Domestic Tourism In INDIA

By Ankith Sonthalia(11004) Joseph Dolphy Dsa(11024) Rameez P N(11044)

INDIA- Tourism Opportunities

India is a Fast Growing Economy with a rich history of Cultural Heritage India has a young population of about 500 Million Indias GDP growth is about 8% and tourism sector is estimated to contribute Rs.85 billion to GDP by 2020 Tourism in India is being promoted with campaigns like Incredible India
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Current Scenario
Leading Service Provider for Organized Travel to Foreign countries Air Transport Liberalization Growing number of MNCs in India Growing demand for Niche travel products such as Honey Moon Packages & Cruise Travels Asia Pacific & Middle East attract more than 65% of India Outbound Trips
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Benefits of entry into Domestic Tourism

Strong established network Low capital investment Cultural revival/ regeneration Subsidiaries provided by both state and central government to promote tourism Domestic Indian market is of low cost compared to the existing market.

Foreign Earnings
There has been a growth of more than 13% in foreign tourist arrivals at 4.5 million during 2010, up from 4.2 million foreign tourists who visited India during previous year. Foreign exchange earnings from foreign tourists were up by more than 20% in 2010 , up from earned the previous year
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Estimates for Tourism in India

According to World Tourism Organization estimates, India will lead in South Asia with 8.9 million arrivals by 2020
India is poised to emerge as the 2nd fastest growing (8.8%) tourism economy in the world over 2005-14 according to the World Travel & Tourism
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Whole Year Tourism

Throughout the world, India is perceived as a October to April winter destination Domestic travelers prefer to travel during the summer season Marketing initiatives by both the Government and the private sector is now successfully addressing & changing this perception
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Tourist Destinations in India

North East States such as Sikkim, Assam and Nagaland have emerged as major players. The major focus in 2010 was to develop tourism infrastructure in the region

New States Uttaranchal attracted 18 million tourists in 2009 and witnessed a growth of 10% in 2010 Beautiful South Aggressive marketing has helped achieve over 25% growth in tourism in southern states such as Kerala Karnataka and Tamil Nadu

New Tourism Products

Monsoon magic - focus on months from June to October Pilgrimage tourism e.g. Amaranth, Vaishno Devi in Jammu, Rameshwaram in Tamil Nadu where the number of pilgrims are increasing enormously. Medical tourism Yoga, Naturopathy and Ayurveda are the vibrant segments that majorly attract both foreign and domestic tourists. Luxury tourism e.g. Palace on Wheels, Palaces Adventure tourism Trekking, Whitewater Rafting are catching on in India with tourists flocking places like Uttaranchal, Assam
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Contd
Cultural tourism & Round Trips covering the popular circuits comprising of the Golden Triangle, The Mogul architecture, N. India & in South the well known temples, backwaters & beaches Mass tourism Goa is a tourism based economy and a leader in this sector, is all set to promote mass tourism Wildlife tourism-India has a rich forest cover and some exotic and beautiful species of wildlife
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Threats
Unorganized Travels Packages offered by Railways Packages offered by Airlines directly to customers on their ticket bookings

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Strategies to be Adopted
School/College Excursions Corporate Tours (tie-ups with PSU and government sectors) Tie- up with local market players Providing high quality service at lower price rates Customer delight
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CONCLUSION
Huge potential in terms of offering diversified tourism products for the domestic travelers and tap the growing Indian domestic tourism market QUOTE: The whole object of travel is not to set foot on foreign land; it is at last to set foot on one's own country as a foreign land.
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