Tetra packs(180ml) oRomanov unique diet vodka Sachets

Mergers and Acquisitions

Acquired 100% stake in Whyte and Mackay, worlds 4th largest scotch company
Acquired 54.54 % stakes in the Shaw Wallace and Company Ltd (SWC) for Rs 13 billion, making it the second largest spirit company in the world.

Synergies from Acquisitions

Whyte & Mackay

Sales climbed 4%
26% Market Share in India in Whisky.

Shaw Wallace and Company Ltd.

EPS has increased from 0.02% in

2003-2004 to 6.14% in 2007-2008. Net profit increased from Rs.0.09 Crore in 2003-2004 to Rs. 29.48 Crore in 2007-2008.

Facts
Every 3rd beer sold in India is a Kingfisher One Kingfisher Beer is consumed every 6 Seconds. 70% of population below 30 years of age. Winner of the Best Services Award since 2007.

Name of the spirit Dalmore Jura Whyte & Mackay

Type Malt Whiskey Single Malt Whiskey Malt Whiskey

History 160 year old Scotland brand 200 year old made by combing 35 selected malts from Scotland

Black Dog
Antiquity Signature Royal Challenge McDowells No.1 Celebrations rum Bouvet Ladubay Pinky White Mischief Romanov Four Seasons

Scotch Whiskey
Premium Whiskey Premium Whiskey Whiskey Whiskey + Dietmate Rum Sparkling Wine Flavored Vodka Vodka Vodka Wine

125 year old

1st Diet Whiskey of the world 2nd largest selling Rum

Blended with strawberry

6 distinct flavors

SWOT ANALYSIS

Strength
o Large Customer Base, 2nd largest

manufacturer.

Weakness
o Competition, Huge borrowed funds.

Opportunity
o New Products, the Heineken Deal.

Threat
o Seagrams Royal Stag, Four Seasons.

ESTABLISHMENT AND MISSION STATEMENT

ESTABLISHMENT:
Kingfisher Airlines was established in 2003 but the airline started its commercial operations on 9th may 2005. Started international operations on 3 September 2008.

MISSION STATEMENT OF THE CHAIRMAN:

Making Kingfisher Airlines India's largest private Airline.
New era of luxury in India's domestic aviation sector. Giving its guests a world-class experience.

India's

largest airline operating company: more than 400

flights a day.
Kingfisher

Airlines serves 63 domestic destinations and 8

international destinations in 8 countries across Asia and

Europe.
On

7 June 2010 Kingfisher became an elected member of

the ONEWORLD

AIRLINE ALLIANCE when it signed a

formal membership agreement.

Only

Indian Airline to have a five star rating from SKYTRAX.

LUXURY AND ACHIEVEMENTS

Kingfisher was the first Indian Airline to have IN-FLIGHT ENTERTAINMENT(IFE) systems on every seat even on domestic flights. NDTV Profit-Business Leadership Award for Aviation. Voted as Indias Favorite Airline.

STRATEGIES

STRATEGIES

SWOT analysis

Strengths:
brand Image , high quality

Weakness :
pricing , high cost

Opportunities :
domestic market , tourism

Threats :
fuel price , competitors

USP

Cost

In-flight entertainment
service Comfort and convenience Emotional appeal

UB City is located in the heart

of Bangalore.

UB City has four towers which have emerged as the new

skyline of Bangalore.

The Company is a part of the UB Group with

Group shareholding of 30.44%. Dr. Vijay Mallya is Chairman of the Board of Directors

Mangalore Chemicals and Fertilizers Limited

(MCF), with a turnover of over Rs.2,470 Crore (FY 2008-2009)

One of the foremost Indian engineering

companies in the field of installation of industrial

plants

Strongly focused on the Turnkey Division for

projects in Power, Fertilizers, Oil & Gas, Fire

Fighting, Effluent Treatment, Agrotech and other sectors.

Bagged a $21 million contract for installation of electro-mechanical and instrumentation works in Abu Dhabi.

Force India Formula One Team Limited, trading as Force India F1, is a Formula One motor racing team.

MEDIA & ENTERTAINMENT

Royal Challengers Bangalore. Kingfisher Calendar.

NDTV Good Times.