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Ad-Lider Embalagens Review
Ad-Lider Embalagens Review
Situation
Launch of new drawstring trashbag in Brazil Positioning as new, modern, different Savior for the firm Nice focus group discussion guide presented
Problems
What job does the product do? Brand awareness? Identification of the ideal garbage bag
Easy to close Resilient Different color from competitors
Analysis
What worked and what didnt?
Recommendations
What would you do?