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Lilavati V/s KEM
Lilavati V/s KEM
Lilavati hospital.
The Lilavati Hospital is the creation of the Lilavati Kirtilal Mehta Medical Trust. Formed in 1978, the Lilavati Kirtilal Mehta Medical Trust has engaged in charitable endeavors across India. Members take personal initiative every year to distribute clothes and medicine to the poor in rural areas and have successfully set up medical clinics in many remote and ill-equipped hamlets of India. The Trust now broadens its sphere of activity by addressing one of the most fundamental rights of every human being: the right to live in good health. In a country where thousands die each day due to their inability to access an expensive health care system the Lilavati Kirtilal Mehta Trust seeks to advance the frontiers of specialized medical care and evaluate new techniques designed for a quality health care delivery system The combination of research and education with outpatient and hospital care distinguishes the Lilavati Hospital as a concerned non-profit healthcare organization. The Hospital maintains a team of doctors, well trained in multidisciplinary areas of medicine and surgery. Together the men and women of the hospital strive to make each day more comfortable and promising for the patients
LILAVATI
v/s
KEM
PRODUCT MIX
D. Organ transplant
It deals with transplantation of various organs such as kidney,heart,and cornea of the eyes done by expert doctors.
E. Accessories
Lilavati provides 24 Hrs chemist shop Ambulance service ATM and banking services Cafeteria Gift shop Guest relations executives Temple and meditation room Assistance desk Yoga center
F. Packaging:
Lilavati offers a full health check upo to patients and offers various packages for health check ups
G. Product line:
It offers a wide range of products as per the choices of the patients
A. QualityAs referred to the quality of the product i.e. the best of the services that the hospitals provide, in case KEM it is OPD. The OPD of KEM is the multistage building where in each unit consult 1 d per week. (PIC) Department of Chest Medicine and entail pollution research centre.(EPRC) This department is located at the cardio vascular UG and PG teaching.
B. Department of medicineThis department is one of the largest teachical department and bussy department Training is imported to 18C MBBS and 12 to 16 MD students.
D. Other subspecialty servicesRheumatology Geriatric services HIV / AIDS clinic Healthcare clinic
E. Emergency services
Emergency used has 10 beds This is staffed by lecturers and resident doctors. Specialist opinion may also be obtained prior to admission. Emergency cases- The very seriously ill are initiative admitted to this ward and stabilized before being shifted to other areas of the hospitals.
G. PACKAGING
It also offers full health check up.
H. PRODUCT LINE
It has a long product line ranging from normal check ups to surgeries
People mix.
LILAVATI.
People factor includes all the differ doctors nurses employees Lilavati has highly qualified doctors who have bought with them rich experience which enables the hospital to run on truly professional grounds Lilavati has the highest number of nurse: patient ratio due which they are better equipped to handle patient health This is one of the highest ratio all over India
KEM.
KEM is an government hospital. The international customer of the hospital is the most important factor for this hospital. KEM has about 390 staff physicians and 550 resident doctors. Approximately 400-600 patients are referred here everyday. In the year 05-06 more than 1 lack patients were referred to the emergency rooms for treatment and more than 2000 patient were admitted in emergency ward. The doctor, nurses are highly professional and dedicated. Since KEM has its own college, the students are directly appointed. The doctors have won 16 international, 46 national, 28 states, 32 city / 10 local / hospital awards. 17 academic, University awards. This makes up a total of 149 awards.
PLACE MIX.
Place comparison.
Lilavati hospital is lo0cated in Bandra the heart of Mumbai This hospital is very close to both the International and Domestic airport As the hospitals always demand urgency the location makes it convenient enough to be dealt with
KEM is situated in a low line area Lower Parel KEM is not as easily accessible as Lilavati.
PROCESS MIX.
PROCESS COMPARISON
LILAVATI The flow and process starts with admission which can be even done through a phone call After that the patient and his relatives are taken to the respective rooms The doctor diagnoses the illness and gives the treatment Payment can be made through cash, bank draft, credit and debit cards Discharge slip is then given
KEM The patient has to fill up the admission form. Then he has been provided his room. The facilities of payments are not that much flexible in respect to Lilavati. After the full payment is made the discharge paper are issue.
PHYSICAL EVIDENCE.
KEM Compare to Lilavati KEM gives least important to Physical evidence. Since it is a government hospital their internal physical evidence is not that much good. KEM has two types of wards i.e. General and Special with respect to six types of wards in Lilavati
PRICE MIX.
PRICE COMPARISON.
The price for all the services offered is quite high at LILAVATI hospital as compared to KEM. Common man would rather prefer going to KEM or any other cheaper hospital rather then going to LILAVATI and this may create a big threat to lilavati hospital.
PROMOTION MIX.
Comparing promotion.
LILAVATI
They get free publicity because of Bollywood celebrity like Amitabh Bachan,political party leader like Balasaheb thackery,business tycoons like Kumar,birla without any money.
KEM Mouth to mouth (common people) As it is a government hospital the people mix is the main marketing mix for this hospital. Hoardings, charts, advertisements are the common promotion strategies.
SWOT ANALYSIS.
STRENGTHS. WEAKNESS. OPPORTUNITIES. THREATS.
Strengths.
The quality of the services provided by Doctors, supportive staff. The equipments, infrastructure and maintenance. The laboratory which functions on Sunday and Holidays. The departments and the research work carries out by the computerized lab and availability of results in short time. The cleanliness aspect of the hospital. The extent of specialization
Main strength of the KEM is their PRICE STRATEGY which is very low compare to the other private hospitals. Main strength of the Lilavati is their Location, which is located in the center of the city i.e. Bandra.
Weakness
The cases of wrong treatment by hospitals Full dependency on the treatment given by doctors. Improper medical services covered up by providing good ambience. Main weakness of KEM is their PATHETIC CONDITION of the wards and their location, which is located in low line area i.e. Parel. Main weakness of Lilavati is their PRICEING STRATEGY, they charge such a high cost compare to the other hospitals.
Opportunity
Scope of research and specialization Increasing number of cases of patients from other countries coming to India for treatment. Using revenue to develop the facilities in the hospital. Chances of providing medical tourism as an option. The lifestyle changes leading to diseases and the increase in importance to health and healthcare.
Threats
Competition from other hospitals The union of the support staff and doctorsgoing on strike and disrupting the entire working of the industry.
KEM
FUTURE PLANS.
There are some common future plans for Lilavati and KEM: To establish a Natural Disaster Management Unit: Since, after 26the July deluge, in a city like Mumbai where floods or any natural disaster can occur. It is important for both KEM and Lilavati to stand a natural Disaster Management. To establish Dead and Death Information Centre: In a country like India where 1000 die everyday. A dead and death centre has to be establishes both in KEM and Lilavati. Both the hospitals have to plan to establish Forensic Photography Centre.
KEM Hospital also has another future plans: They are trying to establish a Poison Information Centre: Since, Lilavati already has it, and KEM has to establish this, so that any emergency can be overcome. There next future plan is the establish Sexually Offences Counseling Centre with the help of NGO (Non Government Organization).
CREDITS
Harsh choksey Ashita doshi Parth myatra Abhishek samant 10 13 29 39