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AMULbm
AMULbm
Amul Butter, Amul Milk Powder, Amul Ghee, Amul spray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amoolya have made Amul a leading food brand in India. Today Amul is a symbol of many things. Of high-quality products sold at reasonable prices. Of the genesis of a vast co-operative network. Of the triumph of indigenous technology. Of the marketing savvy of a farmers' organization. And of a proven model for dairy development. It is a brand name managed by an apex cooperative organization, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.6 million milk producers in Gujarat, India.
Character/ Mascot
Name Logo
Brand Element
URL
Jingle
Tagline/ Slogan
1. 2. 3. 4. 5.
Brand Name: Amul is the acronym of Anand Milk Union Limited. The Logo: (www.amul.com) The Slogan: The taste of India The Jingle: Utterly, butterly, delicious..Amul. The Mascot: The Amul moppet has been the mascot of Amul since 1967, sporting a young girl in red polka dot frock with 'utterly butterly delicious jingle.
Amul pasteurized processed cheese Amul cheese spreads Amul emmentel cheese Amul pizza mozzarella cheese Gouda cheese
Amul pure ghee Amul cooking butter Amul malai paneer Utterly delicious pizza Masti dahi
Amul ice cream Amul Shrikhand Amul mithai gulabjamun Amul chocolates Amul lassi Amul basundi
Amul kool milkshake Nutramul energy drink Amul kool flavoured bottled milk Amul Masti spiced buttermilk Amul kool thandai.
Amul spray infant milk food Amul instant full cream powder Sagar skimmed milk powder Sagar tea, coffee whitener Amul dairy whitener
Amul fresh milk Amul gold milk Taza double toned milk Amul lite slim and trim milk Amul fresh cream Amul shakti toned milk Amul calciplus
Market position 1 1 1 2 1
Chocolate drinks
chocolates
90%
10%
1
3
Farmers
Village Cooperative Societies (without Chilling Units) Network Services * Veterinary Services * Animal Husbandry * Animal Feed Factory * Milk Can Producers * Agriculture University * Rural Mgmt Institute * Trucking Facilities
Chilling Plants
CONSUMERS
CONSUMERS
AMUL sponsored the Singing Competition AMUL Star Voice of India, Amul music ka maha mukabla