Professional Documents
Culture Documents
Chapter4 Slides
Chapter4 Slides
Business-Level Strategy
Ch4-1
Chapter 2
External Environment
Chapter 3
Internal Environment
Core Competenc y
The resources and capabilities that have been determined to be a source of competitive advantage for a firm over its rivals.
Ch4-3
Core Competency
The resources and capabilities that have been determined to be a source of competitive advantage for a firm over its rivals.
Strateg y
An integrated and coordinated set of actions taken to exploit core competencies and gain a competitive advantage.
Ch4-4
Core Competency
The resources and capabilities that have been determined to be a source of competitive advantage for a firm over its rivals.
Strategy
An integrated and coordinated set of actions taken to exploit core competencies and gain a competitive advantage.
Actions taken to provide value to customers and gain a competitive advantage by exploiting core competencies in specific, individual product markets.
Ch4-5
Cost Leadership
Differentiation
Focused Differentiation
Ch4-6
Ch4-7
Procurement
Operations Outbound Logistics Marketing & Sales Inbound Logistics Service
Primary Activities
Ch4-9
Firm Infrastructure
Support Activities
Systems and Procedures to find the Lowest Cost Products to Purchase Raw Materials
Frequent Evaluation Processes to Procurement Monitor Suppliers Performances Effective Product Installations to Reduce Frequency and Severity Products Priced to of Recalls Generate Sales Volume National Scale Advertising
Operations
Outbound Logistics
Primary Activities
Inbound Logistics
Service
Highly Efficient Systems to Link Suppliers Products with the Firms Production Processes
Ch4-10
Ch4-11
Save on shipping and cattle weight loss Utilize cheaper non-union rural labor
Ch4-12
Asset utilization
Capacity utilization pattern - Seasonal, cyclical Interrelationships - Order processing and distribution
Performance
Mix & variety of products Service levels Small vs. large buyers Process technology Wage levels Product features Hiring, training, motivation
Ch4-13
Effective Cost Leaders can remain profitable even when the Five Forces appear unattractive
Ch4-15
Effective Cost Leaders can remain profitable even when the Five Forces appear unattractive
Threat of New Entrants
Effective Cost Leaders can remain profitable even when the Five Forces appear unattractive
Threat of New Entrants
Can frighten off New Entrants due to the need to: * Enter at Large Scale to be Cost Competitive * Take time to move down the Learning Curve
Ch4-17
Effective Cost Leaders can remain profitable even when the Five Forces appear unattractive Well positioned relative toThreat of New Substitutes in order to: Entrants * Make investments to create *
substitutes first Buy patents developed by potential substitutes
value position
Can frighten off New Entrants due to the need to: * Enter at Large Scale to be Cost Competitive * Take time to move down the Learning Curve
Effective Cost Leaders can remain profitable even when the Five Forces appear unattractive
Threat of New Entrants
Can frighten off New Entrants due to the need to: * Enter at Large Scale to be Cost Competitive * Take time to move down the Learning Curve
* Low cost position makes them better able to absorb cost increases Well positioned relative to Can mitigate Buyer Power by:
Substitutes in order to:
Driving prices far * More likely to make very large purchases whichbelow Threat of competitors may Can buy patents developed by * which reduces chance Substitute of supplier power and shift power cause exit * Make investments to create substitutes potential substitutes * Lower prices to maintain value position
Products
back to firm
Ch4-19
Effective Cost Leaders can remain profitable even when Competitors the Five Forces appear unattractive avoid price wars with Cost Leaders, which due Can mitigate Supplier Power by: Can frighten off New Entrants Threat of to the need higher profits createsto: Scale to be * Low cost position makes them New * Enter at Large better able to absorb cost increases Cost Competitive for entire industry Entrants * More likely to make very large
purchases which reduces chance of supplier power * Take time to move down the Learning Curve
* Make investments to create substitutes * Can buy patents developed by potential substitutes * Lower prices to maintain value position
Driving prices far below competitors which may cause exit and shift power back to firm
Ch4-20
Cost Leadership
Cost Leadership
Differentiation
Capability in R&D
Maximize Human Resource contributions through low turnover and high motivation
Ch4-25
Procurement
Operations Outbound Logistics Marketing & Sales Inbound Logistics Service
Primary Activities
Ch4-26
Firm Infrastructure
Extensive use of subjective rather than objective performance measures
A companywide emphasis on producing high quality products Superior personnel training Strong capability in basic research
Support Activities
Compensation programs intended to encourage worker creativity and productivity Coordination among R&D, product development and marketing
Systems and procedures used to find the highest quality raw materials Superior handling of incoming raw materials to minimize damage and improve the quality of the final product Consistent manufacturing of attractive products
Operations
Outbound Logistics
Extensive Rapid and timely personal product deliveries relationships to customers with buyers Premium Pricing
Primary Activities
Inbound Logistics
Service
Strong Coordin- Complete field ation among stocking of functions in R&D, replacement parts Marketing and Product Development
Ch4-27
Heineken beer Steinway pianos Mercedes Benz autos Intel microprocessors Caterpillar tractors
Raw materials Raw materials & Workmanship Technology and Workmanship Technological superiority
Ch4-28
Ch4-29
Drivers of Differentiation
Examples:
Effective Differentiators can remain profitable even when the Five Forces appear unattractive
Ch4-31
Effective Differentiators can remain profitable even when the Five Forces appear unattractive
Threat of New Entrants
Can fend off New Entrants because: * New products must surpass proven products * Or be equal to performance at lower prices
Ch4-32
Effective Differentiators can remain profitable even when the Five Forces appear unattractive
Threat of New Entrants
Can fend off New Entrants because: * * New products must surpass proven products Or be equal to performance at lower prices
Can mitigate Buyer Power because: Well differentiated products reduce customer sensitivity to price increases
Ch4-33
Effective Differentiators can remain profitable even when the Five Forces appear unattractive
Threat of New Entrants
Can fend off New Entrants because: * * New products must surpass proven products Or be equal to performance at lower prices
* Brand loyalty tends to reduce new product trial and brand switching
Threat of Substitute Products
Can mitigate Buyer Power because well differentiated products reduce customer sensitivity to price increases
Ch4-34
Effective Differentiators can remain profitable even when the Five Forces appear unattractive
Threat of New Entrants
Can fend off New Entrants because: * * New products must surpass proven products Or be equal to performance at lower prices
Suppliers
* Passing on higher supplier prices * Brand loyalty tends to because buyers are brand loyal reduce new product trial
and brand switching
Can mitigate Buyer Power because well differentiated products reduce customer sensitivity to price increases
Ch4-35
Effective Differentiators can remain profitable even when the Five Forces appear unattractive
Can mitigate Supplier Power by: * * Absorbing price increases due to higher margins Passing on higher supplier prices because buyers are brand loyal
Brand loyalty * New products must surpass proven much overcomes products * Or be equal to performance price competition at lower prices
Brand loyalty tends to reduce new product trial and brand switching
Can mitigate Buyer Power because well differentiated products reduce customer sensitivity to price increases
Ch4-36
Cost Leadership
Differentiation
Cost Leadership
Differentiation
Focused Differentiation
Ch4-39
Large competitor may set its sights on your niche market Preferences of niche market may change to match those of broad market
Ch4-42
Cost DifferenLeadership tiation Integrated Low Cost/ Differentiation Focused Focused DifferenLow Cost tiation
Ch4-43
Ch4-44
Recognize that the Integrated Low Cost/ Differentiation business level strategy involves a Compromise The risk is that the firm may become Stuck in the Middle lacking a strong commitment to or expertise with either type of generic strategy
Ch4-45
Southwest Airlines
Low Cost Use a single aircraft model (Boeing 737) Use secondary airports Fly short routes No meals 15 minute turnaround time No reserved seats Differentiation Focus on customer satisfaction High level of employee dedication