SOFT DRINKS

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BYDeepak Gumber Pratik Jain Snehal Sharma Varun Mundhada

Aerated( Coke, Pepsi, Limca, Fanta, etc) Juices( Real, Tropicana, Minute maid, etc) Milk Based(Amul cool, Energee,etc) Flavour Based & non Aerated(Maaza, slice,etc) Energy Drinks(Red bull, cloud 9, Gatorade,etc)

Possibilities

Th u

ms u

Frooti
ll u B ed R

BRAND VALUES BRAND IDENTITY

Refreshing India Introducing new and innovative products Reaching every part of India and being market leader Remaining customer-centric

FROOTI

Iconic mango drink Fresh & juicy Enjoyable by all the age groups Innovative Trusted brand Healthy mango drink Fresh & juicy Fun drink Awareness : Very High Association: Mango Drink Perceived Quality: High Loyalty: High

BRAND IMAGE BRAND EQUITY

BRAND ELEMENTS

Mango Fruity Fresh and Juicy The Mango Surprise Campaign Why grow up campaign Digen Verma campaign Mangoticons (21 emotions given to mango)

RED BULL
BRAND VALUES BRAND IDENTITY BRAND IMAGE BRAND EQUITY

Maintain leadership position in the energy drinks category

Deliver superior customer service in a highly efficient and profitable manner

They dont want to bring the product to the people; they want to bring people to the product. Self Ironic Self-confidence Unpredictable

Red bull is a premium energy drink Red Bull is a sports drink

Awareness : Very High Association: Sport Events Perceived Quality: High Loyalty: Very High

BRAND ELEMENTS

2 Bulls Signifies Strength Red Bull gives you wings Special Modified Car

BRAND VALUES BRAND IDENTITY BRAND IMAGE BRAND EQUITY

Distinct Macho drink more power packed than others To combat competition Acquire maximum market share

THUMS UP

Strong taste: Cola for Adults Confident, mature Uniquely masculine attitude Seeks to separate the men from the boys

Strong Drink Action & Adventure, Dare devilry Rugged and Masculine Energy & Go-getter spirit, Adrenaline rush

Awareness : Very High Association: Khatron Ke Khiladi,Toofani Zone,Thums Up Jalsa Perceived Quality: High Loyalty: Very High

BRAND ELEMENTS

Logo - Indicates Victory Brand Ambassador Akshay Kumar, Mahesh Babu Taglines - Happy days are here again Grow up to Thums Up Taste the Thunder Aaj kuch toofani karte hai

THANK YOU