Supply Chain Management of AMUL

Presented by, Amit Mohanty 11202189

ARCHITECTURE OF AMUL

Village Dairy Cooperative Society:(9 to 12 elected members of the milk producers)

Collection of surplus milk Providing support services to the members Selling liquid milk for local consumers of the village Supplying milk to the District Milk Union

District Cooperative Milk Producers Union (Milk Union): ( 9 to 18 elected representatives of the Village Societies)
Procurement of milk from the Village Dairy Societies of the District Arranging transportation of raw milk from the VDCS to the Milk Union. Conducting training on Cooperative Development Establish Chilling Centres & Dairy Plants for processing the milk

State Cooperative Milk Federation : (one elected representative of each Milk Union)
Marketing of milk & milk products processed / manufactured by Milk Unions. Establish distribution network for marketing of milk & milk products. Arranging transportation of milk & milk products to the market Brand building Support Services

AMUL SUPPLY CHAIN MANAGEMENT

Policy regarding unsold/spoilt goods

If product crosses the shelf life, the retailer bears the costs.

If the product gets spoilt during the transportation or if there is any customer complain, Amul bears costs. Unsold goods are not returned to the manufacturer. No reverse logistics.